Program temporarily managed by Tracey Sutherlan d (Our community partner)
Launched by the City of Surrey
to promote purchasing of local foods
Promotes sustainability of the local food supply
Food travels less miles to the consumers ( environmental)
the money generated through purchases stay within Surrey (economical)
Build relationships between urban communities with farmers of Surrey (social)
Our Research Questions What are the most feasible methods to market FFBL to the urban communities of Surrey? How do we create a trademarked program to regulate the use of FFBL's logo that does not compromise its brand?
Methods How we obtained information to answer our questions
Methods Community of Learners Internet Research Questionnaires Community Partners SWOT Analysis Trademarking CSL
Metchosin Farmer’s Market Fraser Valley Farm Direct Marketing Association
Mission Statement Surrey "recognizes the economic value and potential of Surrey’s agricultural sector, and will promote efficient land use within agricultural areas and the development of value added and service industries to support and complement the Surrey agricultural community" (Surrey City of Parks, 2009, p. 32).
Identified as a high quality product
Brand development could be an incentive for farmers
BCStats. (2006). Surrey BC - Community Facts. Victoria, BC: BC Stats.
City of Surrey. (n.d.i.). Agricultural land use in Surrey. Retrieved from http://www.surrey.ca/Doing+Business/Agriculture+and+Farming/Agricultural+Land+Use+in+Surrey.htm
City of Surrey. (n.d.i.). Facts. Retrieved from http://www.surrey.ca/Visiting+Surrey/About+Surrey/Facts.htm
City of Surrey. (n.d.i.). Size and location of houses on ALR properties – public open house. Retrieved from www.surrey.ca/NR/rdonlyres/49D25671-4DBA-4BF9-8C76-48C842E7ACF9/0/DisplayBoards.pdf
Krista Albrecht, Gurjeet Kambo, Yuki Nakagawa, Teena Schneider and Grace Shyong (2008). AGSC 350 2008 CFAP. Vancouver, BC: UBC.
Pleadwell, J. (2009, November ???). Questionnaire 2009 - Vancouver Farmers' Markets (Q. Bei, Interviewer)
Qazi, J. (2009, October 14). Questionnaire 2009- EAT Wenatchee, WA. (J. Chan, Interviewer)
Simmonds, M. (2009, November 15). Questionnaire 2009 - Metchosin. (A. Gallop, Interviewer)
Stuart, M. (2009, October 28). Questionnaire 2009 - Surrey Urban Farmer's Market. (G. Chandler, Interviewer)
Surrey City of Parks. (2009). Official community plan (By-law No. 12900). Retrieved from the City of Surrey: http://www.surrey.ca/Inside+City+Hall/By-laws/default.htm
Surrey City of Parks. (2004). Policy for considering applications for exclusion of land from the Agricultural Land Reserve . Retrieved October 29, 2009 from the City of Surrey at www.surrey.ca/NR/rdonlyres/282D9392-E9CB-4408-9CCD-0B4140B75223/0/O51.pdf
Yee, L. (2009, October 19). Questionnaire 2009- Getlocal.org. (J. Chan, Interviewer)