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Break out session - Communication and Engagement of Stakeholders

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  • 1. Communicating and Engaging Stakeholders for Sustainability Latha Sankarnarayan Pearl Tiwari Madhura Kapdi Sumant Sood Mohan Kumar Stockholm 9 th December,2010
  • 2. Our Companies
    • Titan Industries Limited
    • Gujarat Ambuja
    • Child Rights and You
    • Nagarjuna Oil
    • Green Evangelist
    • Manufacturing and retailing of watches and Jewellery, Retailing of Eyewear and Precision Engineering
    • Manufacture of Cement & Building Products
    • NGO advocating and enabling Child Rights in India
    • Refining and retailing of Petroleum products
    • Consultant for building sustainable culture
  • 3. OVERVIEW
    • Introduction
    • Why and Who are the Stakeholders?
    • Stakeholders Expectations
    • Challenges to Communication and Engagement
    • Strategies for Communicating & Engaging
    • Case Study from Titan
    • Wrap up
    • Questions / Comments
  • 4. Purpose
    • To present our endeavour to create a robust culture in Indian Companies to reach high standards of Sustainability
    • To provide insights on Engaging Stakeholders for creating a Sustainability Culture
  • 5. Technology & Processes Corporate Strategy & Road map Sustainability Plans Sustainability PEOPLE STAKEHOLDERS How to achieve Sustainability ?
  • 6. Who are the Stakeholders?
  • 7. Our Projects To create an “A” level sustainability report using GRI Indicators – Sumant Sood, Titan Industries Limited Communicating CSR to Stakeholders, Pearl Tiwari, Ambuja Cements Ltd Tools to enable Child labour free Supplier Chain – Madhura Kapdi, Child Rights and You To Build Nagarjuna culture that enables excellence and Sustainability-Mohan Kumar ,Nagarjuna Oil Corpn Ltd Limited To create a package for Clients to develop a Sustainability culture- Latha Sankarnarayan,Green Evangelist
  • 8. Sustainability Customers Employees Vendor / Suppliers Community Investors Top Management
  • 9. Stakeholders Expectations from Sustainability Initiatives
    • TOP MANAGEMENT
      • Smooth running of the Business operations
      • Optimal use of Technology/processes for delivering
      • Should contribute to Bottom line..directly or indirectly
      • Human rights are important as far as equality & diversity but no interference in operations from Trade Union
      • Initiatives in line with Business plan and long term orientation
      • Good relationship with Communities in which the Business operates
  • 10. Stakeholders Expectations from Sustainability Initiatives
    • COMMUNITY
      • Share of earnings of the Company ..
      • Welfare facilities-water, roads etc
      • Schools for children
      • Vocational training for employability
      • Transparency in communication
      • Contracts
      • Employment
  • 11. Stakeholders Expectations from Sustainability Initiatives
    • EMPLOYEES
      • Transparent communication on what is happening in the Company and how it impacts them
      • Fair play and equal opportunity
      • Harassment free and safe working environment
      • Recognition for good work done
      • Better understanding of Sustainability and CSR..”Don’t know what it is”
      • Opportunity to work in Task forces…
      • Quick resolution of Grievances
      • Work life balance
  • 12. Stakeholders Expectations from Sustainability Initiatives
    • CUSTOMERS
      • Transparent communication on products and services
      • Value for money
      • High standards of Ethics
      • Overseas Customers- increasingly are demanding good adherence to basic CSR and Sustainability
  • 13. Stakeholders Expectations from Sustainability initiatives
    • INVESTORS
      • Good relationship with Communities in which the Business operates
      • Transparency in the Business affairs following ethical standards
      • Actions demonstrating initiatives on Sustainability and CSR.
      • Overseas Investors are increasingly require Sustainability Reporting.
  • 14. What is the Key Success factor for Sustainability?
    • INCLUSIVEENESS,INFORMATION AND PARTICIPATION OF STAKEHOLDERS >>
    • GOOD COMMUNICATION & ENGAGEMENT OF STAKEHOLDERS
  • 15. Challenges to Communication and Engagement for Sustainability
    • Low literacy levels and social bias
    • Lack of awareness about Sustainability and relating it to Business
    • Poor and lack of credible communication with all stakeholders
    • Trade Unions not Business oriented
    • Vested local political parties
    • Lack of safety orientation as a culture
    • Lack of recognition for CSR work done
    • Sustainability reporting
  • 16. Key Strategies for Communicating & Engaging for Sustainability
    • Develop a robust Communication strategy for different Stakeholders
    • HR strategy to address the Human rights issue
    • Implement Culture building programs
    • Need based Community development plans
    • Integrating Sustainability initiatives with Business plans and training.
    • Regular Engagement & Communication effectiveness surveys
  • 17. A case study from Titan
  • 18. A CASE STUDY FROM TITAN
    • Indian Jewellery market
      • Estimated at 200 million dollars
      • 3 hundred thousand retailers
      • 1 million goldsmiths
      • Primitive unsafe and unhygienic working conditions
      • average work span is 25-30 years
      • Burnout by 40 years of age
      • Child labour
      • Unattractive industry to work in
  • 19. A CASE STUDY FROM TITAN THREAT TO BUSINESS
  • 20. A CASE STUDY FROM TITAN
    • Setting up of a model unit
      • Communicating details to the suppliers
      • Resistance to change
      • Engagement with the supplier fraternity and Goldsmiths
      • Resistance to adapt to modern manufacturing techniques
      • Deputation of executives to work with goldsmiths
      • Benefits provided-insurance , 8 hour working
  • 21. A CASE STUDY FROM TITAN Productivity improved 100% Suppliers convinced
  • 22. A CASE STUDY FROM TITAN
    • Making it world class
      • Gap perceived between current unit and our factory
      • Shared plans with Suppliers
      • Reluctance to invest
      • New units to increase capacity
      • Unit set up close to main factory
      • Unit inaugurated with all suppliers present
  • 23. A CASE STUDY FROM TITAN Productivity further improved by 50% Inventory reduced from 21 days to 3 days
  • 24. A CASE STUDY FROM TITAN Soldering by torch Soldering by Blowpipe
  • 25. A CASE STUDY FROM TITAN Induction Melting Primitive Melting
  • 26. A CASE STUDY FROM TITAN
    • WAY FORWARD>>
    • Our successful project Impacted 1500 Goldsmiths connected to Titan
    • We look at improving the life of 1 Million goldsmiths
  • 27. Wrap up
    • Stakeholders play a key role for successful implementation of Sustainability initiatives
    • Good communication is fundamental in engaging the various stakeholders for Sustainability initiatives
    • Engagement of Stakeholders will make them dynamic contributors to Sustainability
  • 28. Tack!!!
  • 29. Questions / Comments