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Creativity for scientific communication

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Popular media is saturated with novel advertisements and communications, but these hooks are often decoupled entirely from the benefit or use of the products altogether. Creative ideas are those that …

Popular media is saturated with novel advertisements and communications, but these hooks are often decoupled entirely from the benefit or use of the products altogether. Creative ideas are those that are both novel and useful. Divergent thinking, rewards, large teams, and formal training are the salient elements promoting creativity.
Context, experimentation, and answers to questions from others are the most effective creativity tools for education. Collectively, creativity research suggests that effective scientific communication must blend the divergent solutions that science provides to pressing global issues with the context that matters to the public. Scientists must also be rewarded.

Dataset for slide 19 here: http://bit.ly/ESA2014talk-titles

Published in Education
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Transcript

  • 1. @cjlortie
  • 2. imagery training is the least effective 
 training method to increase creativity. thought disorder
  • 3. idea novel useful definition creativity
  • 4. functional taxonomy test trainpredict 239,263 7 550 83,756 17 1,639 133,004 6 254 16,068
  • 5. creativity + + - - anxiety/distress small teams encouragement large teams rewards conscientious gender age divergent thinking openness
  • 6. training ! ! ideation ! metaphor analogy ! divergent thinking
  • 7. teams outscore individuals in training by almost 50% storify your networks
  • 8. What compares things without using the words like or as?  ! a. metaphor b. simile
  • 9. Which of these lines does not include a simile? ! a. he looked like he had fallen b. like a gazelle, she ran away c. the ship went down like lead d. Bo ran like a frenzied windmill  
  • 10. BIRD : NEST ::  ! (A) dog : doghouse
 (B) squirrel : tree (C) beaver : dam (D) cat : litter box
 (E) book : library
  • 11. divergent thinking
  • 12. His thoughts tumbled in his head, making and breaking alliances like underpants in a dryer without Cling Free.
  • 13. Build networked stories. ! Be metaphorical. ! Seek divergence.
  • 14. education
  • 15. back in the good ole days…. even with less play/free time now
  • 16. allow time ! respect ! laughter ! choice ! teams ! support unusual ideas ! adapt to ideas from others
  • 17. ESA2014 talk titles: ignites are more creative
  • 18. w christopherlortie.info vibrantdatalabs.org