courtney
                         lambert




Monday, 9 August 2010
hello




Monday, 9 August 2010
is it me you’re looking for?




Monday, 9 August 2010
what’s this all about?




Monday, 9 August 2010
Trust in consumer opinion remains
 strong and is growing.

 79% of New Zealanders agree
 comments from other consumers can...
New Zealanders are increasingly using social media
 to interact with brands and to support their
 purchase decision making...
social media is conversation, not a
 campaign

 social media is not free

 people, people, people, people, not
 puters



...
Monday, 9 August 2010
fish where the fish are




Monday, 9 August 2010
Monday, 9 August 2010
courtney’s random made up game:
   “Oprah’s awesomest fruit”




Monday, 9 August 2010
think channels and gateways




Monday, 9 August 2010
Monday, 9 August 2010
hey baby, call me




Monday, 9 August 2010
hey baby, call me




Monday, 9 August 2010
[insert your brand here]
   Creating a private media channel




Monday, 9 August 2010
Monday, 9 August 2010
Monday, 9 August 2010
About 1,650,000 results (0.20 seconds)
                        Control 7 of top 10




Monday, 9 August 2010
Monday, 9 August 2010
Monday, 9 August 2010
!"#$%&'()*'+%,-,%.",/',0',/1"/&'2&3'4&515/6&%7'-5%."8"-5."/#'"/'7,8"51'9&6"5'58.":"."&7


                                ...
Ford global shifts to 25% total budget
                      2011
       Jetstar airways shifts to 40% total
             ...
Three little pigs

   organisational structure

   people resourcing and training

   brand risk management




Monday, 9 ...
Your brand mission, should you
   choose to accept it:

   You have been given 12 months of free, fully resourced, 6pm
   ...
bye




Monday, 9 August 2010
courtney
                         lambert




Monday, 9 August 2010
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Wordcamp Auckland 2010

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Wordcamp Auckland 2010

  1. 1. courtney lambert Monday, 9 August 2010
  2. 2. hello Monday, 9 August 2010
  3. 3. is it me you’re looking for? Monday, 9 August 2010
  4. 4. what’s this all about? Monday, 9 August 2010
  5. 5. Trust in consumer opinion remains strong and is growing. 79% of New Zealanders agree comments from other consumers can change their opinion of products and brands (in comparison to Independent Experts, 66%, and comments from the company itself, 32%) Neilsen NZ Social Media Report Wave 2 June 2010 Monday, 9 August 2010
  6. 6. New Zealanders are increasingly using social media to interact with brands and to support their purchase decision making. During the last year: 73% turned to other consumers’ opinions found in blogs, boards, comments on social networking sites or other ‘social’ websites 62% watched an online video about a product they were thinking of buying 42% interacted with companies via social networking sites Neilsen NZ Social Media Report Wave 2 June 2010 Monday, 9 August 2010
  7. 7. social media is conversation, not a campaign social media is not free people, people, people, people, not puters Monday, 9 August 2010
  8. 8. Monday, 9 August 2010
  9. 9. fish where the fish are Monday, 9 August 2010
  10. 10. Monday, 9 August 2010
  11. 11. courtney’s random made up game: “Oprah’s awesomest fruit” Monday, 9 August 2010
  12. 12. think channels and gateways Monday, 9 August 2010
  13. 13. Monday, 9 August 2010
  14. 14. hey baby, call me Monday, 9 August 2010
  15. 15. hey baby, call me Monday, 9 August 2010
  16. 16. [insert your brand here] Creating a private media channel Monday, 9 August 2010
  17. 17. Monday, 9 August 2010
  18. 18. Monday, 9 August 2010
  19. 19. About 1,650,000 results (0.20 seconds) Control 7 of top 10 Monday, 9 August 2010
  20. 20. Monday, 9 August 2010
  21. 21. Monday, 9 August 2010
  22. 22. !"#$%&'()*'+%,-,%.",/',0',/1"/&'2&3'4&515/6&%7'-5%."8"-5."/#'"/'7,8"51'9&6"5'58.":"."&7 +,,-./012034,567.8 !"# H,;6170N.2<,4-6:C0 9:2.41;2./0<62=03.,37. $"# 9:2.41;26,:0 >3/12./034,567. $$# ?4.12./034,567. $%# 9:2.41;2./0<62=010;,@31:A &'# B.1/0@.881C.80,:0D<622.4 %$# 9:2.41;26,: D<622.40 E4,<8./F5,77,<./0;,@31:6.80,:0D<622.4 "# G,82./010@.881C.0,:0D<622.4 (# H.:2F8=14./0103=,2, (%# ?,:2.:20H=146:C H.:2F8=14./01076:- !)# H.:2F8=14./010I6/.,0;763 &&# H.:2F8=14./0108,:C '"# B.1/0J7,C **# E7,C8 >3/12./0J7,C %%# ?4.12./0J7,C %%# B.1/010K6-6 $$# K6-68 L/62./01:0.M6826:C0K6-6 *# ?4.12./010:.<0<,4/0F02.4@0,:010<6-6 '# 22 Monday, 9 August 2010
  23. 23. Ford global shifts to 25% total budget 2011 Jetstar airways shifts to 40% total budget 2011 “It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us immediate access to our consumers” Jetstar Monday, 9 August 2010
  24. 24. Three little pigs organisational structure people resourcing and training brand risk management Monday, 9 August 2010
  25. 25. Your brand mission, should you choose to accept it: You have been given 12 months of free, fully resourced, 6pm TV news to communicate to your customers What would you say? How would you get the information to the reporters? How would you know of you were doing a good job or not? How might it look? How would you keep people watching? Monday, 9 August 2010
  26. 26. bye Monday, 9 August 2010
  27. 27. courtney lambert Monday, 9 August 2010
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