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061223 至善分享參加O'Reilly 舉辦web2.0 conference 的心得

061223 至善分享參加O'Reilly 舉辦web2.0 conference 的心得

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  • 1. 資策會 FIND 羅至善 Shan Luo
  • 2. Web2.0 Summit <ul><li>November 7-9,2006 San Francisco </li></ul><ul><li>The third year </li></ul><ul><li>Name changed: Conference (Summit + Expo) </li></ul><ul><li>1000 attendees (over 5000 applied) </li></ul><ul><li>Summit: mainly one on one interviews </li></ul>
  • 3. Topics <ul><li>What's Next? </li></ul><ul><li>Incumbents Strike Back </li></ul><ul><li>Launch Pad 2.0 </li></ul><ul><li>Web 2.0 in China </li></ul><ul><li>What Demographic Wants </li></ul><ul><li>User generated = Collective Intelligence? </li></ul>
  • 4. What is next? <ul><li>Infrastructure (Mobility) </li></ul><ul><ul><li>Broadband </li></ul></ul><ul><ul><li>Wireless </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Video became the fundamental service on internet (Eric Schmidt, Google CEO) </li></ul></ul><ul><ul><li>“ IPTV, Video on demand and social video will be absolutely huge in single digit years. It’s on the way, and I firmly believe that….” (Jonathan Miller, AOL CEO) </li></ul></ul>
  • 5. Incumbents' reaction to Web2.0 <ul><li>AOL Jonathan Miller, CEO of AOL : Going Free, Video </li></ul><ul><li>Microsoft Ray Ozzie,CTO : Scenario-based design </li></ul><ul><li>New York Times Arthur Sulzberger, Jr., Senior Executive : Quality stands first, Add in trustworthy amateur works, recommended daily-read blogs </li></ul><ul><li>Google Eric Schmidt, CEO : Video, Monetization, Web2.0 isn’t broad enough ( S/W development H/W device) </li></ul>
  • 6. Launch Pad 2.0 <ul><li>13 out of over 200s </li></ul><ul><li>In the chair </li></ul><ul><li>Stikkit </li></ul><ul><li>Sharpcast </li></ul><ul><li>3B </li></ul><ul><li>Turn </li></ul><ul><li>Klostu </li></ul><ul><li>Sphere </li></ul><ul><li>oDesk </li></ul><ul><li>Adify </li></ul><ul><li>Venyo </li></ul><ul><li>Timebridge </li></ul><ul><li>Omnidrive </li></ul><ul><li>Instructables </li></ul>
  • 7. In the chair <ul><li>Music technology company </li></ul><ul><li>Let beginners play with professionals </li></ul><ul><li>Live or on-demand over the internet </li></ul><ul><li>Immediate feedback on performance. </li></ul><ul><li>Version 2: user generated content, hyperlink to publishers' online libraries. </li></ul><ul><li>Demo </li></ul>
  • 8. Stikkit <ul><li>Organizing daily details as simple as jotting down a note or firing off email. </li></ul><ul><li>&quot;little yellow notes that think&quot; talk to the productivity applications, </li></ul><ul><li>Sync with friends, coworkers and family. </li></ul>
  • 9. Stikkit 11/23 9:00AM Title: Conference Address: 晶華 To-do-List Calendar
  • 10. Sharpcast <ul><li>Automatically synchronize any type of file, media or application data between multiple PCs, the web and mobile phones. </li></ul><ul><li>The synchronization platform and APIs seamlessly bridge the gap between offline desktop applications, online services, and all the devices people use to access them. </li></ul>
  • 11. Sharpcast
  • 12. 3B <ul><li>New online 3D experience. </li></ul><ul><li>Browse personalized website (e.g.MySpace) and friend’s pages in your themed 3D space. </li></ul><ul><li>Create 3D photo galleries (linking with Flickr)in under a minute. </li></ul><ul><li>Decorate walls and then hangout and chat with your friend’s avatars. </li></ul><ul><li>Personal homepage + workplace + commercial activities (e-commerce ) </li></ul>
  • 13. 3B
  • 14. 3B
  • 15. 3B
  • 16. Sphere <ul><li>Blog Search and Discovery </li></ul><ul><li>Find the good blogs out of reach over the topics you are interested in </li></ul>
  • 17. Sphere
  • 18. Sphere
  • 19. Timebridge <ul><li>Personal scheduling manager </li></ul><ul><li>Transforms Microsoft Outlook into a hub for collaborative web services, allowing users to bring busy people together across time zones, calendaring systems and companies in just one step. </li></ul><ul><li>http://timebridge.com </li></ul>
  • 20. oDesk <ul><li>Global marketplace for programmers and technical talent that lets businesses build and manage remote teams. </li></ul><ul><li>oDesk web-based collaboration tools: Hiring managers can choose from among thousands of top-rated technology professionals, and project managers to visually track and verify work. oDesk investors include Benchmark Capital, Globespan Capital Partners, and Sigma Partners. </li></ul>
  • 21. oDesk
  • 22. Instructables <ul><li>Web-based &quot;cookbook for stuff&quot; </li></ul><ul><li>Users share what have built and how they built it. </li></ul><ul><li>The inventors at Squid Labs started Instructables to scratch an itch </li></ul><ul><li>How to record, share, and collaborate on projects as diverse as kite designs, open-source hybrid vehicles, or a family recipe . </li></ul>
  • 23. Instructables
  • 24. We2.0 in China <ul><li>Alibaba.com </li></ul><ul><li>Jack Ma </li></ul>
  • 25. What Demographic Wants ? <ul><li>10 interviewees (5, 15-20 yr old; 5, middle age mums), </li></ul><ul><li>Which is the most popular website? </li></ul><ul><li>How much time you spend online and a day? </li></ul><ul><li>Which is “THE” search engine for you? </li></ul><ul><li>What is the difference between Yahoo and Google? </li></ul><ul><li>Which IMs (MSN,AOL,YAHOO)? </li></ul><ul><li>Which browser you use mostly? </li></ul><ul><li>What do you shop online and where? </li></ul>
  • 26. Wikinomics <ul><li>How mass collaboration changes everything </li></ul>Web2.0 interaction web service The thing mobility GEO- spatiality True multimedia
  • 27. The Enterprise 2.0 <ul><li>The economics of collaboration </li></ul><ul><li>Reducing cost of search, transaction, contract, etc. </li></ul><ul><li>E.g. outsourcing </li></ul>
  • 28. Mass collaboration and competition Advantages <ul><li>The peer Pioneers </li></ul><ul><ul><li>S/W was just the beginning </li></ul></ul><ul><ul><li>Application S/W </li></ul></ul><ul><ul><li>Knowledge Products and services </li></ul></ul><ul><ul><li>Banking </li></ul></ul><ul><ul><li>Investment Banking </li></ul></ul><ul><ul><li>Physical products </li></ul></ul><ul><ul><li>Manufacturing </li></ul></ul>
  • 29. Mass collaboration and competition Advantages <ul><li>Idea goras – market for ideas, innovations and uniquely qualified minds </li></ul><ul><li>R/D C/D (Connect and development) </li></ul><ul><li>Prosummers : consumer co-innovation </li></ul><ul><li>(producing + customers) </li></ul><ul><li>The Now Alexandrians – The sharing </li></ul><ul><li>Open platform – Amazon API </li></ul>
  • 30. Mass collaboration and competition Advantages <ul><li>The Plant Floor Goes Global </li></ul><ul><li>The wiki workplace </li></ul><ul><li>In a nutshell, </li></ul><ul><li>Enterprise 2.0 Is The Crisis of Leadership </li></ul><ul><li>Bottom up 向上管理 </li></ul>
  • 31. Summary <ul><li>How to monetize crowds (Google, Yahoo) </li></ul><ul><li>.exe time’s up (On-line Software-based websites) </li></ul><ul><li>Multiple platform (e.g. Klostu, Ning) </li></ul><ul><li>Virtual community expansion (interaction of online/offline) </li></ul><ul><li>Mobile emergence (infrastructure-supported, community-supported) </li></ul>
  • 32. <ul><li>Tim O'Reilly's list of the core competencies that define Web 2.0: </li></ul><ul><li>Services, not packaged software, with cost-effective scalability </li></ul><ul><li>Control over unique, hard-to-recreate data sources that get richer as more people use them </li></ul><ul><li>Trusting users as co-developers </li></ul><ul><li>Harnessing collective intelligence </li></ul><ul><li>Leveraging the long tail through customer self-service </li></ul><ul><li>Software above the level of a single device </li></ul><ul><li>Lightweight user interfaces, development models, AND business models </li></ul>No longer Web2.0 (Web N.0)
  • 33. <ul><li>The End </li></ul><ul><li>Thank you for your attention!! </li></ul>

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