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Web2.0 Summit November 7-9,2006 San Francisco The third year Name changed: Conference (Summit + Expo) 1000 attendees (over 5000 applied) Summit: mainly one on one interviews

November 7-9,2006 San Francisco

The third year

Name changed: Conference (Summit + Expo)

1000 attendees (over 5000 applied)

Summit: mainly one on one interviews

Topics What's Next? Incumbents Strike Back Launch Pad 2.0 Web 2.0 in China What Demographic Wants User generated = Collective Intelligence?

What's Next?

Incumbents Strike Back

Launch Pad 2.0

Web 2.0 in China

What Demographic Wants

User generated = Collective Intelligence?

What is next? Infrastructure (Mobility) Broadband Wireless Video Video became the fundamental service on internet (Eric Schmidt, Google CEO) “ IPTV, Video on demand and social video will be absolutely huge in single digit years. It’s on the way, and I firmly believe that….” (Jonathan Miller, AOL CEO)

Infrastructure (Mobility)

Broadband

Wireless

Video

Video became the fundamental service on internet (Eric Schmidt, Google CEO)

“ IPTV, Video on demand and social video will be absolutely huge in single digit years. It’s on the way, and I firmly believe that….” (Jonathan Miller, AOL CEO)

Incumbents' reaction to Web2.0 AOL Jonathan Miller, CEO of AOL : Going Free, Video Microsoft Ray Ozzie,CTO : Scenario-based design New York Times Arthur Sulzberger, Jr., Senior Executive : Quality stands first, Add in trustworthy amateur works, recommended daily-read blogs Google Eric Schmidt, CEO : Video, Monetization, Web2.0 isn’t broad enough ( S/W development H/W device)

AOL Jonathan Miller, CEO of AOL : Going Free, Video

Microsoft Ray Ozzie,CTO : Scenario-based design

New York Times Arthur Sulzberger, Jr., Senior Executive : Quality stands first, Add in trustworthy amateur works, recommended daily-read blogs

Google Eric Schmidt, CEO : Video, Monetization, Web2.0 isn’t broad enough ( S/W development H/W device)

Launch Pad 2.0 13 out of over 200s In the chair Stikkit Sharpcast 3B Turn Klostu Sphere oDesk Adify Venyo Timebridge Omnidrive Instructables

13 out of over 200s

In the chair

Stikkit

Sharpcast

3B

Turn

Klostu

Sphere

oDesk

Adify

Venyo

Timebridge

Omnidrive

Instructables

In the chair Music technology company Let beginners play with professionals Live or on-demand over the internet Immediate feedback on performance. Version 2: user generated content, hyperlink to publishers' online libraries. Demo

Music technology company

Let beginners play with professionals

Live or on-demand over the internet

Immediate feedback on performance.

Version 2: user generated content, hyperlink to publishers' online libraries.

Demo

Stikkit Organizing daily details as simple as jotting down a note or firing off email. "little yellow notes that think" talk to the productivity applications, Sync with friends, coworkers and family.

Organizing daily details as simple as jotting down a note or firing off email.

"little yellow notes that think" talk to the productivity applications,

Sync with friends, coworkers and family.

Stikkit 11/23 9:00AM Title: Conference Address: 晶華 To-do-List Calendar

Sharpcast Automatically synchronize any type of file, media or application data between multiple PCs, the web and mobile phones. The synchronization platform and APIs seamlessly bridge the gap between offline desktop applications, online services, and all the devices people use to access them.

Automatically synchronize any type of file, media or application data between multiple PCs, the web and mobile phones.

The synchronization platform and APIs seamlessly bridge the gap between offline desktop applications, online services, and all the devices people use to access them.

Sharpcast

3B New online 3D experience. Browse personalized website (e.g.MySpace) and friend’s pages in your themed 3D space. Create 3D photo galleries (linking with Flickr)in under a minute. Decorate walls and then hangout and chat with your friend’s avatars. Personal homepage + workplace + commercial activities (e-commerce )

New online 3D experience.

Browse personalized website (e.g.MySpace) and friend’s pages in your themed 3D space.

Create 3D photo galleries (linking with Flickr)in under a minute.

Decorate walls and then hangout and chat with your friend’s avatars.

Personal homepage + workplace + commercial activities (e-commerce )

3B

3B

3B

Sphere Blog Search and Discovery Find the good blogs out of reach over the topics you are interested in

Blog Search and Discovery

Find the good blogs out of reach over the topics you are interested in

Sphere

Sphere

Timebridge Personal scheduling manager Transforms Microsoft Outlook into a hub for collaborative web services, allowing users to bring busy people together across time zones, calendaring systems and companies in just one step. http://timebridge.com

Personal scheduling manager

Transforms Microsoft Outlook into a hub for collaborative web services, allowing users to bring busy people together across time zones, calendaring systems and companies in just one step.

http://timebridge.com

oDesk Global marketplace for programmers and technical talent that lets businesses build and manage remote teams. oDesk web-based collaboration tools: Hiring managers can choose from among thousands of top-rated technology professionals, and project managers to visually track and verify work. oDesk investors include Benchmark Capital, Globespan Capital Partners, and Sigma Partners.

Global marketplace for programmers and technical talent that lets businesses build and manage remote teams.

oDesk web-based collaboration tools: Hiring managers can choose from among thousands of top-rated technology professionals, and project managers to visually track and verify work. oDesk investors include Benchmark Capital, Globespan Capital Partners, and Sigma Partners.

oDesk

Instructables Web-based "cookbook for stuff" Users share what have built and how they built it. The inventors at Squid Labs started Instructables to scratch an itch How to record, share, and collaborate on projects as diverse as kite designs, open-source hybrid vehicles, or a family recipe .

Web-based "cookbook for stuff"

Users share what have built and how they built it.

The inventors at Squid Labs started Instructables to scratch an itch

How to record, share, and collaborate on projects as diverse as kite designs, open-source hybrid vehicles, or a family recipe .

Instructables

We2.0 in China Alibaba.com Jack Ma

Alibaba.com

Jack Ma

What Demographic Wants ? 10 interviewees (5, 15-20 yr old; 5, middle age mums), Which is the most popular website? How much time you spend online and a day? Which is “THE” search engine for you? What is the difference between Yahoo and Google? Which IMs (MSN,AOL,YAHOO)? Which browser you use mostly? What do you shop online and where?

10 interviewees (5, 15-20 yr old; 5, middle age mums),

Which is the most popular website?

How much time you spend online and a day?

Which is “THE” search engine for you?

What is the difference between Yahoo and Google?

Which IMs (MSN,AOL,YAHOO)?

Which browser you use mostly?

What do you shop online and where?

Wikinomics How mass collaboration changes everything Web2.0 interaction web service The thing mobility GEO- spatiality True multimedia

How mass collaboration changes everything

The Enterprise 2.0 The economics of collaboration Reducing cost of search, transaction, contract, etc. E.g. outsourcing

The economics of collaboration

Reducing cost of search, transaction, contract, etc.

E.g. outsourcing

Mass collaboration and competition Advantages The peer Pioneers S/W was just the beginning Application S/W Knowledge Products and services Banking Investment Banking Physical products Manufacturing

The peer Pioneers

S/W was just the beginning

Application S/W

Knowledge Products and services

Banking

Investment Banking

Physical products

Manufacturing

Mass collaboration and competition Advantages Idea goras – market for ideas, innovations and uniquely qualified minds R/D C/D (Connect and development) Prosummers : consumer co-innovation (producing + customers) The Now Alexandrians – The sharing Open platform – Amazon API

Idea goras – market for ideas, innovations and uniquely qualified minds

R/D C/D (Connect and development)

Prosummers : consumer co-innovation

(producing + customers)

The Now Alexandrians – The sharing

Open platform – Amazon API

Mass collaboration and competition Advantages The Plant Floor Goes Global The wiki workplace In a nutshell, Enterprise 2.0 Is The Crisis of Leadership Bottom up 向上管理

The Plant Floor Goes Global

The wiki workplace

In a nutshell,

Enterprise 2.0 Is The Crisis of Leadership

Bottom up 向上管理

Summary How to monetize crowds (Google, Yahoo) .exe time’s up (On-line Software-based websites) Multiple platform (e.g. Klostu, Ning) Virtual community expansion (interaction of online/offline) Mobile emergence (infrastructure-supported, community-supported)

How to monetize crowds (Google, Yahoo)

.exe time’s up (On-line Software-based websites)

Multiple platform (e.g. Klostu, Ning)

Virtual community expansion (interaction of online/offline)

Mobile emergence (infrastructure-supported, community-supported)

Tim O'Reilly's list of the core competencies that define Web 2.0: Services, not packaged software, with cost-effective scalability Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service Software above the level of a single device Lightweight user interfaces, development models, AND business models No longer Web2.0 (Web N.0)

Tim O'Reilly's list of the core competencies that define Web 2.0:

Services, not packaged software, with cost-effective scalability

Control over unique, hard-to-recreate data sources that get richer as more people use them

Trusting users as co-developers

Harnessing collective intelligence

Leveraging the long tail through customer self-service

Software above the level of a single device

Lightweight user interfaces, development models, AND business models

The End Thank you for your attention!!

The End

Thank you for your attention!!