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Tempo 於061203 HappyWeb 網聚介紹參加the future of web apps 研討會心得, 包括digg, delicious, odeo(blogger), ...

Tempo 於061203 HappyWeb 網聚介紹參加the future of web apps 研討會心得, 包括digg, delicious, odeo(blogger), wordpress, feedburner, techcrunch 創辦人的經驗談

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061203_futurewebapps_tempo 061203_futurewebapps_tempo Presentation Transcript

  • The Future of Web Apps 2006/09 馮彥文 2006/12/03
  • Agenda
    • Digg
    • Del.icio.us
    • Feedburner
    • Odeo
    • Wordpress
    • TechCrunch
  • The Future of Web Apps
    • San Francisco, 13-14 September 2006
    • Palace of Fine Arts Theater
    • http://www.carsonworkshops.com/summit/
    • http:// www.futureofwebapps.com /
    • Blogs
      • http://www.pocketshark.com/blog/page/tempo
      • http://www.pocketshark.com/blog/page/cjin
    • Photos
      • http:// www.flickr.com/photos/tempofeng
  • Digg
  • Digg
    • Kevin Rose, Founder and Chief Architect
    • Drop from CS in Univ. of Nevada, Las Vegas
    • Founded digg on 11/1/04
  • Digg: The digg story: from one idea to nine million page views
    • Background
      • $2,000 to start, using a developer on elance for $10/hr (Mexico)
      • 20 hrs jobs
      • LAMP
      • $99 a month hosting
  • Digg: The digg story: from one idea to nine million page views
    • Now
      • 500k registered users
      • 10 million pages a day
      • 1 million daily unique views
      • 90+ linux boxes
      • Ranking: tech > politics > videos
      • 15 people: 3 php, 4 performance tuning/dba
  • Digg: The digg story: from one idea to nine million page views
    • Learned
      • Everything on Digg is an RSS feed
      • No Me-too features
      • Make it simple; make it rewarding
      • garbage cleaning
        • delete posts, bury (threadholds) …
      • UI experimental
        • digspy, stack, ...
  • Digg: The digg story: from one idea to nine million page views
  • Digg: The digg story: from one idea to nine million page views
  • Digg: The digg story: from one idea to nine million page views
  • Digg: The digg story: from one idea to nine million page views
    • Learned
      • Scalability: inside livejournal's backend
      • Tagging won't work on Digg
      • Hire experienced DBAs
      • Digg should never take away traffic
  • Del.icio.us
  • Del.icio.us
    • Joshua Schachter, Founder, worked in Morgan Stanley when starting del.icio.us
    • Also creates geoURL, Memepool
  • Del.icio.us
    • Systems
      • Profile SQL commands
      • Learn Apache
        • Headers, mod_rewrite, proxy
      • Prepare for abuse
      • Use different servers (images, RSS, API)
      • Make API easy
      • Don’t expose your unique id
      • More RSS traffic than HTML or API
      • Readable URL
  • Del.icio.us
    • Tags
      • A way for people to recall things, what they were thinking about when they saved it
      • Fairly useful for recall, OK for discovery, terrible for distribution
      • No automatic tags
      • No pre-defined tags
  • Del.icio.us
    • Learned
      • Measure behaviors rather than claims
      • Features you put in are as important as the ones you leave out
      • Solve a problem you have yourself; Passion counts
      • Limited audience is still good business
      • Get the product out ASAP
      • Beware SPAM
  • Del.icio.us
    • Learned
      • Let system fragments into different areas of attention
      • Systems that only become useful when lots of people are using them usually fail
      • Speak the user's language. Bookmarks vs My Favorites
      • People don't read
      • It's the user's data; it's not yours
  • FeedBurner
  • FeedBurner
    • Steve Olechowski, Cofounder and COO
    • VP and PM at 724 Solutions
    • CS and Economics from Northwestern Univ.
  • FeedBurner: 10 things you didn’t know about RSS
    • Feedburner
      • 400K feeds
      • 20M subscribers
      • Using Java
    • 1/8 feeds are podcast/videocast
    • More Japanese & Chinese blogs than North America & Europe
    • There is no correlation between click through rate and subscriptions growth
  • FeedBurner: 10 things you didn’t know about RSS
    • A consumer device can drive a market: ipod
    • More text = more total traffic
    • Podcasts are more evenly distributed across categories than text feeds (still heavily tech)
    • 7% of all clicks from feeds are by bots; make sure you take this into account when measuring traffic
  • FeedBurner: 10 things you didn’t know about RSS
    • 15% of our podcasts are video
    • MyYahoo leads by a large margin: 50%
    • 95% people subscribe full content with ads
    • ads: brands, awareness, not selling
  • Odeo
  • Odeo
    • Evan Williams, Founder and CEO
    • Co-found PyraLabs and became Blogger, then sold to Google, then manage Blogger group in Google til 2004
    • Founder of twittier
  • Odeo: Selling and funding: Pros and cons of brining in a third party
    • Last year article
      • 10 rules for web startups
    • My 5 best odeo screw ups
      • build too much
      • build for people not like ourselves
      • not adjusting fast enough
      • raising too much money, too early
      • not listening to my gut
  • Odeo: Selling and funding: Pros and cons of brining in a third party
    • Now
      • Downsize to 14 people
      • On page listening
    • Platform
      • Rubyonrails
    • Don’t talk, TYPE
    • Q&A
      • revenue model
        • attach revenue model later
  • Wordpress
  • WordPress
    • Matt Mullenweg, Founder
    • Blog: www.photomatt.net
  • WordPress: The Story behind WordPress plus building user-powered apps
    • Platform
      • Sourceforge--
      • Options--, plugins++
      • API++
        • breaking api is worse than never having any at all
      • Plugins vs core: core should be 90%
      • Plugins for design (themes)
  • WordPress: The Story behind WordPress plus building user-powered apps
    • Operations
      • Do you own support
      • Watch what they do, not what they say
      • Stats pages: most viewed
    • Maintenance
      • All hosting sucks: 100%SLA--
      • Redundant networks and power--
      • Make Backups constantly
      • Use good machine
      • Make it easy to contact you
  • WordPress: The Story behind WordPress plus building user-powered apps
    • akismet
      • Painkiller, not a vitamin
    • Future
      • Global, personal, useful, humble
    • Final thoughts
      • Don’t be afraid of market saturation
      • Build for yourself; Passion
      • Create value first, business model later
      • Working for someone else is dead
      • Never say can't
      • Never forget how lucky you are
  • TechCrunch
  • TechCrunch
    • Michael Arrington, Editor, Owner of TechCrunch
    • TechCrunch was found in 06/2005
    • Founder and Board Director of edgeio.com
    • Degree in Economics and Harvard Law School
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • looking in winners is hard to find pattern, but looser has
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • Winners
      • writely, grouper, skype, newroo, flickr, weblogs, myspace, bloglines, userplane, ksolo, blogger, del.icio.us
    • Very good bets
      • digg, facebook, youtube, photobucket*, zoho, stumbleupon, popsugar*, plentyoffish*, netvibes*
    • Ones to watch
      • jobster, riya, zillow, flock*, sharpcast, rocketbookm, 1-800-FREE411*, odesk, secondlife, wordpress
    • What were they thinking
      • inform, gather, pubsub, browzar, jigsaw*, squidoo
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • Shared attributes of winners
      • passion for what they are doing
      • doing something extraordinary (purple cow)
      • removing serious friction
      • great founder dynamics
      • never raised big money, or raised it after they won
        • Hire slow, fire fast
      • perfect revenue model not required
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • Shard attributes of losers
      • poor founder/team choices
      • lifestyle/ego entrepreneurs
      • raised too much money
      • spent too much money
      • over business-planned
      • forgot about scaling (friendster)
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • Platforms
      • PHP (most popular)
      • RubyOnRails (upcoming, but facing scaling problems lately)
      • Java (serious apps)
      • .NET
    • Client Platforms
      • net, ajax, flash, xul, adobe apollo (his fave)
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • Market saturation, avoid
      • social networking
      • social bookmarks
      • video
      • photos
      • blogging/podcasting
      • portals/homepages
      • feedreaders
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • Big potential
      • platforms
      • desktop apps
      • office efficiency
      • cloud storage
      • identity
      • developer tools
      • market destruction
      • enterprise
  • TechCrunch: What's next for web apps: building tomorrow's Flickr
    • the best entrepreneurs avoid this type of advice. invent a new market
    • Digg is my 1st pick if I’m going to work for one of them
  • Thank You !