The Future of Web Apps 2006/09 馮彥文 2006/12/03

Agenda Digg Del.icio.us Feedburner Odeo Wordpress TechCrunch

Digg

Del.icio.us

Feedburner

Odeo

Wordpress

TechCrunch

The Future of Web Apps San Francisco, 13-14 September 2006 Palace of Fine Arts Theater http://www.carsonworkshops.com/summit/ http:// www.futureofwebapps.com / Blogs http://www.pocketshark.com/blog/page/tempo http://www.pocketshark.com/blog/page/cjin Photos http:// www.flickr.com/photos/tempofeng

San Francisco, 13-14 September 2006

Palace of Fine Arts Theater

http://www.carsonworkshops.com/summit/

http:// www.futureofwebapps.com /

Blogs

http://www.pocketshark.com/blog/page/tempo

http://www.pocketshark.com/blog/page/cjin

Photos

http:// www.flickr.com/photos/tempofeng

Digg

Digg Kevin Rose, Founder and Chief Architect Drop from CS in Univ. of Nevada, Las Vegas Founded digg on 11/1/04

Kevin Rose, Founder and Chief Architect

Drop from CS in Univ. of Nevada, Las Vegas

Founded digg on 11/1/04

Digg: The digg story: from one idea to nine million page views Background $2,000 to start, using a developer on elance for $10/hr (Mexico) 20 hrs jobs LAMP $99 a month hosting

Background

$2,000 to start, using a developer on elance for $10/hr (Mexico)

20 hrs jobs

LAMP

$99 a month hosting

Digg: The digg story: from one idea to nine million page views Now 500k registered users 10 million pages a day 1 million daily unique views 90+ linux boxes Ranking: tech > politics > videos 15 people: 3 php, 4 performance tuning/dba

Now

500k registered users

10 million pages a day

1 million daily unique views

90+ linux boxes

Ranking: tech > politics > videos

15 people: 3 php, 4 performance tuning/dba

Digg: The digg story: from one idea to nine million page views Learned Everything on Digg is an RSS feed No Me-too features Make it simple; make it rewarding garbage cleaning delete posts, bury (threadholds) … UI experimental digspy, stack, ...

Learned

Everything on Digg is an RSS feed

No Me-too features

Make it simple; make it rewarding

garbage cleaning

delete posts, bury (threadholds) …

UI experimental

digspy, stack, ...

Digg: The digg story: from one idea to nine million page views

Digg: The digg story: from one idea to nine million page views

Digg: The digg story: from one idea to nine million page views

Digg: The digg story: from one idea to nine million page views Learned Scalability: inside livejournal's backend Tagging won't work on Digg Hire experienced DBAs Digg should never take away traffic

Learned

Scalability: inside livejournal's backend

Tagging won't work on Digg

Hire experienced DBAs

Digg should never take away traffic

Del.icio.us

Del.icio.us Joshua Schachter, Founder, worked in Morgan Stanley when starting del.icio.us Also creates geoURL, Memepool

Joshua Schachter, Founder, worked in Morgan Stanley when starting del.icio.us

Also creates geoURL, Memepool

Del.icio.us Systems Profile SQL commands Learn Apache Headers, mod_rewrite, proxy Prepare for abuse Use different servers (images, RSS, API) Make API easy Don’t expose your unique id More RSS traffic than HTML or API Readable URL

Systems

Profile SQL commands

Learn Apache

Headers, mod_rewrite, proxy

Prepare for abuse

Use different servers (images, RSS, API)

Make API easy

Don’t expose your unique id

More RSS traffic than HTML or API

Readable URL

Del.icio.us Tags A way for people to recall things, what they were thinking about when they saved it Fairly useful for recall, OK for discovery, terrible for distribution No automatic tags No pre-defined tags

Tags

A way for people to recall things, what they were thinking about when they saved it

Fairly useful for recall, OK for discovery, terrible for distribution

No automatic tags

No pre-defined tags

Del.icio.us Learned Measure behaviors rather than claims Features you put in are as important as the ones you leave out Solve a problem you have yourself; Passion counts Limited audience is still good business Get the product out ASAP Beware SPAM

Learned

Measure behaviors rather than claims

Features you put in are as important as the ones you leave out

Solve a problem you have yourself; Passion counts

Limited audience is still good business

Get the product out ASAP

Beware SPAM

Del.icio.us Learned Let system fragments into different areas of attention Systems that only become useful when lots of people are using them usually fail Speak the user's language. Bookmarks vs My Favorites People don't read It's the user's data; it's not yours

Learned

Let system fragments into different areas of attention

Systems that only become useful when lots of people are using them usually fail

Speak the user's language. Bookmarks vs My Favorites

People don't read

It's the user's data; it's not yours

FeedBurner

FeedBurner Steve Olechowski, Cofounder and COO VP and PM at 724 Solutions CS and Economics from Northwestern Univ.

Steve Olechowski, Cofounder and COO

VP and PM at 724 Solutions

CS and Economics from Northwestern Univ.

FeedBurner: 10 things you didn’t know about RSS Feedburner 400K feeds 20M subscribers Using Java 1/8 feeds are podcast/videocast More Japanese & Chinese blogs than North America & Europe There is no correlation between click through rate and subscriptions growth

Feedburner

400K feeds

20M subscribers

Using Java

1/8 feeds are podcast/videocast

More Japanese & Chinese blogs than North America & Europe

There is no correlation between click through rate and subscriptions growth

FeedBurner: 10 things you didn’t know about RSS A consumer device can drive a market: ipod More text = more total traffic Podcasts are more evenly distributed across categories than text feeds (still heavily tech) 7% of all clicks from feeds are by bots; make sure you take this into account when measuring traffic

A consumer device can drive a market: ipod

More text = more total traffic

Podcasts are more evenly distributed across categories than text feeds (still heavily tech)

7% of all clicks from feeds are by bots; make sure you take this into account when measuring traffic

FeedBurner: 10 things you didn’t know about RSS 15% of our podcasts are video MyYahoo leads by a large margin: 50% 95% people subscribe full content with ads ads: brands, awareness, not selling

15% of our podcasts are video

MyYahoo leads by a large margin: 50%

95% people subscribe full content with ads

ads: brands, awareness, not selling

Odeo

Odeo Evan Williams, Founder and CEO Co-found PyraLabs and became Blogger, then sold to Google, then manage Blogger group in Google til 2004 Founder of twittier

Evan Williams, Founder and CEO

Co-found PyraLabs and became Blogger, then sold to Google, then manage Blogger group in Google til 2004

Founder of twittier

Odeo: Selling and funding: Pros and cons of brining in a third party Last year article 10 rules for web startups My 5 best odeo screw ups build too much build for people not like ourselves not adjusting fast enough raising too much money, too early not listening to my gut

Last year article

10 rules for web startups

My 5 best odeo screw ups

build too much

build for people not like ourselves

not adjusting fast enough

raising too much money, too early

not listening to my gut

Odeo: Selling and funding: Pros and cons of brining in a third party Now Downsize to 14 people On page listening Platform Rubyonrails Don’t talk, TYPE Q&A revenue model attach revenue model later

Now

Downsize to 14 people

On page listening

Platform

Rubyonrails

Don’t talk, TYPE

Q&A

revenue model

attach revenue model later

Wordpress

WordPress Matt Mullenweg, Founder Blog: www.photomatt.net

Matt Mullenweg, Founder

Blog: www.photomatt.net

WordPress: The Story behind WordPress plus building user-powered apps Platform Sourceforge-- Options--, plugins++ API++ breaking api is worse than never having any at all Plugins vs core: core should be 90% Plugins for design (themes)

Platform

Sourceforge--

Options--, plugins++

API++

breaking api is worse than never having any at all

Plugins vs core: core should be 90%

Plugins for design (themes)

WordPress: The Story behind WordPress plus building user-powered apps Operations Do you own support Watch what they do, not what they say Stats pages: most viewed Maintenance All hosting sucks: 100%SLA-- Redundant networks and power-- Make Backups constantly Use good machine Make it easy to contact you

Operations

Do you own support

Watch what they do, not what they say

Stats pages: most viewed

Maintenance

All hosting sucks: 100%SLA--

Redundant networks and power--

Make Backups constantly

Use good machine

Make it easy to contact you

WordPress: The Story behind WordPress plus building user-powered apps akismet Painkiller, not a vitamin Future Global, personal, useful, humble Final thoughts Don’t be afraid of market saturation Build for yourself; Passion Create value first, business model later Working for someone else is dead Never say can't Never forget how lucky you are

akismet

Painkiller, not a vitamin

Future

Global, personal, useful, humble

Final thoughts

Don’t be afraid of market saturation

Build for yourself; Passion

Create value first, business model later

Working for someone else is dead

Never say can't

Never forget how lucky you are

TechCrunch

TechCrunch Michael Arrington, Editor, Owner of TechCrunch TechCrunch was found in 06/2005 Founder and Board Director of edgeio.com Degree in Economics and Harvard Law School

Michael Arrington, Editor, Owner of TechCrunch

TechCrunch was found in 06/2005

Founder and Board Director of edgeio.com

Degree in Economics and Harvard Law School

TechCrunch: What's next for web apps: building tomorrow's Flickr looking in winners is hard to find pattern, but looser has

looking in winners is hard to find pattern, but looser has

TechCrunch: What's next for web apps: building tomorrow's Flickr Winners writely, grouper, skype, newroo, flickr, weblogs, myspace, bloglines, userplane, ksolo, blogger, del.icio.us Very good bets digg, facebook, youtube, photobucket*, zoho, stumbleupon, popsugar*, plentyoffish*, netvibes* Ones to watch jobster, riya, zillow, flock*, sharpcast, rocketbookm, 1-800-FREE411*, odesk, secondlife, wordpress What were they thinking inform, gather, pubsub, browzar, jigsaw*, squidoo

Winners

writely, grouper, skype, newroo, flickr, weblogs, myspace, bloglines, userplane, ksolo, blogger, del.icio.us

Very good bets

digg, facebook, youtube, photobucket*, zoho, stumbleupon, popsugar*, plentyoffish*, netvibes*

Ones to watch

jobster, riya, zillow, flock*, sharpcast, rocketbookm, 1-800-FREE411*, odesk, secondlife, wordpress

What were they thinking

inform, gather, pubsub, browzar, jigsaw*, squidoo

TechCrunch: What's next for web apps: building tomorrow's Flickr Shared attributes of winners passion for what they are doing doing something extraordinary (purple cow) removing serious friction great founder dynamics never raised big money, or raised it after they won Hire slow, fire fast perfect revenue model not required

Shared attributes of winners

passion for what they are doing

doing something extraordinary (purple cow)

removing serious friction

great founder dynamics

never raised big money, or raised it after they won

Hire slow, fire fast

perfect revenue model not required

TechCrunch: What's next for web apps: building tomorrow's Flickr Shard attributes of losers poor founder/team choices lifestyle/ego entrepreneurs raised too much money spent too much money over business-planned forgot about scaling (friendster)

Shard attributes of losers

poor founder/team choices

lifestyle/ego entrepreneurs

raised too much money

spent too much money

over business-planned

forgot about scaling (friendster)

TechCrunch: What's next for web apps: building tomorrow's Flickr Platforms PHP (most popular) RubyOnRails (upcoming, but facing scaling problems lately) Java (serious apps) .NET Client Platforms net, ajax, flash, xul, adobe apollo (his fave)

Platforms

PHP (most popular)

RubyOnRails (upcoming, but facing scaling problems lately)

Java (serious apps)

.NET

Client Platforms

net, ajax, flash, xul, adobe apollo (his fave)

TechCrunch: What's next for web apps: building tomorrow's Flickr Market saturation, avoid social networking social bookmarks video photos blogging/podcasting portals/homepages feedreaders

Market saturation, avoid

social networking

social bookmarks

video

photos

blogging/podcasting

portals/homepages

feedreaders

TechCrunch: What's next for web apps: building tomorrow's Flickr Big potential platforms desktop apps office efficiency cloud storage identity developer tools market destruction enterprise

Big potential

platforms

desktop apps

office efficiency

cloud storage

identity

developer tools

market destruction

enterprise

TechCrunch: What's next for web apps: building tomorrow's Flickr the best entrepreneurs avoid this type of advice. invent a new market Digg is my 1st pick if I’m going to work for one of them

the best entrepreneurs avoid this type of advice. invent a new market

Digg is my 1st pick if I’m going to work for one of them

Thank You !