"Looking back on 25 years at the forefront of a dynamic and evolving industry, two things have remained constant at FedEx: change, and the ability and willingness of our employees to embrace change on behalf of our customers." -Fred Smith, Founder and CEO of FedEx
For a competitive advantage businesses must continually innovate
No such thing as a sustainable competitive advantage
Changes took place every week, sense of urgency, accessible management
Integrated, Seamless International and Domestic Network
Needs for Creativity and Innovation Figure 3.1 Page 42 Employees’ Perspective Need An inherent need to develop and unleash one’s natural creative potential through self- expression Results Realized When Need Fulfilled Making a difference through creative contributions A Natural, mutually supportive relationship. Businesses’ Perspective Need Creative thinking and innovation at all levels of the organization in order to stay ahead of the competition Results Realized When Need Fulfilled A thriving Innovation Culture
Establish joint performance objectives with peers in other departments that serve the same customer.
When work groups are not cooperating with one another, focus on rectifying the situation instead of casting blame.
Create collaboration awards and ask employees to nominate one another.
Encourage members of your work group to work part time in departments that are collaborating with your team.
Tap Employees' Commitment for Successful Implementation of the Developed Ideas
Leadership Practices that help achieve this result
Build mutually trusting relationships
Let appreciate flow from the heart
Involve employees in the development of implementation plans
Listening to understand instead of listening to respond
Implementation Step Acceptance Step People Planning Implementation People Developing The Raw, Creative Idea Figure 9.2 Page 181 More Ideas More Ideas Raw, Creative Ideas The Three Step Innovation Process