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Mission vision

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Transcript

  • 1.
      • V ISION
      • M ISSION
      • O BJECTIVE
  • 2. VISION
      • VISION IS A DREAM
      • VISION IS A DREAM WITH A DEADLINE
      • IT IS A PICTURE OF FUTURE THAT PULLS US INTO THE FUTURE
      • A VISION STATEMENT IS AN ATTEMPT TO CAPTURE THAT DREAM IN WORDS
  • 3. VISION
      • A VISION STATEMENT TELLS US WHERE WE ARE GOING.
      • VISION STATEMENT, TO BE WORTH ANYTHING, HAVE TO DIFFERENTIATE ONE COMPANY FROM THE COMPETITION.
  • 4.
    • Vision is what keeps the organisation moving forward. Vision is the motivator in an organisation. It needs to be meaningful with a long term perspective so that it can motivate people even when the organisation is facing discouraging odds.n
    • The vision statement identifies activities the organisation intends to pursue, sets forth long term direction and provides a big perspective of :
      • Who are we
      • What are we trying to do?
      • How do we want to go about it?
      • Where are we headed?
  • 5.
    • A vision statement should be realistic and credible, well articulated and easily understood, appropriate, ambitious, and responsive to change.
    • It should orient the group's energies and serve as a guide to action.
    • It should be consistent with the learning community's values.
    • In short, a vision should challenge and inspire the group to achieve its mission
  • 6. VISION
      • FROM AN ORGANIZATIONAL PERSPECTIVE, VISION HAS TO HAVE FIVE COMPONENTS :
      • A SENSE OF WORTHINESS.
      • AN ABILITY TO INSPIRE.
      • AN INVITATION TO SHARE.
      • CLEAR AND UNDERSTANDABLE DETAIL.
      • ACHIEVABILITY.
  • 7. Tisco
    • To seize the opportunities of tomorrow and create a future that will make us an Economic Value Added positive company
    • To continue to improve the quality of life of our employees and the communities we serve
    • Revitalize the core business for a sustainable future
    • Uphold the spirit the values of TATAs towards nation building
  • 8. HUL
    • Our vision is to meet the everyday needs of people everywhere
  • 9. Burger king
    • We take pride in serving our Guests the Best Burgers and a variety of other Great tasting, Healthy Foods Cooked over an Open Fire. That’s what we’re all about .
  • 10. MISSION
      • It is the founders’ intentions at the outset of the organisation – what they wanted to achieve. In the dynamic environment of today, it must be re-examined and refreshed periodically.
  • 11. MISSION
      • MISSION STATEMENT MUST ANSWER FOLLOWING QUESTIONS
      • WHAT IS OUR REASON FOR BEING?
      • WHAT IS OUR BASIS PURPOSE?
      • WHAT BUSINESS ARE WE IN?
      • WHAT IS UNIQUE OR DISTINCTIVE ABOUT OUR ORGANISATION?
      • WHAT DO WE STAND FOR?
  • 12. MISSION ELEMENTS
      • TRUSTWORTHY.
      • QUALITY.
      • FAIR DEALINGS.
      • CONTRIBUTION TO THE SOCIETY.
  • 13. J.R.D. TATA’S MISSION STATEMENT
      • STRIVE FOR PERFECTION AND YOU WILL REACH EXCELLENCE.
      • NO SUCCESS OR ACHIEVEMENT IN MATERIAL TERMS IS WORTHWHILE, UNLESS IT SERVES THE NEEDS OR INTEREST OF THE COUNTRY AND ITS PEOPLE AND IS ACHIEVED BY FAIR AND HONEST MEANS.
      • GOOD HUMAN RELATIONS NOT ONLY BRING GREAT PERSONAL REWARDS, BUT ARE ESSENTIAL TO THE SUCCESS OF ANY ORGANISATION.
  • 14. Ranbaxy laboratories Ltd
    • Our mission is to become a research-based international pharmaceutical company
  • 15. McDonald’s
    • To offer the customers fast food prepared in the same high quality worldwide, tasty and reasonably priced, delivered in a consistent low key décor and friendly manner.
  • 16. Objectives
    • Objectives set out what the business is trying to achieve.
    • These objectives evolve directly from the mission statement of the firm
  • 17.
    • Objectives can be set at two levels:
    • 1. Corporate level
    • These are objectives that concern the business or organisation as a whole
    • Examples of “corporate objectives might include: • We aim for a return on investment of at least 15% • We aim to achieve an operating profit of over £10 million on sales of at least £100 million • We aim to increase earnings per share by at least 10% every year for the foreseeable future.
  • 18.
    • (2) Functional level
    • e.g. specific objectives for marketing activities
    • Examples of functional marketing objectives” might include: • We aim to build customer database of at least 250,000 households within the next 12 months • We aim to achieve a market share of 10% • We aim to achieve 75% customer awareness of our brand in our target markets
  • 19.
    • Both corporate and functional objectives need to conform to the commonly used SMART criteria.
    Specific - the objective should state exactly what is to be achieved. Measurable - an objective should be capable of measurement – so that it is possible to determine whether (or how far) it has been achieved Achievable - the objective should be realistic given the circumstances in which it is set and the resources available to the business. Relevant - objectives should be relevant to the people responsible for achieving them Time Bound - objectives should be set with a time-frame in mind. These deadlines also need to be realistic.