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Social Media for the Smart Job Seeker

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On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program. …

On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.

I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.

We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.

Published in: Education, Technology, Business
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  • 1. Social Media for the Smart Job Seeker Chris Everett Principal Captivate Search Marketing
  • 2. 39%Of companies surveyed in 2013 said they research social media profiles of potential candidates before making a hiring decision. Source: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx? sd=6%2F26%2F2013&id=pr766&ed=12%2F31%2F2013
  • 3. 7.9%The unemployment rate for all recent college graduates with a Bachelors degree according to a 2013 Georgetown University study. Source: http://cew.georgetown.edu/unemployment2013/ Up from 5.1% in 2010
  • 4. 1 in 10Young Candidates have been REJECTED because of something on their social media profiles. Source: http://jobs.aol.com/articles/2013/06/04/applicants-rejected-social- media-on-device-research/
  • 5. Will Your Social Media Presence Kill Your Ability to Find a Job? =
  • 6. Presentation Overview  Cleaning Up Your Social Media Presence So You’re Putting Your Best Foot Forward  Getting the Most Out of LinkedIn
  • 7. Cleaning Up Your Social Media Presence
  • 8. What are recruiters looking at on your social media pages? Source: http://theundercoverrecruiter.com/infographic-how-social-media-can-help-you-find-graduate-jobs/
  • 9. Social Media Profile Basics
  • 10. Choose Your Profile Picture Wisely
  • 11. Use Provacative Profile Pictures
  • 12. Watch Your Spelling and Grammar
  • 13. Don’t Post Inflammatory Content  Radical/Over-the-Top Religious Talk  Racist or Sexist Comments  Use Excessive Profanity  Get Overly Political  Be Sexually Explicit
  • 14. Blog & Engage in Intelligent Conversation
  • 15. Don’t Badmouth Former Employers/Bosses
  • 16. Now that You Know the Do’s & Don’ts… Now What?
  • 17. Do a Google Search for Yourself Use personal identifiers along with your name such as:  The City You Live In  The College You Attended  Your Phone Number
  • 18. What Comes Up?
  • 19. Do a Deep Web Search
  • 20. Conduct an Audit of Each Social Media Page
  • 21. Delete Immature Party Photos You’ve Uploaded
  • 22. Un-tag Incriminating Photos Others Have Uploaded of You
  • 23. Lock Down Your Privacy Settings Make Sure You’re Not Sharing Publically
  • 24. Lock Down Your Privacy Settings Limit Who Can Search For You
  • 25. Lock Down Your Privacy Settings Limit Who Can Connect With You
  • 26. Lock Down Your Privacy Settings Protect Your Tweets
  • 27. Leave Questionable Groups Because Membership in “The Tuesday Afternoon Drinking Club” Isn't What Employers Like to See
  • 28. Leave Questionable Groups Because Membership in “The Tuesday Afternoon Drinking Club” Isn't What Employers Like to See
  • 29. Didn’t Have To Do Any Of This? Then You’re Already Socializing Responsibly!
  • 30. Getting the Most Out of LinkedIn 240 Million Professionals Networking Online
  • 31. Why is LinkedIn Important for Job Seekers? 240 Million Professionals Networking Online
  • 32. 94%Of recruiters surveyed in 2013 use LinkedIn as their primary social media platform for networking. Source: http://www.forbes.com/sites/susanadams/2013/08/12/linkedin-still-rules-as-the-top-job- search-technology-tool-survey-says/
  • 33. LinkedIn Job Seeker Tips 240 Million Professionals Networking Online
  • 34. Profile Completeness is Key
  • 35. Provide a complete and ACCURATE Biography  Don’t Embellish Your Job Responsibilities  Don’t Make Your Job Title More Glamorous
  • 36. Add Projects You’ve Worked On
  • 37. Interactive Content Rocks.
  • 38. Join Networking Groups  Groups Related to Your Chosen Field  Groups You’ve Volunteered With  Alumni Groups
  • 39. Participate in the Conversation  Don’t be a Fly on the Wall  Chime in on Discussions  Connect with Others in Your Group
  • 40. Follow Companies You’d Like to Work For / With  Stay Informed on the Latest  Keep Abreast of New Job Openings
  • 41. Network With Recruiters You’re looking for a Job, They’re Looking for Talent
  • 42. Add Relevant Skills People You’ve Worked With Will Endorse You!
  • 43. Get Recommended! Testimonials Build Credibility!
  • 44. Become a Jobs Section Expert  Choose Keywords to Search for Relevant Jobs  Brush up that Resume & Cover Letter before you apply
  • 45. Use the Advanced Search Feature Narrow Down Your Job Search by:  Location  Company  Job Title  Zip Code
  • 46. Consider a Premium Account
  • 47. Consider a Premium Account
  • 48. Making Your Profile Google Friendly
  • 49. Utilize Keywords Throughout
  • 50. Pick a Keyword Friendly URL
  • 51. Utilize Your Keyword in Your Name
  • 52. Take Your Profile Public
  • 53. Linking to Your Public Profile Promotes Higher Rankings  Blogs You Write  Other Websites  Social Media Profiles
  • 54. The Result of My SEO Strategies
  • 55. Questions?
  • 56. Connect With Me Twitter: @cjeinATL / @CaptivateSearch Facebook.com/CaptivateSearch Linkedin.com/in/atlantaseoconsultant
  • 57. Photo Credits  http://www.wpthesisskins.com/thesis-2-0-bonus-offers-and-discount/  http://mcompany.co/2011/01/fierce-conversations/  http://www.sodahead.com/united-states/lame-stream-media-ignorant-americans-cause-of-obama-problems/blog-267063/? link=ibaf&q=&esrc=s  http://www.macrobusiness.com.au/2013/01/the-treasury-no-brainer-trade-wont-work/  http://www.dartmouth.edu/~rmi/staff/  http://vocio.com/telecom-audit-0/tabid/87909/Default.aspx  http://www.productionheads.com/2011/02/1676/  http://www.postplanner.com/dos-and-donts-of-facebook-pages/  http://www.thinkpro.net/webDesign-print-screenprint/graphic-design/graphic-design-news/now-hiring-graphic-designers-for-print- design-web-design-large-format-and-apparel/attachment/hire-me-istockphoto  http://shemeansbusiness.wordpress.com/2012/09/18/solving-the-social-media-roi-puzzle/  http://www.examiner.com/article/social-media-blamed-for-poor-grammar  http://www.enterprisecioforum.com/en/blogs/jdobbs/value-bad-bosses  http://forum.sonshi.com/showthread.php?t=4130

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