For small businesses looking to grow their customer base from online marketing, investing in a SEO campaign can deliver long lasting value. The most critical aspect of any SEO campaign is selecting a competent, qualified SEO consultant to conduct your SEO program.
This presentation outlines six qualifying questions that you should ask any prospective SEO consultant who is trying to earn your business. The answers to each of these questions should give you a good indication of the level of competency, experience and results you should expect from that SEO consultant if you were to select them for your project.
This should help you weed out the consultants who aren't as qualified and may be a risk to you for your investment, and should help you determine which SEO consultant you've interviewed is the right choice for you.