Platform review#5 rfid[1]


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Short presentation introducing the idea of RFID and the Internet of Things.

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  • The chip itself can be as small as half a millimeter square – roughly the size of a tiny seed. Some RFID tags are thin enough to be embedded in paper. A ubiquitously RFID-tagged and networked world offers a transformational extension of the World Wide Web. It will become not just a World Wide Web  of   data , but also an World Wide Web  of things .
  • RFID tags are already quite common in everyday life. Examples include proximity cards used as replacements for metal door keys, SpeedPass® payment devices, and the small dashboard plaques for automated toll payment. Tens of millions of pets around the world have surgically embedded RFID tags that made it easier to identify them should they become lost. Classic uses of RFID Oyster Cards Security key fobs Barcodes on products Automatic tolling of cars
  • Unicefs RFID lifeband for pregnant women, gives updates on when it’s time for check ups, when the woman is having the baby and vitals and location of the woman.
  • Kleenex, Abercrombie and Fitch. Used for product levels, tracking. Bit big brother?
  • Printable RFID tags for groceries, will change the way we shop…simply swipe a bag and it’ll charge you automatically. rfid -tags-could-reduce-lines-at-grocery-stores.html
  • According to a new data released by wireless analyst  Chetan Sharma , more web enabled devices than humans subscribers were connected to the internet in the last quarter in US by AT&T and Verizon.  While growth in human subscription sales is slowing down, it is devices such as digital picture frames, GPS systems and broadband TVs where the actual potential growth is.
  • Understanding audience behaviour better Invaluable opportunities for NPD Potential to build broader activity graphs Opportunity to harness loyalty Bringing untold levels of customisation via technology
  • Platform review#5 rfid[1]

    1. 1. RFID and the Internet of Things Inspiration Session #5
    2. 2. <ul><li>A RFID (Radio-Frequency IDentification) tag consists of a small silicon microchip attached to an antenna. </li></ul>
    3. 3. <ul><li>An RFID tag is capable of transmitting a unique serial number a distance of up several meters in response to a query from a reading device. </li></ul>
    4. 5. Some nice examples
    5. 11. Some future concepts
    6. 17. The machines are coming
    7. 18. <ul><li>The Internet of Things is a growing trend; the term defines the idea of objects that are tagged, web-connected and endowed with the ability to relay data. </li></ul>
    8. 20. <ul><li>HP's Central Nervous System for the Planet, or  CeNSE , a project to place a trillion push pin-sized sensors all over the planet as infrastructure for the Internet of Things. </li></ul>
    9. 21. What does this all mean?
    10. 22. Thanks