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Mobile & Search Marketing: Lowe's Platforms & Traffic
 

Mobile & Search Marketing: Lowe's Platforms & Traffic

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Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer ...

Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)

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  • Those who are thinking about the impact of mobility on SEO are 1) many times mobile marketers without a background in SEO giving usability advice that may or may not apply to SEO or 2) SEOs without an understanding of mobile marketing who don’t believe that mobility will impact SEO. Recent Covario whitepaper on mobile SEO highlights how much Google differs their search results according to users on mobile phones or desktop computersOnly 27% of localized keyword rankings are the same, no matter the interface usedFor non-localized terms, 42% saw no changes from Google Mobile to Google Desktop
  • This is just highlighting a few of the messaging platforms, but ones we think are most vital to the overall mix.Location Based: The insanely popular location based services like 4Square, BrightKite, Loopt, Facebook Places, etc are just some of the location opportunities that have marketers all abuzz lately. But for those who are not into social gaming, and don’t have a strategy for these services, we now have options like Googles Boost, that is allowing local business the opportunity to get into the LBS ad platform, and drive hyper relevant foot traffic to brick and mortar location. 4Square just surpassed 4 million users, and are signing up more than 20K users per day. And in a survey conducted Netsize, 71% of respondents said they value location aware messages and marketing. Rich Media/Video: Advertising solutions across smart devices, such as pre-app video ad formats, full-page interactive video ads, interstitials, social media enabled video ads are becoming more common place in the market today. Mobile marketers are understanding that the 300x250 web based ad is no longer going to cut it, and that the experiences being delivered need to be more robust and interactive to truly capture the users attention. While the landscape is not currently dominated with video executions, this is going to be one of the hottest growth areas in the mobile landscape over the next 3 years.

Mobile & Search Marketing: Lowe's Platforms & Traffic Mobile & Search Marketing: Lowe's Platforms & Traffic Presentation Transcript