Friend or Foe:What Your Facebook Profile Says About You Diversity College Laura Bickert Kelly Ferguson Leigh Fine Emily Smith
Why Now?!?• Today’s students are technologically savvy and turn to online communication to form relationships. These interactions have positive and negative implications, and facebook.com is no exception.• facebook.com has recently impacted the Diversity College campus community in a negative manner.
Action PlanAs a response to recent events oncampus, our community has developed alesson plan for an orientation program andan online tutorial that will be required forall incoming students.
Friend or Foe: What Your Facebook Profile Says About YouThe purpose of this program is to educate incoming studentsabout Facebook, a popular online community. The program willaddress the positive aspects of Facebook, raise awareness ofits dangers, and provide helpful tips about preventing thosedangers.The program will occur during a rotating August orientationprogram with approximately 800 students per session, lasting nolonger than 1.5 hours per session.
Friend or Foe: What Your Facebook Profile Says About YouOBJECTIVES Students will be formally introduced to facebook.com from the institution’s perspective. Educate students on the safe utilization of an online community. Raising student awareness about the advantages and dangers of using facebook.com. Students will learn campus policies regarding responsible computing. Students will learn peer perspectives on Diversity College’s facebook.com culture.
Friend or Foe: What Your Facebook Profile Says About YouWhat You’ll Need: Laptop and projector to show PowerPoint presentation Explain facebook.com, including its history rapid growth across college campuses, features added to enhance the online community, and other uses (Residence Life) Refer to possible scenarios and ask the audience if they think it could happen (Campus Police) Goal: Help the students overcome the “this won’t happen to me” mentality Use scenarios to point out advantages and disadvantages of being a member of an online community (Residence Life) Talk about Diversity College’s campus culture related to facebook.com (student Orientation leaders) Show the students how to navigate the website responsibly, including privacy settings and content of information for a facebook.com profile (IT staff)
What is the facebook.com? “An online directory that connects people through social networks at schools” (facebook.com, 2006) “Part huge chat room, part diary, and part dating service, the Facebook site allows college students to post their photos and tell about themselves – sometimes too much” (Messenger, 2005) Launched in February 2004 for college students Launched in September 2005 for high school students More than 9.4 million users, estimated 85% of colleges are members Exists at more than 2,000 colleges Features: make friends, keep in touch and reconnect with friends, personal message boards or “walls”, “poke” other people, join groups, post photos, connections through classes - study groups, advertise parties and events, view the campus “Pulse”
Scenarios: Could this REALLY happen? A freshman reported that some of her female friends had unwanted male visitors show up at their dorm rooms after posting personal information on Facebook YES: Buckman, 2005. A graduating senior lost a job due to her Facebook account contradicting some of her answers from an interview and information on her resume YES: Montermini, 2005. A student said, “Sometimes I’ll sign-off Facebook and just stare at the login screen like a cocaine addict looking at the edge of his coffee table, thinking to myself, ‘Well, I’ve really got nothing better to do right now,’ and then I sign right back on” YES: Benner, 2005.
Advantages of facebook.com Advertising/Marketing Reach a large portion of the campus community about upcoming programs and services on or off campus (boost event attendance) Contact classmates for study groups Good marketing or recruitment tool for jobs and organizations Very inexpensive! Networking Opportunity Students, alumni, peers, and professionals can keep in touch Self-expression Share information about themselves - interests, organizations, etc. Increased ease of communication
Dangers of facebook.com Stalking and Identity Theft Easy to access information about: class schedules, job location, room or apartment location, cell phone number False sense of security Many people can obtain .edu email accounts other than students Addiction and procrastination Advertise inappropriate behavior and events Opportunities for underage drinking, illegal drug use, etc. Portray a negative image of self or group Show group drinking or using illegal drugs Joining a group about illegal use of drugs and/or alcohol, demonstrating apathy - don’t join something you wouldn’t be proud to tell your parents about
Diversity College Culture Addiction Post messages on “walls” instead of personally interacting Spending hours on facebook.com Types of Parties and Events Greek events Campus activities - movies, speakers, lecture series Advertises parties as high risk drinking venues Campus “Pulse” Compilation of campus entertainment interests
Tips for Using facebook.com Limit your time spent on facebook.com Don’t update your profile too often You will draw attention to your profile You may be spending too much time on facebook.com Be careful of the information you’re making available to others Adjust privacy settings Be aware of the image you portray when joining groups as well as posting pictures and messages Don’t accept people as friends if you don’t know them
Assessment & Evaluation Assessment will begin after the August orientation session Judicial violations involving facebook.com will be brought to the administration’s attention and will be measured quantitatively with previous years’ violations This assessment will continue in future years to gauge the impact of the August orientation session As part of the orientation assessment, an online evaluation form will be done at the end of the session to give direct feedback to the committee to improve the program every year
Online Tutorial Diversity College facebook.com Safety and Use TutorialWelcome to an online tutorial for your use of facebook.com! Passing this tutorial is a requirement for all incomingDiversity College students before they are permitted access to our campus network resources.facebook.com is a website that has grown in popularity as of late with students on college campuses across the nation. Itis a powerful tool that allows you to: • Post information about yourself and your interests; • Network with others by confirming them as “friends” using facebook.com; • Meet others with similar interests or the same classes using a search feature; • Post your class schedule to share information with professors or classmates; • Post pictures of you and your friends to share with others on facebook.com; • Join groups to share common interests with others.Of course, with the use of this public website comes great responsibility. As a student of Diversity College, you arecreating a profile that will reflect on you as a person - as well as our institution. Therefore, this tutorial is meant to teachyou about some of the features of facebook.com and how you can go about navigating the site safely and appropriately.At the end of the tutorial, a 20-question quiz will be administered. You will have to answer 16, or 80%, of the questionscorrectly to obtain a passing score. If you fail to do so, you will have to repeat the quiz until you receive a passing grade. Itis important to pay attention to the information presented and be prepared to take the quiz.
Online Tutorial Diversity College facebook.com Safety and Use TutorialBefore you use facebook.com…There are several things to keep in mind. You agree not to: “…violate or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or contain libelous, defamatory or otherwise unlawful material; “…harvest or collect email addresses or other contact information of members from the website by electronic or other means for the purposes of sending unsolicited emails or other unsolicited communications; “…use automated scripts to collect information from the website or for any other purpose; “…upload, post, email, transmit or otherwise make available any content that we deem to be harmful, threatening, abusive, harassing, vulgar, obscene, hateful, or racially, ethnically or other objectionable; “…impersonate any person or entity, or falsely state or otherwise misrepresent yourself or your affiliation with any person or entity;
Online Tutorial Diversity College facebook.com Safety and Use TutorialCreating a Profile: Things to Remember• You have the ability to post a great deal of information on yourfacebook.com profile. Be aware: facebook.com is a PUBLIC site, accessibleto anyone with an account, including (but not limited to) professors, parents,future employers, friends, enemies, college administrators, or significantothers. If you do not want EVERYONE in those aforementioned groups tohave your cell phone number, for instance - DON’T POST IT!• Membership in groups and what you decide to post on your profile alsoreflects on the type of person you are and the type of people you associatewith. Others may form preconceived notions about what kind of person youare based solely on what they read from your profile.• If you link to other websites in your profile, be aware that those sites, too,are reflective of you and your character.• facebook.com allows you to post pictures of others - but also allows othersto post pictures of you. Even if you are careful about what pictures you postof yourself, be cautious and check what pictures others have posted of you!Certain pictures could call your character into question.
Quiz Diversity College facebook.com Safety and Use TutorialQuizComplete each multiple choice question by selecting the response that best answers the question.A score of 16, or 80%, is necessary to pass the quiz and be allowed to access the campus network.1. What can facebook.com be used for? Find people in your classes Find people in your residence halls Join groups of those with similar interests All of the above2. On default privacy settings, who can see your profile? Everyone on facebook.com Everyone from your institution on facebook.com Everyone Only the people in your classes
Quiz Diversity College facebook.com Safety and Use Tutorial3. Which of the following from your institution might have a facebook.com profile - and, therefore, could search for your profile underdefault privacy settings? Your friends Your RA Your institution’s president All of the above4. Which of the following is an inappropriate use of facebook.com? Finding someone in your class who can help you with homework Sending message to your significant other Listing yourself as Martha Stewart in your profile Posting pictures of the Statue of Liberty5. Others can post pictures of you on facebook.com without your permission. True False6. You may post an MP3 from your Spice Girls CD of “Wannabe” on your facebook.com site for your friends to download. True False
Quiz Diversity College facebook.com Safety and Use Tutorial10. Posting your class schedule… Allows others to link pictures to your profile Could let thieves know when you might be away from your room Allow others to copy your homework Registers you for those classes11. To protect yourself and your privacy, before you accept someone as your “friend” on facebook.com… Check their profile to see if they’re single Consider how they might feel if you reject them Make sure you know them personally Check if your friends are friends with them12. facebook.com is a private site owned by your institution. True False13. You can change your privacy settings so… People without a facebook.com profile can find your profile Only your friends can see your facebook.com profile Anyone at your institution can see your facebook.com profile Only people not at your institution can search for you
Quiz Diversity College facebook.com Safety and Use Tutorial14. You can advertise on facebook.com… Through facebook.com message spam In your profile to sell your new invention By paying the site through its third-party advertising system By using a program to collect others’ email addresses15. You can access facebook.com… Only from on-campus computer labs Only from a computer linked to the campus network From any computer with internet access None of the above16. Your professor has the ability to use facebook.com to post class information. True False17. Which of the following is an inappropriate use of facebook.com? Creating a group called “We Hate Alex” Creating a group called “Diversity Hall Rocks!” Creating a group called “Math Majors are Math-tastic” Creating a group called “We Hate Algebra”
Resources• Buckman, R. (2005). Too much information? Colleges fear student postings on popular ‘Facebook’ site could pose security risks. The Wall Street Journal. 8 December 2005. pB1.• Benner, J. (2005). Facebook more than a way of life. The BG News. 15 November 2005.• Johnson, D.J. (2005). Common faux pas of Facebook. The BG News. 02 August 2005.• Facebook.com, 2006• Messenger, T. (2005.) Real world lessons still apply in students’ facebook world. Columbia Daily Tribune. 22 November 2005.• Montermini, F. (2005). Facebook raises privacy concerns. The Trinity Tripod. 29 November 2005.• Toomey, S. (2005). Facebook is new who’s who for students. The Chicago Sun- Times. 14 November 2005.• Withall, R. (2005). Facing the facts about Facebook. The Villanovan. 18 November 2005.