Michigan CTF Campaign Proposal Presentation
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Michigan CTF Campaign Proposal Presentation

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Michigan CTF Campaign Proposal Presentation Michigan CTF Campaign Proposal Presentation Presentation Transcript

  • Michigan Children’s Trust FundMarquette/Alger County
    Campaign Proposal
    Marquette/Alger County Child Abuse and Neglect Council
  • Agenda
    - Background
    - Framework
    • Purpose
    - Approach to the Course
    - How would we start (5 questions)
    Where we are
    Why are we there
    Where do we want to be
    How do we get there
    Evaluate
  • Background ofMichigan Children’s Trust Fund
    Established in 1982
    Michigan’s only source of permanent funding for the statewide prevention of child abuse and neglect
    Marquette and Alger local council was founded in 1919
  • Framework of Children’s Trust Fund
    Non-profit organization
    Zero to Three Program
    “Never Shake a Baby” Campaign
    michigan.gov/ctf
    Pinwheel
  • Objectives
    Strengths
    Serve 82 out of the 83 counties
    Weaknesses
    Not enough name recognition
    Opportunities
    Seek out new ways of getting funding for programs
    Threats
    Low budgets
  • Our Approach
    Surveyed North Star Academy in Marquette, MI
    Key questions
    What is emotional child abuse?
    Does anyone in your household drink alcohol daily?
    Are you familiar with Children’s Trust Fund?
    How likely are you to purchase a t-shirt to support the Michigan Children’s Trust fund?
  • How Would We Begin?
    Where Do We Want to Be?
    How Do We Get There?
    Why Are We There?
    Evaluate
    Where Are We?
  • Where Are We?
    Key findings:
    Among 30 surveys, most students did know that child abuse was common.
    The majority thought that strangers pose greatest risk to children, but in fact that is not true.
    Most were more than willing to donate one dollar
    to the Children’s Trust Fund to help raise awareness.
    Survey takers replied they were more than likely
    to report child abuse to the authorities.
  • Why Are We There?
    Raise awareness and educate of Child Abuse and Neglect for Michigan Children’s Trust Fund.
    Sympathetic, encouraging, and empowering individuals and families to seek and take the first steps.
  • Where Do We Want To Be?
    More well-known
    More funding
    April to be more widely known as Child Abuse Month
    Individuals to become more aware on child abuse
  • How Do We Get There?
    “Change starts when someone sees the next step.”
    ~William Drayton
  • Thank You For Your
    THANK YOU