Michigan CTF Campaign Proposal Presentation

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Michigan CTF Campaign Proposal Presentation

  1. 1. Michigan Children’s Trust FundMarquette/Alger County<br />Campaign Proposal<br />Marquette/Alger County Child Abuse and Neglect Council<br />
  2. 2. Agenda<br />- Background<br />- Framework<br /><ul><li>Purpose</li></ul> - Approach to the Course<br /> - How would we start (5 questions)<br />Where we are<br />Why are we there<br />Where do we want to be<br />How do we get there<br />Evaluate<br />
  3. 3. Background ofMichigan Children’s Trust Fund<br />Established in 1982<br />Michigan’s only source of permanent funding for the statewide prevention of child abuse and neglect <br />Marquette and Alger local council was founded in 1919<br />
  4. 4. Framework of Children’s Trust Fund<br />Non-profit organization<br />Zero to Three Program<br />“Never Shake a Baby” Campaign<br />michigan.gov/ctf<br />Pinwheel<br />
  5. 5. Objectives<br />Strengths<br />Serve 82 out of the 83 counties<br />Weaknesses<br />Not enough name recognition<br />Opportunities<br />Seek out new ways of getting funding for programs<br />Threats<br />Low budgets<br />
  6. 6. Our Approach<br />Surveyed North Star Academy in Marquette, MI<br />Key questions <br />What is emotional child abuse?<br />Does anyone in your household drink alcohol daily?<br />Are you familiar with Children’s Trust Fund?<br />How likely are you to purchase a t-shirt to support the Michigan Children’s Trust fund?<br />
  7. 7. How Would We Begin?<br />Where Do We Want to Be?<br />How Do We Get There?<br />Why Are We There?<br />Evaluate<br />Where Are We?<br />
  8. 8. Where Are We?<br />Key findings:<br />Among 30 surveys, most students did know that child abuse was common. <br />The majority thought that strangers pose greatest risk to children, but in fact that is not true.<br />Most were more than willing to donate one dollar <br />to the Children’s Trust Fund to help raise awareness.<br />Survey takers replied they were more than likely <br />to report child abuse to the authorities.<br />
  9. 9. Why Are We There?<br />Raise awareness and educate of Child Abuse and Neglect for Michigan Children’s Trust Fund.<br /> Sympathetic, encouraging, and empowering individuals and families to seek and take the first steps.<br />
  10. 10. Where Do We Want To Be?<br />More well-known<br />More funding<br />April to be more widely known as Child Abuse Month<br />Individuals to become more aware on child abuse<br />
  11. 11. How Do We Get There?<br />“Change starts when someone sees the next step.” <br /> ~William Drayton<br />
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  20. 20. Thank You For Your <br />THANK YOU<br />

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