Social Media & Career Technology Education Teacher: How to Connect with Students and Parents Online

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Ideas, tips and best practices for using social media and online communications tools for teachers in career and technology education.

Presented July 17, 2012 at the KACTE annual summer conference, Louisville, Ky., by Chris Celek, owner of Celek Media Consulting, a social media consultant based in Cincinnati and Dayton, Ohio.

Published in: Education, Technology, Business
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Social Media & Career Technology Education Teacher: How to Connect with Students and Parents Online

  1. 1. Put Social Media to Work Distinguish yourself by becoming an online networking leader to connect with students, parents and your community Celek Media Consulting 1Tuesday, July 17, 2012 1
  2. 2. Why should we spend any time on this? Celek Media Consulting 2Tuesday, July 17, 2012 2
  3. 3. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 3Tuesday, July 17, 2012 3
  4. 4. Why should we spend any time on this? 73 percent of U.S. residents use social media at least once per week. Nielsen Online April 2010 Celek Media Consulting 4Tuesday, July 17, 2012 4
  5. 5. Why should we spend any time on this? • Facebook rivals reach of traditional media • 47% visits Facebook daily; 55% watch TV; 37% listen to radio; 22% read newspapers Nielsen Online April 2010 Celek Media Consulting 5Tuesday, July 17, 2012 5
  6. 6. Why should we spend any time on this? More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 Celek Media Consulting 6Tuesday, July 17, 2012 6
  7. 7. Why should we spend any time on this? 67% of U.S. companies adopted social media in the past 18 months. Bloomberg-Business Week Nov. 30, 2010 Celek Media Consulting 7Tuesday, July 17, 2012 7
  8. 8. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 8Tuesday, July 17, 2012 8
  9. 9. The world’s gone Twitter • Think cell phone texting meets instant messaging. • Limited to 140 characters. • It’s all about following or joining the conversation. Celek Media Consulting 9Tuesday, July 17, 2012 9
  10. 10. What happens when you Tweet Celek Media Consulting 10Tuesday, July 17, 2012 10
  11. 11. What happens when you Tweet Celek Media Consulting 11Tuesday, July 17, 2012 11
  12. 12. What happens when you Tweet Celek Media Consulting 12Tuesday, July 17, 2012 12
  13. 13. Twitter for groups # • Search by topics, events, names. • Put hashtag in front of name, word: #KyEdTech Celek Media Consulting 13Tuesday, July 17, 2012 13
  14. 14. Teaching a Tweet at a Time • Think cell phone texting meets instant messaging. • Limited to 140 characters. • It’s all about following or joining the conversation. Celek Media Consulting 14Tuesday, July 17, 2012 14
  15. 15. Teaching a Tweet at a Time Celek Media Consulting 15Tuesday, July 17, 2012 15
  16. 16. Teaching a Tweet at a Time Celek Media Consulting 16Tuesday, July 17, 2012 16
  17. 17. Teaching a Tweet at a Time Celek Media Consulting 17Tuesday, July 17, 2012 17
  18. 18. Tweeting Lesson Plans Celek Media Consulting 18Tuesday, July 17, 2012 18
  19. 19. Tweeting Lesson Plans • Teaching Math from a baseball game Celek Media Consulting 19Tuesday, July 17, 2012 19
  20. 20. Learn How Teachers Tweet Celek Media Consulting 20Tuesday, July 17, 2012 20
  21. 21. #EdChat on Tuesdays Celek Media Consulting 21Tuesday, July 17, 2012 21
  22. 22. #140Conf EDU this summer Celek Media Consulting 22Tuesday, July 17, 2012 22
  23. 23. Follow Me on Twitter Celek Media Consulting 23Tuesday, July 17, 2012 23
  24. 24. Follow Me on Twitter Celek Media Consulting 24Tuesday, July 17, 2012 24
  25. 25. Follow Me on Twitter Celek Media Consulting 25Tuesday, July 17, 2012 25
  26. 26. Facebook — OMG! Celek Media Consulting 26Tuesday, July 17, 2012 26
  27. 27. Facebook to spotlight your students Celek Media Consulting 27Tuesday, July 17, 2012 27
  28. 28. Facebook to Show, not Tell Celek Media Consulting 28Tuesday, July 17, 2012 28
  29. 29. Facebook to Show, not Tell Celek Media Consulting 29Tuesday, July 17, 2012 29
  30. 30. Facebook to Show, not Tell Celek Media Consulting 30Tuesday, July 17, 2012 30
  31. 31. Best Practice — Bookmarking Celek Media Consulting 31Tuesday, July 17, 2012 31
  32. 32. Best Practice — Blogging Celek Media Consulting 32Tuesday, July 17, 2012 32
  33. 33. Best Practice — Blogging Celek Media Consulting 33Tuesday, July 17, 2012 33
  34. 34. Best Practice — Sources Celek Media Consulting 34Tuesday, July 17, 2012 34
  35. 35. Best Practice — The Cloud Celek Media Consulting 35Tuesday, July 17, 2012 35
  36. 36. Best Practice — Video Chats Celek Media Consulting 36Tuesday, July 17, 2012 36
  37. 37. Best Practice — Conversation Celek Media Consulting 37Tuesday, July 17, 2012 37
  38. 38. Best Practice — Tell Your Story Celek Media Consulting 38Tuesday, July 17, 2012 38
  39. 39. YouTube is not a Dirty Word Celek Media Consulting 39Tuesday, July 17, 2012 39
  40. 40. YouTube is not a Dirty Word Celek Media Consulting 40Tuesday, July 17, 2012 40
  41. 41. YouTube is not a Dirty Word Celek Media Consulting 41Tuesday, July 17, 2012 41
  42. 42. YouTube is not a Dirty Word Celek Media Consulting 42Tuesday, July 17, 2012 42
  43. 43. YouTube is not a Dirty Word Celek Media Consulting 43Tuesday, July 17, 2012 43
  44. 44. Best Practice — Show Your Students Celek Media Consulting 44Tuesday, July 17, 2012 44
  45. 45. Best Practice — Tell Your Story Celek Media Consulting 45Tuesday, July 17, 2012 45
  46. 46. Best Practice — SlideShare • Upload presentations. • Share documents, virtual workspace. Celek Media Consulting 46Tuesday, July 17, 2012 46
  47. 47. Linkedin for Experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 47Tuesday, July 17, 2012 47
  48. 48. Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 48Tuesday, July 17, 2012 48
  49. 49. Celek Media Consulting 49Tuesday, July 17, 2012 49

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