Linkedin for BNI members in Hyde Park, Ohio
Upcoming SlideShare
Loading in...5
×
 

Linkedin for BNI members in Hyde Park, Ohio

on

  • 1,630 views

How to use Linkedin to meet, connect with and build relationships with customers and business partners. ...

How to use Linkedin to meet, connect with and build relationships with customers and business partners.

Presented by Chris Celek of Celek Media Consulting on April 4, 2011, to the BNI networking group in Hyde Park, Ohio.

Statistics

Views

Total Views
1,630
Views on SlideShare
1,630
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Linkedin for BNI members in Hyde Park, Ohio Linkedin for BNI members in Hyde Park, Ohio Presentation Transcript

  • Put Linkedin to Work Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 1Sunday, April 3, 2011
  • What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 2Sunday, April 3, 2011
  • Why should we spend any time on this? More than half of all C-Level executives under 40 search for business information themselves. New Forbes/Google report June 22, 2009 Celek Media Consulting 3Sunday, April 3, 2011 View slide
  • Why should we spend any time on this? Social networking for businesses and professionals Celek Media Consulting 4Sunday, April 3, 2011 View slide
  • A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. Celek Media Consulting 5Sunday, April 3, 2011
  • Start with Google Profiles Make search engine work for you to always be found on first page of Google results. Celek Media Consulting 6Sunday, April 3, 2011
  • Create at google.com/Profiles Celek Media Consulting 7Sunday, April 3, 2011
  • Google Places to locate your business Celek Media Consulting 8Sunday, April 3, 2011
  • Google Places to locate your business Celek Media Consulting 9Sunday, April 3, 2011
  • So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 10Sunday, April 3, 2011
  • Linkedin for networking • Virtual, in-person connections. • Excellent SEO. • Business focused, not personal interests. Celek Media Consulting 11Sunday, April 3, 2011
  • Linkedin for being seen • Connect to stay in touch. • Connect to be found on your contacts’ pages. Celek Media Consulting 12Sunday, April 3, 2011
  • Challenges we face online Celek Media Consulting 13Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 1 Fill out your profile — completely. Celek Media Consulting 14Sunday, April 3, 2011
  • Linkedin for Google • Here’s what’s found, seen by search engines. • Put keywords in headline. Celek Media Consulting 15Sunday, April 3, 2011
  • Linkedin for your resume • Keywords in current role. • Complete work history to reconnect with coworkers, vendors. Celek Media Consulting 16Sunday, April 3, 2011
  • Linkedin for info about you • Groups you share with other users. • Required to connect with other users. Celek Media Consulting 17Sunday, April 3, 2011
  • Linkedin for connections • Reconnect with classmates and alumni. • Give and request recommendations Celek Media Consulting 18Sunday, April 3, 2011
  • Linkedin Applications • Add Applications to feed your blog updates. Celek Media Consulting 19Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. Celek Media Consulting 20Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • What are you working on? • Link to your blog or web site. status once a day. Celek Media Consulting 21Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. Celek Media Consulting 22Sunday, April 3, 2011
  • Share what you’re doing • Schedule your events. • Invite customers, contacts. Celek Media Consulting 23Sunday, April 3, 2011
  • Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 24Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. • 4. Ask, Answer Questions. Celek Media Consulting 25Sunday, April 3, 2011
  • Linkedin for finding Answers • Ask for info, help, advice, contacts. • Post to groups, topics, by location. Celek Media Consulting 26Sunday, April 3, 2011
  • Answer Questions Celek Media Consulting 27Sunday, April 3, 2011
  • Answer Questions Celek Media Consulting 28Sunday, April 3, 2011
  • Be seen as an expert Celek Media Consulting 29Sunday, April 3, 2011
  • Linkedin to provide Answers • What can you share? • How can you help with today? Celek Media Consulting 30Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 1. Fill out your profile — completely. • 2. Update your status once a day. • 3. Make connections work for you. • 4. Ask, Answer Questions. • 5. Join, participate in Groups. Celek Media Consulting 31Sunday, April 3, 2011
  • Linkedin for Groups • Find groups in your business, community, topics of interest. Celek Media Consulting 32Sunday, April 3, 2011
  • Linkedin for experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 33Sunday, April 3, 2011
  • Linkedin for conversation • Use groups to ask questions. • Start a conversation. Celek Media Consulting 34Sunday, April 3, 2011
  • Linkedin Groups for your needs • Create a group to start, lead discussion of your topics. Celek Media Consulting 35Sunday, April 3, 2011
  • Linkedin for email to Groups Celek Media Consulting 36Sunday, April 3, 2011
  • Linkedin for email to Groups • You can email members of groups you manage. Celek Media Consulting 37Sunday, April 3, 2011
  • Search for new business • Find opportunities by searching what other users say, do. • “Birdhouse” Celek Media Consulting 38Sunday, April 3, 2011
  • Help desk for your business • Ask questions • Contribute answers • See what help businesses need. Celek Media Consulting 39Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. Celek Media Consulting 40Sunday, April 3, 2011
  • Linkedin for finding People • Search by keyword, company name, location. Celek Media Consulting 41Sunday, April 3, 2011
  • Connect with new customers • Find companies you want to do business with. • Find their employees and network with their connections. Celek Media Consulting 42Sunday, April 3, 2011
  • Linkedin for finding People • Search by keyword, company name, location. Celek Media Consulting 43Sunday, April 3, 2011
  • Linkedin for Advanced Search • Search by keyword, company name, location. Celek Media Consulting 44Sunday, April 3, 2011
  • Linkedin for Company Info • Biz intel on your desktop when you need it. Celek Media Consulting 45Sunday, April 3, 2011
  • Linkedin for Company Info • Learn about ex- employees and where they moved. Celek Media Consulting 46Sunday, April 3, 2011
  • Linkedin for Profiles Celek Media Consulting 47Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. Celek Media Consulting 48Sunday, April 3, 2011
  • Linkedin for documents • Upload presentations, sales kits. • Share documents, virtual workspace. Celek Media Consulting 49Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask Celek Media Consulting 50Sunday, April 3, 2011
  • Linkedin for recommendations • Praise your connections. • Ask for their recommendations. • Your info appears on many more pages. Celek Media Consulting 51Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. • 9. Improve your Google position. Celek Media Consulting 52Sunday, April 3, 2011
  • Linkedin for Google • Link to your other sites. • Put keywords in Summary and Specialties to help search engines find you. Celek Media Consulting 53Sunday, April 3, 2011
  • Linkedin for Google Celek Media Consulting 54Sunday, April 3, 2011
  • Linkedin for Google Celek Media Consulting 55Sunday, April 3, 2011
  • Linkedin for Google Celek Media Consulting 56Sunday, April 3, 2011
  • Linkedin for Business 10 Things to Do Now • 6. Search for people, companies, groups. • 7. Share documents. • 8. Recommendations — give them and ask for them. • 9. Improve your Google position. • 10. Share your reading list. Celek Media Consulting 57Sunday, April 3, 2011
  • Linkedin Applications • Share your reading list, recommendations for books. Celek Media Consulting 58Sunday, April 3, 2011
  • Linkedin Review Celek Media Consulting 59Sunday, April 3, 2011
  • Fill out your profile completely • Identify and use keywords that describe your business. • What words will searchers use to find you? Celek Media Consulting 60Sunday, April 3, 2011
  • Fill out your profile completely • Headline is most important for Google search. • Fill out with your keywords to be found in search. Celek Media Consulting 61Sunday, April 3, 2011
  • Help customers find you • Link to your web sites. • Include social media profiles. Give customers several ways to contact you. Celek Media Consulting 62Sunday, April 3, 2011
  • Find, network with companies Celek Media Consulting 63Sunday, April 3, 2011
  • Post, search for jobs Celek Media Consulting 64Sunday, April 3, 2011
  • Give, ask for recommendations Celek Media Consulting 65Sunday, April 3, 2011
  • Quick review of best practicesChange Good Change Celek Media Consulting 66Sunday, April 3, 2011
  • Celek Media Consulting 67Sunday, April 3, 2011