Facebook and Video
to grow your
business network
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
Celek Media Consulting 1

Hello
My Name is
Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish
Celek Media Consulting 2

What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
Celek Media Consulting 3

Expert? Heck no,
but I follow my own advice
4

Why should we spend
any time on this?
• 200 million active users on Facebook.
• 50% of U.S. users over 35.
• 35-44 single-biggest demographic group.
• 55+ fastest-growing group of users.
Source: comscore.com
June 2009
Celek Media Consulting 5

Why should we spend
any time on this?
More than half of all C-Level executives under 40
search for business information themselves.
New Forbes/Google report
June 22, 2009
Celek Media Consulting 6

So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
Celek Media Consulting 7

The world’s gone Facebook
• Personal profiles.
• Group pages.
• Fan pages.
Celek Media Consulting 8

Facebook not just for kids
Celek Media Consulting 9

What is Facebook ?
Celek Media Consulting 10

Facebook is social network
Celek Media Consulting

What is Facebook?
• Status updates about your business

Send customers to your web site
Celek Media Consulting 13

Customize your message
Celek Media Consulting 14

Fan Page —
carefully choose
your business
category
Celek Media Consulting 15

What to say on Facebook
Celek Media Consulting 16

Tell customers about your events
Celek Media Consulting 17

What to say on Facebook
Celek Media Consulting 18

What to say on Facebook
Celek Media Consulting 19

What to say on Facebook
Celek Media Consulting 20

What to say on Facebook
• Engage
customers
with a
contest
Celek Media Consulting 21

What to say on Facebook
• Photos of
customers,
who tell
their
friends,
family.
Celek Media Consulting 22

Respond to customers
• Personal
communication
• Active
networking
• Contact to
follow up directly
Celek Media Consulting 23

Facebook as newsletter
• Update your
customers.
• Offer tips, hints,
advice.
• Feature your
customers.
Celek Media Consulting 24

Facebook as newsletter
Celek Media Consulting 25

Share with customers
• Behind-the-
scenes at
your store,
office.
Celek Media Consulting 26

Tell customers what you do
• Describe
products,
services.
• Contact info.
• Link to your
web site.
Celek Media Consulting 27

Photos popular with users
• Photos from
your events.
• Photos of your
products,
services.
• Invite
customers to
share photos.
Celek Media Consulting 28

Facebook for coupons
• Promote
your
products.
• Pick your
audience.
• Measure
success.
Celek Media Consulting 29

Connect your social profiles
Celek Media Consulting 30

Fans = networking opportunity
Celek Media Consulting 31

Fans = networking opportunity
Celek Media Consulting 32

Search for competitors’ news
Celek Media Consulting 33

Search for competitors’ news
Celek Media Consulting 34

Interact with customers
Celek Media Consulting 35

Video to introduce
your business
Distinguish yourself by becoming an online networking
leader to connect with customers and drive new business
Celek Media Consulting 36

Show, don’t tell
Celek Media Consulting 37

Introduce your business
Celek Media Consulting 38

Demonstrate your products
Celek Media Consulting 39

Describe your services
Celek Media Consulting 40

Be seen as expert, helpful
Celek Media Consulting 41

Yes, it’s for business
• Hire pro to get professional video, sound quality.
• Be yourself on camera.
• Promote video on all your social profiles.
• Invite customers to give referrals.
Celek Media Consulting 42

Celek Media Consulting 43