The Social Library: Community, Connections, Conversations
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Presented for the Introduction to Information Technology course at the University of Nebraska - Omaha. November 10, 2013.

Presented for the Introduction to Information Technology course at the University of Nebraska - Omaha. November 10, 2013.

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  • https://www.facebook.com/pages/UNL-Libraries-University-of-Nebraska-Lincoln-Libraries/87086676278
  • http://www.pinterest.com/lclibraries/
  • https://www.facebook.com/pages/Wahoo-Public-Library/103561299677621
  • http://www.flickr.com/photos/pawneecitylibrary/
  • http://www.flickr.com/photos/pawneecitylibrary/
  • http://www.flickr.com/photos/pawneecitylibrary/
  • https://twitter.com/ssclibrary
  • https://www.facebook.com/OmahaLibrary
  • Grace University - http://www.pinterest.com/grewcocklibrary/new-additions-11-6-2013/
  • https://twitter.com/hastingslibrary
  • http://www.flickr.com/photos/25103927@N08/
  • https://www.facebook.com/pages/Baright-Public-Library/114908101912973
  • http://libraries.unl.edu/
  • http://library.unomaha.edu/
  • http://library.unomaha.edu/

The Social Library: Community, Connections, Conversations Presentation Transcript

  • 1. The Social Library Community Connections Conversations Christa Burns Nebraska Library Commission November 10, 2013
  • 2. The Library is our Brand  Market it just like companies do.  What are we ‘selling’?  Collections  Events  Author visits  Story time  Finals week extra hours  Study rooms  Everything that your library does!
  • 3. Have a plan  Social Media Policy  Don’t just do it because everyone else is doing it.  Why you’re doing it. Expectations? Goals?  Who will do it. Responsibilities?  How will you measure success/failure? Don’t be afraid to fail. Step back, evaluate, try again.
  • 4. Go where your users are  Don’t do it all.  Figure out what YOUR library’s patrons are using and be there.  Most common questions.  Fullest classes.  Do a survey/poll.  Ask!  Ultimate goal – create an online community.
  • 5. Is it working?      Statistics - measure usage and ROI. Facebook Insights Twitter activity Flickr – views, referrers Know what content your community wants - observe how they interact with each other on your library’s social media sites and what they like to discuss.
  • 6. Questions??? Christa Burns Special Projects Librarian Nebraska Library Commission christa.burns@nebraska.gov 800-307-2665