The Social Library
Community
Connections
Conversations
Christa Burns
Nebraska Library Commission
November 10, 2013
The Library is our Brand
 Market it just like companies do.
 What are we ‘selling’?
 Collections
 Events
 Author visi...
Have a plan
 Social Media Policy
 Don’t just do it because everyone else is
doing it.
 Why you’re doing it. Expectation...
Go where your users are
 Don’t do it all.
 Figure out what YOUR library’s patrons are
using and be there.
 Most common ...
Is it working?






Statistics - measure usage and ROI.
Facebook Insights
Twitter activity
Flickr – views, referrers...
Questions???
Christa Burns
Special Projects Librarian
Nebraska Library Commission
christa.burns@nebraska.gov
800-307-2665
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
The Social Library: Community, Connections, Conversations
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The Social Library: Community, Connections, Conversations

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Presented for the Introduction to Information Technology course at the University of Nebraska - Omaha. November 10, 2013.

Published in: Education, Technology
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  • https://www.facebook.com/pages/UNL-Libraries-University-of-Nebraska-Lincoln-Libraries/87086676278
  • http://www.pinterest.com/lclibraries/
  • https://www.facebook.com/pages/Wahoo-Public-Library/103561299677621
  • http://www.flickr.com/photos/pawneecitylibrary/
  • http://www.flickr.com/photos/pawneecitylibrary/
  • http://www.flickr.com/photos/pawneecitylibrary/
  • https://twitter.com/ssclibrary
  • https://www.facebook.com/OmahaLibrary
  • Grace University - http://www.pinterest.com/grewcocklibrary/new-additions-11-6-2013/
  • https://twitter.com/hastingslibrary
  • http://www.flickr.com/photos/25103927@N08/
  • https://www.facebook.com/pages/Baright-Public-Library/114908101912973
  • http://libraries.unl.edu/
  • http://library.unomaha.edu/
  • http://library.unomaha.edu/
  • Transcript of "The Social Library: Community, Connections, Conversations"

    1. 1. The Social Library Community Connections Conversations Christa Burns Nebraska Library Commission November 10, 2013
    2. 2. The Library is our Brand  Market it just like companies do.  What are we ‘selling’?  Collections  Events  Author visits  Story time  Finals week extra hours  Study rooms  Everything that your library does!
    3. 3. Have a plan  Social Media Policy  Don’t just do it because everyone else is doing it.  Why you’re doing it. Expectations? Goals?  Who will do it. Responsibilities?  How will you measure success/failure? Don’t be afraid to fail. Step back, evaluate, try again.
    4. 4. Go where your users are  Don’t do it all.  Figure out what YOUR library’s patrons are using and be there.  Most common questions.  Fullest classes.  Do a survey/poll.  Ask!  Ultimate goal – create an online community.
    5. 5. Is it working?      Statistics - measure usage and ROI. Facebook Insights Twitter activity Flickr – views, referrers Know what content your community wants - observe how they interact with each other on your library’s social media sites and what they like to discuss.
    6. 6. Questions??? Christa Burns Special Projects Librarian Nebraska Library Commission christa.burns@nebraska.gov 800-307-2665
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