The Social Library
Nebraska Library Commission
November 10, 2013
The Library is our Brand
Market it just like companies do.
What are we ‘selling’?
Finals week extra hours
Everything that your library does!
Have a plan
Social Media Policy
Don’t just do it because everyone else is
Why you’re doing it. Expectations? Goals?
Who will do it. Responsibilities?
How will you measure success/failure?
Don’t be afraid to fail. Step back, evaluate,
Go where your users are
Don’t do it all.
Figure out what YOUR library’s patrons are
using and be there.
Most common questions.
Do a survey/poll.
Ultimate goal – create an online community.
Is it working?
Statistics - measure usage and ROI.
Flickr – views, referrers
Know what content your community wants
- observe how they interact with each
other on your library’s social media sites
and what they like to discuss.