Market Research on Shoestring Budgets
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From opportunity identification to customer and user satisfaction, Market Research is a key component to the product / service development and management process and contributor to the success (or ...
From opportunity identification to customer and user satisfaction, Market Research is a key component to the product / service development and management process and contributor to the success (or lack of) of products and services. Marketing and product teams, and their market research departments when available, are often challenged to do market research with shrinking or no budget.
This presentation to ProductCampRTP covered the following angle:
- Know your goals. Pick your battles. High risk versus low risk projects
- When and how to do Market Research on a budget: Quantitative Research, Qualitative Research
- Traditional vs new data collection methods (such as online, mobile) and sampling (online panels)
- Communities and Social Media
- International research considerations
- Where to go for more information
Known as an innovation, marketing and product management professional, Claire-Juliette Beale has extensive experience conducting quantitative and qualitative market research for companies of all sizes in both B2B and B2C industries, in the US and internationally. As a member of the founding Executive team of Global Market Insite (GMI), a leading global provider of online market research solutions and services, she contributed to the development and success of new research methods and products including Internet (online) survey research, mobile survey research, online panels, as well as qualiquant research. She is New Product Development Certified from the Product Development and Management Association.
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