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National Civic Summit- Mark Kurtz- Gage Marketing on Linked In
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National Civic Summit- Mark Kurtz- Gage Marketing on Linked In

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Mark Kurtz, Chief Growth Officer & VP of New Media - Gage Marketing shares expertise at the National Civic Summit Social Stage. Mark Kurtz's presentation teaches civic event attendees how to use …

Mark Kurtz, Chief Growth Officer & VP of New Media - Gage Marketing shares expertise at the National Civic Summit Social Stage. Mark Kurtz's presentation teaches civic event attendees how to use Linked In Groups to stay in touch after the event. More at www.nationalcivicsummit.com & www.civictraining.com

Published in: Business, Technology

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  • 1. Using LinkedIn to Manage Groups g g p Reinforcing your Digital Identity Mark Kurtz, Chief Growth Officer, VP – New Media Mark Kurtz Chief Growth Officer VP New Media Gage Marketing Group  (mark_kurtz@gage.com)  Follow me on Twitter:  @markkurtz
  • 2. Objectives: • LinkedIn Overview:  What is it?  Why consider it? • Using LinkedIn Groups U i Li k dI G • User Groups versus Private / Company Groups • Steps to get started Steps to get started • Best practices for fostering communities • Tips p
  • 3. http://www.linkedin.com/in/markkurtz Search vs. Discovery: www.markkurtz.com
  • 4. What is LinkedIn (www.linkedin.com)  • “Professional” social network • Differs from sites like Facebook Diff f it lik F b k • Create a profile • Create a Group (i.e. 846 results for  Healthcare IT Groups) Create a Group (i e 846 results for “Healthcare IT” Groups) – links, articles, news, case studies, etc – Relevant content • Promote your group – Send out an InMail (and banners) to appropriate titles – Keep the group active Keep the group active
  • 5. Why consider using LinkedIn Groups? • Digital Identity • Growing in ubiquity / reach G i i bi it / h • Cost efficient way to stay connected • Foster discovery  Foster discovery – Note: This is different from search – Christopher Columbus “discovered” America, he was “searching” for  India I di • Alternatives: – Web sites / blogs – Other social media sites (i.e. Facebook)
  • 6. Social Media Growth Through  Non‐Profits N P fit
  • 7. Examples / Lab Profile Overview P fil O i
  • 8. Examples / Lab Create a Group C t G
  • 9. Fostering Community • Form communities of advocates • Actively communicate with value A ti l i t ith l • Be authentic • Foster discovery Foster discovery
  • 10. Promote your group y g p
  • 11. Don’t Forget Other Avenues • Other social media sites – Links from FaceBook Blogs Flickr etc Links from FaceBook, Blogs, Flickr, etc. – Increase Digital Identity for Search Engine Optimization (SEO) – .Orgs seem to rank higher • Organizations Web Site • Printed Collateral
  • 12. Additional Tips p
  • 13. Things I’ve Learned • Customize your link descriptions • Ask questions in the community Ak ti i th it • Connect authentically / not randomly • Unique content (i.e. interviews with thought leaders) Unique content (i e interviews with thought leaders) • Numerous plug‐ins available
  • 14. Using LinkedIn to Manage Groups Reinforcing your Digital Identity gy g y Questions? Mark Kurtz, Chief Growth Officer, VP – New Media Mark Kurtz Chief Growth Officer VP New Media Gage Marketing Group  (mark_kurtz@gage.com)  Follow me on Twitter:  @markkurtz