National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon
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National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon

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    National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon Presentation Transcript

    • Best Buy @15 Empowering Our Nation’s Teens National Civic Summit Minneapolis Hilton – July 16, 2009
    • Overview
      • About @15: We Believe in Teens
      • Our Mission
      • Elements of @15
      • Year One Engagement
      • Looking Ahead
    • We Believe in Teens
      • Teens are important to our communities – and our business, as influential consumers and employees
      • Through @15 we want to make the most of the unique relationship we already have with teens
        • Listen to teens
        • Support teens
        • Provide opportunities for teens to lead social change
    • The Missing Middle
      • Public and Private funds are invested in a child’s early and later years – resources are scarce during the “wait and see” period
    • Our Mission
      • Our mission is to recognize, understand and fuel the power of teens to make a difference in their communities and their world
    • Employees & Customers Play a Key Role
      • We want to harness the power of our employees (145,000+ strong) to build awareness of @15 and reach teens
      • We’re also driving engagement in @15 through in-store signage, partnerships and products
    • Four Major Elements @15 Fund “ Citizen Teen” “ Teen Philanthropy & Volunteerism”
    • Web Site
    • Teen Engagement
      • June 2009: 9,000 profiles on at15.com
      • Aug. 2008 – June 2009
        • Total Unique Visits: 222,000 Total Page Views: 1M
      • Avg. 680 visitors per day Avg. Time on Site: 2:29
      • Month of May 2009
      • Total Unique Visits: 80,000 Total Page Views: 300,000
      • Avg. 3,000 visitors per day Avg. Time on Site: 1:54
    • @15 Fund & The Change Exchange
      • Best Buy created the @15 Fund to put the philanthropic power of @15 into teens’ hands
      • $1 million will be given away this year
    • @15 IMO
      • …of what teens think about important issues
      Pulse Check ) ) )
    • Connect @15
      • Working with teens and nonprofit partners, we’re creating opportunities for teens to connect with each other and the world
    • Teen Voice 2009
      • We’ve partnered with Search Institute to commission a national study of 1,817 15-year-olds called:
      • Teen Voice 2009: The Untapped Strengths of 15-Year-Olds
    • Teen Voice 2009
      • This study explores three interlocking concepts:
        • Sparks
        • Teen Voice
        • Relationships and Opportunities
      • When these strengths work together, they have tremendous potential to set or keep 15-year-olds on a positive course in this critical time in their life
    • Framing a New Conversation
      • Sharing findings of Teen Voice 2009, inviting people to join our work
      • Building a calendar of speaking opportunities
      • Soliciting guidance from our new advisory board:
      • Peter L. Benson, Ph.D., president and CEO, Search Institute
      • Catherine and Dave Cook, founders, myYearbook
      • Michael Franzini, Photographer, author, One Hundred Young Americans
      • Anastasia Goodstein, Founder, editor-in-chief, YPulse
      • Hill Harper, Founder and President, Manifest Your Destiny Foundation
      • Richard M. Lerner, Bergstrom Chair in Applied Developmental Science, director of the Institute for
      • Applied Research in Youth Development, Tufts University
      • Shanterra McBride, founder and director, PLOT: Preparing Leaders of Today
      • William E. Milliken, founder and vice chairman, Communities In Schools
      • Marc H. Morial, president and CEO, National Urban League
      • Rebecca Saito, senior research associate, Center for Youth Development, University of Minnesota
      • Heather Smith, president, Rock the Vote
      • Roger P. Weissberg, president, Collaborative for Academic, Social, and Emotional Learning (CASEL)
      • Taylor Swift, recording artist, who will serve as special teen advisor.
    •  
    • Looking Ahead Teens #1 priority; create connection and loyalty with @15 Partners Recruit partners (like you all) with reach, fit, passion and ability to engage with teens Employees Nurture a culture of high engagement among employees Customers Excite customers about the work we are doing through @15 and position Best Buy as a leader
    • Questions? Contact Info
      • Thank you for your time and interest
      • Any questions, thoughts, feedback?
      • We want to hear from teens, please sign up as a member of @15 -- Check out www.at15.com , on Facebook, Twitter (BestBuyat15), MySpace, etc
      • Contact info:
        • Jeff Peterson, Director, Community Relations, 612-291-4346, [email_address]
        • Tim Showalter-Loch, Community Relations, 612-291-6105, [email_address]
        • Blake Hanlon, Best Buy, Government Relations, 612-291-6294, [email_address]