Best Buy @15 Empowering Our Nation’s Teens National Civic Summit Minneapolis Hilton – July 16, 2009
Overview <ul><li>About @15: We Believe in Teens </li></ul><ul><li>Our Mission </li></ul><ul><li>Elements of @15 </li></ul>...
We Believe in Teens <ul><li>Teens are important to our communities – and our business, as influential consumers and employ...
The Missing Middle <ul><li>Public and Private funds are invested in a child’s early and later years – resources are scarce...
Our Mission <ul><li>Our mission is to recognize, understand and fuel the power of teens to make a difference in their comm...
Employees & Customers Play a Key Role <ul><li>We want to harness the power of our employees (145,000+ strong) to build awa...
Four Major Elements @15 Fund “ Citizen Teen” “ Teen Philanthropy & Volunteerism”
Web Site
Teen Engagement <ul><li>June 2009: 9,000 profiles on at15.com </li></ul><ul><li>Aug. 2008 – June 2009 </li></ul><ul><ul><l...
@15 Fund & The Change Exchange <ul><li>Best Buy created the @15 Fund to put the philanthropic power of @15 into teens’ han...
@15 IMO <ul><li>…of what teens think about important issues </li></ul>Pulse Check ) ) )
Connect @15 <ul><li>Working with teens and nonprofit partners, we’re creating opportunities for teens to connect with each...
Teen Voice 2009 <ul><li>We’ve partnered with Search Institute to commission a national study of 1,817 15-year-olds called:...
Teen Voice 2009 <ul><li>This study explores three interlocking concepts:  </li></ul><ul><ul><li>Sparks  </li></ul></ul><ul...
Framing a New Conversation <ul><li>Sharing findings of Teen Voice 2009, inviting people to join our work </li></ul><ul><li...
 
Looking Ahead  Teens #1 priority; create connection and loyalty with @15 Partners Recruit partners (like you all) with rea...
Questions? Contact Info <ul><li>Thank you for your time and interest </li></ul><ul><li>Any questions, thoughts, feedback? ...
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National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon

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National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon

  1. 1. Best Buy @15 Empowering Our Nation’s Teens National Civic Summit Minneapolis Hilton – July 16, 2009
  2. 2. Overview <ul><li>About @15: We Believe in Teens </li></ul><ul><li>Our Mission </li></ul><ul><li>Elements of @15 </li></ul><ul><li>Year One Engagement </li></ul><ul><li>Looking Ahead </li></ul>
  3. 3. We Believe in Teens <ul><li>Teens are important to our communities – and our business, as influential consumers and employees </li></ul><ul><li>Through @15 we want to make the most of the unique relationship we already have with teens </li></ul><ul><ul><li>Listen to teens </li></ul></ul><ul><ul><li>Support teens </li></ul></ul><ul><ul><li>Provide opportunities for teens to lead social change </li></ul></ul>
  4. 4. The Missing Middle <ul><li>Public and Private funds are invested in a child’s early and later years – resources are scarce during the “wait and see” period </li></ul>
  5. 5. Our Mission <ul><li>Our mission is to recognize, understand and fuel the power of teens to make a difference in their communities and their world </li></ul>
  6. 6. Employees & Customers Play a Key Role <ul><li>We want to harness the power of our employees (145,000+ strong) to build awareness of @15 and reach teens </li></ul><ul><li>We’re also driving engagement in @15 through in-store signage, partnerships and products </li></ul>
  7. 7. Four Major Elements @15 Fund “ Citizen Teen” “ Teen Philanthropy & Volunteerism”
  8. 8. Web Site
  9. 9. Teen Engagement <ul><li>June 2009: 9,000 profiles on at15.com </li></ul><ul><li>Aug. 2008 – June 2009 </li></ul><ul><ul><li>Total Unique Visits: 222,000 Total Page Views: 1M </li></ul></ul><ul><li>Avg. 680 visitors per day Avg. Time on Site: 2:29 </li></ul><ul><li>Month of May 2009 </li></ul><ul><li>Total Unique Visits: 80,000 Total Page Views: 300,000 </li></ul><ul><li>Avg. 3,000 visitors per day Avg. Time on Site: 1:54 </li></ul>
  10. 10. @15 Fund & The Change Exchange <ul><li>Best Buy created the @15 Fund to put the philanthropic power of @15 into teens’ hands </li></ul><ul><li>$1 million will be given away this year </li></ul>
  11. 11. @15 IMO <ul><li>…of what teens think about important issues </li></ul>Pulse Check ) ) )
  12. 12. Connect @15 <ul><li>Working with teens and nonprofit partners, we’re creating opportunities for teens to connect with each other and the world </li></ul>
  13. 13. Teen Voice 2009 <ul><li>We’ve partnered with Search Institute to commission a national study of 1,817 15-year-olds called: </li></ul><ul><li>Teen Voice 2009: The Untapped Strengths of 15-Year-Olds </li></ul>
  14. 14. Teen Voice 2009 <ul><li>This study explores three interlocking concepts: </li></ul><ul><ul><li>Sparks </li></ul></ul><ul><ul><li>Teen Voice </li></ul></ul><ul><ul><li>Relationships and Opportunities </li></ul></ul><ul><li>When these strengths work together, they have tremendous potential to set or keep 15-year-olds on a positive course in this critical time in their life </li></ul>
  15. 15. Framing a New Conversation <ul><li>Sharing findings of Teen Voice 2009, inviting people to join our work </li></ul><ul><li>Building a calendar of speaking opportunities </li></ul><ul><li>Soliciting guidance from our new advisory board: </li></ul><ul><li>Peter L. Benson, Ph.D., president and CEO, Search Institute </li></ul><ul><li>Catherine and Dave Cook, founders, myYearbook </li></ul><ul><li>Michael Franzini, Photographer, author, One Hundred Young Americans </li></ul><ul><li>Anastasia Goodstein, Founder, editor-in-chief, YPulse </li></ul><ul><li>Hill Harper, Founder and President, Manifest Your Destiny Foundation </li></ul><ul><li>Richard M. Lerner, Bergstrom Chair in Applied Developmental Science, director of the Institute for </li></ul><ul><li>Applied Research in Youth Development, Tufts University </li></ul><ul><li>Shanterra McBride, founder and director, PLOT: Preparing Leaders of Today </li></ul><ul><li>William E. Milliken, founder and vice chairman, Communities In Schools </li></ul><ul><li>Marc H. Morial, president and CEO, National Urban League </li></ul><ul><li>Rebecca Saito, senior research associate, Center for Youth Development, University of Minnesota </li></ul><ul><li>Heather Smith, president, Rock the Vote </li></ul><ul><li>Roger P. Weissberg, president, Collaborative for Academic, Social, and Emotional Learning (CASEL) </li></ul><ul><li>Taylor Swift, recording artist, who will serve as special teen advisor. </li></ul>
  16. 17. Looking Ahead Teens #1 priority; create connection and loyalty with @15 Partners Recruit partners (like you all) with reach, fit, passion and ability to engage with teens Employees Nurture a culture of high engagement among employees Customers Excite customers about the work we are doing through @15 and position Best Buy as a leader
  17. 18. Questions? Contact Info <ul><li>Thank you for your time and interest </li></ul><ul><li>Any questions, thoughts, feedback? </li></ul><ul><li>We want to hear from teens, please sign up as a member of @15 -- Check out www.at15.com , on Facebook, Twitter (BestBuyat15), MySpace, etc </li></ul><ul><li>Contact info: </li></ul><ul><ul><li>Jeff Peterson, Director, Community Relations, 612-291-4346, [email_address] </li></ul></ul><ul><ul><li>Tim Showalter-Loch, Community Relations, 612-291-6105, [email_address] </li></ul></ul><ul><ul><li>Blake Hanlon, Best Buy, Government Relations, 612-291-6294, [email_address] </li></ul></ul>

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