Next few years• Mobile - We’ve exhausted the limits of the PC platform, the future will be mobile ﬁrst• Location - Now that I am mobile and moving, where I am matters• Social - I am human (for now), let me talk with my friends
Mobile• How many people have a mobile website for their organization?
Mobile• Mobile is growing exponentially and will overtake desktop web by 2015• Time to start looking at mobile and the content that you want to share (type, format, style, etc.)
To App or not to App?• Each class of device has a different programming environment = $$,$$$• Web browser is becoming more standardized for mobile• People on phones still use Google...• BUT - Native apps, when necessary and done right are MAGICAL (i.e. Angry Birds)
Mobile• ~5% of trafﬁc to City of Round Rock website is mobile and growing• Mobile payments and notiﬁcations are great places to add convenience• Does not have to be hard to start. Make sure your site is functional on a mobile device and expand from there
Social• Using Social Media is no longer a question of why, it is a question of how?• Each community engages a bit differently and it is still the wild west. Use both the right and left sides of your brain on this one...
How to keep up?• Social Media blogs like Mashable and Techcrunch• Gadget blogs like Engadget and Gizmodo• Slashdot - News for nerds, stuff that matters• Social Networks like Twitter and Google+ to get information straight from the source
Questions? Ashley Fruechting,Vision InternetBrooks Bennett, City of Round Rock
Links http://slideshare.net/cityofroundrock Video clips: Cleverbot via CornellCCSL www.youtube.com/watch?v=WnzlbyTZsQY Internet of Things via IBMSocialMedia www.youtube.com/watch?v=sfEbMV295KkTranscendent Man trailer via TranscendentMan www.youtube.com/watch?v=ntY01qoIdus Foursquaropoly vimeo.com/28431085 In the Year 3000 via Conan O’Brien