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Social Media For Economic Development And Community Marketing
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Social Media For Economic Development And Community Marketing

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My presentation at the LCRA\'s forum on Social Media for Economic Development and Community Marketing.

My presentation at the LCRA\'s forum on Social Media for Economic Development and Community Marketing.

Published in Business , Technology
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  • We now know 45 percent of households are Facebook users
  • Website is still the mothership. Blogs include links to info on site; FB fed by website news tool and calendar tool; Twitter is fed by news tool; We link on front page of site to Flickr; we use YouTube to feed online videos to our website and FB. Learn to use RSS technology to leverage content
  • Blog gets discussion on your turf, a lesson we learned from DellDowntown Master Plan posts started in Dec. 2007, ended in June 2010 when Council approved plan; 38 posts, 28 comments. Give OSP ballfield example: actually revised/clarified mission statement based on input; 12 posts with more than 100,000 views.
  • Need to promote natural beauty of your community?
  • Need to promote your downtown?
  • Promote your community as family fun?
  • Need to promote heritage tourism?
  • Sports Capital of Texas
  • Comment: Most people don’t care about local gov’t unless there’s a problem or we’re doing something in their backyard. But there’s a handful that care A LOT about what we do. So Med is great for reaching those folks.

Transcript

  • 1. City of Round Rock’sSocial Media Success Story
    What We’ve Learned In Our Extensive 3.5-Year Journey
  • 2. Our Goals
    Provide additional channels of input for citizens and other potentially-affected interests
    Increase the transparency of the City's decision-making process
    Facilitate a sense of community
    Reach new audiences with City messages and information
  • 3. Our Social Media Toolkit
    Launched Community Conversations blog in July 2007
    14 blogs, 491 posts, 339 comments
    Created Facebook Page in July 2008
    2,286 fans/likes
    Started Twitter account in June 2008
    2,161 followers
    Flickr group launched in 2007
    135 members, 1,181 photos
    YouTube channel opened in 2007
  • 4. The Blog
    Community Conversations blog
    Comments are moderated
    A good Terms of Use is vital!
    Best use is for extended planning projects like General Plan, Downtown Master Plan because it creates historical record
    Tend to see more activity at beginning of process, with interest tapering off as project/plan progresses
  • 5. Facebook
    Facebook
    Fed by blog, we often get more comments on FB page than on blog site
    Be sure administrator is “friendly” and can tag people in videos, pictures
    Don’t be afraid to allow posts to your wall, or you’ll miss stuff like this …
  • 6. High Praise
  • 7. You Love Us! You Really Love Us!
  • 8. You Love Us! You Really Love Us!
  • 9. Digital Concierge
  • 10. How We Use Flickr
    We moderate uploads
    As a community builder
    As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Twitter
    We auto-feed it news releases from our website
    Set up automatic searches for “Round Rock” and “City of Round Rock” and respond as needed
    As Communication Director, I use it to monitor local media outlets
  • 19. YouTube
    Took a while to get a Government Partner Account to post videos longer than 10 minutes …
    Now we use it to feed all online video outlets: City website, Facebook, web widget
  • 20. Successful?
    Provide additional channels of input for citizens and other potentially-affected interests
    Increase the transparency of the City's decision-making process
    Facilitate a sense of community
    Reach new audiences with City messages and information