Social Media For Economic Development And Community Marketing

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My presentation at the LCRA\'s forum on Social Media for Economic Development and Community Marketing.

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  • We now know 45 percent of households are Facebook users
  • Website is still the mothership. Blogs include links to info on site; FB fed by website news tool and calendar tool; Twitter is fed by news tool; We link on front page of site to Flickr; we use YouTube to feed online videos to our website and FB. Learn to use RSS technology to leverage content
  • Blog gets discussion on your turf, a lesson we learned from DellDowntown Master Plan posts started in Dec. 2007, ended in June 2010 when Council approved plan; 38 posts, 28 comments. Give OSP ballfield example: actually revised/clarified mission statement based on input; 12 posts with more than 100,000 views.
  • Need to promote natural beauty of your community?
  • Need to promote your downtown?
  • Promote your community as family fun?
  • Need to promote heritage tourism?
  • Sports Capital of Texas
  • Comment: Most people don’t care about local gov’t unless there’s a problem or we’re doing something in their backyard. But there’s a handful that care A LOT about what we do. So Med is great for reaching those folks.
  • Social Media For Economic Development And Community Marketing

    1. 1. City of Round Rock’sSocial Media Success Story<br />What We’ve Learned In Our Extensive 3.5-Year Journey<br />
    2. 2. Our Goals<br />Provide additional channels of input for citizens and other potentially-affected interests<br />Increase the transparency of the City's decision-making process<br />Facilitate a sense of community<br />Reach new audiences with City messages and information<br />
    3. 3. Our Social Media Toolkit<br />Launched Community Conversations blog in July 2007<br />14 blogs, 491 posts, 339 comments<br />Created Facebook Page in July 2008<br />2,286 fans/likes<br />Started Twitter account in June 2008<br />2,161 followers<br />Flickr group launched in 2007<br />135 members, 1,181 photos<br />YouTube channel opened in 2007<br />
    4. 4. The Blog<br />Community Conversations blog<br />Comments are moderated<br />A good Terms of Use is vital!<br />Best use is for extended planning projects like General Plan, Downtown Master Plan because it creates historical record<br />Tend to see more activity at beginning of process, with interest tapering off as project/plan progresses<br />
    5. 5. Facebook<br />Facebook<br />Fed by blog, we often get more comments on FB page than on blog site<br />Be sure administrator is “friendly” and can tag people in videos, pictures<br />Don’t be afraid to allow posts to your wall, or you’ll miss stuff like this …<br />
    6. 6. High Praise<br />
    7. 7. You Love Us! You Really Love Us!<br />
    8. 8. You Love Us! You Really Love Us!<br />
    9. 9. Digital Concierge<br />
    10. 10. How We Use Flickr<br />We moderate uploads<br />As a community builder<br />As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer<br />
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    18. 18. Twitter<br />We auto-feed it news releases from our website<br />Set up automatic searches for “Round Rock” and “City of Round Rock” and respond as needed<br />As Communication Director, I use it to monitor local media outlets<br />
    19. 19. YouTube<br />Took a while to get a Government Partner Account to post videos longer than 10 minutes …<br />Now we use it to feed all online video outlets: City website, Facebook, web widget<br />
    20. 20. Successful?<br />Provide additional channels of input for citizens and other potentially-affected interests<br />Increase the transparency of the City's decision-making process<br />Facilitate a sense of community<br />Reach new audiences with City messages and information<br />

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