Visioning<br />Community Forums     21-23 February, 2011<br />
What<br />Why<br />Observations<br />Process – Strategic Plan<br />Preliminary Findings<br />Vision<br />Emerging Themes -...
WHAT IS ART AND CULTUREmust come from within  <br />Animated presentation <br />
PURPOSEobjectives of study <br />Comprehensive ten-year strategic plan and implementation guide to define the role of the ...
Differentiate and create new demand
Provide a communal environment and promote civic pride
Outline initiatives to encourage social connections that result from diverse artistic uses and educational programming</li...
 Attractive Residential Communities
 Intact, Pedestrian Friendly Historic Core
 Extraordinarily Safe and Secure
 Strong Community Spirit
 Desirable Proximity to Region
 1,700 acres of Parks and Trails
 Quality School System
 High Level of Municipal Services</li></li></ul><li>UNDERSTANDINGready for another transformation  <br />City of Round Roc...
 Attractive Residential Communities
 Intact, Pedestrian Friendly Historic Core
 Extraordinarily Safe and Secure
 Strong Community Spirit
 Desirable Proximity to Region
 1,700 acres of Parks and Trails
 Quality School System
 High Level of Municipal Services
Arts and Culture </li></li></ul><li>PURPOSEobjectives of study <br />“To make a big splash in the global pond of spectacle...
OBSERVATIONSplace and people<br />Town of Brushy became Round Rock .  1854 Begins in Old Town near the Brushy Creek Cattle...
OBSERVATIONSplace and people<br />Round Rock Moves Southeast in 1878, Williamson County Deed Records Plot – 125 acres<br /...
OBSERVATIONSplace and people<br />Masonic Temple<br />Train Station <br />Some Constants<br />Olson House<br />202-204 Eas...
OBSERVATIONSplace and people<br /> 1959, Freeway construction at McNeil Road in Round Rock<br />Uninhibited “Progress” <br />
OBSERVATIONSplace and people<br />When a Round Rock gas station began closing early each afternoon during the oil<br />cri...
OBSERVATIONSplace and people<br />1996 Dell Moves Headquarters to Round Rock – Prior other high tech companies relocate<br...
OBSERVATIONSplace and people<br />Changes in character, scale, and density – f  from bedroom community to edge city <br />...
OBSERVATIONSplace and people<br />Nelson-Carter House and Brushy Creek Crossing <br />Preservation of Historic Assets + Op...
OBSERVATIONSplace and people<br />RRISD PAC<br />Today – Range of Environments<br />
OBSERVATIONSplace and people<br />Strong Community Based Activity <br />Active Arts and Culture<br />
OBSERVATIONSplace and people<br />Exceptional Community Rooted in Tradition and Propelled by Growth + Innovation  <br />Wh...
PROCESSstrategic plan - key tasks<br />
PROCESSstrategic planning steps  <br />
PROCESSoutreach, listen, and understand <br />5STARTUP BACKGROND MEETINGS <br />65STAKEHOLDER INTERVIEWS<br />54REGISTERED...
PROCESS research   BEST PRATICES <br />
PROCESSresearch   PLACE <br />
PROCESSresearch 	PEOPLE <br />
PROCESSresearch    DATA <br />
PROCESSresearch    DATA <br />
PROCESSassessed   DATA <br />Research and Analysis <br /><ul><li>Key trends in the arts and cultural industry
 Characteristics of Arts Participants and Trends in Participation
 Round Rock Audience and Market Analysis
 MARKET CONCLUSIONS
 Cultural Inventory
 Visual Arts and Other Cultural Spaces
 Performing Arts Space
 Educational and Participatory Program Space
 Other Attractions and Events
 INVENTORY CONCLUSIONS
 Round Rock Cultural Community
 CRITICAL NEEDS
 Benefits and Impacts
 Cultural Tourism – stay longer and spend more
 Sense of Place and Quality of Life – people like to live and work in creative places
 Quality of Workforce and Corporate Recruitment
 Teaching Innovation and Creativity
 Community Development
 Artistic Activity is Decentralizing Towards Communities Like Round Rock </li></li></ul><li>PRELIMINARY FINDINGSreport – F...
 Large Events
 Programming
 Customized Experiences
 Flexibility </li></ul>Large <br />Venues<br />=<br />Key audience segments include:<br /><ul><li> Families
 Ethnically-specific populations (Lat.  / A-A)
Couples without children young and old
Eds and meds
 VFRs and Visitors who could stay longer</li></ul>Gaps:<br /><ul><li> Science, technology and media
 Adult participatory programs
 Professional children’s </li></ul>   programming (regional)<br /><ul><li> Jazz (regional)
 Gathering places and spaces</li></li></ul><li>PRELIMINARY FINDINGSreport – February 11, 2011<br />Cultural Community Need...
One centralized resource
Funding resources and fundraising skills
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Round Rock Visioning Presentation

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Vision Presentation prepared for the City of Round Rock Arts and Culture Master Plan.

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Transcript of "Round Rock Visioning Presentation"

  1. 1. Visioning<br />Community Forums 21-23 February, 2011<br />
  2. 2. What<br />Why<br />Observations<br />Process – Strategic Plan<br />Preliminary Findings<br />Vision<br />Emerging Themes - Objectives<br />Prioritize with Evaluation Criteria<br />Input<br />ART<br />CULTURE<br />http://roundrocktexas.gov/cc<br />Must come from within -<br />Not served on a tray <br />
  3. 3. WHAT IS ART AND CULTUREmust come from within <br />Animated presentation <br />
  4. 4. PURPOSEobjectives of study <br />Comprehensive ten-year strategic plan and implementation guide to define the role of the City in supporting arts and culture in public spaces. <br />Filling the arts and culture gap<br />Leveraging town center development with public investment in the arts<br />Making Round Rock a “destination of choice”<br /><ul><li>Retain and attract competitive workforce
  5. 5. Differentiate and create new demand
  6. 6. Provide a communal environment and promote civic pride
  7. 7. Outline initiatives to encourage social connections that result from diverse artistic uses and educational programming</li></li></ul><li>UNDERSTANDINGenviable report card <br />City of Round Rock<br /><ul><li> Seventh-best American small city in </li></ul> which to live<br /><ul><li> Strong Economic Development </li></ul> Program<br /><ul><li> Convenient Access to Transportation
  8. 8. Attractive Residential Communities
  9. 9. Intact, Pedestrian Friendly Historic Core
  10. 10. Extraordinarily Safe and Secure
  11. 11. Strong Community Spirit
  12. 12. Desirable Proximity to Region
  13. 13. 1,700 acres of Parks and Trails
  14. 14. Quality School System
  15. 15. High Level of Municipal Services</li></li></ul><li>UNDERSTANDINGready for another transformation <br />City of Round Rock<br /><ul><li> Seventh-best American small city in </li></ul> which to live<br /><ul><li> Strong Economic Development </li></ul> Program<br /><ul><li> Convenient Access to Transportation
  16. 16. Attractive Residential Communities
  17. 17. Intact, Pedestrian Friendly Historic Core
  18. 18. Extraordinarily Safe and Secure
  19. 19. Strong Community Spirit
  20. 20. Desirable Proximity to Region
  21. 21. 1,700 acres of Parks and Trails
  22. 22. Quality School System
  23. 23. High Level of Municipal Services
  24. 24. Arts and Culture </li></li></ul><li>PURPOSEobjectives of study <br />“To make a big splash in the global pond of spectacle culture today, you have to have a big rock to drop.”<br />Hal Foster, Art Critic<br />Every community’s “rock” is different.<br />Middlesbrough, UK<br />Community Gardens + Artisan Cooking<br />
  25. 25. OBSERVATIONSplace and people<br />Town of Brushy became Round Rock . 1854 Begins in Old Town near the Brushy Creek Cattle Crossing (Thomas Oatts Post Office 1851) <br />History of :<br />Growth Big Ideas Change Quality of Place Stimulating Experience<br />
  26. 26. OBSERVATIONSplace and people<br />Round Rock Moves Southeast in 1878, Williamson County Deed Records Plot – 125 acres<br />Big Moves<br />
  27. 27. OBSERVATIONSplace and people<br />Masonic Temple<br />Train Station <br />Some Constants<br />Olson House<br />202-204 East Main<br />Sam Bass Theatre<br />118 East Main<br />
  28. 28. OBSERVATIONSplace and people<br /> 1959, Freeway construction at McNeil Road in Round Rock<br />Uninhibited “Progress” <br />
  29. 29. OBSERVATIONSplace and people<br />When a Round Rock gas station began closing early each afternoon during the oil<br />crisis of 1973<br />Community – 1973 Afternoon Dominoes<br />
  30. 30. OBSERVATIONSplace and people<br />1996 Dell Moves Headquarters to Round Rock – Prior other high tech companies relocate<br />Pivotal Decisions Take Form <br />
  31. 31. OBSERVATIONSplace and people<br />Changes in character, scale, and density – f from bedroom community to edge city <br />Evolution<br />
  32. 32. OBSERVATIONSplace and people<br />Nelson-Carter House and Brushy Creek Crossing <br />Preservation of Historic Assets + Open Spaces<br />
  33. 33. OBSERVATIONSplace and people<br />RRISD PAC<br />Today – Range of Environments<br />
  34. 34. OBSERVATIONSplace and people<br />Strong Community Based Activity <br />Active Arts and Culture<br />
  35. 35. OBSERVATIONSplace and people<br />Exceptional Community Rooted in Tradition and Propelled by Growth + Innovation <br />Why a study Round Rock can accomplish anything?<br />Strategic Planning Process <br />Analyzing Data and Projecting Needs Comes Before Accommodating Change<br />
  36. 36. PROCESSstrategic plan - key tasks<br />
  37. 37. PROCESSstrategic planning steps <br />
  38. 38. PROCESSoutreach, listen, and understand <br />5STARTUP BACKGROND MEETINGS <br />65STAKEHOLDER INTERVIEWS<br />54REGISTERED COFFEE ATTENDEES<br />18UNREGISTERD COFFEE ATTENDEES<br />30SITE VISITS + TOURS<br />3STEERING COMMITTEE MEETINGS<br />3,000BLOG HITS, TWEETING, + FACEBOOK<br />3,182<br />+7 H3 + Webb Visits<br />
  39. 39. PROCESS research BEST PRATICES <br />
  40. 40. PROCESSresearch PLACE <br />
  41. 41. PROCESSresearch PEOPLE <br />
  42. 42. PROCESSresearch DATA <br />
  43. 43. PROCESSresearch DATA <br />
  44. 44. PROCESSassessed DATA <br />Research and Analysis <br /><ul><li>Key trends in the arts and cultural industry
  45. 45. Characteristics of Arts Participants and Trends in Participation
  46. 46. Round Rock Audience and Market Analysis
  47. 47. MARKET CONCLUSIONS
  48. 48. Cultural Inventory
  49. 49. Visual Arts and Other Cultural Spaces
  50. 50. Performing Arts Space
  51. 51. Educational and Participatory Program Space
  52. 52. Other Attractions and Events
  53. 53. INVENTORY CONCLUSIONS
  54. 54. Round Rock Cultural Community
  55. 55. CRITICAL NEEDS
  56. 56. Benefits and Impacts
  57. 57. Cultural Tourism – stay longer and spend more
  58. 58. Sense of Place and Quality of Life – people like to live and work in creative places
  59. 59. Quality of Workforce and Corporate Recruitment
  60. 60. Teaching Innovation and Creativity
  61. 61. Community Development
  62. 62. Artistic Activity is Decentralizing Towards Communities Like Round Rock </li></li></ul><li>PRELIMINARY FINDINGSreport – February 11, 2011<br /><ul><li> Small Pockets of Activity
  63. 63. Large Events
  64. 64. Programming
  65. 65. Customized Experiences
  66. 66. Flexibility </li></ul>Large <br />Venues<br />=<br />Key audience segments include:<br /><ul><li> Families
  67. 67. Ethnically-specific populations (Lat. / A-A)
  68. 68. Couples without children young and old
  69. 69. Eds and meds
  70. 70. VFRs and Visitors who could stay longer</li></ul>Gaps:<br /><ul><li> Science, technology and media
  71. 71. Adult participatory programs
  72. 72. Professional children’s </li></ul> programming (regional)<br /><ul><li> Jazz (regional)
  73. 73. Gathering places and spaces</li></li></ul><li>PRELIMINARY FINDINGSreport – February 11, 2011<br />Cultural Community Needs:<br />Market Conclusions:<br />Inventory Conclusions:<br /><ul><li>“Space” </li></ul>Space to create and exhibit/perform<br />Opportunities to come out of schools, churches and homes<br /><ul><li>Visibility, identity and support
  74. 74. One centralized resource
  75. 75. Funding resources and fundraising skills
  76. 76. Advocacy</li></ul>Is Round Rock of the size <br />and characteristics that <br />suggest latent demand for <br />cultural programming?<br />There is an audience (education, income, race) with more diversity than most realize<br />Many are currently going to Austin or Georgetown<br />What if we better serve and cultivate what’s already here<br />There is potential for demand to increase given coming changes<br /><ul><li>City is a key provider via Parks & Rec & Library
  77. 77. Irregular live performance except for StarCo and Junior’s Grill and Icehouse
  78. 78. Community, grassrootsactivity
  79. 79. Lots of commercial providers (program)
  80. 80. Artists not represented here
  81. 81. Events are key</li></li></ul><li>PRELIMINARY FINDINGSreport – February 11, 2011<br />Long Center<br />RRISD PAC<br />shows gaps in quality and <br />capacity of local spaces<br />quality<br />capacity<br /># of Types of programs in each facility:<br />Greatest<br />Fewest<br />
  82. 82. PRELIMINARY FINDINGSreport – February 11, 2011<br />Long Center<br />RRISD PAC<br />shows gaps in quality and <br />capacity of local spaces<br />quality<br />capacity<br /># of Types of programs in each facility:<br />Greatest<br />Fewest<br />
  83. 83. RRISD PAC<br />shows gaps in quality and <br />capacity of local spaces<br />quality<br />capacity<br /># of Types of programs in each facility:<br />Greatest<br />Fewest<br />
  84. 84. PRELIMINARY should we begin implementation to meet all of these needs?<br />YES, a critical part <br />Audience Profiles <br />a<br />b<br />c<br />d<br />e<br />Unique Use Patterns + Needs<br />Overall Themes or Objectives<br />Prioritized by Established Criteria<br />And Refined<br />Strategies to Implement: Public Policy, Organizational Infrastructure, Programs, Events, and Facilities<br />In the experience economy, services are linked together to form memorable events or places that personally engage….. Like the “I” products:<br />Use Value<br />Sign or Identity Value<br />Experiential Value <br />Needs to Do More<br />Create Community <br />Make Each Resident or Visitor Feel<br /> as Though They Belong <br />
  85. 85. PRELIMINARY can we get from “community choirs” to acclaimed organizations?<br />YES, such as<br />There are ensembles which started with a local reach and have grown to hold a more national/international reputation.  Each took a unique path through performance, commissions, touring, and adventurous programming:   <br /><ul><li>Conspirare, Austin
  86. 86. Young People's Chorus of New York City
  87. 87. Dessoff Choirs
  88. 88. Vocal Essence, Minneapolis
  89. 89. Founded in1969 as an arts outreach program </li></ul> of Plymouth Congregational Church<br /><ul><li>VocalEssence has commissioned or premiered </li></ul> more than 130works to date<br /><ul><li>VocalEssence wins 2011Joyce Award - $50,000</li></ul>Source: Distinguished Concerts International<br /><ul><li>presenter/producer
  90. 90. talent incubator and presenter of broadly accessible, </li></ul> world-class musical entertainment<br /> <br />
  91. 91. PRELIMINARY should we begin building a medium or large venue immediately?<br />NOT yet but plan<br /><ul><li>+100K pop municipalities need a strong program partner for 200 booked nights / year to finance & operate
  92. 92. Potential 70M facility - 125K SF at $500-600/SF hard + soft costs (35M – smaller)
  93. 93. A institutional partner helps to amortize costs, i.e. RiverCenter, San Marcos etc.
  94. 94. Larger places like Amarillo or Salt Lake City have at least twenty separate entities providing programming
  95. 95. Opportunity for public-private </li></ul> partnership at Higher Ed Center<br /><ul><li> Nearer term provide low-cost incubator </li></ul> to advance organizations, while a +/-5 <br /> year funding plan is developed<br /><ul><li> Science museum / PAC might be a </li></ul> better opportunity for corporate giving<br />2 River Theater, Red Bank, NJ<br />Whitaker Center for Science and the Arts (IMAX, Science, Stage)<br />
  96. 96. PRELIMINARY partnerships are key – multiple project champions <br />Imaginon, The Joe and Joan Martin Center, Charlotte, North Carolina <br />Collaboration between unlikely partners at the time…..<br />Charlotte-Mecklenburg Public Library and Children’s Theatre (114,000sf $25m 2004)<br />
  97. 97. VISIONoverarching common elements<br />ART AND CULTURE IN ROUND ROCK SHOULD BE CULTIVATED IN A WAY THAT STRENGTHENS COMMUNITY AND CREATES GREATER ATTACHMENT TO PLACE.<br />
  98. 98. 6 EMERGING THEMESobjectives that lead to opportunities <br />1. Establishing Round Rock as a place where artists and arts <br />organizations thrive. <br />2. Supporting the development of Round Rock as a place for <br />'making and doing' art.<br />3. Positioning Round Rock as a family destination for the <br /> arts AND sports.<br />4. Celebrating the history and heritage of Round Rock <br /> to create cultural experiences.<br />5. Bringing higher ed and health science and <br /> creative industries together to innovate.<br />6. Place making with arts and culture.<br />
  99. 99. 1 EMERGING THEMESobjectives that lead to opportunities <br />Establishing Round Rock as a place where artists and arts organizations thrive. <br />Opportunities<br /><ul><li>Centralized marketing portal
  100. 100. Advocacy Events
  101. 101. Professionalize Arts Council and </li></ul> organizations<br /><ul><li> Organize advocacy activities that build </li></ul> awareness<br /><ul><li> Communicate value and elicit support </li></ul> from volunteers, donors, and <br /> community leaders <br /><ul><li> Fulltime City director of cultural affairs
  102. 102. Develop an arts + culture incubator
  103. 103. Your ideas?</li></ul>ArtSpace Main Street – Round Rock Arts Council <br />
  104. 104. 1 EMERGING THEMES objectives that lead to opportunities<br />Establishing Round Rock as a place where artists and arts organizations thrive. <br />Why<br /><ul><li>Levels of educational attainment vs. existing </li></ul> supply suggest latent demand for cultural <br /> programming.<br /><ul><li> Existing arts organizations limited by lack of </li></ul> services, funding and other resources.<br /><ul><li> Encourages the development of new activity, </li></ul> responding to a community desire to attract and <br /> serve the creative class.<br /><ul><li> A continuing evolution toward a full-service </li></ul> community.<br />2.47<br />4.26<br />7.64<br />18.87<br />
  105. 105. 1 EMERGING THEMESplace for arts and culture to thrive <br />ArtPrize, Grand Rapids, MI (other locations)<br />Multi-purpose arts incubator, Detroit <br />
  106. 106. 1 EMERGING THEMESplace for arts and culture to thrive <br />Arlington, VA Arts Center – Incubator <br />Signature Theater, 1st Incubator Success<br /><ul><li> Started in 1990 at cost of $80,000
  107. 107. Adaptive re-use in County-owned </li></ul> buildings, privately owned facilities <br /><ul><li> Low cost space
  108. 108. Grants, in form of funding, space, or </li></ul> administrative and production services<br />Signature Theater New Venue <br />
  109. 109. 3 EMERGING THEMESfamily destination for arts AND sports <br />Shared Use of Existing Facilities to High Tech Applications <br />
  110. 110. 2 EMERGING THEMESfocus areas <br />Supporting the development of Round Rock as a place for 'making and doing' art.<br />Opportunities<br /><ul><li>Hands—on programs
  111. 111. Non-traditional and technology based </li></ul> art forms<br /><ul><li> Combine science, technology, and art
  112. 112. Film and TV production – work with Art </li></ul> Institute <br /><ul><li> High-tech and media rich cultural </li></ul> programming<br /><ul><li> Gaming and digital media
  113. 113. Your ideas?</li></li></ul><li>2 EMERGING THEMESfocus areas <br />Supporting the development of Round Rock as a place for 'making and doing' art.<br />Why<br /><ul><li>Trends in cultural participation for 'hands-on' </li></ul> and interactive participation<br /><ul><li> 38 local facilities provide hands-on cultural </li></ul> programming.  15 of those provide adult <br /> programs (on a limited basis) while 35 of 38 <br /> provide youth programs.<br /><ul><li> 8% of American adults performed or </li></ul> created at least one type of music, theater or <br /> dance. (1st, ages 18 to 24 followed by baby- <br /> boomer/empty-nesters ages 45 to 64)<br /><ul><li>33% of adults take music lessons at some </li></ul> point & 18% visual arts classes <br /><ul><li>Complements Austin’s reputation as a place </li></ul> to see live & visual arts.<br /><ul><li> Supports community connectedness – </li></ul> "social capital."<br />
  114. 114. 2 EMERGING THEMES ‘making and doing’ art<br />Maker Faire<br />MAKE, create, learn, invent, CRAFT, recycle, think, play, celebrate, and be inspired by the arts <br />
  115. 115. 3 EMERGING THEMESfamily destination for arts AND sports <br />Planned E. Main St. – Three Doors Gallery and Main Street Sweets <br />Instructional Studio, Kids Gallery Wall, Exhibit Space, and Retail <br />
  116. 116. 3 EMERGING THEMESfocus areas <br />Positioning Round Rock as a family destination for the sports + arts.<br />Opportunities<br /><ul><li>Arts in the parks events
  117. 117. “Age friendly” programs and events
  118. 118. “Science Circus”
  119. 119. Kid art
  120. 120. Creative center for science and </li></ul> technology <br /><ul><li> Science museum and theater
  121. 121. Your ideas?</li></li></ul><li>3 EMERGING THEMESfocus areas <br />Positioning Round Rock as a family destination for the arts AND sports.<br />Why<br /><ul><li>Builds on existing family sports reputation </li></ul> & large regional visitation of 10 million and growing.<br /><ul><li>Thirty percent of adults say that a specific </li></ul> arts, cultural or heritage event or activity <br /> influenced their choice of destination.  <br /><ul><li> Cultural tourists spend more ($623 vs $457) </li></ul>& travel longer (5.2 nights vs 3.4 nights) than <br /> average visitors.<br /><ul><li> Texas is the second most-visited state by </li></ul> cultural tourists. (Californian #1)<br /><ul><li> Responds to demographics which indicate </li></ul> over 30% of population are under 18.<br />
  122. 122. 3 EMERGING THEMESfamily destination for arts AND sports <br />Arts in the Parks Family Entertainment Series (Fairfax, VA)<br />Visual Art in the Park <br />
  123. 123. 3 EMERGING THEMESfamily destination for arts AND sports <br />Exceptional Landscape Melding Disparate Uses: Sports + Arts<br />
  124. 124. 4 EMERGING THEMESfocus areas <br />Celebrating the history and heritage of Round Rock to create cultural experiences.<br />Opportunities<br /><ul><li> Opportunity to explore the relationship </li></ul> between nature, heritage, recreation, and <br /> the arts<br /><ul><li> Include recent and past – from cattle </li></ul> drive to silicon chip<br /><ul><li> Recognize rich diversity
  125. 125. Enhance surroundings of existing assets
  126. 126. Your ideas?</li></ul>Chisholm Trail and Brushy Creek <br />Nelson-Carter House<br />
  127. 127. 4 EMERGING THEMESfocus areas <br />Celebrating the history and heritage of Round Rock to create cultural experiences.<br />Why<br /><ul><li>Rooted - 76% of community survey </li></ul> respondents having lived in Round Rock <br /> longer than 5 years.<br /><ul><li>Builds on unique identity and offer an </li></ul> authentic “brand”.<br /><ul><li> Augments existing cultural assets such as </li></ul>Settlers Park and sculptures at Chisolm<br /> Trail.<br /><ul><li> Attracts and serves the largest diversity of </li></ul> populations.<br /><ul><li> Historic sites and heritage destinations </li></ul> represent the most significant form of <br /> cultural participation. (56M Americans <br /> visited historic sites over the last 12 <br /> months.)<br />56m<br />Historic Sites<br />
  128. 128. 4 EMERGING THEMEShistory and heritage<br />Riverfront Heritage Trail (Kansas City, MO)<br />
  129. 129. 3 EMERGING THEMESfamily destination for arts AND sports <br />Old Settlers Association<br />Heritage Trail on Brushy Creek: Past, Present, and Future (Parks and Rec. Plan)<br />
  130. 130. 5 EMERGING THEMESfocus areas <br />Bringing higher ed and health science and creative industries together to innovate.<br />Opportunities<br /><ul><li>Art therapy
  131. 131. STEM to STEAM</li></ul> Science, Technology, Engineering, Math<br /> Integral with Art <br /><ul><li> Public-private partnerships and shared </li></ul> facilities <br /><ul><li> Northwest’s high growth potential
  132. 132. Availability of large land parcels
  133. 133. Your ideas?</li></li></ul><li>5 EMERGING THEMESfocus areas <br />Bringing higher ed and health science and creative industries together to innovate.<br />Why<br /><ul><li>Builds on tech-reputation and </li></ul> current developments to position <br /> Round Rock as a place for <br /> innovation.<br /><ul><li> Attracts a unique population (eds</li></ul> and meds) that represent important <br /> components of the creative class.<br /><ul><li> Responds to Round Rocks </li></ul> entrepreneurial spirit.<br /><ul><li> In line with national trends that </li></ul> suggests that more value is being <br /> placed on right brain creative<br /> thinking.<br />
  134. 134. 5 EMERGING THEMEShigher ed + health + creative industries<br />Art Therapy Studio, partnership b/t non-profit and MetroHealth Medical Center (Cleveland, OH)<br />
  135. 135. 3 EMERGING THEMESfamily destination for arts AND sports <br />The Future: Economy, Population, Public-Private Partnerships<br />
  136. 136. 6 EMERGING THEMESfocus areas <br />Place making with arts and culture.<br />Opportunities<br /><ul><li>Informal arts presenting / producing
  137. 137. Public art
  138. 138. Art “everywhere” approach </li></ul> encouraging integration into<br /> everyday life <br /><ul><li> Coalesce, expand, and connect the </li></ul> network of activities <br /><ul><li> Transform with buildings, </li></ul> infrastructure, or open spaces<br /><ul><li> Multiple activities or clustered hubs </li></ul> linked together to form memorable <br /> events or places<br /><ul><li> Arts Incubator – new or reuse
  139. 139. Your ideas?</li></li></ul><li>6 EMERGING THEMESfocus areas <br />Place making with arts and culture.<br />Why<br /><ul><li> Responds to community desire for </li></ul> informal gathering places.<br /><ul><li>Provides a vehicle to accommodate </li></ul> existing and new cultural assets and <br /> activity.<br /><ul><li>Accommodates three leading drivers </li></ul> (social offerings, openness and <br /> beauty) for community <br /> attachment,  which maybe <br /> be a leading indicator for economic <br /> growth. <br /> source: Gallup Study, Nov. 15 2010<br />
  140. 140. 6 EMERGING THEMESplace making with arts and culture <br />Columbus, Ohio Arts and Education District <br />
  141. 141. 3 EMERGING THEMESfamily destination for arts AND sports <br />Downtown Near-term Proof of Concept Opportunities <br />Mays and East Main Becomes a Gateway – “Arts Station”<br />
  142. 142. Place Making with Dispersed Arts and Culture<br />
  143. 143. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  144. 144. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  145. 145. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  146. 146. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  147. 147. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  148. 148. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  149. 149. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  150. 150. Place Making with Dispersed Arts and Culture<br />Activity Points<br />Venues<br />Potential Connections<br />Potential Networks<br />Potential Clusters - Nodes<br />
  151. 151. PRIORITIZE CRITERIA<br />_____ Support the economic development of our community, specifically to drive further development in the downtown or planned growth areas.  <br />_____ Support local artists and arts organizations in their ability to create, perform and exhibit art. <br />_____ Create new opportunities for citizens of Round Rock to personally develop and actively express themselves through the arts.  <br />_____ Build Round Rock’s regional reputation and recognition within the greater Austin area.<br />_____ Further establish Round Rock as a destination, drawing tourists and visitors to spend time and money here. <br />_____ Help make Round Rock afull service community, contributing to a high quality of life for local residents.   <br />_____ Inspire residents to feel more emotionally connected to Round Rock by encouraging social interaction & providing a sense of place.   <br />_____Inspire innovation & unique collaboration across community sectors.<br />?<br />
  152. 152. NEXT STEPS strategies to achieve select themes<br /><ul><li>Explore Opportunities for Each Theme
  153. 153. Prioritize Evaluation Criteria
  154. 154. Align Themes Based on Priorities
  155. 155. Refine Opportunities
  156. 156. Develop Strategies to Implement
  157. 157. Critical Paths – Roadmap
  158. 158. Cost
  159. 159. Funding Strategies</li></li></ul><li>NEXT STEPS your input <br />Thank you<br />For more information or to provide input:<br /><ul><li> Read The Arts and Culture Strategic Plan Blog:</li></ul> http://roundrocktexas.gov/cc<br /> <br /><ul><li> Email us at:</li></ul> ArtRocks@round-rock.tx.us<br /> <br /><ul><li> Follow us on Twitter:</li></ul> @ArtRocksRR<br />
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