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Why We Are Here. . .
PROJECT SUMMARY:

The City of Round Rock has hired H3 Hardy Collaboration Architecture and Webb Management
Services to make recommendations as to how the City can better support and cultivate arts and culture in Round
Rock.

A flourishing artistic and cultural environment enhances the quality of life for residents, and has proven to be an
effective economic development tool for communities across the country. In some ways, Round Rock’s success
and rapid growth has created a cultural gap that needs to be filled. Addressing this cultural need will help retain and
attract residents as well as a competitive workforce, and ensure that Round Rock is a destination of choice within
the region. With your input we believe the initiatives that evolve out of this study will promote civic pride,
differentiate the city among its peers, and play an important role in sustainable economic development



PROJECT SCHEDULE:
                 November 2010        December 2010                January 2011       February 2011          March 2011            April 2011             May 2011

 PROJECT PHASE              Information Gathering and Research                               Vision and Alternatives                    Recommendations
                                      Stakeholder Interviews                             Public Input:
                                                                     Public Input:                                Select                Final Recommendations
    EVENTS         Project Kickoff   Cultural Facility Inventory                         Community
                                                                   Community Coffee                        Prefered Alternatives        and Public Presentation
                                           Market Scan                                Visioning Workshop

    STATUS          COMPLETE               COMPLETE                 IN PROGRESS          UPCOMING              UPCOMING                      UPCOMING




             ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What Other Places Have Done. . .
Macro Trends                                   Case Study:                                                           Case Study:
                                               Bethesda, Maryland                                                    Berkshire Creative                                                                 Media/ New Media
                                                                                                                                                                                                film, video, animation, web design,
!"#$%&'()"*'+,-.,)/-'                                                                                                Economy Project
                                                                                                                                                                                                      sound studios, TV, radio


0/-/123'."'+,-.,)/-'4$3.)$1.3                  Overview                                                                                                                                                  Commercial Arts
                                               !'L233'.9/%'VS'*$-23'()"*'M/39$%&."%'4+                                                                                                          graphic design, advertising, printing
!'5$&'(/%16'2782%3$#2'8/-/123'/)2'"%'                                                                                Overview
                                               !'^32>'."'?2'*2>$,*'>2%3$.6')23$>2%.$/-A'"(($12'/%>')2./$-'
                                                                                                                     !'0"8,-/)'.",)$3*'>23.$%/.$"%                                                              Design
''.92$)':/6'",.                                '''>2#2-"8*2%.
                                                                                                                     !';.)"%&'.$23'."'92)$./&2'/%>'-/%>31/82                          architecture, landscape architecture, interior design,
                                                                                                                                                                                            home furnishing, gardens, product design
!';*/--'8"1<2.3'"('#/)$",3'/1.$#$.6'           !'P":'/%',)?/%'12%.2)'"('!"%.&"*2)6'+",%.6':$.9'RR_'
                                                                                                                     !'L$*$.2>'*">23'"('.)/%38")./.$"%
                                               ''')23$>2%.3                                                                                                                                                    Literary
                                               !'42#2-"82>'/')28,./.$"%'/3'/')2&$"%/-'/).3'>23.$%/.$"%'
+9/%&$%&'+"%3,*2)'                                                                                                   The Project                                                             books, newspapers, periodicals, libraries

                                               '''"#2)'.92'-/3.'VS`'62/)3
                                                                                                                     !'="1,3'$3'"%'/..)/1.$%&'/%>'>2#2-"8$%&'8").$"%3'"('                             Visual Arts and Crafts
529/#$")'                                      Bethesda Urban Partnership
                                                                                                                     '''.92'1)2/.$#2'321.")'#$/'3*/--'?,3$%233'>2#2-"8*2%.''
                                                                                                                     '''8)"&)/*3A'8,?-$1'/).'$%$.$/.$#23A'/..)/1.$%&'1)2/.$#2''
                                                                                                                                                                                             painting, sculpture, photography, crafts,
                                                                                                                                                                                                       galleries, art museums

!'=)"*'8/33$#2'."'/1.$#2'8/).$1$8/.$"%         !'P"%8)"($.'")&/%$D/.$"%'23./?-$392>'$%'VZZ[                          '''.219%"-"&6'?,3$%23323'/%>'*")2                                                    Performing Arts
!'=)"*')$&$>$.6'."'(-27$?$-$.6                 !'a/%>-23'-/%>31/8$%&A'*/$%.2%/%12A'>":%.":%'                         !'42#2-"82>'?6'.92'52)<39$)2'Q1"%"*$1'                                             dance, theatre, music

                                               '''*/)<2.$%&A'-/)&2F31/-2'2#2%.3'/%>'21"%"*$1'                        '''42#2-"8*2%.'+")8")/.$"%
                                               '''>2#2-"8*2%.'$%$.$/.$#23                                                                                                                         Heritage and Conservation
+9/%&$%&'+,-.,)/-'+-$*/.2'                     !'Q3./?-$392>'.92'52.923>/'N).3'/%>'Q%.2)./$%*2%.'4$3.)$1.'
                                                                                                                     !'="1,3'"%'%"%8)"($.'$%3.$.,.$"%3A'$%>$#$>,/-'/).$3.3A'
                                                                                                                     '''/%>'1"**2)1$/-'?,3$%23323
                                                                                                                                                                                        museums, historic sites, restoration, preservation


!'5",%>/)$23'9/#2'?-,))2>@:2'/)2'$%'.92''      '''$%'XSSX                                                            !'0)"&)/*3'&)":'/%>'3.)2%&.92%'1)2/.$#2'$%>,3.)$23A'                                 Support System
''1)2/.$#2'321.")A'%".'B,3.'.92'/).3           !'=,%>2>'?6')2#2%,2'()"*'52.923>/'0/)<$%&'L".'4$3.)$1.'               ''':2/#$%&'.92*':$.9'".92)'&2"&)/89$23'/%>'
                                                                                                                                                                                                    Business services, Education
                                                                                                                                                                                                      Government, Networks
                                               '''(223'/%>'.92'1"**2)1$/-'^)?/%'4$3.)$1.'8)"82).6'./7                '''$%>,3.)$23
!'42*/%>'(")'*")2'3.$*,-/.$"%                  !'0)$#/.2'38"%3")3'/-3"'3,88").'-/)&2'31/-2'2#2%.3                    !'N'?)"/>2)'1)2/.$#2'3.)/.2&6'.9/.'-""<3'?26"%>''
                                                                                                                     '''(/1$-$.$23'."'1,-.,)/-'>2#2-"8*2%.
+9/%&$%&'0/..2)%3'"('                          Arts & Entertainment District                                                                                                                                                    !/%,(/1.,)$%&
                                               !';./.2'>23$&%/.$"%'K'./7'$%12%.$#23'?2%2($.3'/).$3.3A'/).3''                                                                                            423$&%'Y"">3

0/).$1$8/.$"%'
                                                                                                                                                                                                                       +"**2)1$/-'N).3
                                                                                                                                                                                  C219%"-"&6      !2>$/fP2:'!2>$/
                                               '''2%.2)8)$323'/%>'>2#2-"82)3':$.9$%'.92'>$3.)$1.                     Creative Economy is Combating                                                        CREATIVE CLUSTER

!'C92')$32'"('82)3"%/-'1)2/.$#2'278)233$"%     !'N).$3.3':9"'-$#2'$%'!"%.&"*2)6'+",%.6'/%>':")<'$%'.92''             Strains                                                                                a2)$./&2    c$3,/-'N).3'f+)/(.3


                                               '''4$3.)$1.'1/%')212$#2'12)./$%'$%1"*2'./7'?)2/<3                     !'0)233,)23'"('-/%>'>2#2-"8*2%.
!'!")2'>2*/%>'(")'/1.$#2'2%&/&2*2%.'           !'42#2-"82)3':9"')2%"#/.2'")'1"%3.),1.'38/123'(")'/).3b'
                                                                                                                                                                                                                           L$(23.6-2O'
                                                                                                                                                                                                                           M2--%233'f'a"*2'
                                                                                                                     !'E33,23'"('/((")>/?-2'/%>'*/)<2.')/.2'9",3$%&                a"38$./-$.6'K'C",)$3*
                                                                                                                                                                                                                           K'Y/)>2%'
''"88").,%$.$23                                ''',32'1/%'?2'272*8.'()"*'8/6$%&'12)./$%'8)"82).6'./723'(")'          !'4$38/)/.2'27.)2*23'"(':2/-.9'"('321"%>'
!'!")2'1,3."*$D2>'2782)$2%123                  ''',8'."'VS'62/)3                                                     '''9"*2":%2)3'/%>'),)/-')23$>2%.3
                                               !'N).3'2%.2)8)$323'.9/.'19/)&2'.92'N>*$33$"%3'/%>                     !'L/1<'"('>$#2)3$.6
!'E%.2)8)2./.$"%F)$19'2782)$2%123
                                               '''N*,32*2%.'./7'/)2'27821.'()"*'.9$3'./7                             !'!$&)/.$"%'"('6",.9'/%>'-"33'"('8"8,-/.$"%                    Average Arts
=,%>$%&';.)/.2&$23                             Results
                                                                                                                     !'E*8-2*2%.2>'?6'2$&9.'+)2/.$#2'Q1"%"*6'+",%1$-'
                                                                                                                     ''':")<$%&'&)",83A'/'8/).%2)39$8'?2.:22%'8,?-$1'/%>'
                                                                                                                                                                                    Organization
!'52>'C/7'GH",%>'H"1<'/%>'".92)3I              !'C92'4$3.)$1.'$3'($--2>':$.9'/).$3.3A'/).3'#2%,23A'&/--2)$23'/%>''   '''8)$#/.2'321.")3                                             Funding
!'H2/-'23./.2'>2#2-"8*2%.'G+-2#2-/%>'          '''8,?-$1'/).                                                                                                                        G;",)12O'P/.$"%/-'Q%>":*2%.'(")'.92'N).3I

                                               !'c2%,23'$%1-,>2'&/--2)$23A'/).'2>,1/.$"%'38/123A'1$%2*/A''           Industry Economic Impact                                       !'Q/)%2>'$%1"*2O'RST
''0-/69",32';J,/)2'=",%>/.$"%I                 '''>/%12'3.,>$"3A'.92/.2)3'/%>'*,3$1'3.")23                           !'C"./-'%,*?2)'"('1)2/.$#2'B"?3'&)2:'WST'()"*'VZZU'
!'0,?-$1'(,%>$%&'*219/%$3*3'G42%#2)''          !'H2./$-A'1"**,%$.6'32)#$123A')23./,)/%.'/%>'1"**2)1$/-'
                                                                                                                                                                                    !'+")8")/.$"%3O'UT
                                                                                                                     '''."'XSS[
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                                               !'Q#2%.3'$%1-,>2'52.923>/'L$.2)/)6'=23.$#/-A'd,.>"")'                 '''321.")                                                      !'E%>$#$>,/-3O'XVT
!'L"..2)$23'G!/33/19,32..3'+,-.,)/-'           '''!"#$23A'E*/&$%/.$"%'52.923>/A';,**2)'+"%12).';2)$23A'              !'=)"*'XSSR'."'XSSZA'1/8$./-'8)"B21.3'."./-2>'*")2'            !'L"1/-'Y"#2)%*2%.O'RT
''+",%1$-I                                     '''C/3.2'"('52.923>/A'M$%.2)'M"%>2)-/%>A'N).'M/-<A'N).$3.'            '''.9/%']VS'*$--$"%                                            !';./.2'Y"#2)%*2%.O'XT
!'0,?-$1'0/)<$%&'GM/-."%'N).3'+2%.2)I          '''!/)<2.A'52.923>/'=$%2'N).3'=23.$#/-eeeeee
                                                                                                                                                                                    !'=2>2)/-'Y"#2)%*2%.'XT


                    ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What Other Places Have Done. . .
Macro Trends                                                                              Funding
                                                                                          “A more cogent case needs to be made for
                                                                                          funding the arts. But what the arts can do
                                                                                          brilliantly in fundraising is get a little bit from a lot
                                                                                          of sources. That's the beauty of it: a bit from
                                                                                          government, a piece from corporations and
                                                                                          foundations, a chunk from individuals, a portion
                                                            Virtual Experiences           from galas. It all mixes and matches and voIiloa!
                                                                                          -- an incredible feast emerges while no one
                                                                                          sector has spent too much.”
                                                                                          Karen Brooks Hopkins, President Brooklyn Academy of Music - BAM


New Forms and Media        From Palaces to Districts
                                                                                          Case Studies


                                                            Community Based Podcasts




From Traditional Venues to Engaged Audiences
                                                            Customizing Your Culture
                                                       extend the range

                                                                                          Bethesda, MD - Arts District




Concerto for Turntable, with DJ Radar, Carnegie Hall        New Audiences / Experiences   Berkshires, MA - Cultural Development Not Facilities

                ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What Other Places Have Done. . .
Round Rock is to Austin as .... Edge City to Core City
Worldwide, arts & culture are having significant impact in smaller communities, not just larger cities. Creative
 workers locate outside of metro centers and continue to work in creative fields. Geographical distribution of US
 artistic activity is decentralizing toward second-tier growth rings. Edge cities are taking pride in providing good
                         quality, but affordable life while supporting a vibrant cultural scene.
Round Rock’s similar challenge          Other Edge City Transformations                                                 Similar regional relationships with unique place




                                        !"#$%&'( )*
                                              '




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                                                                                                                                                                                                   O

Bene               position in     on                                             CORE CITY                           EDGE CITY                                       CORE CITY                     EDGE CITY



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                             ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
The Benefits Are . . .
Economic Impact:                                                           Government investment in the arts yields $7 for every $1 spent
Austin arts attendee spends $34.95 + cost of admission vs. national
avg. of $27.79.                                                            Economic Impact of Nonpro t Arts & Culture Organizations and their Audiences in Austin, TX
                                                                                                                         Resident Audiences   Non-Resident Audiences      All Audiences

Meeting & Event Activity:                                                  Refreshments/Snacks During the Event
                                                                           Meals Before/After the Event
                                                                                                                         $4.36
                                                                                                                         $10.50
                                                                                                                                              $4.47
                                                                                                                                              $15.73
                                                                                                                                                                          $4.39
                                                                                                                                                                          $11.96
Cultural activity and places draw ancillary activity (corporate meetings   Gifts/Souvenirs                               $1.79                $5.36                       $2.79
& private special events).                                                 Clothing & Accessories                        $2.11                $2.35                       $2.18
                                                                           Ground Transportation & Parking               $3.96                $6.76                       $4.74
                                                                           Event-Related Child Care                      $0.57                $0.47                       $0.54

Corporate Recruitment:                                                     Overnight Lodging
                                                                           Other
                                                                                                                         $4.43
                                                                                                                         $0.81
                                                                                                                                              $14.05
                                                                                                                                              $2.31
                                                                                                                                                                          $7.12
                                                                                                                                                                          $1.23
Cultural activity is an important amenity to corporations considering
                                                                           Total Per Person Spending                     $28.53               $51.50                      $34.95
where to locate business. It is seen as an indicator of an educated
workforce & high quality of life.                                          Event-Related Spending by Arts & Culture Event Attendees Totaled $138.15 Million in Austin, TX
                                                                                                                         Residents            Non-Residents               All Austin Attendees
Cultural Tourism:                                                          Total Event Attendance                        2,849,148            1,104,158                   3,953,306
                                                                           Percent of Attendees                          72%                  28%                         100%
Cultural activity draws cultural tourists who spend more and stay
                                                                           Average Dollars Spent Per Attendee            $28.53               $51.50                      $34.95
longer when traveling.                                                     Total Event-Related Spending                  $81,216,192          $56,864,136                 $138,150,328



                                                                           Total Economic Impact of the Nonpro t Arts & Culture Industry in Austin, TX
Teaching Innovation & Creativity:
The teaching of the arts is now being recognized as a fundamental-                                                       City of Austin       Median of Similar Regions   National Median

need for the North American economy and its workforce. The MFA is          Total Expenditures                            271,694,936          198,873,390                 48,358,919
                                                                           Full-Time Equivalent Jobs                     8,625                6,289                       1,361
the new MFA. STEM to STEAM.                                                Resident Household Income                     $154,766,000         $125,022,000                $25,120,500
                                                                           Local Government Revenue                      $16,965,000          $8,502,000                  $1,934,000
                                                                           State Government Revenue                      $10,527,000          $8,272,000                  $2,057,000

Economic Development:
People like to live and work in creative places. Arts and culture are an
important part of economic development initiatives.

Quality of Life & Civic Pride:
Arts and cultural offerings are widely seen as a strong contributor to
high quality of life. Ferments an emotional attachment to place.


Branding & Identity Building:
Expand a City’s reputation and develop destination oriented activities.

                   ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Benefits of Art & Culture . . .
  “Not only do the arts provide a much needed social escape for many in our communities—they also help drive
local economies. Having an abundanceof unique arts and events means more revenue for local businesses and
   makes our communities more attractive to young, talented professionals–whose decisions on where to start a
     career or business are increasingly driven by quality of life and the availability of cultural amenities. ”
                           - Bart Peterson, Mayor of Indianapolis, IN and President, National League of Cities




            ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Round Rock Is . . .
                                                                                                                                                                                RSITY
                                                                                                                                                                                        BLVD.
                                                                                                                                                                                                      NORTHEAST
                                                                                                                                                                           UNIVE


                                                                                                                                                                             ROUND ROCK
                                                                                                            ROUND ROCK                                                    HIGHER EDUCATION
                                                                                                             PREMIUM                                                           CENTER
                                                                                                             OUTLETS


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                                 ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Round Rock Is . . .
Family-oriented:                           Family                                                                                                                        Percentage of U.S. Adult Population Participating in the Arts
                                                                                                                                                                                             by Level of Educational Attainment
                                                                                                                                                                                                                                                                        Demographic Segments
                                                                                                                                                                                                                                                                        !"#$%&'())*+',-'.)/,0%+10-)2.&34

High levels of children and families       Concentrations                                                                                                                                                                                               Graduate
                                                                                                                                                                                                                                                        Degree +

                                                                                                                                                                                                                                                                        Blue-Chip Blues
                                                                                                                                                                         Jazz
                                                                                                                                                                                                                                                        Bachelor's
                                                                                                                                                                                                                                                        Degree
                                                                                                                                                                                                                                                        Some College

                                                                                                                                                              Classical Music                                                                           High School     5,$'6/7+8)5,$'-)+-)9.#:.)0-)0)&#;<#%10=,'),+<'-1>,')<#%)   young, sprawling
Diversifying:                                                                                                                                                          Opera
                                                                                                                                                                                                                                                                        families      ):+17):',,680>+.?)=,$'6&#,,0%)@#=-3)A17.+&0,,>)B+C'%-'D:+17)0)-+?.+<+&0.1)8%'-'.&')
                                                                                                                                                                                                                                                                        #<)E+-80.+&-)0.BF#%)G<%+&0.6G;'%+&0.-D17')-'?;'.1H-)0?+.?).'+?7=#%7##B-)<'01$%')&#;80&1I)
Hispanic/Latino population is                                                                                                                                       Musicals
                                                                                                                                                                                                                                                                        ;#B'-1,>)8%+&'B)7#;'-)-$%%#$.B'B)=>)&#;;'%&+0,)&'.1'%-)1701)        cater to
continuing to grow and African                                                                                                                             Non-musical plays
                                                                                                                                                                                                                                                                        child-filled households3
American or Black population is                                                                                                                                                                                                                                         Family Thrifts
                                                                                                                                                                       Ballet

growing at faster rate than the region,                                                                                                                                                                                                                                                                             young,
                                                                                                                                                                                                                                                                        J7')-;0,,6&+1>)&#$-+.-)#<)+..'%6&+1>)B+-1%+&1-I)K0;+,>)J7%+<1-)&#.10+.)

                                                                                                                                                                                                                                                                        ethnically diverse parents):7#)70C'),#1-)#<)&7+,B%'.)0.B):#%9)'.1%>6,'C',)
development of campus will bring
                                                                                                                                                       Art Museums/Galleries

                                                                                                                                                                                                                                                                        -'%C+&')@#=-3)2.)17'-')080%1;'.16<+,,'B).'+?7=#%7##B-I)C+-+1#%-)<+.B)17')-1%''1-)@0;680&9'B):+17)
                                                                                                                                                                                0%    10%           20%         30%          40%         50%     60%
                                                                                                                                                                                                                                                                        =0=+'-)0.B)1#BB,'%-I)1%+&>&,'-)0.B)=0-9'1=0,,)7##8-I)L0':##-)0.B)E>$.B0+-3
younger adults                                                                                                                                                                              Educational Attainment
                                                                                                                                                                                                                                                       Round Rock
                                                                                                                                                                                                                                                       20-mile Radius
                                                                                                                                                                                                                                                                        Kids & Cul-de-Sacs
                                                                                                                                                     Graduate or Prof Degree                                                                           Austin CBSA      M8-&0,'I)-$=$%=0.I);0%%+'B)&#$8,'-):+17)&7+,B%'.3333333G.)'.C+0=,'),+<'-1>,')#<),0%?')<0;+,+'-)+.)

Regionally-oriented:                                                                                                                                                                                                                                                    %'&'.1,>)=$+,1)-$=B+C+-+#.-3)N+17)0)7+?7)%01')#<)E+-80.+&)0.B)G-+0.)G;'%+&0.-I)17+-)-'?;'.1)+-)0)
                                                                                                                                                                                                                                                       USA

                                                                                                                                                                                                                                                                        %'<$?')<#%)&#,,'?'6'B$&01'BI):7+1'6&#,,0%)8%#<'--+#.0,-):+17)0B;+.+-1%01+C')@#=-)0.B)

                                                                                                                                                                                                                                                                                           nexus of education, affluence
Traveling for work (25 min. avg
                                                                                                                                                           Bachelor's Degree
                                                                                                                                                                                                                                                                        $88'%6;+BB,'6&,0--)+.&#;'-3)J7'+%)

                                                                                                                                                                                                                                                                        and children translates into large outlays for child
minute commute time, 60% reported                                                                                                                           Associate Degree
                                                                                                                                                                                                                                                                        centered products and services3
they work outside of Round Rock in a
                                                                                                                                                                                                                                                                        White Picket Fences
community survey), and some arts
                                                                                                                                                     Some College, No Degree
                                                                                                                                                                                                                                                                        O+B8#+.1)#.)17')-#&+#'&#.#;+&),0BB'%I)%'-+B'.1-)+.)N7+1')P+&9'1)K'.&'-),##9)0),#1),+9')17')
                                                                                                                                                                                                                                                                        -1'%'#1>8+&0,)G;'%+&0.)7#$-'7#,B)#<)0)?'.'%01+#.)0?#()>#$.?I);+BB,'6&,0--I);0%%+'B):+17)
and culture, retail and services                                                                                                                                                                                                                                                           characterized by modest homes
                                          Creative Industries                                                                                                                                                                                                           &7+,B%'.3)5$1)17')&$%%'.1)C'%-+#.)+-)
                                                                                                                                                     High School Graduate (or
                                                                                                                                                              GED)



                                                                                                                                                                            0%       5%       10%         15%         20%      25%        30%   35%
                                                                                                                                                                                                                                                                        and ethnic diversityD+.&,$B+.?)0)B+-8%#8#%1+#.01').$;='%)#<)E+-80.+&-)0.B)
                                          Creative Industries vs Population                                                                                                                                                                                             G<%+&0.6G;'%+&0.-3
                                                                                                                                                                                                    Age Distribution

Rooted:                                   2010 Population
                                                                                                 Round Rock
                                                                                                 95,833
                                                                                                                                Austin
                                                                                                                                764,479
                                                                                                                                                                                                                                                       Round Rock
                                                                                                                                                                                                                                                       20-mile Radius   Brite Lites, Li’l City
76% of community survey                   Creative Businesses (per 1,000 residents)
                                          Creative Employees (per 1,000 residents)
                                                                                                 2.47
                                                                                                 7.64
                                                                                                                                4.26
                                                                                                                                18.87
                                                                                                                                                                     Age 65+                                                                           Austin CBSA
                                                                                                                                                                                                                                                       USA
                                                                                                                                                                                                                                                                        *#1)0,,)#<)17')G;'%+&0H-)&7+&)-#87+-1+&01'-),+C')+.);0@#%);'1%#-3)5%+1')Q+?71-I)Q+H,)/+1>)+-)0)?%#$8)#<)

                                                                                                                                                                                                                                                                        well-off, middle-aged couples settled in the
respondents have lived in Round
                                          *All data is under-represented and based solely on businesses that have registered with Dun & Bradstreet


                                          !)YXZ)Q'--)/%'01+C')5$-+.'--'-)                                                                                        Age 55 to 64
                                                                                                                                                                                                                                                                        nation’s satellite cities3)R'-+B'.1-)#<)17'-')1>8+&0,)L2*S))!B#$=,')+.&#;'I).#)
Rock longer than 5 years                  !)[XZ)Q'--)/%'01+C')A;8,#>''-))
                                                                                                                                                                                                                                                                        9+B-4)7#$-'7#,B-)70C')&#,,'?')'B$&01+#.-I):',,680>+.?)=$-+.'--)0.B)8%#<'--+#.0,)&0%''%-)0.B)
                                                                                                                                                                                                                                                                        -:0.9)7#;'-)<+,,'B):+17)17'),01'-1)1'&7.#,#?>3
                                                                                                                                                                 Age 35 to 54


                                                                                                                                                                                                                                                                        Country Squires
                                          Major Employers
Recreation-oriented:                                                                                                                                             Age 18 to 34                                                                                                                                            affluent
                                                                                                                                                                                                                                                                        J7'):'0,17+'-1)%'-+B'.1-)+.)'T$%=0.)G;'%+&0),+C')+.)/#$.1%>)"U$+%'-I)0.)#0-+-)<#%)

                                                                                                                                                                                                                                                                        Baby Boomers who’ve fled the city)<#%)17')&70%;-)#<)-;0,,61#:.)
Game On! along with well-attended                                                                                                                           Age 17 and under
                                                                                                                                                                                                                                                                        ,+C+.?3)2.)17'+%)=$&#,+&)&#;;$.+1+'-).#1'B)<#%)17'+%)%'&'.1,>)=$+,1)7#;'-)#.)-8%0:,+.?)8%#8'%1+'-I)
                                                                                                                                                                                                                                                                        17')<0;+,+'-)#<)'T'&$1+C'-),+C')+.)-+T6<+?$%')&#;<#%13)/#$.1%>)"U$+%'-)'.@#>)&#$.1%>)&,$=)-8#%1-)
recreation programs                                                                                                                                                             0%   5%       10%         15%         20%          25%    30%   35%
                                                                                                                                                                                                                                                                        ,+9')?#,<I)1'..+-)0.B)-:+;;+.?)0-):',,)0-)-9++.?I)=#01+.?)0.B)=+9+.?3


                                                                                                                                                                                     Trend in Racial Composition                                                        Upward Bound
                                                                                                                                                     35%                                                                                                                O#%')170.)0.>)#17'%)-'?;'.1I)M8:0%B)5#$.B)088'0%-)1#)=')17')7#;')#<)17#-')

Young:
                                                                                                                                                                                                                                                Asian
                                                                                                                                                                                                                                                                        legendary Soccer Moms and Dads3)2.)17'-')-;0,,)-01',,+1')&+1+'-I)
                                                                                                                                                     30%                                                                                        Black or African        $88'%6&,0--)<0;+,+'-)=#0-1)B$0,)+.&#;'-I)&#,,'?')B'?%''-)0.B).':)-8,+16,'C',-)0.B)&#,#.+0,-3)
                                                                                                                                                                                                                                                American
26% of residents are ages 18 - 34 and                                                                                                                25%
                                                                                                                                                                                                                                                Hispanic or
                                                                                                                                                                                                                                                Latino
                                                                                                                                                                                                                                                                        R'-+B'.1-)#<)M8:0%B)5#$.B)1'.B)1#)=')     kid-obsessed         I):+17)7'0C>)8$%&70-'-)#<)
                                                                                                                                                                                                                                                                        &#;8$1'%-I)0&1+#.)<+?$%'-I)B#,,-I)=#0%B)?0;'-I)=+&>&,'-)0.B)&0;8+.?)'U$+8;'.13
this is likely to increase.                                                                                                                          20%
                                                                                                                                                                                                                                                                        Winner’s Circle
                                                                                                                                                                                                                                                                        G;#.?)17'):'0,17>)-$=$%=0.),+<'-1>,'-I)N+..'%H-)/+%&,')+-)17')>#$.?'-1I)0)&#,,'&1+#.)#<);#-1,>)
                                                                                                                                                     15%
                                                                                                                                                                                                                                                                        25- to 34-year-old couples with large families in
                                                                                                                                                     10%                                                                                                                new money subdivisions3)"$%%#$.B+.?)17'+%)7#;'-)0%')17')-+?.-)#<)
                                                                                                                                                                                                                                                                        $8-&0,'),+C+.?()%'&%'01+#.0,)80%9-I)?#,<)&#$%-'-)0.B)$8-&0,');0,,-3)N+17)0);'B+0.)+.&#;')#<)
                                                                                                                                                                                                                                                                        .'0%,>)VWXIXXXI)N+..'%H-)/+%&,')%'-+B'.1-)0%')=+?)-8'.B'%-):7#),+9')1#)1%0C',I)-9+I)?#)#$1)1#)'01I)
                                                                                                                                                     5%
                                                                                                                                                                                                                                                                        -7#8)01)&,#17+.?)=#$1+U$'-)0.B)109')+.)0)-7#:3

                                                                                                                                                     0%
                                                                                                                                                                         2000                  2010                         2015




                 ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
What’s Happening In Round Rock . . .
ID #                         Name                   ID #                                    Name
 1     RRISD - Performing Arts Center Auditorium     28    Clay Madsen Rec Center                                                                                                                                                                                                                                                               36                                                                                                                                                 PROGRAM SPACE/VENUE




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    !
 2     First United Methodist Church                 29    Cordovan Art School
 3     Old Settlers Park Pavilion                    30    Dance Gallery Round Rock
 4     RRISD - CD Fulkes Auditorium                  31    Danny Ray's Music                                                                                                                                                                                                                                                                                                                                                                                                                       PERFORMIONG ARTS
 5     Buck Egger Park                               32    RRISD - Blackland Prairie
 6     Meadow Lake Park                              33    RRISD - Berkman                                                                                                                                                                                                                                                                                                                                                                                                                         VISUAL ARTS
 7     Round Rock Public Library Meeting Room        34    RRISD - Brushy Creek                                                                                                                                                                                                                                                                                                                                                         53
 8     RRISD - Performing Arts Center Black Box      35    RRISD - Cactus Ranch
10     Mesa Village Park                             36    RRISD - Caldwell Heights                                                                                                                                                                                                                                                                                                                                                                                                                PUBLIC ART
11     Round Rock West Park Pavilion                 37    RRISD - Deep Wood                                                                                                                                                                                                                                                                                                                                                                                                                                                           0                       0.2                 0.4   0.8                1.2                               1.6
12     City Hall Parking Garage                      38    RRISD - Fern Bluff                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Miles
13     Lake Creek Park                               39    RRISD - Forest Creek
14     Memorial Park                                 40    RRISD - Gattis                                                                                                                                                                                                                                                                                                                                            44
15     Sam Bass Community Theater                    41    RRISD - Great Oaks
                                                                                                                                                                                                       Henry S McNeil Park




16     City Hall Mall                                42    RRISD - Old Town
17     Round Rock Amphitheater                       43    RRISD - Robertson
18     RRISD - High School Gymanasium                44    RRISD - Union Hill
19     StarCo                                        45    RRISD - Voigt
20     The Crossing at Chisholm trail                46    Allen R Baca Center
21     Art Center of Williamson County               47    Arts Space
22     Allen R Baca Center                           48    County Annex
23     Brushy Creek Community Center                 49    Dell Diamond Exhibition Hall                                                                                                                                                                                                                                                                                                                         Meadow Lake


24     Ceramic Lodge                                 50    Old Settlers Park
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Baseball Complex

25     CHASCO Family YMCA                            51    Palm House Museum
26     YKIDZ YMCA                                    52    Round Rock Public Library                                                                                                                                                                                                                                                                                                 6
27     Circle in a Square Pottery                    53    Texas State University Higher Education Center                                                                                                                                                                          Chandler Branch



                                                                                                                                                                                                                                                                                                                                                                                         Settlement Lake Park



                                                           35
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Old Settlers Lake



                                                                                                                                                                                                                                                                                                                           Settlement 1 Park
                                                                                                                                                                                                                                                                                                                                               30                                                                                                                                                  3                                                                                                                                MC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Nu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           tt Cr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                ee
                                                                                                                                                                                                                                                                                                                                                Chan                                                                                                                                                                                                                                                                                               k
                                                                                                                                                                                                                                                                                                                                                    dle
                                                                                                                                                                                                                                                                                                                                                       rB
                                                                                                                                                                                                                                                                                                                                                            r an
                                                                                                                                                                                                                                                                                                                                                                   ch                                                                                                                                       Old Settlers Palm Valley Park




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Chandler Branch
                                                                                                                                  Onion Branch




                                                                                                                     42                                                                                                                                       48                                                                                                                                                                                                                                                                                                                         27
                                                                                                                                                 Woods Park




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       49
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            50
                                                                                                                                                                                                                                                              26
                                                                                                                                                                                                                                                              25
                                                             Dry
                                                              Fo
                                                                rk




                                                                          Creek Bend Park
                                                                                                                                                                                                                                                                                                                            Stella Park
                                                                                                                                                                                                                                                                                                                                                                                                43
                                                                                                                                                                                                                                                                                                                                                                                          G A Stark Park




                                                                                                                                                                                                                                                                                                                                               10



                                                                                                                                                                                                                             31
                                                                                                                                                                                                                             24                                        2
                                                                     38                                                                                                                                    21                                                                                             Veterans Park



                                                                                                                                                                                                                                                                   14
                                                                                                                                                                                                                                                                   15
                                                                                                                                                              Brushy
                                                                                                                                                                       Creek
                                                                                                                                                                                                                    20                                             Round Rock Memorial Park
                                                                                                                                                                                                                                                                                                                          7
                                                                                                                                                                                                                                                                                                                          12
                                                                                                                                                                                                                                                                                     4                                    16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Forest Creek Golf Course Pond



                                                                                                                                                                                                                                                                                                                          19
                                                                                                                                                                                                                                                                                                                                                                    Kiwanis Field


                        34                                                                                                                                                                                                                                         33




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Dyer Branc
                                                                                                                                                                                                                                                                                                                          47                                                                                                                                                                                                                                                                        39




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            h
                                                                                                                                                                                                                                                                                                                                                                   Lake Creek Park



                                                                                                                                                                       18                                                                                                                                                 52                   13
                                                                                                                                                                                                                                                                                                                          51
                                                                                                                                                                                                                                                                                                     46
                                                                                                                                                                                                                         Bustin Memorial Park




                                                                                                                                                                                                                                       Lake
                                                                                                                                                                                                                                              Creek                                                  22
                                                                                                                                                                                                                                                                                                     17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            32

                                                                                                                                                                                                                                                                                        11
                                                                                                                                                                                                                                                                                                          5
                                                                                                                                                                               Alligator Hole Pond




                                                                                                                                                                                                                                                                                                                                                                                                                                                               Dry Branch
                                                                                                                                                                                Round Rock West Park




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 40
                                                                                                                                                                                                                                                                                                                                                                                                                                             Kenningham Park




                                                                                                                                                                       37                                                                                                                                                  45
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               29
                                                                                                            Creekmont West Park


                                                                                                                                                                                                                                                                                                                                                                                                                     Greenslopes Park




                                                                                                                                                                                                                                                                                                                                                                                                                    28
                               23
                        41

                                                                                                                                                                                                                                              Frontier Park




                                                  ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
Arts and Culture Strategic Master Plan - Community Coffee Presentation
Arts and Culture Strategic Master Plan - Community Coffee Presentation

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Arts and Culture Strategic Master Plan - Community Coffee Presentation

  • 1. Why We Are Here. . . PROJECT SUMMARY: The City of Round Rock has hired H3 Hardy Collaboration Architecture and Webb Management Services to make recommendations as to how the City can better support and cultivate arts and culture in Round Rock. A flourishing artistic and cultural environment enhances the quality of life for residents, and has proven to be an effective economic development tool for communities across the country. In some ways, Round Rock’s success and rapid growth has created a cultural gap that needs to be filled. Addressing this cultural need will help retain and attract residents as well as a competitive workforce, and ensure that Round Rock is a destination of choice within the region. With your input we believe the initiatives that evolve out of this study will promote civic pride, differentiate the city among its peers, and play an important role in sustainable economic development PROJECT SCHEDULE: November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 PROJECT PHASE Information Gathering and Research Vision and Alternatives Recommendations Stakeholder Interviews Public Input: Public Input: Select Final Recommendations EVENTS Project Kickoff Cultural Facility Inventory Community Community Coffee Prefered Alternatives and Public Presentation Market Scan Visioning Workshop STATUS COMPLETE COMPLETE IN PROGRESS UPCOMING UPCOMING UPCOMING ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 2. What Other Places Have Done. . . Macro Trends Case Study: Case Study: Bethesda, Maryland Berkshire Creative Media/ New Media film, video, animation, web design, !"#$%&'()"*'+,-.,)/-' Economy Project sound studios, TV, radio 0/-/123'."'+,-.,)/-'4$3.)$1.3 Overview Commercial Arts !'L233'.9/%'VS'*$-23'()"*'M/39$%&."%'4+ graphic design, advertising, printing !'5$&'(/%16'2782%3$#2'8/-/123'/)2'"%' Overview !'^32>'."'?2'*2>$,*'>2%3$.6')23$>2%.$/-A'"(($12'/%>')2./$-' !'0"8,-/)'.",)$3*'>23.$%/.$"% Design ''.92$)':/6'",. '''>2#2-"8*2%. !';.)"%&'.$23'."'92)$./&2'/%>'-/%>31/82 architecture, landscape architecture, interior design, home furnishing, gardens, product design !';*/--'8"1<2.3'"('#/)$",3'/1.$#$.6' !'P":'/%',)?/%'12%.2)'"('!"%.&"*2)6'+",%.6':$.9'RR_' !'L$*$.2>'*">23'"('.)/%38")./.$"% ''')23$>2%.3 Literary !'42#2-"82>'/')28,./.$"%'/3'/')2&$"%/-'/).3'>23.$%/.$"%' +9/%&$%&'+"%3,*2)' The Project books, newspapers, periodicals, libraries '''"#2)'.92'-/3.'VS`'62/)3 !'="1,3'$3'"%'/..)/1.$%&'/%>'>2#2-"8$%&'8").$"%3'"(' Visual Arts and Crafts 529/#$")' Bethesda Urban Partnership '''.92'1)2/.$#2'321.")'#$/'3*/--'?,3$%233'>2#2-"8*2%.'' '''8)"&)/*3A'8,?-$1'/).'$%$.$/.$#23A'/..)/1.$%&'1)2/.$#2'' painting, sculpture, photography, crafts, galleries, art museums !'=)"*'8/33$#2'."'/1.$#2'8/).$1$8/.$"% !'P"%8)"($.'")&/%$D/.$"%'23./?-$392>'$%'VZZ[ '''.219%"-"&6'?,3$%23323'/%>'*")2 Performing Arts !'=)"*')$&$>$.6'."'(-27$?$-$.6 !'a/%>-23'-/%>31/8$%&A'*/$%.2%/%12A'>":%.":%' !'42#2-"82>'?6'.92'52)<39$)2'Q1"%"*$1' dance, theatre, music '''*/)<2.$%&A'-/)&2F31/-2'2#2%.3'/%>'21"%"*$1' '''42#2-"8*2%.'+")8")/.$"% '''>2#2-"8*2%.'$%$.$/.$#23 Heritage and Conservation +9/%&$%&'+,-.,)/-'+-$*/.2' !'Q3./?-$392>'.92'52.923>/'N).3'/%>'Q%.2)./$%*2%.'4$3.)$1.' !'="1,3'"%'%"%8)"($.'$%3.$.,.$"%3A'$%>$#$>,/-'/).$3.3A' '''/%>'1"**2)1$/-'?,3$%23323 museums, historic sites, restoration, preservation !'5",%>/)$23'9/#2'?-,))2>@:2'/)2'$%'.92'' '''$%'XSSX !'0)"&)/*3'&)":'/%>'3.)2%&.92%'1)2/.$#2'$%>,3.)$23A' Support System ''1)2/.$#2'321.")A'%".'B,3.'.92'/).3 !'=,%>2>'?6')2#2%,2'()"*'52.923>/'0/)<$%&'L".'4$3.)$1.' ''':2/#$%&'.92*':$.9'".92)'&2"&)/89$23'/%>' Business services, Education Government, Networks '''(223'/%>'.92'1"**2)1$/-'^)?/%'4$3.)$1.'8)"82).6'./7 '''$%>,3.)$23 !'42*/%>'(")'*")2'3.$*,-/.$"% !'0)$#/.2'38"%3")3'/-3"'3,88").'-/)&2'31/-2'2#2%.3 !'N'?)"/>2)'1)2/.$#2'3.)/.2&6'.9/.'-""<3'?26"%>'' '''(/1$-$.$23'."'1,-.,)/-'>2#2-"8*2%. +9/%&$%&'0/..2)%3'"(' Arts & Entertainment District !/%,(/1.,)$%& !';./.2'>23$&%/.$"%'K'./7'$%12%.$#23'?2%2($.3'/).$3.3A'/).3'' 423$&%'Y"">3 0/).$1$8/.$"%' +"**2)1$/-'N).3 C219%"-"&6 !2>$/fP2:'!2>$/ '''2%.2)8)$323'/%>'>2#2-"82)3':$.9$%'.92'>$3.)$1. Creative Economy is Combating CREATIVE CLUSTER !'C92')$32'"('82)3"%/-'1)2/.$#2'278)233$"% !'N).$3.3':9"'-$#2'$%'!"%.&"*2)6'+",%.6'/%>':")<'$%'.92'' Strains a2)$./&2 c$3,/-'N).3'f+)/(.3 '''4$3.)$1.'1/%')212$#2'12)./$%'$%1"*2'./7'?)2/<3 !'0)233,)23'"('-/%>'>2#2-"8*2%. !'!")2'>2*/%>'(")'/1.$#2'2%&/&2*2%.' !'42#2-"82)3':9"')2%"#/.2'")'1"%3.),1.'38/123'(")'/).3b' L$(23.6-2O' M2--%233'f'a"*2' !'E33,23'"('/((")>/?-2'/%>'*/)<2.')/.2'9",3$%& a"38$./-$.6'K'C",)$3* K'Y/)>2%' ''"88").,%$.$23 ''',32'1/%'?2'272*8.'()"*'8/6$%&'12)./$%'8)"82).6'./723'(")' !'4$38/)/.2'27.)2*23'"(':2/-.9'"('321"%>' !'!")2'1,3."*$D2>'2782)$2%123 ''',8'."'VS'62/)3 '''9"*2":%2)3'/%>'),)/-')23$>2%.3 !'N).3'2%.2)8)$323'.9/.'19/)&2'.92'N>*$33$"%3'/%> !'L/1<'"('>$#2)3$.6 !'E%.2)8)2./.$"%F)$19'2782)$2%123 '''N*,32*2%.'./7'/)2'27821.'()"*'.9$3'./7 !'!$&)/.$"%'"('6",.9'/%>'-"33'"('8"8,-/.$"% Average Arts =,%>$%&';.)/.2&$23 Results !'E*8-2*2%.2>'?6'2$&9.'+)2/.$#2'Q1"%"*6'+",%1$-' ''':")<$%&'&)",83A'/'8/).%2)39$8'?2.:22%'8,?-$1'/%>' Organization !'52>'C/7'GH",%>'H"1<'/%>'".92)3I !'C92'4$3.)$1.'$3'($--2>':$.9'/).$3.3A'/).3'#2%,23A'&/--2)$23'/%>'' '''8)$#/.2'321.")3 Funding !'H2/-'23./.2'>2#2-"8*2%.'G+-2#2-/%>' '''8,?-$1'/). G;",)12O'P/.$"%/-'Q%>":*2%.'(")'.92'N).3I !'c2%,23'$%1-,>2'&/--2)$23A'/).'2>,1/.$"%'38/123A'1$%2*/A'' Industry Economic Impact !'Q/)%2>'$%1"*2O'RST ''0-/69",32';J,/)2'=",%>/.$"%I '''>/%12'3.,>$"3A'.92/.2)3'/%>'*,3$1'3.")23 !'C"./-'%,*?2)'"('1)2/.$#2'B"?3'&)2:'WST'()"*'VZZU' !'0,?-$1'(,%>$%&'*219/%$3*3'G42%#2)'' !'H2./$-A'1"**,%$.6'32)#$123A')23./,)/%.'/%>'1"**2)1$/-' !'+")8")/.$"%3O'UT '''."'XSS[ '';1$2%.$($1'K'+,-.,)/-'=/1$-$.$23'4$3.)$1.I '''/1.$#$.6'1"*8-2*2%.'.92'/)2/ !'AVSS'B"?3'&2%2)/.2>'?6'.92'1)2/.$#2'21"%"*6' !'=",%>/.$"%3O'VWT !'Q#2%.3'$%1-,>2'52.923>/'L$.2)/)6'=23.$#/-A'd,.>"")' '''321.") !'E%>$#$>,/-3O'XVT !'L"..2)$23'G!/33/19,32..3'+,-.,)/-' '''!"#$23A'E*/&$%/.$"%'52.923>/A';,**2)'+"%12).';2)$23A' !'=)"*'XSSR'."'XSSZA'1/8$./-'8)"B21.3'."./-2>'*")2' !'L"1/-'Y"#2)%*2%.O'RT ''+",%1$-I '''C/3.2'"('52.923>/A'M$%.2)'M"%>2)-/%>A'N).'M/-<A'N).$3.' '''.9/%']VS'*$--$"% !';./.2'Y"#2)%*2%.O'XT !'0,?-$1'0/)<$%&'GM/-."%'N).3'+2%.2)I '''!/)<2.A'52.923>/'=$%2'N).3'=23.$#/-eeeeee !'=2>2)/-'Y"#2)%*2%.'XT ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 3. What Other Places Have Done. . . Macro Trends Funding “A more cogent case needs to be made for funding the arts. But what the arts can do brilliantly in fundraising is get a little bit from a lot of sources. That's the beauty of it: a bit from government, a piece from corporations and foundations, a chunk from individuals, a portion Virtual Experiences from galas. It all mixes and matches and voIiloa! -- an incredible feast emerges while no one sector has spent too much.” Karen Brooks Hopkins, President Brooklyn Academy of Music - BAM New Forms and Media From Palaces to Districts Case Studies Community Based Podcasts From Traditional Venues to Engaged Audiences Customizing Your Culture extend the range Bethesda, MD - Arts District Concerto for Turntable, with DJ Radar, Carnegie Hall New Audiences / Experiences Berkshires, MA - Cultural Development Not Facilities ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 4. What Other Places Have Done. . . Round Rock is to Austin as .... Edge City to Core City Worldwide, arts & culture are having significant impact in smaller communities, not just larger cities. Creative workers locate outside of metro centers and continue to work in creative fields. Geographical distribution of US artistic activity is decentralizing toward second-tier growth rings. Edge cities are taking pride in providing good quality, but affordable life while supporting a vibrant cultural scene. Round Rock’s similar challenge Other Edge City Transformations Similar regional relationships with unique place !"#$%&'( )* ' +'$,-./,( 01 !$"+*$*5'1+-> !? @A>ABB>BBBC 3*(8#1> !? @DB>BBBC AE./F<#-.F51*0#F.'F1+7#F@33?CF K*-/+$).'$> L3 @MBB>BBBC N#-.'$> OH @PM>BBBC O Bene position in on CORE CITY EDGE CITY CORE CITY EDGE CITY ! !"#$!%& '()*$+,*!'$- % +$ './#( 0+!#- 0'$-+"#(+$) (#1'0*!'$ '( +$ $##" '% * $#2 %*0+1+.& ! 3(#*.# * "#-!$*!'$ #45#(+#$0# ! 6('7+"# *8#$+!#- ./*. 9##5 #4+-!$) (#-+"#$.- +$ .'2$ ! :#0'8# * ;<(*$"= G*0(*8#$.'> 3H @A>EBB>BBBC I'1-'8> 3H @DJ>BBBC Q#85/+-> R? @MDB>BBBC 3'11+#(7+11#> R? @EE>BBBC ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 5. The Benefits Are . . . Economic Impact: Government investment in the arts yields $7 for every $1 spent Austin arts attendee spends $34.95 + cost of admission vs. national avg. of $27.79. Economic Impact of Nonpro t Arts & Culture Organizations and their Audiences in Austin, TX Resident Audiences Non-Resident Audiences All Audiences Meeting & Event Activity: Refreshments/Snacks During the Event Meals Before/After the Event $4.36 $10.50 $4.47 $15.73 $4.39 $11.96 Cultural activity and places draw ancillary activity (corporate meetings Gifts/Souvenirs $1.79 $5.36 $2.79 & private special events). Clothing & Accessories $2.11 $2.35 $2.18 Ground Transportation & Parking $3.96 $6.76 $4.74 Event-Related Child Care $0.57 $0.47 $0.54 Corporate Recruitment: Overnight Lodging Other $4.43 $0.81 $14.05 $2.31 $7.12 $1.23 Cultural activity is an important amenity to corporations considering Total Per Person Spending $28.53 $51.50 $34.95 where to locate business. It is seen as an indicator of an educated workforce & high quality of life. Event-Related Spending by Arts & Culture Event Attendees Totaled $138.15 Million in Austin, TX Residents Non-Residents All Austin Attendees Cultural Tourism: Total Event Attendance 2,849,148 1,104,158 3,953,306 Percent of Attendees 72% 28% 100% Cultural activity draws cultural tourists who spend more and stay Average Dollars Spent Per Attendee $28.53 $51.50 $34.95 longer when traveling. Total Event-Related Spending $81,216,192 $56,864,136 $138,150,328 Total Economic Impact of the Nonpro t Arts & Culture Industry in Austin, TX Teaching Innovation & Creativity: The teaching of the arts is now being recognized as a fundamental- City of Austin Median of Similar Regions National Median need for the North American economy and its workforce. The MFA is Total Expenditures 271,694,936 198,873,390 48,358,919 Full-Time Equivalent Jobs 8,625 6,289 1,361 the new MFA. STEM to STEAM. Resident Household Income $154,766,000 $125,022,000 $25,120,500 Local Government Revenue $16,965,000 $8,502,000 $1,934,000 State Government Revenue $10,527,000 $8,272,000 $2,057,000 Economic Development: People like to live and work in creative places. Arts and culture are an important part of economic development initiatives. Quality of Life & Civic Pride: Arts and cultural offerings are widely seen as a strong contributor to high quality of life. Ferments an emotional attachment to place. Branding & Identity Building: Expand a City’s reputation and develop destination oriented activities. ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 6. Benefits of Art & Culture . . . “Not only do the arts provide a much needed social escape for many in our communities—they also help drive local economies. Having an abundanceof unique arts and events means more revenue for local businesses and makes our communities more attractive to young, talented professionals–whose decisions on where to start a career or business are increasingly driven by quality of life and the availability of cultural amenities. ” - Bart Peterson, Mayor of Indianapolis, IN and President, National League of Cities ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 7. Round Rock Is . . . RSITY BLVD. NORTHEAST UNIVE ROUND ROCK ROUND ROCK HIGHER EDUCATION PREMIUM CENTER OUTLETS 114 IKEA 1431 SUN RISE BLVD. A.W. GRIM ES BLV D. D. BLV TLERS SET T OLD EAS OLD SETTLERS PARK D. BLV TLERS SET OLD WEST DELL DIAMOND RD. AN BOWM CHIS SAM OLM BAS S RD. TRAIL RD. OLD TOWN N. MA YS STR EET ROUN D RO CK AV E. DOWNTOWN STREET MAIN RED BUD LN. 620 GATTIS SCHOOL RD. . RD S. MA EIL cN YS STR M EET LA FRONTERA A. W. GR SHOPPING CENTER IM ES BL VD . ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 8. Round Rock Is . . . Family-oriented: Family Percentage of U.S. Adult Population Participating in the Arts by Level of Educational Attainment Demographic Segments !"#$%&'())*+',-'.)/,0%+10-)2.&34 High levels of children and families Concentrations Graduate Degree + Blue-Chip Blues Jazz Bachelor's Degree Some College Classical Music High School 5,$'6/7+8)5,$'-)+-)9.#:.)0-)0)&#;<#%10=,'),+<'-1>,')<#%) young, sprawling Diversifying: Opera families ):+17):',,680>+.?)=,$'6&#,,0%)@#=-3)A17.+&0,,>)B+C'%-'D:+17)0)-+?.+<+&0.1)8%'-'.&') #<)E+-80.+&-)0.BF#%)G<%+&0.6G;'%+&0.-D17')-'?;'.1H-)0?+.?).'+?7=#%7##B-)<'01$%')&#;80&1I) Hispanic/Latino population is Musicals ;#B'-1,>)8%+&'B)7#;'-)-$%%#$.B'B)=>)&#;;'%&+0,)&'.1'%-)1701) cater to continuing to grow and African Non-musical plays child-filled households3 American or Black population is Family Thrifts Ballet growing at faster rate than the region, young, J7')-;0,,6&+1>)&#$-+.-)#<)+..'%6&+1>)B+-1%+&1-I)K0;+,>)J7%+<1-)&#.10+.) ethnically diverse parents):7#)70C'),#1-)#<)&7+,B%'.)0.B):#%9)'.1%>6,'C',) development of campus will bring Art Museums/Galleries -'%C+&')@#=-3)2.)17'-')080%1;'.16<+,,'B).'+?7=#%7##B-I)C+-+1#%-)<+.B)17')-1%''1-)@0;680&9'B):+17) 0% 10% 20% 30% 40% 50% 60% =0=+'-)0.B)1#BB,'%-I)1%+&>&,'-)0.B)=0-9'1=0,,)7##8-I)L0':##-)0.B)E>$.B0+-3 younger adults Educational Attainment Round Rock 20-mile Radius Kids & Cul-de-Sacs Graduate or Prof Degree Austin CBSA M8-&0,'I)-$=$%=0.I);0%%+'B)&#$8,'-):+17)&7+,B%'.3333333G.)'.C+0=,'),+<'-1>,')#<),0%?')<0;+,+'-)+.) Regionally-oriented: %'&'.1,>)=$+,1)-$=B+C+-+#.-3)N+17)0)7+?7)%01')#<)E+-80.+&)0.B)G-+0.)G;'%+&0.-I)17+-)-'?;'.1)+-)0) USA %'<$?')<#%)&#,,'?'6'B$&01'BI):7+1'6&#,,0%)8%#<'--+#.0,-):+17)0B;+.+-1%01+C')@#=-)0.B) nexus of education, affluence Traveling for work (25 min. avg Bachelor's Degree $88'%6;+BB,'6&,0--)+.&#;'-3)J7'+%) and children translates into large outlays for child minute commute time, 60% reported Associate Degree centered products and services3 they work outside of Round Rock in a White Picket Fences community survey), and some arts Some College, No Degree O+B8#+.1)#.)17')-#&+#'&#.#;+&),0BB'%I)%'-+B'.1-)+.)N7+1')P+&9'1)K'.&'-),##9)0),#1),+9')17') -1'%'#1>8+&0,)G;'%+&0.)7#$-'7#,B)#<)0)?'.'%01+#.)0?#()>#$.?I);+BB,'6&,0--I);0%%+'B):+17) and culture, retail and services characterized by modest homes Creative Industries &7+,B%'.3)5$1)17')&$%%'.1)C'%-+#.)+-) High School Graduate (or GED) 0% 5% 10% 15% 20% 25% 30% 35% and ethnic diversityD+.&,$B+.?)0)B+-8%#8#%1+#.01').$;='%)#<)E+-80.+&-)0.B) Creative Industries vs Population G<%+&0.6G;'%+&0.-3 Age Distribution Rooted: 2010 Population Round Rock 95,833 Austin 764,479 Round Rock 20-mile Radius Brite Lites, Li’l City 76% of community survey Creative Businesses (per 1,000 residents) Creative Employees (per 1,000 residents) 2.47 7.64 4.26 18.87 Age 65+ Austin CBSA USA *#1)0,,)#<)17')G;'%+&0H-)&7+&)-#87+-1+&01'-),+C')+.);0@#%);'1%#-3)5%+1')Q+?71-I)Q+H,)/+1>)+-)0)?%#$8)#<) well-off, middle-aged couples settled in the respondents have lived in Round *All data is under-represented and based solely on businesses that have registered with Dun & Bradstreet !)YXZ)Q'--)/%'01+C')5$-+.'--'-) Age 55 to 64 nation’s satellite cities3)R'-+B'.1-)#<)17'-')1>8+&0,)L2*S))!B#$=,')+.&#;'I).#) Rock longer than 5 years !)[XZ)Q'--)/%'01+C')A;8,#>''-)) 9+B-4)7#$-'7#,B-)70C')&#,,'?')'B$&01+#.-I):',,680>+.?)=$-+.'--)0.B)8%#<'--+#.0,)&0%''%-)0.B) -:0.9)7#;'-)<+,,'B):+17)17'),01'-1)1'&7.#,#?>3 Age 35 to 54 Country Squires Major Employers Recreation-oriented: Age 18 to 34 affluent J7'):'0,17+'-1)%'-+B'.1-)+.)'T$%=0.)G;'%+&0),+C')+.)/#$.1%>)"U$+%'-I)0.)#0-+-)<#%) Baby Boomers who’ve fled the city)<#%)17')&70%;-)#<)-;0,,61#:.) Game On! along with well-attended Age 17 and under ,+C+.?3)2.)17'+%)=$&#,+&)&#;;$.+1+'-).#1'B)<#%)17'+%)%'&'.1,>)=$+,1)7#;'-)#.)-8%0:,+.?)8%#8'%1+'-I) 17')<0;+,+'-)#<)'T'&$1+C'-),+C')+.)-+T6<+?$%')&#;<#%13)/#$.1%>)"U$+%'-)'.@#>)&#$.1%>)&,$=)-8#%1-) recreation programs 0% 5% 10% 15% 20% 25% 30% 35% ,+9')?#,<I)1'..+-)0.B)-:+;;+.?)0-):',,)0-)-9++.?I)=#01+.?)0.B)=+9+.?3 Trend in Racial Composition Upward Bound 35% O#%')170.)0.>)#17'%)-'?;'.1I)M8:0%B)5#$.B)088'0%-)1#)=')17')7#;')#<)17#-') Young: Asian legendary Soccer Moms and Dads3)2.)17'-')-;0,,)-01',,+1')&+1+'-I) 30% Black or African $88'%6&,0--)<0;+,+'-)=#0-1)B$0,)+.&#;'-I)&#,,'?')B'?%''-)0.B).':)-8,+16,'C',-)0.B)&#,#.+0,-3) American 26% of residents are ages 18 - 34 and 25% Hispanic or Latino R'-+B'.1-)#<)M8:0%B)5#$.B)1'.B)1#)=') kid-obsessed I):+17)7'0C>)8$%&70-'-)#<) &#;8$1'%-I)0&1+#.)<+?$%'-I)B#,,-I)=#0%B)?0;'-I)=+&>&,'-)0.B)&0;8+.?)'U$+8;'.13 this is likely to increase. 20% Winner’s Circle G;#.?)17'):'0,17>)-$=$%=0.),+<'-1>,'-I)N+..'%H-)/+%&,')+-)17')>#$.?'-1I)0)&#,,'&1+#.)#<);#-1,>) 15% 25- to 34-year-old couples with large families in 10% new money subdivisions3)"$%%#$.B+.?)17'+%)7#;'-)0%')17')-+?.-)#<) $8-&0,'),+C+.?()%'&%'01+#.0,)80%9-I)?#,<)&#$%-'-)0.B)$8-&0,');0,,-3)N+17)0);'B+0.)+.&#;')#<) .'0%,>)VWXIXXXI)N+..'%H-)/+%&,')%'-+B'.1-)0%')=+?)-8'.B'%-):7#),+9')1#)1%0C',I)-9+I)?#)#$1)1#)'01I) 5% -7#8)01)&,#17+.?)=#$1+U$'-)0.B)109')+.)0)-7#:3 0% 2000 2010 2015 ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE
  • 9. What’s Happening In Round Rock . . . ID # Name ID # Name 1 RRISD - Performing Arts Center Auditorium 28 Clay Madsen Rec Center 36 PROGRAM SPACE/VENUE ! 2 First United Methodist Church 29 Cordovan Art School 3 Old Settlers Park Pavilion 30 Dance Gallery Round Rock 4 RRISD - CD Fulkes Auditorium 31 Danny Ray's Music PERFORMIONG ARTS 5 Buck Egger Park 32 RRISD - Blackland Prairie 6 Meadow Lake Park 33 RRISD - Berkman VISUAL ARTS 7 Round Rock Public Library Meeting Room 34 RRISD - Brushy Creek 53 8 RRISD - Performing Arts Center Black Box 35 RRISD - Cactus Ranch 10 Mesa Village Park 36 RRISD - Caldwell Heights PUBLIC ART 11 Round Rock West Park Pavilion 37 RRISD - Deep Wood 0 0.2 0.4 0.8 1.2 1.6 12 City Hall Parking Garage 38 RRISD - Fern Bluff Miles 13 Lake Creek Park 39 RRISD - Forest Creek 14 Memorial Park 40 RRISD - Gattis 44 15 Sam Bass Community Theater 41 RRISD - Great Oaks Henry S McNeil Park 16 City Hall Mall 42 RRISD - Old Town 17 Round Rock Amphitheater 43 RRISD - Robertson 18 RRISD - High School Gymanasium 44 RRISD - Union Hill 19 StarCo 45 RRISD - Voigt 20 The Crossing at Chisholm trail 46 Allen R Baca Center 21 Art Center of Williamson County 47 Arts Space 22 Allen R Baca Center 48 County Annex 23 Brushy Creek Community Center 49 Dell Diamond Exhibition Hall Meadow Lake 24 Ceramic Lodge 50 Old Settlers Park Baseball Complex 25 CHASCO Family YMCA 51 Palm House Museum 26 YKIDZ YMCA 52 Round Rock Public Library 6 27 Circle in a Square Pottery 53 Texas State University Higher Education Center Chandler Branch Settlement Lake Park 35 Old Settlers Lake Settlement 1 Park 30 3 MC Nu tt Cr ee Chan k dle rB r an ch Old Settlers Palm Valley Park Chandler Branch Onion Branch 42 48 27 Woods Park 49 50 26 25 Dry Fo rk Creek Bend Park Stella Park 43 G A Stark Park 10 31 24 2 38 21 Veterans Park 14 15 Brushy Creek 20 Round Rock Memorial Park 7 12 4 16 Forest Creek Golf Course Pond 19 Kiwanis Field 34 33 Dyer Branc 47 39 h Lake Creek Park 18 52 13 51 46 Bustin Memorial Park Lake Creek 22 17 32 11 5 Alligator Hole Pond Dry Branch Round Rock West Park 40 Kenningham Park 37 45 29 Creekmont West Park Greenslopes Park 28 23 41 Frontier Park ARTS AND CULTURE IN PUBLIC PLACES: STRATEGIC PLAN AND IMPLEMENTATION GUIDE