City Gateway
Launching an Outdoor Spectacular at
Cuckoo Wharf, Birmingham. 03.01.2011
City Gateway Media
• Established 2007
• London, Manchester and Birmingham
• Specialist DOOH sales contractor
• Targeting k...
Cuckoo Wharf -Location
• Nr. Spaghetti Junction, M6
• Lichfield Road/Cnr Cuckoo Road
• Head-on, city bound traffic
• D.O.T...
Site details
• Iconic structure
• 1x 96D (10’ x 40’) LED
screen
– City bound
• 2 x 48 sheet light boxes
– 1x Outbound to M...
Digital 96 sheet
• 24 x second loop
– 3 x 8 sec Ads (33% SOV)
– 150 x loops/hour
– 0600-2400hrs
• Ratecard
– 1x 8 sec/loop...
48 sheet backlights
• Panel 0001-Lichfield Road
– Homebound traffic
• Ratecard: £1,950
• Period: 2 x weeks
• Introductory ...
48 sheet backlights
• Panel 0002-Cuckoo Road
– Exit traffic Star City
• Ratecard: £1,520
Introduction offer:£1,210
• Produ...
Cuckoo Wharf- Iconic Advertising structure for your brand
Cuckoo Wharf- Iconic Advertising structure for your brand
Local Knowledge
• Just off junction 6, M6
• 10 x minutes from Birmingham Centre
• Used by ‘smart commuters’ from Sutton
Co...
Unique Opportunity
• Cuckoo Wharf ‘domination’
– Own the location
– 3 x Ads on D96
– 2 x Backlight 48 sheets
– Launch Offe...
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City Gateway launch Cuckoo Wharf

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Launch of Cuckoo Wharf, Birmingham. Launch date: 03.01.2011

Published in: Entertainment & Humor, Sports
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Transcript of "City Gateway launch Cuckoo Wharf "

  1. 1. City Gateway Launching an Outdoor Spectacular at Cuckoo Wharf, Birmingham. 03.01.2011
  2. 2. City Gateway Media • Established 2007 • London, Manchester and Birmingham • Specialist DOOH sales contractor • Targeting key locations • Innovative, flexible and competitive
  3. 3. Cuckoo Wharf -Location • Nr. Spaghetti Junction, M6 • Lichfield Road/Cnr Cuckoo Road • Head-on, city bound traffic • D.O.T Traffic score= 560,000 • Comparative site VAC= 232,000
  4. 4. Site details • Iconic structure • 1x 96D (10’ x 40’) LED screen – City bound • 2 x 48 sheet light boxes – 1x Outbound to M6/Sutton Coldfield – Exit Star City onto Lichfield Road N/S
  5. 5. Digital 96 sheet • 24 x second loop – 3 x 8 sec Ads (33% SOV) – 150 x loops/hour – 0600-2400hrs • Ratecard – 1x 8 sec/loop= £5,000 – Period: 2 x weeks – Launch date: 3rd January, 2011
  6. 6. 48 sheet backlights • Panel 0001-Lichfield Road – Homebound traffic • Ratecard: £1,950 • Period: 2 x weeks • Introductory offer: £1,550 • Production inclusive • Available now!
  7. 7. 48 sheet backlights • Panel 0002-Cuckoo Road – Exit traffic Star City • Ratecard: £1,520 Introduction offer:£1,210 • Production inclusive • Available now!
  8. 8. Cuckoo Wharf- Iconic Advertising structure for your brand
  9. 9. Cuckoo Wharf- Iconic Advertising structure for your brand
  10. 10. Local Knowledge • Just off junction 6, M6 • 10 x minutes from Birmingham Centre • Used by ‘smart commuters’ from Sutton Coldfield • In proximity to:
  11. 11. Unique Opportunity • Cuckoo Wharf ‘domination’ – Own the location – 3 x Ads on D96 – 2 x Backlight 48 sheets – Launch Offer: £13,290 – Period: 2 weeks – Production included* * Not including digital re-purpose
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