City Gateway launch Cuckoo Wharf

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Launch of Cuckoo Wharf, Birmingham. Launch date: 03.01.2011

Published in: Entertainment & Humor, Sports
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City Gateway launch Cuckoo Wharf

  1. 1. City Gateway Launching an Outdoor Spectacular at Cuckoo Wharf, Birmingham. 03.01.2011
  2. 2. City Gateway Media • Established 2007 • London, Manchester and Birmingham • Specialist DOOH sales contractor • Targeting key locations • Innovative, flexible and competitive
  3. 3. Cuckoo Wharf -Location • Nr. Spaghetti Junction, M6 • Lichfield Road/Cnr Cuckoo Road • Head-on, city bound traffic • D.O.T Traffic score= 560,000 • Comparative site VAC= 232,000
  4. 4. Site details • Iconic structure • 1x 96D (10’ x 40’) LED screen – City bound • 2 x 48 sheet light boxes – 1x Outbound to M6/Sutton Coldfield – Exit Star City onto Lichfield Road N/S
  5. 5. Digital 96 sheet • 24 x second loop – 3 x 8 sec Ads (33% SOV) – 150 x loops/hour – 0600-2400hrs • Ratecard – 1x 8 sec/loop= £5,000 – Period: 2 x weeks – Launch date: 3rd January, 2011
  6. 6. 48 sheet backlights • Panel 0001-Lichfield Road – Homebound traffic • Ratecard: £1,950 • Period: 2 x weeks • Introductory offer: £1,550 • Production inclusive • Available now!
  7. 7. 48 sheet backlights • Panel 0002-Cuckoo Road – Exit traffic Star City • Ratecard: £1,520 Introduction offer:£1,210 • Production inclusive • Available now!
  8. 8. Cuckoo Wharf- Iconic Advertising structure for your brand
  9. 9. Cuckoo Wharf- Iconic Advertising structure for your brand
  10. 10. Local Knowledge • Just off junction 6, M6 • 10 x minutes from Birmingham Centre • Used by ‘smart commuters’ from Sutton Coldfield • In proximity to:
  11. 11. Unique Opportunity • Cuckoo Wharf ‘domination’ – Own the location – 3 x Ads on D96 – 2 x Backlight 48 sheets – Launch Offer: £13,290 – Period: 2 weeks – Production included* * Not including digital re-purpose
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