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E book 25786_36476307

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  • 1. Amazing but true! Get OVER 20 traffic and income streams -- FREE!
  • 2. Table of Contents1. Google Confirms Using Social Signals to Rank Websites2. Plugin Launched to Tap Google’s Ranking via Social Signals3. Is Social Metrics Pro the Best Social Signal Tracking and Monitoring Tool?4. Social Metrics Pro Uses Little Details that Matter Much5. How do I keep track of the social popularity of my website?
  • 3. Amazing but true! Get OVER 20 traffic and income streams -- FREE!Google Confirms Using Social Signals to Rank WebsitesGoogles recent revelation that it uses social signals to rank websites has caused drastic aftershocksin the online community. Networkers are busy changing their strategies to meet with the newestranking factor developed by the head honchos at Google.Search engine Google recently came out into the open with the newest parameter it uses to rankwebsites. Dubbed as social signals, this new method of website ranking has added to the growingimportance of the world of social networking and marketing. This system of ranking will see Googleuse information from social networking portals such as Facebook and Twitter to assess the rank ofwebsites.‘Social signals’ is a collective name accorded to methods used by social networking websites togauge online popularity. These include Facebook’s Likes, Twitter’s Retweets and Google’s Plus’+1s. Among these, a definite leverage is commanded by Twitter’s Retweets, which are beingconsidered as the most emphatic method right now to build links. Twitter allows its content to beretweeted a number of times, which adds up the social signals it sends. Google reveals that it usessuch social signals to rank websites on its search pages.Google justifies its position by stating that social signals are the most accurate measure of awebsite’s popularity. Social signals originate from users who genuinely like what they see and wantto share it with their circle of people. Google uses this viral marketing strategy to constantly rankwebsites so that it can offer the most popular content to its users.This revelation from the world’s biggest search engine has the search engine optimizers in a tizzy.Over the last year, backlinks had turned out to be the most popular modus operandi of marketers tooptimize their websites. However, with the advent of social signals, backlinking has taken abackseat. Online marketers are rapidly employing new methods to improve their websites from thesocial networking point of view.Plugins are being developed to measure the social signals accumulated by websites. Such pluginsgather data from popular social networking websites such as Facebook, Twitter, Google +, Digg,StumbleUpon and others to get a dynamic measure of the popularity of websites. Plugins such asSocial Metrics Pro are compatible with specific blog platforms such as WordPress, and use methodssuch as color coding to differentiate the more popular content from the less popular one.However, while some online marketers are busy changing their tactics to fit into Google’s newgroove, there are a few who are unruffled. They hold the view that this is just another of Google’sever-changing policies, which will not affect the world of SEO much. At the same time, there areothers who are playing it safe and focusing on both backlinking as well as social signals to bringtheir websites to the top of the heap.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 3 of 8
  • 4. Amazing but true! Get OVER 20 traffic and income streams -- FREE!Plugin Launched to Tap Google’s Ranking via Social SignalsOnline marketers have commenced leveraging social signals, the newest parameter that searchengines like Google and Bing have admitted to using to rank social websites. Social Metrics Pro isone of the plugins that was announced this week.In order to gain the best leverage out of Google’s recently announced ranking system using socialsignals, a new plugin known as Social Metrics Pro has been launched. This plugin is compatiblewith the WordPress platform and is available in a downloadable format.For the uninitiated, Google announced about a month ago that it has started using feeds from socialnetworking portals to rank the popularity of websites. With the advent of Web 2.0, people havebecome more actively participating in the working of the Internet rather than merely browsing it.Google feels that the number of comments and shares that website content receives through socialnetworking websites is the right parameter to judge its popularity. Always one to be the pioneer, theGoogle search engine has used these feeds as the new ranking factors.Among the social networking platforms that Google has targeted are included Twitter andFacebook. Every tweet made through Twitter and every like through Facebook is now a yardstickalong which Google measures the popularity of websites.Social Metrics Pro helps online entrepreneurs as it gives a true picture of the social popularity ofonline content. It uses a simple color coding system to illustrate this popularity. Content that is morepopular is coded green while the one that needs attention is coded red. With this color codingsystem, it becomes easier for the marketer to convert the reds to greens, which means they can propelthe viability of their content across online social networks.Currently, Social Metrics Pro is capable of measuring Facebook Likes, Twitter Tweets, Google Plus+1s and several other social signals such as those from StumbleUpon and Digg. The plugin is beingdeveloped further so as to be able to measure social signals from other social networks as well.Daniel Tan, a developer of Social Metrics Pro, says, “With Google’s newest announcement, therehas been a lot of activity in the world of search engine optimization. Backlinking has now becomepassé; and marketers are looking at how to improve the visibility of their content on socialnetworking websites. We purport to make this task easier for the online marketer with Social MetricsPro.”http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 4 of 8
  • 5. Amazing but true! Get OVER 20 traffic and income streams -- FREE!Is Social Metrics Pro the Best Social Signal Tracking andMonitoring Tool?With the trends of social optimization changing at every drop of the hat, optimizers have been facinga difficult time trying to keep up. Link-building and creating backlinks—two methods that are beingcurrently used for SEO—have suddenly become obsolete. This is because of the recentannouncement made by popular search engine websites like Google and Bing that they have begunusing social signals to rank the popularity of websites. Though the new announcement puts mostsearch engine optimizers in a tizzy, as they would have to change their methods, the tool we arereviewing today is a step in the right direction. Social Metrics Pro is the newest search engineoptimization tool on the market that works on the principle of Google and Bing’s newest policy ofranking websites. It helps optimizers keep track of the progress of their websites on social networks.It is compatible with some of the most popular social networks already. It can assess feeds fromFacebook, Twitter, StumbleUpon, Digg and several others are in the pipeline.The purpose of Social Metrics Pro is to give the user a clear picture of how the website is faring onthe social network. Each time someone comments, likes or shares some content, it is recorded bySocial Metrics Pro. The optimizer can keep track of this and keep making improvements to thewebsites so as to make them more appealing on the social network.Social Metrics Pro is a new-fangled tool but it still makes things easy for the newbie optimizer. It hasa simple color coding output system. The content on the website that has poor social signals aredisplayed in red, while the content that fares well is displayed in green. This literally gives a clearpicture to the social optimizer, whose primary task is to convert all the reds into greens.Currently, Social Metrics Pro is available as a simple downloadable plugin that works on mostbrowsers. It is designed for the WordPress blogosphere.For the modern optimizer, it becomes important to stay in tune with the website’s performance onthe social network. Social Metrics Pro does just that, through a simple visual representation. It doesnot need the optimizer to work with difficult links, tags or codes.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 5 of 8
  • 6. Amazing but true! Get OVER 20 traffic and income streams -- FREE!Social Metrics Pro Uses Little Details that Matter MuchOne of the main reasons why so many search engine optimizers are speaking favorably about SocialMetrics Pro is that it addresses the most current way in which websites are optimized, i.e. throughassessing the social networking performance of the websites. This tool, simply put, analyzes how awebsite is received on social platforms, such as likes on Facebook, tweets on Twitter, +1s on GooglePlus and so on. It also checks the performance of content on syndicated websites such asStumbleUpon and Digg.The principle is quite concise—if your website is performing well on these social networking places,then it means that it is more in demand. Google and Bing, to name just two search engines, haverecently started using these social signals as a means to judge the relevance of online content.In many little and big ways, Social Metrics Pro helps the webmaster to get a true picture of therelevance of the website. A lot has been said about the color coding method that Social Metrics Prouses. Content is divided through a system of color codes, where green shows the more popularcontent and red shows the less popular one.Apart from this, there are many other ways in which Social Metrics Pro proves to be a useful tool tothe SEO expert. It is accessible through the dashboard on the WordPress admin page itself. It worksfor all WordPress blogs above version 3.2. There are simple options provided by which you canmodify your experience with the assessment tool. For instance, you can choose to filter optionsaccording to categories and dates. You can choose to analyze data by using sorting and searchingoptions that are provided with the plugin. You can also set a data refresh frequency that suits yourneeds, which means that you have the most current stats of your website’s online performancewhenever you choose to analyze it.Social Metrics Pro also allows transferability of its content to spreadsheets in .xls and .csv formats.You can analyze your data through Microsoft Excel or even when you are on the move through yourhandheld device. This helps you to constantly keep tinkering with the data on your website until allyour reds turn into greens.The best thing about Social Metrics Pro is that it tells you exactly which of your website content isperforming well and which isn’t. This helps you to improve the social signals of your website, whichhelps it rank better.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 6 of 8
  • 7. Amazing but true! Get OVER 20 traffic and income streams -- FREE!How do I keep track of the social popularity of my website?When social signals started being used by search engines such as Google and Bing for rankingpopularity of websites, one common question was heard throughout the blogosphere, “How do Ikeep track of the online popularity of my website?” Now, a concrete answer has arrived to thatquestion, in the form of the product known as Social Metrics Pro.The best part of using Social Metrics Pro is its simplicity. This is what makes it possible for even themost amateur online marketer to use this tool and harness its potential to gauge the online popularityof their website.Social Metrics Pro is driven by a dashboard that keeps track of the social status of the content on thewebsite. The dashboard is simplified with a system of color coding. Different colors indicate therelative popularity of the posts. Reds indicate posts that are performing poorly on the socialnetworks, while greens indicate posts that are performing well on the social networks. As the poorperforming posts are worked upon, the reds turn into greens, which is a direct measure of theimprovement of the social signals of the website.Social Metrics Pro also allows the optimizer to directly transfer the output into a Microsoft Excelfile. This can be used to further analyze the performance of the website. These files are viewable onall spreadsheet processors.The best part of Social Metrics Pro is that it is available as a plugin. Once installed, it sits pretty onthe taskbar of the browser, until it is called upon to perform its analysis. The plugin works for anyblog that has been created on WordPress, upwards of Wordpress 3.2 version. Its access is alsoavailable through the admin dashboard of Wordpress as well.There are small features that help the newbie optimizer immensely. For instance, the webmaster canchoose to refresh their data. The frequency can be preset, which helps to give an updated version ofthe social networking status of the blog at any required time. The plugin begins performing as soonas it has been downloaded and installed. Once installed, the plugin keeps on updating itself. Thereare free lifetime updates provided with the plugin, and a dedicated technical support team helpspeople with any issues that they might have.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 7 of 8
  • 8. Amazing but true! Get OVER 20 traffic and income streams -- FREE!ResourceSocial Signals is one of the most impressive Wordpress plugins to hit the marketing in years. Grab itnow!Republished with authors permission by Vijian Narayanasamy http://GlobalWealthOp.com.http://www.GlobalWealthOp.com Copyright Vijian Narayanasamy - 2012 8 of 8

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