Climate Change and Trust in Information - Media

285 views
225 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
285
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Climate Change and Trust in Information - Media

  1. 1. CPT737: Sustainability in Practice Session 7 Climate change and trust in information Richard Cowell, [email_address] , Room 1.76, ext. 76684
  2. 2. Today’s session: <ul><li>A short ‘lecture’ on the mass media and the environment </li></ul><ul><li>Video clip </li></ul><ul><li>Focus groups, with your news clippings </li></ul>
  3. 3. Mass media & the environment: <ul><li>Increasing dependence on other actors to make ’visible’ modern, global environmental problems </li></ul><ul><li>Growing dependence on the mass media to ‘represent’ environmental issues </li></ul><ul><li>Appears to be strongly true of climate change </li></ul>
  4. 4. Signals and noise. Mass-media coverage of climate change in the USA and the UK , Maxwell T Boykoff & S Ravi Rajan, 2007, EMBO Report 8(3), 207-211.
  5. 5. Not a neutral source <ul><li>Organisational routines (Rydin and Pennington): </li></ul><ul><li>Predictable stories, repeated sources, use of existing formats, or particular angles </li></ul><ul><li>Dominant ‘news values’ (Smith): </li></ul><ul><li>Emphasis on conflict and tension, novelty, individuals (goodies and baddies), preference for highly visual stories </li></ul>
  6. 6. 2007 report from IPPR, ‘Warm Words II’ <ul><li>Criticises dominant ‘climate change discourse’ </li></ul><ul><li>Alarmism - constant use of apocalyptic visions present a ‘counsel of despair’ </li></ul><ul><li>Confusing messages – ‘common sense’ used to argue against scientific consensus </li></ul><ul><li>Rhetorical scepticism – science is bad, dangers hyped </li></ul><ul><li>Techno-optimism – arguing that technology can solve the problem; trivial solutions </li></ul><ul><li>All rather disempowering? </li></ul>
  7. 7. But also need to understand ‘consumption’ of media messages <ul><li>Don’t fall into the ‘deficit model’ of public information </li></ul><ul><li>People actively negotiate the information they are bombarded with, both individually and socially </li></ul><ul><li>See work by Jacqui Burgess </li></ul>
  8. 8. Video <ul><li>‘ Get Acclimatised’ Armstrong and Miller for the BBC </li></ul>
  9. 9. With your newspaper clippings <ul><li>How does it represent climate change? </li></ul><ul><li>What sources of information does it use? Are they seen as credible? </li></ul><ul><li>What if anything does it imply about who is responsible for climate change? </li></ul><ul><li>Does it make YOU feel able to do anything? </li></ul>

×