CitizenNet Introduction for Pollstar Feb 2010

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  • Social media is the fabric that unites the planet
  • Social is popular
  • Social is HUGE
  • Not only have the marketing channels changed, but so has the way you communicate
  • CitizenNet Introduction for Pollstar Feb 2010

    1. 1. Social Analytics and Marketing Platform<br />
    2. 2. There is something<br />pretty cool going on<br />
    3. 3. Social is bigger than Porn?<br />
    4. 4. Social can move the needle:<br />$4B in 6 minutes<br />
    5. 5. Most populous countries:<br />China - 1,330,044,544<br />India - 1,147,995,904<br />United States - 303,824,640<br />Indonesia - 237,512,352<br />Brazil - 196,342,592<br />400,000,000<br />
    6. 6. Portion of Tweets sent via phone:<br />80%<br />
    7. 7. Year when the GenY population will<br />be greater than Baby Boomer generation<br />2010<br />Percentage of Gen Y active on<br />a social network<br />96%<br />
    8. 8. Holy Shit<br />
    9. 9. What should you do?<br />
    10. 10. LISTEN to people<br />LEARN who they are<br />SEGMENT and build a strategy<br />CONVERSE, don’t market<br />EXPERIMENT, rinse and repeat <br />
    11. 11.
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Wait, it gets better<br />
    19. 19. Semantic Analysis beyond keywords<br />
    20. 20. More sophisticated methods<br />of engaging your audience<br />virtual goods<br />contests<br />games<br />location-based<br />promotions<br />polls<br />
    21. 21. This is all happening, so get started!<br />If you don’t reach your<br />consumers this way,<br />someone else will<br />
    22. 22. Thank you!<br />To learn the future of<br />optimizing social media<br />please visit us at citizennet.com<br />Follow us Twitter @citizennet<br />

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