CitizenNet Introduction for Pollstar Feb 2010
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CitizenNet Introduction for Pollstar Feb 2010

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  • Social media is the fabric that unites the planet
  • Social is popular
  • Social is HUGE
  • Not only have the marketing channels changed, but so has the way you communicate

CitizenNet Introduction for Pollstar Feb 2010 CitizenNet Introduction for Pollstar Feb 2010 Presentation Transcript

  • Social Analytics and Marketing Platform
  • There is something
    pretty cool going on
  • Social is bigger than Porn?
    View slide
  • Social can move the needle:
    $4B in 6 minutes
    View slide
  • Most populous countries:
    China - 1,330,044,544
    India - 1,147,995,904
    United States - 303,824,640
    Indonesia - 237,512,352
    Brazil - 196,342,592
    400,000,000
  • Portion of Tweets sent via phone:
    80%
  • Year when the GenY population will
    be greater than Baby Boomer generation
    2010
    Percentage of Gen Y active on
    a social network
    96%
  • Holy Shit
  • What should you do?
  • LISTEN to people
    LEARN who they are
    SEGMENT and build a strategy
    CONVERSE, don’t market
    EXPERIMENT, rinse and repeat
  • Wait, it gets better
  • Semantic Analysis beyond keywords
  • More sophisticated methods
    of engaging your audience
    virtual goods
    contests
    games
    location-based
    promotions
    polls
  • This is all happening, so get started!
    If you don’t reach your
    consumers this way,
    someone else will
  • Thank you!
    To learn the future of
    optimizing social media
    please visit us at citizennet.com
    Follow us Twitter @citizennet