Social Media and Scale<br />What are the challenges<br />and opportunities provided<br />by social technologies?<br />Dan ...
Technology Up, Media Down<br />Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100<br />
David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html<br />
What’s the wrong with this picture?<br />
Most populous countries:<br />China - 1,330,044,544<br />India - 1,147,995,904<br />United States - 303,824,640<br />Indon...
“Social Networks will be like Air”<br />Charlene Li, Altimeter Group<br />
Google Social Search<br />
Portion of Tweets sent via phone:<br />80%<br />
Where are Depeche Mode fans?<br />+<br />=<br />
Target Fat People!<br />Hey why not?<br />
For the first time ever we have<br />identity plus contextual activity<br />of a huge number of people<br />We are digitiz...
Holy Shit<br />
We need help<br />
Scaling Earned Media<br />through Engagement Tools<br />Use tools for effective Targeting<br />Explore different mediums<b...
CitizenNet Targeted Twitter Campaign<br />%<br />
Rinse and Repeat<br />Just as Search Engine Optimization became vital for your brand’s online effectiveness, so will Socia...
Let the machines help you<br />Unlike SEO, the unknown is not the search secrets locked within Google<br />When Optimizing...
Thank you!<br />To learn the future of<br />optimizing social media<br />please visit us at citizennet.com<br />Follow us ...
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CitizenNet Introduction for Gravity Summit Feb 2010

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  • Many apps / widgets have performance metrics, but the FB pages should be a great place to start
  • CitizenNet Introduction for Gravity Summit Feb 2010

    1. 1. Social Media and Scale<br />What are the challenges<br />and opportunities provided<br />by social technologies?<br />Dan Benyamin, CEO<br />
    2. 2. Technology Up, Media Down<br />Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100<br />
    3. 3. David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html<br />
    4. 4. What’s the wrong with this picture?<br />
    5. 5. Most populous countries:<br />China - 1,330,044,544<br />India - 1,147,995,904<br />United States - 303,824,640<br />Indonesia - 237,512,352<br />Brazil - 196,342,592<br />400,000,000<br />
    6. 6. “Social Networks will be like Air”<br />Charlene Li, Altimeter Group<br />
    7. 7. Google Social Search<br />
    8. 8. Portion of Tweets sent via phone:<br />80%<br />
    9. 9. Where are Depeche Mode fans?<br />+<br />=<br />
    10. 10. Target Fat People!<br />Hey why not?<br />
    11. 11. For the first time ever we have<br />identity plus contextual activity<br />of a huge number of people<br />We are digitizing human consciousness<br />
    12. 12.
    13. 13. Holy Shit<br />
    14. 14. We need help<br />
    15. 15. Scaling Earned Media<br />through Engagement Tools<br />Use tools for effective Targeting<br />Explore different mediums<br />(Really) measure their performance<br />Rinse and Repeat<br />
    16. 16.
    17. 17. CitizenNet Targeted Twitter Campaign<br />%<br />
    18. 18.
    19. 19.
    20. 20. Rinse and Repeat<br />Just as Search Engine Optimization became vital for your brand’s online effectiveness, so will Social Media Optimization<br />
    21. 21. Let the machines help you<br />Unlike SEO, the unknown is not the search secrets locked within Google<br />When Optimizing Social Media, the unknown is your customer. Let tools help you scale the conversation.<br />
    22. 22. Thank you!<br />To learn the future of<br />optimizing social media<br />please visit us at citizennet.com<br />Follow us Twitter @citizennet<br />
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