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CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
CitizenNet Introduction for Gravity Summit Feb 2010
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CitizenNet Introduction for Gravity Summit Feb 2010

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  • Many apps / widgets have performance metrics, but the FB pages should be a great place to start
  • Transcript

    • 1. Social Media and Scale
      What are the challenges
      and opportunities provided
      by social technologies?
      Dan Benyamin, CEO
    • 2. Technology Up, Media Down
      Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100
    • 3. David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html
    • 4. What’s the wrong with this picture?
    • 5. Most populous countries:
      China - 1,330,044,544
      India - 1,147,995,904
      United States - 303,824,640
      Indonesia - 237,512,352
      Brazil - 196,342,592
      400,000,000
    • 6. “Social Networks will be like Air”
      Charlene Li, Altimeter Group
    • 7. Google Social Search
    • 8. Portion of Tweets sent via phone:
      80%
    • 9. Where are Depeche Mode fans?
      +
      =
    • 10. Target Fat People!
      Hey why not?
    • 11. For the first time ever we have
      identity plus contextual activity
      of a huge number of people
      We are digitizing human consciousness
    • 12.
    • 13. Holy Shit
    • 14. We need help
    • 15. Scaling Earned Media
      through Engagement Tools
      Use tools for effective Targeting
      Explore different mediums
      (Really) measure their performance
      Rinse and Repeat
    • 16.
    • 17. CitizenNet Targeted Twitter Campaign
      %
    • 18.
    • 19.
    • 20. Rinse and Repeat
      Just as Search Engine Optimization became vital for your brand’s online effectiveness, so will Social Media Optimization
    • 21. Let the machines help you
      Unlike SEO, the unknown is not the search secrets locked within Google
      When Optimizing Social Media, the unknown is your customer. Let tools help you scale the conversation.
    • 22. Thank you!
      To learn the future of
      optimizing social media
      please visit us at citizennet.com
      Follow us Twitter @citizennet

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