CitizenNet Introduction for Gravity Summit Feb 2010

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  • Many apps / widgets have performance metrics, but the FB pages should be a great place to start

Transcript

  • 1. Social Media and Scale
    What are the challenges
    and opportunities provided
    by social technologies?
    Dan Benyamin, CEO
  • 2. Technology Up, Media Down
    Fred Wilson, http://www.slideshare.net/fredwilson/ad-age-keynote-1261100
  • 3. David Armano, http://darmano.typepad.com/logic_emotion/2009/02/thoughts-on-bought-earned.html
  • 4. What’s the wrong with this picture?
  • 5. Most populous countries:
    China - 1,330,044,544
    India - 1,147,995,904
    United States - 303,824,640
    Indonesia - 237,512,352
    Brazil - 196,342,592
    400,000,000
  • 6. “Social Networks will be like Air”
    Charlene Li, Altimeter Group
  • 7. Google Social Search
  • 8. Portion of Tweets sent via phone:
    80%
  • 9. Where are Depeche Mode fans?
    +
    =
  • 10. Target Fat People!
    Hey why not?
  • 11. For the first time ever we have
    identity plus contextual activity
    of a huge number of people
    We are digitizing human consciousness
  • 12.
  • 13. Holy Shit
  • 14. We need help
  • 15. Scaling Earned Media
    through Engagement Tools
    Use tools for effective Targeting
    Explore different mediums
    (Really) measure their performance
    Rinse and Repeat
  • 16.
  • 17. CitizenNet Targeted Twitter Campaign
    %
  • 18.
  • 19.
  • 20. Rinse and Repeat
    Just as Search Engine Optimization became vital for your brand’s online effectiveness, so will Social Media Optimization
  • 21. Let the machines help you
    Unlike SEO, the unknown is not the search secrets locked within Google
    When Optimizing Social Media, the unknown is your customer. Let tools help you scale the conversation.
  • 22. Thank you!
    To learn the future of
    optimizing social media
    please visit us at citizennet.com
    Follow us Twitter @citizennet