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Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
Citizen made deck 6.12
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Citizen made deck 6.12

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Citizen Made - Crowdfunder Beta pitch deck

Citizen Made - Crowdfunder Beta pitch deck

Published in: Technology, Business
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  • Hi, I’m Rachel. Ceo of the Citizen Made, a dynamic product configuration tool that powers makers and small businesses to sell custom products online.
  • startup shirt,google branded notebookHP branded pen in the ringsTimbuk2 baggreen juice 
  • makers, crafters, and manufacturersprovide customers like Amanda what we actually want. $50B $2Trillion 
  • Currently, the typical path of buying custom products from many small and medium sized companies, like an armchair, goes something like this:pdf line drawings, swatches interiors architect[pause] There is a better way.
  • service to their customersmarket intelligence purchasing decisions and trend forecasting.why aren’t more brands on board? configurators are out of reach1,000 configuration tools,98% one off basis
  • Large brands like the custom product pioneer Nike with their NikeID design tool used Razorfish interactive agency, paying tens of millions of dollars to produce this tool…. Twice.
  •  time or money to burnfreelance developers mixed results in functionality.
  • We believe in local and small businesses Subscription fee based on usage & social sharing statscritical mass of small businesses to make a dent in mass customization
  • No more managing emails & spreadsheets for custom ordersincremental rev & will help make purchasing decisions to serv. cust
  • News w/ quote from vivekPrivate beta w/ # usersGrowth rate of sign ups / week
  • The future is bright with configuration by Citizen Made user facing toolcompletes the value chain of commercially produced On-Demand consumer.
  • MakersSoftwaredevSupply chainDigital stratNewMeSingularity
  • $400kTeam expansionAccelerate cust. AcquisitionStrategic partnerships
  • Transcript

    • 1. Your products, Customized.
    • 2. Market. Customization exists in most consumer products…
    • 3. $30 Billion Handicraft Industry $350 Billion eCommerce Market $2 Trillion Consumer ProductsMarket. …and online engagement is shaping the future of dynamic consumer products
    • 4. Yikes. Current custom engagement comprises: > PDFs & swatches > CAD & technical staff > Opt out of eCommerce product extension
    • 5. Resolve. Dynamic customization Market intelligence for purchasing & trends analysis Most configurators are 1-off builds
    • 6. Others. Interactive development shops ideal for those with time and a large budget to spare
    • 7. Others. Freelance developers reinventing configuration tools, with mixed results
    • 8. $11 $25 $75 $125 /mo /mo /mo /mo 1  product   3  products   10  products   Unltd  products   >1k  social   >7k  social   >15k  social   Unlimited  shares/month   shares/month   shares/month   social  shares  Model. Integrates with popular cart platforms Tiered subscription fee model starting at $11/mo.
    • 9. The College Sport ScarfPeek. custom team & occasion scarf makers 80% of business is custom Custom orders currently accepted via email only
    • 10. Traction. National media coverage Customer sign ups growing 40% week over week “I anticipate my sales to increase by 30%” – beta user
    • 11. Mass   Produc>on   CAD  SoBware   Configura>on   Prin>ng  Future. Completing the value chain in on-demand commercial production
    • 12. Team. @RachelABrooks– CEO @BrynMcCoy – CTO
    • 13. Thanks. Citizen Made citizenmade.co rachel@citizenmade.co +1 347.560.9021

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