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What is media?

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The media industry. Media agencies. Media owners. What is media now? As many in the media industry try to plot a path for their businesses, I thought it of value, at least to myself, to reflect on ...

The media industry. Media agencies. Media owners. What is media now? As many in the media industry try to plot a path for their businesses, I thought it of value, at least to myself, to reflect on what the word really means. This document is not an attempt to answer the question, but help to shape more debate about what media is and is not. Are we all media owners, media makers or are we all just media now?

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    What is media? What is media? Presentation Transcript

    • .what is media?. citizenbay simply does itFriday, 13 April 2012
    • .medium. .from the latin medius. .medius means middle . citizenbay 2 simply does itFriday, 13 April 2012
    • .medium. .middle. .like a bridge. .when I started in the media industry I talked about media being a bridge over which brand messages travel to reach the consumer. citizenbay 3 simply does itFriday, 13 April 2012
    • .how quaint. .yet the bridge analogy could still work as long as it is viewed as a bridge of interaction between people and brands. citizenbay 4 simply does itFriday, 13 April 2012
    • .media as conveyance. now we are in the realms of vehicle and process citizenbay 5 simply does itFriday, 13 April 2012
    • .time for a dictionary. .the children s dictionary in the picture didn t have a definition of media . .words selected for this 1960s dictionary were those that resonated within the child s world back then. citizenbay 6 simply does itFriday, 13 April 2012
    • .next step. .dictionary online. .because surely we are now clear on what media is?. citizenbay 7 simply does itFriday, 13 April 2012
    • .medium. .plural: media or mediums. .a method or way of expressing something. citizenbay 8 simply does itFriday, 13 April 2012
    • .expression. .a demonstration of how you feel and think. .a method or way of expressing something. citizenbay 9 simply does itFriday, 13 April 2012
    • .expression. .this still feels one way. .I am searching for a definition that embraces a more connected, shared and equal experience between person and brand. citizenbay 10 simply does itFriday, 13 April 2012
    • .off to twitter. .I thought I would ask some of the top media agencies for their definitions of media citizenbay 11 simply does itFriday, 13 April 2012
    • I asked what is media to some media agencies: .@mecideas (3581), @mecglobal (137), @mindshare_uk(1722), @mindshareinvent (4074), @mediacomuk(2495), @mediacomglobal(3197), @umlondon(2431), @groupmworldwide (3390). citizenbay 12 simply does itFriday, 13 April 2012
    • .no reply. :-( citizenbay 13 simply does itFriday, 13 April 2012
    • .next step. .the twitterati. .i asked the same question of 13 people with whom I interact on Twitter. .with a total of 171,511 followers, all 13 provided their answers to what is media . citizenbay 14 simply does itFriday, 13 April 2012
    • .here are their answers. citizenbay 15 simply does itFriday, 13 April 2012
    • .that which transmits content. Hugh MacLeod @gapingvoid citizenbay 16 simply does itFriday, 13 April 2012
    • .depends in which context. .the media = broadcasters & publishers. .media-any medium by which content is published. Katy Lindemann @katylindemann citizenbay 17 simply does itFriday, 13 April 2012
    • .the method by which organisations communicate with people, for most organisations that s via a brand. .everything beyond that is just individual facets of the singular godhead. Karl Guard @karlguard citizenbay 18 simply does itFriday, 13 April 2012
    • .i talk about mass media as a communications means to reach large audiences. Tomi Ahonen @tomiahonen citizenbay 19 simply does itFriday, 13 April 2012
    • .anything that can carry a message and/or content. Simon Andrews @addictivemobile citizenbay 20 simply does itFriday, 13 April 2012
    • .I m thinking a modern take on bridge again. citizenbay 21 simply does itFriday, 13 April 2012
    • So is media just a bridge or pipe, or can it influence both content and the perception of content?. .I asked. citizenbay 22 simply does itFriday, 13 April 2012
    • .the medium is the message. .until it isn t. Hugh MacLeod @gapingvoid (with a little help from McLuhan) citizenbay 23 simply does itFriday, 13 April 2012
    • .vehicles for the creation, curation, transportation, dissemination and archival of information. JP Rangaswami @jobsworth citizenbay 24 simply does itFriday, 13 April 2012
    • .it s the things between us, vehicles for knowledge. John v Willshire @willsh citizenbay 25 simply does itFriday, 13 April 2012
    • .so vehicle. .not bridge. .there is a dynamism, energy, momentum of the vehicle that conveys something more than a bridge. citizenbay 26 simply does itFriday, 13 April 2012
    • .media conveys information: they mediate. .not to be confused with mediums, who mediate between the living and the dead. Gauti Sigthorsson @conceptbin citizenbay 27 simply does itFriday, 13 April 2012
    • .nominative plural of the word medium. .medium: anything that connects two (or more) minds across space and time. Faris Yakob @faris citizenbay 28 simply does itFriday, 13 April 2012
    • .joining the dots of human behaviour. .media involves the understanding of human patterns, foibles, fears, desires. citizenbay 29 simply does itFriday, 13 April 2012
    • MEDIA: .Meaningful Engagement Done In Appreciation. Jon Davey @2020socialmedia citizenbay 30 simply does itFriday, 13 April 2012
    • .one-on-one. .one-with-many?. .media as experience with individuals or with communities?. citizenbay 31 simply does itFriday, 13 April 2012
    • .the main means of communication regarded collectively. Jonathan MacDonald @jmacdonald citizenbay 32 simply does itFriday, 13 April 2012
    • the social currency of our time. David Armano @armano citizenbay 33 simply does itFriday, 13 April 2012
    • .how we organise. David Cushman @davidcushman citizenbay 34 simply does itFriday, 13 April 2012
    • .one thing is for sure. citizenbay 35 simply does itFriday, 13 April 2012
    • .media is not. .buying or selling of space. .media owner is defined by more than their sales. .client often define media agency as space buyers. citizenbay 36 simply does itFriday, 13 April 2012
    • .media is not. .paid. .owned. .earned. .these are terms that puts media into more silos. citizenbay 37 simply does itFriday, 13 April 2012
    • .media is. .part channel. .part storyteller. .part space & time. .part behaviour. .part process. .part sensory. citizenbay 38 simply does itFriday, 13 April 2012
    • .media is one or more channels. .whichever channel, it is the experience of those channels that make each of them meaningful. citizenbay 39 simply does itFriday, 13 April 2012
    • .media is a story shaper. .once upon a time, media was treated as a means to tell (push) stories. .now media helps the story ebb and flow, change directions and evolve citizenbay 40 simply does itFriday, 13 April 2012
    • .media shapes space and time. .the canals of France & UK were once their most important medium, unifying the territories into a single market. citizenbay 41 simply does itFriday, 13 April 2012
    • .media is an understanding of human behaviour. .with an aim to positively contribute to the human experience. citizenbay 42 simply does itFriday, 13 April 2012
    • .media is a process. .it is the application of that knowledge into repeatedly meaningful experiences, collaborations and behaviours. citizenbay 43 simply does itFriday, 13 April 2012
    • .media is a sensory experience. .sonic bias of the village storyteller. .visual bias instigated by Gutenberg. .sensory experience of smartphones. citizenbay 44 simply does itFriday, 13 April 2012
    • .this is just a work in progess. .this is not aiming to be THE definition of media . citizenbay 45 simply does itFriday, 13 April 2012
    • .your own definitions are welcome too! .just drop me a tweet. @citizenbay #whatismedia citizenbay 46 simply does itFriday, 13 April 2012
    • .some brilliant people have shared their definitions. .big thanks to you all!. .added thanks to Dr. Gauti Sigthorsson for his improvements to my initial draft. citizenbay 47 simply does itFriday, 13 April 2012
    • .thanks for your time. paul bay @citizenbay paul@citizenbay.net www.citizenbay.net citizenbay 48 simply does itFriday, 13 April 2012