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What is media?


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The media industry. Media agencies. Media owners. What is media now? As many in the media industry try to plot a path for their businesses, I thought it of value, at least to myself, to reflect on …

The media industry. Media agencies. Media owners. What is media now? As many in the media industry try to plot a path for their businesses, I thought it of value, at least to myself, to reflect on what the word really means. This document is not an attempt to answer the question, but help to shape more debate about what media is and is not. Are we all media owners, media makers or are we all just media now?

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  • 1. citizenbay simply does it .what is media?. Friday, 13 April 2012
  • 2. citizenbay simply does it .medium. .from the latin medius. .medius means middle . 2 Friday, 13 April 2012
  • 3. citizenbay simply does it .medium. .middle. .like a bridge. .when I started in the media industry I talked about media being a bridge over which brand messages travel to reach the consumer. 3 Friday, 13 April 2012
  • 4. citizenbay simply does it .how quaint. .yet the bridge analogy could still work as long as it is viewed as a bridge of interaction between people and brands. 4 Friday, 13 April 2012
  • 5. citizenbay simply does it .media as conveyance. now we are in the realms of vehicle and process 5 Friday, 13 April 2012
  • 6. citizenbay simply does it .time for a dictionary. .the children s dictionary in the picture didn t have a definition of media . .words selected for this 1960s dictionary were those that resonated within the child s world back then. 6 Friday, 13 April 2012
  • 7. citizenbay simply does it .next step. .dictionary online. .because surely we are now clear on what media is?. 7 Friday, 13 April 2012
  • 8. citizenbay simply does it .medium. .plural: media or mediums. .a method or way of expressing something. 8 Friday, 13 April 2012
  • 9. citizenbay simply does it .expression. .a demonstration of how you feel and think. .a method or way of expressing something. 9 Friday, 13 April 2012
  • 10. citizenbay simply does it .expression. .this still feels one way. .I am searching for a definition that embraces a more connected, shared and equal experience between person and brand. 10 Friday, 13 April 2012
  • 11. citizenbay simply does it .off to twitter. .I thought I would ask some of the top media agencies for their definitions of media 11 Friday, 13 April 2012
  • 12. citizenbay simply does it I asked what is media to some media agencies: .@mecideas (3581), @mecglobal (137), @mindshare_uk(1722), @mindshareinvent (4074), @mediacomuk(2495), @mediacomglobal(3197), @umlondon(2431), @groupmworldwide (3390). 12 Friday, 13 April 2012
  • 13. citizenbay simply does it .no reply. :-( 13 Friday, 13 April 2012
  • 14. citizenbay simply does it .next step. .the twitterati. .i asked the same question of 13 people with whom I interact on Twitter. .with a total of 171,511 followers, all 13 provided their answers to what is media . 14 Friday, 13 April 2012
  • 15. citizenbay simply does it .here are their answers. 15 Friday, 13 April 2012
  • 16. citizenbay simply does it .that which transmits content. Hugh MacLeod @gapingvoid 16 Friday, 13 April 2012
  • 17. citizenbay simply does it .depends in which context. .the media = broadcasters & publishers. .media-any medium by which content is published. Katy Lindemann @katylindemann 17 Friday, 13 April 2012
  • 18. citizenbay simply does it .the method by which organisations communicate with people, for most organisations that s via a brand. .everything beyond that is just individual facets of the singular godhead. Karl Guard @karlguard 18 Friday, 13 April 2012
  • 19. citizenbay simply does it .i talk about mass media as a communications means to reach large audiences. Tomi Ahonen @tomiahonen 19 Friday, 13 April 2012
  • 20. citizenbay simply does it .anything that can carry a message and/or content. Simon Andrews @addictivemobile 20 Friday, 13 April 2012
  • 21. citizenbay simply does it .I m thinking a modern take on bridge again. 21 Friday, 13 April 2012
  • 22. citizenbay simply does it .I asked. 22 So is media just a bridge or pipe, or can it influence both content and the perception of content?. Friday, 13 April 2012
  • 23. citizenbay simply does it .the medium is the message. .until it isn t. Hugh MacLeod @gapingvoid (with a little help from McLuhan) 23 Friday, 13 April 2012
  • 24. citizenbay simply does it .vehicles for the creation, curation, transportation, dissemination and archival of information. JP Rangaswami @jobsworth 24 Friday, 13 April 2012
  • 25. citizenbay simply does it .it s the things between us, vehicles for knowledge. John v Willshire @willsh 25 Friday, 13 April 2012
  • 26. citizenbay simply does it .so vehicle. .not bridge. .there is a dynamism, energy, momentum of the vehicle that conveys something more than a bridge. 26 Friday, 13 April 2012
  • 27. citizenbay simply does it .media conveys information: they mediate. .not to be confused with mediums, who mediate between the living and the dead. Gauti Sigthorsson @conceptbin 27 Friday, 13 April 2012
  • 28. citizenbay simply does it .nominative plural of the word medium. .medium: anything that connects two (or more) minds across space and time. Faris Yakob @faris 28 Friday, 13 April 2012
  • 29. citizenbay simply does it .joining the dots of human behaviour. .media involves the understanding of human patterns, foibles, fears, desires. 29 Friday, 13 April 2012
  • 30. citizenbay simply does it MEDIA: .Meaningful Engagement Done In Appreciation. Jon Davey @2020socialmedia 30 Friday, 13 April 2012
  • 31. citizenbay simply does it .one-on-one. .one-with-many?. .media as experience with individuals or with communities?. 31 Friday, 13 April 2012
  • 32. citizenbay simply does it .the main means of communication regarded collectively. Jonathan MacDonald @jmacdonald 32 Friday, 13 April 2012
  • 33. citizenbay simply does it the social currency of our time. David Armano @armano 33 Friday, 13 April 2012
  • 34. citizenbay simply does it .how we organise. David Cushman @davidcushman 34 Friday, 13 April 2012
  • 35. citizenbay simply does it .one thing is for sure. 35 Friday, 13 April 2012
  • 36. citizenbay simply does it .media is not. .buying or selling of space. .media owner is defined by more than their sales. .client often define media agency as space buyers. 36 Friday, 13 April 2012
  • 37. citizenbay simply does it .media is not. .paid. .owned. .earned. .these are terms that puts media into more silos. 37 Friday, 13 April 2012
  • 38. citizenbay simply does it .media is. .part channel. .part storyteller. .part space & time. .part behaviour. .part process. .part sensory. 38 Friday, 13 April 2012
  • 39. citizenbay simply does it .media is one or more channels. .whichever channel, it is the experience of those channels that make each of them meaningful. 39 Friday, 13 April 2012
  • 40. citizenbay simply does it .media is a story shaper. .once upon a time, media was treated as a means to tell (push) stories. .now media helps the story ebb and flow, change directions and evolve 40 Friday, 13 April 2012
  • 41. citizenbay simply does it .media shapes space and time. .the canals of France & UK were once their most important medium, unifying the territories into a single market. 41 Friday, 13 April 2012
  • 42. citizenbay simply does it .media is an understanding of human behaviour. .with an aim to positively contribute to the human experience. 42 Friday, 13 April 2012
  • 43. citizenbay simply does it .media is a process. .it is the application of that knowledge into repeatedly meaningful experiences, collaborations and behaviours. 43 Friday, 13 April 2012
  • 44. citizenbay simply does it .media is a sensory experience. .sonic bias of the village storyteller. .visual bias instigated by Gutenberg. .sensory experience of smartphones. 44 Friday, 13 April 2012
  • 45. citizenbay simply does it .this is just a work in progess. .this is not aiming to be THE definition of media . 45 Friday, 13 April 2012
  • 46. citizenbay simply does it .your own definitions are welcome too! .just drop me a tweet. @citizenbay #whatismedia 46 Friday, 13 April 2012
  • 47. citizenbay simply does it .some brilliant people have shared their definitions. .big thanks to you all!. .added thanks to Dr. Gauti Sigthorsson for his improvements to my initial draft. 47 Friday, 13 April 2012
  • 48. citizenbay simply does it .thanks for your time. paul bay @citizenbay 48 Friday, 13 April 2012