15 tips on pitching your ideas to your clients

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Here are a few tips I shared at the WMG2012 event to an audience of Communications Planners from the Media Industry.

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15 tips on pitching your ideas to your clients

  1. 1. .15 tips on pitching your ideas to your client. citizenbay simply does it
  2. 2. 1.know your identity. citizenbay simply does it
  3. 3. citizenbaysimply does it
  4. 4. .blue note. citizenbay simply does it
  5. 5. .factory. citizenbay simply does it
  6. 6. citizenbaysimply does it
  7. 7. citizenbaysimply does it
  8. 8. .identity of the company too..here is how some Media Agencies describe themselves. citizenbay simply does it
  9. 9. .some describe themselves. Thinker PioneerWorld class creativity Independent Curious Innovative Connected Change leader Passionate Entrepreneurial flexible Active engagement Connections Captivation Integrated citizenbay simply does it
  10. 10. .some highlight process. Insights Productivity ResourcedMedia Comms Planning Integrated services Leadership strength EvaluationEconometric modelling Smart analytics Intelligence Knowledge citizenbay simply does it
  11. 11. .some showcase their broader offer. Diversified service Partnerships Digital Advice/consultancy Management consultancy citizenbay simply does it
  12. 12. .others focus on the execution & output. Faultless execution Deliver business value Doer ROI Investment Surprising results Profitable clients Famous clients Transformation Business innovation Marketing results citizenbay simply does it
  13. 13. .clients not getting that point of difference..the pitch is a moment to cultivate client trust & engagement in your company values. citizenbay simply does it
  14. 14. 2.identity is not just visual. citizenbay simply does it
  15. 15. .johnny osbourne helped me win a client. citizenbay simply does it
  16. 16. 3.be yourself. citizenbay simply does it
  17. 17. .the CV. citizenbay simply does it
  18. 18. citizenbaysimply does it
  19. 19. 4.Create the environment for ideas. citizenbay simply does it
  20. 20. .ideas come from here? citizenbay simply does it
  21. 21. .or here in the park? citizenbay simply does it
  22. 22. 5.be curious. citizenbay simply does it
  23. 23. 6.Know your stuff from multiple angles. .business plan. .sales team perspective. .people s experience of the brand. citizenbay simply does it
  24. 24. 7.know the essence of your idea. citizenbay simply does it
  25. 25. 140 citizenbay simply does it
  26. 26. 8.storytelling. citizenbay simply does it
  27. 27. .inspiration.presentation. citizenbay simply does it
  28. 28. 9.know the people on the other side. citizenbay simply does it
  29. 29. .rational..emotional. .structual. citizenbay simply does it
  30. 30. .clients, not client. citizenbay simply does it
  31. 31. 10.Two techniques. citizenbay simply does it
  32. 32. citizenbaysimply does it
  33. 33. citizenbaysimply does it
  34. 34. .blah blah blah.Fill me in first… citizenbay simply does it
  35. 35. 11.preparation is everything. citizenbay simply does it
  36. 36. .preparation is everything..spelling. .So disable spellcheck. .the right names. .timing. citizenbay simply does it
  37. 37. 12.the pitch or presentation is theatre. citizenbay simply does it
  38. 38. .the pitch is a piece of theatre. .inspire. .lift. .move. .surprise. citizenbay simply does it
  39. 39. 13.defy convention. citizenbay simply does it
  40. 40. .defy convention. .audio visual. .400 Powerpoint slides. .no powerpoint at all. .one infographic..just have a conversation. citizenbay simply does it
  41. 41. 14.this is business, not entertainment. citizenbay simply does it
  42. 42. .this means business. .know the numbers. .deliver it in their language, not yours..they expect you to be shaky on their business. .surprise them. citizenbay simply does it
  43. 43. 15.the perfect close. citizenbay simply does it
  44. 44. The perfect close .don t fake it..confirm why they should do business with you. don t be who you are not. citizenbay simply does it
  45. 45. paul@citizenbay.net+44 (0) 7963 525 664 @citizenbay citizenbay simply does it

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