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Proposal 3   Industry Specific Science And Technology Blogs
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Proposal 3 Industry Specific Science And Technology Blogs

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  • 1. NRC Key Science and Technology Sectors: A Business Blog for Increasing Collaboration and Sharing Knowledge Within Canada CISTI Innovation Challenge: March 18, 2009
  • 2. Introduction • Who is familiar with blogging? • We harness the power of the business blog to create a professional online newsletter – Expose our services and expertise – Provide quality information on each of NRC's key industry sectors – Increase collaboration • Our demonstration (to follow) will illustrate these points
  • 3. Background • Email Exchanges – Can we expose this information exchange to more people? • Focus on NRC's Key Industry Sectors • Existing information exchange will power the content for each key sector
  • 4. Blogs • Need an electronic medium for publishing content and providing collaboration • What is a Blog? – Website – Posts (most recent first) – Regularly updated and moderated
  • 5. Market Survey • Other Scientific Research Blogs in Canada – Science Canada • http://sciencecanada.blogspot.com/ • This blog lacks quality (just collects links) – Eco Can • http://www.eco-can.ca/ • This blog has a good focus – the environment
  • 6. Focus (Main Idea) • We are filling a niche by providing focus and quality • We have several key sectors – these sectors align with NRC's key sectors – Each and every article pertains to a key sector – Frequency - at least one article per month • Quality posts – unique content – generated by field experts
  • 7. Strategic Alignment • CISTI – Increases commercialization activities of NRC and Canadian SME's • NRC – Contributes to competitiveness of Canadian Industry in Key Sectors – Strengthens Canada's innovation systems • Government of Canada – Increases online collaboration and consultation with Canadian public
  • 8. Technology • Powered by Wordpress – Open Source (free) – Fully Customizable – Easy to Maintain • Our Blog (Prototype) – Already implemented – Let me show you! – http://132.246.83.130/htdocs/wordpress/ – http://132.246.83.130/htdocs/wordpress/wp-login.php
  • 9. Issues • CLF compliance • Bilingual • Controlling content (Posting rules and Monitoring) – Liable/Slander issues – Copyright – Confidentiality – Disclaimers against advice etc. • We’re early, but not the first: – http://blog.privcom.gc.ca/ – http://blog-blogue.nrc-cnrc.gc.ca/eng/marsville09/
  • 10. Estimated Resources Required Human Resources Task Resource Hours Quantity Cost Initial Set-up & Development Programmer $2,500 Web Designer $2,500 Content Development TBA 25 12 $20,000 IS 10 12 $5,000 Other Content Editing Editor (Blog entries) 2 12 $1,000 Audio & Video Editor 5 6 $1,000 Administration & Maintenance Administrator / Moderator 5 12 $3,000 Legal NRC Legal Services $20,000 Total (Year 1) $55,000 Other Costs Microphones for podcasts x 12 $1200 Podcast software Free Audio / Visual equipment – available through most institutes Free Video editing software - Windows Movie Maker Free Translation $10,000
  • 11. Postscript: The New Reality • Although designed to be delivered by CISTI, NRC Key S&T Sectors Canada could easily be administered by IRAP
  • 12. Conclusion • This product fulfills a niche – Canadian Science Blog with quality content – Contributes and facilitates body of knowledge in each key industry sector • The implementation of this blog is fully feasible – Practically already completed – Can be deployed in a few short months • This product will carry on into the future • Science Watch Canada, Scientific American, Key Sectors Canada– imagine - that can be us