How to build your Professional Brand by Adityanath Jha


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Adityanath Jha(CEO Crayon Pictures, Former Global Head of Branding at infosys) shows a completely different aspect of branding from scratch.

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How to build your Professional Brand by Adityanath Jha

  1. 1. The fundamental (marketing) dilemma Branding yourself = bragging = embarrassing?
  2. 2. What's your brand?  What others think of you  = f (professional, personal, behavioral attributes) AS PERCEIVED BY OTHERS Awareness Respect
  3. 3. Your brand is the response to the stimulus you provide.
  4. 4. A few personal brands Politician Politician Politician Noble intention, On-off implementation Management, implementation Guerilla fighter Aam aadmi fed up of corruption Seasoned politician, development of country Dynasty, confused What do you do? How do you do it? Style? Process? What do you stand for?
  5. 5. A few personal brands Bat Bat Bat GrittilyGracefullyCopybook Records Beauty Defense - “The Wall” What do you do? How do you do it? Style? Process? What do you stand for?
  6. 6. A few personal brands News Anchor News Anchor News Anchor Elegant, SeriousThoughtful, Insightful Abrasive, Confrontation Infotainment Credibility Boring, governmental What do you do? How do you do it? Style? Process? What do you stand for?
  7. 7. First step in creating your brand – get clarity  What do you do? Define your game.  How do you do what you do? Discover your style.  What do you stand for? How do you behave? Take positions.
  8. 8. Your Brand Strength = f(respect, awareness) Awareness Respect
  9. 9. Whom are you talking to? B2B or B2C?
  10. 10. Let's start small – your organization Beyond your daily work,  Do you have an “internship” program in your department?  Do you have “elective courses” from your department?  Do you have “10 challenges” from your department
  11. 11. Let's expand your brand Beyond the CISO platform,  Are you working with the local police?  Have you given a talk at your kid's school? Other schools?  Are you writing/publishing/speaking REGULARLY?  Have you thought of contributing to Femina, JAM, Personal finance publications, auto magazines etc?
  12. 12. Key to building your brand – it's hard work! Content & Conversatio ns
  13. 13. Where's the time?  Creating content and having real, meaningful conversations is your REAL job! What else do you leave behind? Minutes of the meeting?  Your content reflects your expertise, your style and your position/beliefs.  Do a DUMMY BLOCK of your calendar everyday for 3 hours. The world will continue to exist.
  14. 14. The Maggi funda – create your thoughts 2 minutes at a time. It will add
  15. 15. And, an iconic Indian personal brand Website Wikipedia page Youtube channel Twitter Facebook page Blog TV show Links to all Recipe Sites Media articles
  16. 16. Thank You!