Transcript of "Gustavo Cisneros: Now it’s Adriana’s Turn"
Wednesday, September 04, 2013
Now It’s Adriana's
Cisneros Chairman Gustavo Cisneros
talks to Latinvex about the appointment of
his daughter Adriana as CEO and his own
legacy as CEO.
BY JOACHIM BAMRUD
In this exclusive interview with Latinvex, Cisneros Chairman Gustavo Cisneros talks about the
appointment of his daughter Adriana as CEO and his own legacy as CEO.
Latinvex: The appointment of Adriana as CEO had been expected. Why did you decide to appoint
Cisneros: I am very proud to appoint Adriana as Cisneros’s CEO. While the succession has been a
natural step, this was a process that was well organized and properly planned.
During the past seven years, Adriana has been preparing for this moment, and in her role as Vice
Chairman and Director of Strategy, she has more than demonstrated this.
True to the Cisneros tradition of diversification, she has lead the creation of Cisneros Interactive,
the organization’s digital media division, which is currently quite diverse in terms of online and
mobile advertising, e-commerce, social gaming, crowd funding and fan-funding; in addition to the
company’s expansion into real estate development.
I am sure this is the right moment and under her leadership Cisneros will continue to explore new
paths, and with the support of a great legacy and the ideal team, she’ll successfully confront any