CISNEROS GROUP'S REDMAS ACQUIRES KONTEXTUA

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ADDITIONAL $2 MILLION TO BE INVESTED IN KONTEXTUA FOR THE DEVELOPMENT OF NEW DIGITAL ADVERTISING PLATFORMS AND TO PROPEL ITS EXPANSION IN THE U.S. AND LATIN AMERICA

Miami (September 24, 2012) - RedMas, the digital advertising unit of the Cisneros Group of Companies, today announced the acquisition of Kontextua, an online advertising company with an expansive network in Latin America and Spain that will strengthen the Group’s digital presence in the region. In addition, RedMas will invest $2 million in Kontextua to develop new digital advertising platforms and extend the online network's reach in Chile, Mexico, Brazil, Colombia, and in the U.S. Hispanic market.

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CISNEROS GROUP'S REDMAS ACQUIRES KONTEXTUA

  1. 1. CISNEROS GROUPS REDMAS ACQUIRES KONTEXTUA ADDITIONAL $2 MILLION TO BE INVESTED IN KONTEXTUA FOR THE DEVELOPMENT OF NEW DIGITAL ADVERTISING PLATFORMS AND TO PROPEL ITS EXPANSION IN THE U.S. AND LATIN AMERICAMiami (September 24, 2012) - RedMas, the digital advertising unit of the Cisneros Group ofCompanies, today announced the acquisition of Kontextua, an online advertising companywith an expansive network in Latin America and Spain that will strengthen the Group’s digitalpresence in the region. In addition, RedMas will invest $2 million in Kontextua to developnew digital advertising platforms and extend the online networks reach in Chile, Mexico,Brazil, Colombia, and in the U.S. Hispanic market."Latin America’s $2.5 billion digital advertising market is growing at an accelerated rate of 15to 20 percent annually. With Internet penetration at only 35% in the region, this market holdsvast potential for RedMas," says Cisneros Group’s Chief Digital Officer Victor Kong. "Theacquisition will not only contribute revenue to the Cisneros Group’s other sites, such aswww.venevision.com, www.noticierovenevision.net, and www.missvenezuela.com, but it willalso complement its business strategy of focusing on digital advertising, e-commerce, andsocial gaming."Kontextua was founded two years ago by German Herebia and Carlos Cordoba anddeveloped into an innovative online advertising platform for the creation andcommercialization of unexploited online advertising real estate, generating a new source ofincome for its more than 12,000 Spanish- and Portuguese-language affiliated sites, reachingover 60 million unique viewers. Kontextua’s technology scans website content, recognizingtexts and images that can serve as anchors for contextual advertising. Advertisers can thenselect from a variety of content categories or key words related to their products or services,and advertise with various audience segments.With the acquisition, Mr. Herebia, co-founder of InZearch, and Mr. Cordoba, co-founder ofePlanning, join the Cisneros Group’s digital management team.“We are pleased to be part of an organization with a clear digital vision, and to be at theforefront of the expansion of its online advertising businesses in the region as part of theRedMas brand,” says Mr. Herebia.Separately, Mr. Cordoba says, “We continue to focus on technological innovations in digitaladvertising services, and now with RedMas’ support, we are certain to accelerate thedevelopmental process, enabling us to introduce several new innovations in the comingmonths.” Contacts: Antonieta Lopez (212) 355-0620 / alopez@cisneros.com Todd Michael Jamison (305) 507-6821 / tjamison@cisneros.com George Simpson (203) 521-0352 / George@georgesimpson.com
  2. 2. ABOUT THE CISNEROS GROUP OF COMPANIES: The Cisneros Group of Companies is one of thelargest privately held media, entertainment, telecommunications and consumer productsorganizations in the world. The Cisneros Group wholly owns or controls companies ranging frombroadcast television and television production to consumer products, and real estate. The Group sellsTV programming and other media content on five continents and in over 90 countries. Its media andentertainment holdings include Venevision, the leading television network in Venezuela; VenevisionInternational, a global Spanish-language entertainment company; and Venevision Productions, asupplier of top-tier telenovelas for North American and world audiences. In addition, the CisnerosGroup owns several digital assets, including RedMas, its digital advertising unit, Cuponidad, an onlinecouponing site, and the websites www.venevision.com, www.noticierovenevision.net, andwww.missvenezuela.com.ABOUT KONTEXTUA: Kontextua is the leading contextual advertising network in Spanish andPortuguese speaking markets, which allows sites and blogs to monetize their advertising inventoryacross multiple formats, including in-text and in-image advertising. The network currently has morethan 12,000 affiliated websites reaching an audience of 60 million Spanish and Portuguese speakers,and has over 800 advertisers with regional advertising campaigns.

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