The Art of Social Media             Cathleen I. Slone, MAPrincipal | Career Education and Development              13 Nove...
The Art of Social MediaWhy Social Media?     Linkedin         80M Users         19M Global Users         15M Weekly Vi...
The Art of Social MediaWhy Social Media? Relationships     Reconnect     Expand Your Connections     Stay Connected B...
The Art of Social MediaWhy Social Media? Employment     Time Magazine (08-Jun-2009)         http://www.time.com/time/bu...
The Art of Social MediaPrimary Outcomes   Engagement      Supervisors      Colleagues      http://mashable.com/2010/05...
The Art of Social Media• Primary Outcomes   Influence      Hiring Managers      Recruiters      http://socialmediatoda...
The Art of Social Media Linkedin   http://www.linkedin.com/in/cathleenslone         Innovate U • Copyright © 2010 All Ri...
The Art of Social Media LinkedIn Articles & Resources   http://learn.linkedin.com/new-users/   http://www.24-7pressrele...
The Art of Social Media Facebook   http://www.facebook.com/InnovateU        Innovate U • Copyright © 2010 All Rights Res...
The Art of Social Media• Facebook Articles & Resources   http://www.facebook.com/help/new_user_guide.php   http://www.ex...
The Art of Social Media Twitter   http://twitter.com/InnovateU            Innovate U • Copyright © 2010 All Rights Reser...
The Art of Social Media Twitter Articles and Applications   http://mashable.com/guidebook/twitter/   http://business.tw...
The Art of Social Networking    Site     Demographic         Reach              Profile        Frequency      Content  Lin...
The Art of Social Media• Questions?         Innovate U • Copyright © 2010 All Rights Reserved
The Art of Social MediaCathleen I. Slone, MAPrincipal | Career Education and DevelopmentPhone|314.495.9005Skype|cathleen.s...
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The Art Of Social Media

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An overview presentation on the Art of Social Media, including Linkedin, Facebook, Twitter and more.

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Transcript of "The Art Of Social Media"

  1. 1. The Art of Social Media Cathleen I. Slone, MAPrincipal | Career Education and Development 13 November 2010 Innovate U • Copyright © 2010 All Rights Reserved
  2. 2. The Art of Social MediaWhy Social Media?  Linkedin  80M Users  19M Global Users  15M Weekly Visitors  Facebook  500M Users  175M Daily Logins  60M Daily Updates  3.5B Daily Pieces of Resource Content  Twitter  105M Users  80M Daily Tweets  28B Annual Tweets  700M Daily Pieces of Resource Content Innovate U • Copyright © 2010 All Rights Reserved
  3. 3. The Art of Social MediaWhy Social Media? Relationships  Reconnect  Expand Your Connections  Stay Connected Branding  Consistency  Recognition Subject Matter Expertise  Credibility  Accuracy Innovate U • Copyright © 2010 All Rights Reserved
  4. 4. The Art of Social MediaWhy Social Media? Employment  Time Magazine (08-Jun-2009)  http://www.time.com/time/business/article/0,8599,1903083,00.html Business Development  Where Is Your Audience?  >40% of Users ‘Like a Brand/Company on Facebook  20% of Tweets are about Business Products  46% of Facebook Users Report Recommendations of Product on Facebook  44% of Twitter Users Have Recommended a Product  28% of Users Report that Social media has Influenced Their Purchases Innovate U • Copyright © 2010 All Rights Reserved
  5. 5. The Art of Social MediaPrimary Outcomes  Engagement  Supervisors  Colleagues  http://mashable.com/2010/05/18/rules-social-media- engagment/ Innovate U • Copyright © 2010 All Rights Reserved
  6. 6. The Art of Social Media• Primary Outcomes  Influence  Hiring Managers  Recruiters  http://socialmediatoday.com/donbulmer/162668/13- rules-leadership-communication-influence-and-social- media-strategy Innovate U • Copyright © 2010 All Rights Reserved
  7. 7. The Art of Social Media Linkedin  http://www.linkedin.com/in/cathleenslone Innovate U • Copyright © 2010 All Rights Reserved
  8. 8. The Art of Social Media LinkedIn Articles & Resources  http://learn.linkedin.com/new-users/  http://www.24-7pressrelease.com/press-release- rss/experts-connection-reveals-how-to-get-the-most-out- of-your-connections-in-linkedin-for-executives-beyond- the-basics-179500.php  http://www.askdavetaylor.com/what_are_best_practices _for_a_linkedin_job_search.html  http://blog.linkedin.com/2010/04/12/linkedin-small- business-tips/ Innovate U • Copyright © 2010 All Rights Reserved
  9. 9. The Art of Social Media Facebook  http://www.facebook.com/InnovateU Innovate U • Copyright © 2010 All Rights Reserved
  10. 10. The Art of Social Media• Facebook Articles & Resources  http://www.facebook.com/help/new_user_guide.php  http://www.examiner.com/x-10916-SF-Young- Professionals-Examiner~y2009m6d15-How-to-workproof- your-Facebook-page  http://savedelete.com/everything-you-should-know- about-new-facebook-privacy-settings.html  http://mashable.com/2009/03/30/successful-facebook- fan-page/ Innovate U • Copyright © 2010 All Rights Reserved
  11. 11. The Art of Social Media Twitter  http://twitter.com/InnovateU Innovate U • Copyright © 2010 All Rights Reserved
  12. 12. The Art of Social Media Twitter Articles and Applications  http://mashable.com/guidebook/twitter/  http://business.twitter.com/twitter101/  http://money.usnews.com/money/blogs/outside-voices- careers/2010/11/04/how-to-use-twitter-to-land-a-job  http://www.techcrunch.com/2009/02/19/the-top-20- twitter-applications/ Innovate U • Copyright © 2010 All Rights Reserved
  13. 13. The Art of Social Networking Site Demographic Reach Profile Frequency Content Linkedin Professional 80 Million Yes; Professional Weekly Profile; (35 - 55); Experience & Recom- Moving to Education Focus mendations Talent Discussions, (18-35) Applications Facebook Early Career; 500 Million Yes; Focus on Daily; At Profile, Fastest Geography & Least Comments, Growing Grp School, Personal Weekly Photos, (35-55) Interests, Photos Personal Messages, Applications Twitter 1835% 105 Million Yes; 160 3–4 140 Char Growth Jan – Characters Tweets Tweets; Value Apr 09; Broad Daily = Meaningful Age Group 140Resources Innovate U • Copyright © 2010 All Rights Reserved
  14. 14. The Art of Social Media• Questions? Innovate U • Copyright © 2010 All Rights Reserved
  15. 15. The Art of Social MediaCathleen I. Slone, MAPrincipal | Career Education and DevelopmentPhone|314.495.9005Skype|cathleen.slonewww.innov8u.comSocial Networking... Let’s Connect !www.linkedin.com/in/cathleenslonewww.twitter.com/InnovateUwww.facebook.com/InnovateUwww.google.com/profiles/cathleenisloneThe best way to predict the future, is to create it! ~ Peter F. Drucker Innovate U • Copyright © 2010 All Rights Reserved

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