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Developing A Training Program
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Developing A Training Program

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The elements of developing a social media training program, using Linkedin as an example.

The elements of developing a social media training program, using Linkedin as an example.


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  • 1. Developing a Training Program Cathleen I. Slone, MA 05 November 2010 Innovate U • Copyright © 2010 All Rights Reserved
  • 2. Overall Training Goals • Timeline • Why Pursue Training & Development? • Growth Gap? • Opportunity Gap? •Develop Lists • Experience, Education, Dates • Contacts, Recommendations • Feedback •Focus Group • FundingDeveloping a Training ProgramCathleen I. Slone, MA Innovate U • Copyright © 2010 All Rights Reserved
  • 3. Objectives, Activities, Implementation & Evaluation Identify Knowledge & Skills ◦ Audience  Novice, Intermediate, Advanced Sequence Methods ◦ 1:1 ◦ E-Delivery ◦ Classroom Observable results ◦ Engagement ◦ Measurement Cost ◦ Equipment ◦ Materials ◦ FacilitiesDeveloping A Training ProgramCathleen I. Slone MA Innovate U • Copyright © 2010 All Rights Reserved
  • 4. Social Media MarketingTraining Learning Learning Documentation EvaluationGoal Objective Methods & & Evidence of Activities LearningOverall What is the What Actions Evidence Produced Assessment &Results or Outcome? are Necessary During Learning Judgment onCapabilities to Achieve the Activities -- Results Quality ofto Achieve? 1) Exhibit Learning that can be Seen, Evidence in required Skill & Objectives? Heard, Felt & Read: Order toExpand Your Proficiencies in ConcludeProfessional Social Media 1) Develop a 1) Followers Achievement ofNetwork Networking Profile the Learning 2) Branding Objectives 2) Get 2) Add Connected, Connections 3) Expertise Stay Connected & Identify New 3) Join Groups 4) Employment Opportunities to Connect 4) Utilize 5) Business Applications DevelopmentDeveloping a Training ProgramCathleen I. Slone, MA Innovate U • Copyright © 2010 All Rights Reserved
  • 5. Linkedin • Questions? • Take-Aways • Summary • Training Goal • Learning Objective • Learning Methods & Activities • Documentation & Evidence of Learning • EvaluationDeveloping A Training ProgramCathleen I. Slone, MA Innovate U • Copyright © 2010 All Rights Reserved