Projects or Doable Asks<br />Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’<br />Examples:<br />Piece of medical equipment<br />Stream revitalization<br />Education program<br />Conference attendance<br />Sports equipment for a couple kids<br />9<br />
Benefits & Challenges <br /><ul><li>It’s social – the crowd promotes projects it likes
It’s social – the crowd won’t promote projects that aren’t shareable
Success comes to those that actively build a crowd
A challenge for organizations new to social media
Need to pay attention to write-up to inspire funders</li></ul>12<br />
Social Enterprise Funding<br />Small investments from grassroots and community based supporters<br />Determine your model<br />Does Fundchange fit the bill or is another model needed?<br />What is the localization factor?<br />City<br />Province<br />Country<br />Category based<br />9<br />
Integrating Crowdfunding into Your Organization<br />Things to keep in mind:<br /> <br /><ul><li>Crowdfunding success comes quickest to organizations that are social –media-aware and engaged. If your organization is not yet social media-enabled, it will take time and human and financial resources to do so.
Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online.
Make sure your target audience is online and will give online
If you opt to post your projects on established crowdfundingsites, do your homework – be careful of the company you keep. </li></ul>13<br />
Resources<br /><ul><li>“The Wisdom of Crowds” – book by James Surowiecki
“Crowdsourcing” – book by Jeff Howe</li></ul>14<br />