Urbina Ignite Spatial Australia


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  • People’s expectations of technology are changing
  • As it is with Geographic Information
  • Be Relevant to Your Audience
  • Not ArcView in a browser. User you know the same as you do.
  • There are a lot of dead online GIS Maps out there, I know it’s hard to spend time and money to continually evolve but use your community to build your business case.
  • Urbina Ignite Spatial Australia

    1. 1. Top 10 Design Rules for the Third Wave of Online GIS<br />How to Bridge the Gap between Professional GIS and your Community<br />
    2. 2.
    3. 3.
    4. 4. Rule No 1: Less is More<br />
    5. 5. Jakob’s Law<br />Users spend most of their time on other sites<br />Rule No. 2<br />
    6. 6.
    7. 7. Rule No 3: Be Relevant not Generic<br />
    8. 8. Rule No 4: GIS Base Maps<br />Use cached Base Maps <br />Delivers performance and appealing maps<br />Base Map now organised by a set of map scales <br />One group layer for each map scale<br />Each group layer contains the organised map layers for use at that map scale range<br />
    9. 9. Rule No. 5: Cartography<br />Cartography the forgotten Art of Communication<br />Map Cache allows for full Cartographic expression <br />
    10. 10. Rule No 6: Operational Map Layers<br />Working Layers (e.g., target layers for editing or identify)<br /> Sensor Feeds and Observations<br /> Query Results<br /> Results of Analytical Models (Geoprocessing, etc.)<br />Operational layers include tools for working with the contents in map layers<br />
    11. 11.
    12. 12. No 7: Be brutal<br />Monitor usage of tools and Maps and those that aren’t being used, dump.<br />
    13. 13. No. 8 Build Your Community<br />Continuous participation the key to wide spread uptake<br />Keep a dialogue with your users<br />Highlight changes, updates & new features……… evolve<br />Multi-channel<br />Target users that can generate a critical mass of participation<br />E.g. Tech savvy, Opinion leaders, Executive leaders, Scientist<br />Build Curiosity - Otaku<br />
    14. 14. Include Multiple Feeds and Media Sources<br />RSS, GeoRSS, <br />Photos, Video, Documents<br />Twitter/Comments<br />Blogs<br />Social Bookmarking<br />
    15. 15. ESRI Resource Centre Samples<br />Add a Share Widget<br />
    16. 16. No. 9 Usability trumps features<br />Think of a shovel with a short handle. Lots of great work building the blade (data/science) but if the handle is too short you can’t leverage the blade.<br />&quot;Every time you make the user make a decision they don&apos;t care about, you have failed as a designer.” AzaRaskin<br />
    17. 17. Rule 10. Role of GIS professionals will evolve<br />How?<br />Exploit your high quality, authoritative information (the work you already do)<br />Make it ‘consumable’ by publishing it to the web as traditional web maps and services (internally and externally)<br />
    18. 18. Rule 10. Role of GIS professionals will evolve<br />New opportunities:<br />Use Web maps to provide key information views<br />Use analytical models and queries to provide information focused on each user’s needs / missions / goals<br />Use Web apps to mash up your content with GIS and other web services<br />Provide a richer experience for your Community<br />
    19. 19. Thank You<br />