Live Magazine - Issue 7

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    Live Magazine - Issue 7 Live Magazine - Issue 7 Document Transcript

    • > 3rd Quarter 2012 / Issue 7 Technologyis the solution The banking sector bets in information technologies and telecommunications as a way to render services to increasingly more sophisticated clients; mobility and internet banking are the main choicesHSBC COLLABORATION SUCCESS CASEBank invests in video Demand for videoconferences Michael Pageand IT team plans and mobile devices expansion outsources infrastructurestrategy to have Cisco leverage unified communication and expands PIhigh level certification projects in Brazil communications 1
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    • 1EDITORIAL SUMMARY RELATIONSHIP BOUTIQUES 04 Short news Preparation tips for the certification exams: Virada Digital creates knowledge and innovation network; Cisco do Brasil commercial area has a new director: Girl’s Day and Beehive integrate social responsibility he results of Febraban’s annual survey, about the investment of banks and initiatives. T financial institutions in new technologies and in maintaining the IT park, show us a great and constant transactions migration to the electronic medium. The internet is in the first place, but also, in this area, the mobility 08 Collaboration Mobile devices and video drive unified communications gives signs of growth, with the mobile banking. This new social behavior, which made the banks show investments and 10 Data centers Cisco UCS line reduces costs and opens the way for clouds expenses of R$ 18 billion in 2011, with 42 million clients using the internet to access the banking services, changes the bank agencies profile. The self- 14 Managed services Operators react to the incomes drop and introduce new offers service rooms are larger and refined, with faster and increasingly intelligent ATMs. And in the internal area, the relationship is better. The cashiers, in small numbers, still have demand, but in concentrated days and in lower volume 18 Banks To meet the demand, financial institutions invest more in TICs than 10 years ago, for example. As experts in the financial area had already foreseen a few years ago, the 20 Qualification PI support team of HSBC focuses on Cisco Certifications internal relationship for investments, to clarify doubts, to obtain credit, and other services, are transforming the agencies in boutiques, an area where the banks can explore their differential characteristics. In the cover story of 24 New voice Videoconference permits HSBC to increase efficiency and reduce costs this issue, one sentence is aligned to the whole high investment context and attracts our attention: if you consider the banking services as commodities, 26 Outsourcing and collaboration Michael Page outsources infrastructure and expands PI communications the services availability becomes a great competitive differential. This is how one of HSBC executives, interviewed by Cisco Live journalists team, defines the present scenario of the increasing offer of services by 27 Speed ATG adopts low latency network in a critical mission environment electronic channels, something that changes the banks corporative network, the infrastructure through where many billion reais circulate along each and 28 Future Manufacture and research will receive R$ 1 million from Cisco until 2014 every year. Force, scalability and stability are indispensable requisites to any information 30 Health Information increases the industry efficiency and communication technology infrastructure (TIC in the Portuguese acronym) which a bank wishes to implement today. And we cannot ignore 34 Education Analysts and professors discuss the advantages of technology in teaching the videoconferences expansion, also mentioned in the cover story, as well as the mobile access. In short, we saw during the Cisco Plus Brazil 2012, an event that congregated the whole Cisco community, in April, in Rio de Janeiro, that, 36 Safety Network has a privileged position in the war against the cybercrime focus of some areas, such as education and health, in TIC investments, the infrastructure that supports the businesses in Brazil, regardless the segment, is 38 Support Smart Care adds partners’ expertise and provides safety to the customers in evidence and we, here at Cisco, are ready to support partners and customers in different projects aligned to present and future demands. 40 Story The router switch is increasingly more important in the cloud management Regards, Marco Barcellos CISCO LIVE MAGAZINE IS A PUBLICATION OF CISCO DO BRASIL CISCO DO BRASIL Channels Director PRODUCTION Reporters Press Service Printing ACCOUNTABLE TEAM Eduardo Almeida Jackeline Carvalho In Press Porter Novelli Inergraf Comunicação Interativa Editora Marcelo Vieira President Marketing & PR Director Rodrigo Abreu Marco Barcellos Art Circulation Responsible Journalist Special Collaboration Marcelo Max 5000 copies Systems Engineering Editorial Council Jackeline Carvalho Carmen Lucia Nery (RJ) director Adriana Bueno, Carolina Morawetz, MTB 12456 Marcelo Ehalt Isabela Polito, Isabella Micali, Jackeline Carvalho, Kiki Gama, Review Mariana Fonseca, Monica Lau e Editorship Director Comunicação Interativa Marco Barcellos Jackeline Carvalho 3
    • 1 SHORT NEWS6 ALMOST A COLLEGE TEST Ana Lúcia de Faria, Cisco do Brasil solutions architect, gives some tips of how you should get prepared for Cisco certification exams “Because I work for Cisco, my customers are very demanding”, she says, recalling a story. “I remember that the first customer that I visited for Cisco asked me if I had certification. That question impressed me and motivated me to get the qualification”. The second good reason to have the qualification is one’s personal satisfaction. T o maintain functional also the companies that employ And the difficulties should not and highly efficient the them together with the market as demotivate those who are interested corporations’ internal a whole. in undergo the certification networks that are constantly For Ana Lucia de Faria, Cisco process. Ana Lúcia has some tips. growing, skilled professionals are do Brasil solutions architect with To establish goals helps, because necessary. By offering training two company certifications (Cisco without them the student is tempted for the most recent technologies, Certified Internetwork Expert to give more attention to other certificating the technical capability or CCIE, in router switching and activities. To form a study group is and by providing resources for service provider), the program also a good solution. “It takes effort, a continuous learning, Cisco brings two important advantages. but it pays in both professional and certifications program helps not The first one is the technology personal terms”, stimulates the only the networks professionals, but market acknowledgement. solutions architect.• 6 VIRADA DIGITAL CREATES A GREAT KNOWLEDGE AND INNOVATION NETWORKT o unite innovation and during the three days of the event, connected and it is very important interactivity in search which ended with the proposal to that the teacher and the school of an increasingly more make contents and technologies more adequate themselves to this newsustainable development is the accessible. “Events like this should profile.”objective of Virada Digital festival, happen in each and every city”, says Now the festival becamewhich was held in May from 11 thru Flávio Provedel, of Cisco Networking Caravana Digital. In November13 in Paraty, Rio de Janeiro State. Academy and coordinator of a 2012, the cities of São Paulo,Cisco was one of the sponsor computer’s connectivity an assembly Rio de Janeiro and Brasília willcompanies of the event, which had workshop, offered during the event. have an extra issue of the event.panels, speeches, conferences, Ricardo Santos, accountable for Later on, Caravana will makeseminars, discussions, workshops, Cisco do Brasil education vertical monthly visits to each one of thescientific demonstrations, shows development, made a speech 12 Brazilian cities which will hostand special action, all free of charge. about the technology applied to the the games of the World Soccer There were a total of 74 activities education. “Today the students are Championship in 2014. • 4
    • COMSTOR. MUITO MAIS BENEFÍCIOS EM TODAS AS SOLUÇÕES CISCO. BORDERLESS NETWORKS COLLABORATION DATA CENTER eamstime© Yuri Arcurs - Dreamstime ti eamsti t st EDUCAÇÃO SERVIÇOS CISCO Yur SMB Nossos serviços facilitam o seu dia a dia. Comstor - São Paulo (11) 5186-4343 Comstor - Rio de Janeiro (21) 3535-9343 q u e r o c i s c o @ c o m s t o r. c o m . b r Authorized Distributor w w w . c o m s t o r. c o m . b r 5
    • 1 SHORT NEWS 6 GIRL’S DAY A s part of Cisco’s social responsibility initiatives, the company participated in the Girl’s Day, a global movement to stimulate women to act in the information and telecommunication technology area. The initiative is of ITU (International Telecommunication Union), a United Nations organization for the information and communication technology area. Cisco do Brasil hosted, in its Rio de Janeiro and São Paulo offices, two of a number of events held around the world. More than 20 girls, in the 15 to 18 year old bracket, attended the movement. They are students of Networking Academy in non-governmental organizations such as Aldeias Infantis and Fundação Despertar. During the event, the girls could interact, by tele-presence, with participants of the same Cisco event in Portugal. The schedule also 6 TALENT included speeches about the technology work market, tips to look for a job and the importance to have certifications to act in the area, among • A na Claudia Pihal was recently other subjects. assigned to Cisco no Brasil commercial area direction. Accountable for the manufacturer’s 6 SOCIAL RETURN action in the small and medium T companies segment, the executive’s o use the technology to inform and change low income people’s objective is to expand the partners` lives: this is the purpose of One Economy, a non-profit global base by means of Cisco Partner-Led organization which introduced in Brazil, with the support of Cisco program, which reinforces Cisco’s and other partners, the Beehive Brasil ( The site was actuation strategy with the channels created to connect low income people to online contents such as jobs, collaboration. finances, health, education, civil rights and other subjects of interest to each The executive will report directly and every citizen. to the president of Cisco no Brasil, Beehive is a global project already introduced in Africa, Europe, Mexico, Rodrigo Abreu, and replaces Marco Asia and the Middle East. Designed to help people with little experience in Sena, commercial director for Latin internet, the site makes easier for them to find information which will help America – who also accumulated the function in the Country. Ana the people to be better integrated in the national economy. • Claudia worked for Microsoft in the 14 last years. She also held positions as products manager, sales manager for the medium size companies, among others. Before Microsoft, she worked for Oracle as product marketing manager. She is graduated in Business Administration and Computer Science by Universidade Presbiteriana Mackenzie and in Strategic Marketing by Escola Superior de Propaganda e Marketing. • 6
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    • 1 CONNECT COLLABORATION HAS A GREAT GROWTH POTENTIAL IN THE COUNTRY The popularization of intelligent devices and online video drive unified communication tools and determine Cisco’s tack world in which the number with the best growth potential in A of mobile devices exceeds that of inhabitants should come true until 2015. Unfortunately this does not mean that each human being in the planet the Country”, according to Rodrigo Abreu, president of Cisco do Brasil. “This migration will happen very fast”, he defined. Four important pillars support will own a smart device, but that the strategy in Cisco’s collaboration advanced users (the so called heavy segment: visual, virtual, social and users) will have 5 or 6 of them, among mobility. This latter is, with the laptops, tablets and smartphones popularization of mobile devices, the (including devices that were not most consolidated in the Country. The invented yet). video (included in the first pillar), will This perspective has a direct impact have a stronger impact on the future on Cisco’s tack, as all this apparatus networks infrastructure, in both the will be connected online, and it will companies and the operators. be possible to access the web and “The video is becoming the 60 percent of companies presently the social networks, watch videos new voice”, said Carlos Torales, think about adopting tools to unify and, more important, to collaborate architecture director for Cisco their communication. Out of this and produce. in Latin America, repeating the total, 31% will do it by means of cloud The collaboration, by the way, motto that the company adopted computing offers, said Pat Romzek, was one of the outstanding themes in recent years to communicate its the global vice-president for business of Cisco Plus Brasil 2012, held in Rio collaboration technologies. “The development of the American Cisco de Janeiro. The Collaboration Day, world is geo-politically different, headquarters. “The virtualization the period of the event exclusively much more connected, and the permits to provide the same solutions devoted to discuss the company’s economy is undergoing a very fast in physical environments via cloud, tack and solutions for the future change. The collaboration in this with financing benefits, flexibility unified communication, defined context arises as a way to increase and agility, permitting strategic collaboration as “the fundamental the productivity.” advantages for increasingly global part of the company’s strategy, maybe According to the executive, about companies.” 8
    • 6 About 60 percent of companies presently think about adopting tools to unify their communication In the case of Editora Abril, used by the journalists as well. the need for more robustness They use the technology to prepare to support the creation of new meetings and remote interviews. “The services and reduce costs guided journalists can make interviews by the new company communication phone, but in some cases nothing structure. The demands, originated replaces the ‘eye-to-eye” contact, from journalists and administrative explained the manager. There are employees, included the use of cloud, also 8 videoconference rooms which the need to add personal devices on integrate the company office in São the corporate network with safety Paulo. The systems interoperability (consumerization), mobility and the was a fundamental factor, as they are intense use of video. “Our concerns used for meetings with the publishing included not only the technology house partners, and many of them delivery, but also the adjustment of have installed solutions from other the whole eco-system around it”, manufacturers. explained Gerson Ferreira, manager of the IT area of the publishing house. Globo Standardization was the key Globo TV network decided to world of the process. The company implant a PI telephony system in its decided to use Cisco solutions due Central Globo de Produção (or CGP, to the possibility to implant a point- a.k.a Projac). This is a long project, to- point architecture, i.e. which did which started in 2007 and should end not offer integration risks among the only in 2012. The migration process different solutions. As a result, only to the new voice standard began in its the voice platform on PI permitted branch in São Paulo. The advantages costs reductions of 40% with were such that the project migratedSuccess cases telecommunication in the company. to Rio de Janeiro, all with Cisco Nothing is more appropriate to WiFi, LAN, WAN and, of course, about unified communication safety solutions were also implanted. There are 2800 integratedthan to show stories about the use “About 44% of all employees were extensions, which open doors toof technology in media companies. already using personal devices to other services such as videocall,During the “Collaboration Day”, work, this in March 2011”, said videoconference, collaboration,Editora Abril, with headquarters in Ferreira, justifying the need of virtualized services... “This way thethe city of São Paulo, and Globo TV defense solution in such a volatile telephony becomes an additionalNetwork, with headquarters in Rio de access network. service, another item on the desktop,Janeiro and branches all over Brazil, Telepresence solutions were also and this makes easier the managementshared their experiences in implanting implanted in Editora Abril offices in and generates savings”, concludednew communicatioin infrastructures Rio de Janeiro and Brasília, besides Claudio Rangel, technology andusing IP (internet protocol) standards. the São Paulo headquarters, to be support manager of Globo TV .• 9
    • 1 CONNECT A SIMPLE AND CHEAP DATA CENTERThe Cisco UCS line is based on unified architecture whichreduces ownership costs and prepares companies for avirtualized future eart comes from the Latin demands for data, the companies Rio de Janeiro, the data centersH word cordis. In a free translation it is center, nucleus. It is one of the most important muscles in the human body, as the blood circulation need first to turn their attention to the data centers, critical agents for the transformation of those organizations which need to be increasingly more dynamic and have attracted a special attention. With the movement toward the cloud, this equipment will be the center of IT infrastructures in most corporations in the future. and the nourishment of all cells of efficient. Coherent to this idea, Presently, a great part of them our organism are dependent of it. In Cisco’s strategy for the segment is have legated infrastructures which, the present data networks, the data based on offering an end-to-end although they provide performance center is the heart which nourishes architecture with open standards, and quality, they generate high an infinity of connected terminals which simplifies and optimizes the operation costs and complexity. (fixed, mobile, virtualized, and so performance, reducing ownership Furthermore, as the consumers are on). costs and increasing the productivity. moving increasingly more toward To meet the present and future During Cisco Plus 2012, in virtualized environments, there is 10
    • Conheça Cloud Embratel, a melhor formade obter recursos tecnológicos de formaimediata, dinâmica, segura e escalável.Simplificamos a gestão de TI para acelerar Cloud Embratel permite: > Otimizar custos associados à administraçãoa competitividade de sua empresa. Contamos e operação de recursos tecnológicos e informá uma ampla e sólida capacidade tecnológica, > Aumentar a produtividade de sua equipe, dando-lhes acesso a ferramentas de trabalho de qualquer localbaseada em uma estrutura de Data Center robusta, ou dispositivo a partir de uma conexão de internet.segura, facilmente adaptável e escalável de acordo > Melhorar sua capacidade de resposta ao mercado, ajustando a capacidade e volume dos recursoscom a sua necessidade, com uma cobertura local necessários quando necessitar. > Focar metas e objetivos próprios do seu negócio,que pode se estender a toda região. ao economizar tempo e recursos.Para mais informações, entre emcontato com o seu Gerente de Contasou acesse 11
    • 1 CONECT 6 The UCS resulted in cost savings and meaningful solutions and focuses on costs and benefits in businesses in all industries and scenarios complexity reduction. Not by chance, some two years after the introduction, the Unified Computing System (UCS) has a need to combine legacy and new the Cisco Hosted Collaboration attracted the attention of data technologies. solutions. The open standards and centers managers and CIOs all over “The IT offers it as a service the APIs permit to integrate and the world. In February 2012, the demand readiness for the applicative manage the partners’ eco-systems Cisco UCS totaled more than 10 critical mission, speed in ‘self-service’ hardware and software with more thousand customers in the world, configurations and economy, that flexibility. including 3 thousand in Europe and is, a new approach”, explained Matt More than that, a complete hundreds in Latin America. Erickson, business and partners life cycle services portfolio for The UCS enabled, according to development manager for Cisco data center products permits the Cisco, meaningful business costs and das Américas. “What we suggest is experts` assistance in optimization, benefits savings in all industries and a combination of the best of both implantation and planning of the IT scenarios. Since the beginning of its worlds.” infrastructure, IT strategic services, distribution, in July 2009, the unified The company data center strategy architecture, technical support and solution established 53 performance is based on offering an open standards operations management. benchmarks world records, besides (x86) unified architecture, which The unique, intelligent and unified dozens of the industry`s awards for considers three great pillars: unified infrastructure reduces the system its innovation. fabric, computing and management. complexities and, at the same Part of the success is explained “The focus is no longer on the time, optimizes it for virtualization by Cisco work w ith leader technologies and goes to the actual processes, which require a great deal manufacturers of the software need of each and every business”, of memory and O/I capacity. Thus, infrastructure industry, including said Erickson. the environment cost, during its BMC, CA, Citrix, EMC, Hitachi Data To supply connectivity with life, reduced and falls, in its totality, Systems, Microsoft, NetApp, Oracle, high speed and availability, with safety and experience for the data 50% with the adoption of Cisco architecture, according to Erickson. Red Hat, SAT and VMware. • center applicative, is the role of the integrated network services UCS infrastructure. The computing The company portfolio, within systems, on the other hand, integrate the already traditional UCS line, the access network, storage and includes blade and rack servers, management of these components interconnections in fabric and the in a scalable structure for physical UCS Management, which manages and virtualized applicative. The all the system components and unified management increases the life configurations by means of a unified cycle and the automation simplifies policy. Resources such as Cisco the data center implantation and Intelligent Automation for Cloud operations. (which includes a self-service portal for IaaS configurations, including High performance catalog, orchestration governance, Furthermore, the Cisco Unified automation, the components life Data Center offers support to cycle etc.) complement the cloud 12
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    • 1 CONNECT TELCOS INTRODUCE MANAGED SERVICES OFFERS Due to the drop on the voice services income, the operators are structuring environments based on cloud computing n the beginning of 2012, the corporations and, consequently, are strive to align the technology useI operators are structuring environments based on cloud computing as a way to materialize their managed services solutions. The main targets are the infrastructure more profitable to the telcos. “The cloud computing and managed service markets are the strongest ones with the Telephone Companies, exactly because of this profile”. with business results. Mentioning two examples of customers who have had success with the acceleration services hiring, he says: ~a retail dealer could increase and safety areas and the business The connections acceleration and in five times the number of credit model that is based on the fixed the safety are the offers that these cards validation. Another case was wide band and mobile penetration, companies already have formatted, of a logistic multinational company mainly when the customer is a small including with customized proposals which had been fined twice in Santos or medium size company. for each and every business deal. Port (São Paulo coastland), for delay With the voice stagnation, Carlos Embratel, according to André in releasing the fiscal note; and with Ferreira, marketing consultant of Arruda, product manager, has a the acceleration it could solve the Telefonica Vivo, argues that the record of “success in this initiative problem.” operators` alternative is to invest since 2 years ago, approximately”. Telefonica/Vivo announced an IT in offers that generate value to the According to him, the IT managers infrastructure services offer (IaaS). 14
    • Excelência em Treinamentos. Agora, Excelência em Consultoria. O grupo TELECON, associado a CTT Corporation na área de treinamento completa 28 anos, sendo líder de mercado na America Latina no segmento de Educação Tecnológica e possuindo sólidas parcerias com os fabricantes Cisco Systems e VMware. Com o objetivo de apoiar o Mercado de Canais, o grupo TELECON amplia suas atividades, com a atuação no segmento de Consultoria, através de sua nova unidade de negócios, a "TELECON Services". Anos de experiência como Learning Partner e um time de profissionais certificados e altamente especializados estão a disposição para apoiar e desenvolver o seu negócio. Os serviços oferecidos pela Telecon Services serão exclusivos para Canais. Área de atuação em ConsultoriaRouting and Switching Wireless Segurança Data Center Telefonia IP Gerenciamento deTecnologias de Acesso Unified Computing Virtualização IP Contact Center Redes Serviços oferecidos na Consultoria Pré-vendas Pós-vendas Planejamento estratégico Implementação de Soluções Levantamento de necessidades Homologação de projeto piloto Desenho de projetos Reprodução em larga escala Definição da arquitetura Operação Assistida Validação de projetos Suporte Remoto Elaboração de Propostas Técnicas Monitoramento de Redes Auditoria de Redes Alocação de Profissionais Solicite sua cotação: (11) 2113-4888 15
    • 1 CONNECT In partnership with VCE (Virtual Computing Environment, a joint venture formed by Cisco, EMC, Intel and VMware), and nicknamed as Vivo Cloud Plus, the offer also reinforces the operator entrance in the cloud IT solutions segment. This is the first company product, introduced under Vivo unified brand. The services exist in Europe already since the second half of 2011, and the positive For the Latin American offer, during the last 10 years and the fully performance in that area stimulated Telefonica/Vivo uses five data segmented way of working, in which its introduction in Latin America, centers in the area, installed in every customer counts on a 100% in five countries, simultaneously. Brazil, Argentina, Chile, Colombia specialized sales, commercial and “The customer can hire, in a and Peru. “The cloud services after sale area are the differentials 100% modular and flexible way, processing capability, backup and storage to increase or reduce 6 IT executives of medium and large size companies believe cloud operations, according to the that cloud is not a technological news any more, but a model need”, explains Maurício Azevedo, which will have a constant growth in the next years executive director of Telefonica/ Vivo. “The network is not a simple additional part of a product, but is its integral part. This product should leverage the adoption of IT of our cloud offer in the Country”, involves network, infrastructure infrastructure outsourced services, defends Azevedo. and management.” which is our specialty” explains Telefonica/Vivo has a global Azevedo. strategy for the cloud services, and High demand For Rodrigo Abreu, president of they have created a specific area for The services are addressed to Cisco do Brasil, the operators have these solutions development. The the corporate market, the demand a fundamental role in cloud services partnership with Cisco and VCE of which for cloud processing is a offer, as they have a fundamental has the purpose to prove a unique growing one. A survey carried out asset: the network. “It is natural that architecture for the countries where by IDC Brasil with 325 IT executives this integration exists”, he says. the company is present. In Brazil, of medium and large size companies The infrastructure offer as the the operator forecasts that the cloud shows that 98% of them believe that operators’ service is formed by a services account for 1/3 of the IT cloud is not a technological news portfolio devoted to companies of services growth in 2012. In Latin any more, but a model which will all sizes, mainly the medium and America, the segment meets the have a constant growth in the next large size ones. “The combined needs of more than 2 thousand years. Cisco forecasts that the cloud national capillarity of Telefonica companies and, among the one services Latin American market will and Vivo networks in the Country, thousand largest ones, 30% use IT reach US$ 5 billion until 2013. the uninterrupted investment made solutions and connectivity. • 16
    • Melhorar O atendimento ao clienteAumentar A geração de receitaAprimorar A eficiência das agênciasCom o software de otimização da força de trabalho criadoespecificamente para atender as necessidades das instituições financeiras,você pode maximizar o desempenho operacional das agências: Atribuir os recursos certos na hora certa Cumprir com os prazos alcançando alta qualidade no atendimento ao cliente Aumento nas vendas dos produtos e serviços Visibilidade em processos administrativos para garantir as melhores práticas Aumento na eficiência operacional para reduzir custos Descubra como as soluções de Serviços Financeiros de Varejo da Verint® podem ajudar no alcance da excelência © Copyright Verint Systems Inc. 2012. All Rights Reserved Worldwide. 17
    • 1 COVER STORY BANKS INTENSIFY INVESTMENTS IN TIC To follow the consumption increase and the advances of the population’s buying power, institutions increase investments in new electronic service rendering technologies. Mobile banking is one of the highlights razilians are more and more to a study carried out by Federação The Brazilian banks’ investmentsB actives in their relationships with the banks. One of the evidences of this ascension is the 7% increase in the number of agencies in operation in the Country Brasileira dos Bancos (Febraban), in partnership with Booz & Company. The study also identified an increase in transactions done by the internet banking and by mobile devices – and expenses in technology had a 11% increase in 2011, reaching R$ 18 billion. The amount of money consolidates the industry as the main IT user in Brazil, according to between 2010 and 2011, according smartphones and tablets. the survey. 18
    • 6 Banks’ investments and expenses in technology reached R$18 billion in 2011 One of the highlights of the study is observed in other countries already. In Society”. This year the event shouldthe 49% increase of banking operations 2010, Brazil had 9.1 terminals for every receive 19 thousand representatives ofby means of mobile devices – mobile 10 thousand inhabitants, with 4295 banks, of other financial institutionsbanking -, such as smartphones and transactions per month. In the United and IT companies, and will registertablets. According to the survey, there States, there are 13.8 terminals, with up to 1.9 thousand congresspersonsare 3.3 million current account clients 2303 transactions per month. (maintaining the international profilein Brazil with access to the banking This and other information will of its congress). Among the mostservices by mobile devices. In 2010 be submitted and discussed during important banks congresses and thethey were 2.2 million. Ciab Febraban 2012, to be held in São best TIC exposure in the Country, Febraban forecasts show that until Paulo, with the theme “The Connected the event should have about 2002018 the transactions by mobiledevices will be as expressive as those expositors. • 6 INNOVATION SPACE:made by the fixed internet. The datashow that, in 2011, 42 million currentaccount clients used the internet to OPPORTUNITY FOR STARTUPSaccess the banking services, 11%more as compared to 2010 (38 In its 8th edition, Espaço Inovação, a joint initiative of Federação Brasileiramillion). In 2002, the current account de Bancos (Febraban) and Instituto de Tecnologia de Software (ITS), willclients who have access to internet count of Cisco do Brasil support during CIAB 2012. The initiative tries andwere less than 9 million. According to identifies, among Brazilian startups, solutions that contribute to the bankingFebraban, the annual average growth and financial area modernization, by improving the service rendering qualitywas 18%. and by increasing the safety, among other factors. There were a total of 66.4 billionbanking transactions, 12% more than “The objective is to add value to the financing services in Brazil”, explainsin 2010. Out of these, 15.7 billion Descartes de Souza Teixeira, council president of ITS and coordinator of thewere via internet, a number that is selection committee. “The companies and solutions that we have chosen25% higher than in 2010. In the case of are so good that today many of them are suppliers of the banking sector,ATMs, a total of 9 billion accesses were some with their own booths in CIAB.”recorded, representing a 14% growthas compared to 2010, when there were Espaço, says Teixeira, represents a great contribution for the banks8.6 billion transactions innovation. An evidence of this is that Febraban keeps on the initiative year The number of ATMs reached after year. It is the largest collective stand of the event, with 24 exposed182 thousand, as compared to 179 solutions, and is the most visited stand as well – in 2011 it received morethousand in 2010. The study also than 4 thousand interested visitors. “Espaço is the great success of CIAB”.shows that the ATMs penetration ratein Brazil reached similar levels that are Mobility and safety promise to be the great highlights of this year edition. And there is a big anticipation of success. “The committee evaluated that the solutions quality this year is higher than those of previous years”,6 42 million current account commemorates Teixeira. “The visitants will be surprised with what our youngclients used internet to people are doing.”access the banking services 19
    • 1 COVERCUSTOMER ORPARTNER, IS THISTHE QUESTION? Brazilian team of HSBC PI network support is the only in the Group all over the world to have 100% of its professionals with CCNA Cisco certification he drive and the high certifications and instructor of Cisco Managing more than 7 thousand T investment of Cisco`s par t ner s in t raining and certificating their professionals, in a number of the manufacturer`s technological Networking Academy Program. network devices all over Brazil, Souza says that the team has no opportunity whatsoever to make mistakes, “for this reason we have to do right and in the best possible categories is common place. Unusual, configuration the first time, to enable however, is to see a customer with stability and availability”. the same dedication, and more, with For him, the fact that banking a number of certified professionals services are considered a commodity that is equivalent to a Silver partner. turns the services availability into a This is HSBC Brasil PI network team`s great competitive differential. As profile, accountable for the whole the persons are increasingly more bank network, the world standard dependent on cards and the banks of which is Cisco. provide more and more services The 16 persons of the group deal by the electronic channels, there daily with projects, installation, is a higher pressure for availability layout and managing of routers, on the network, according to the switches and all the net devices that executive. “I use to say that through are present in the infrastructure. HSBC network passes money, not bit” The certification, points out Marcos “We already have two reveals Souza. Souza, PI network area manager, is persons with CCNP The professionals` certification important because it is translated into certification, which plan was forecast for three years and innovation, better service and more began in 2011. The initial boa leas availability for the bank`s clients. requires three tests. In that 100% of people had the CCNA “We have no core switches of the 2013 we will have at least (Cisco Certifies Network Associate), network with more than 4 year uptime, two persons with CCIE the second certification in the and we only arrived to this stability pyramid, as in 2010 a new entrance and all the rest of the team level due to the team`s capacitation, certification – CCENT (Certified i.e., something that I call do to right with CCNP certification” Entry Networking Technician) – was the first time”, says Sousa, owner of all — MARCOS SOUZA, OF HSBC created. 20
    • Three companies are involved 6 Three companies are involved in the project: HSBC,on the project - HSBC, Dimension Dimension Data (integrating) and Cisco, the two latter onesData (integrator) and Cisco, the two supplying the vouchers for the testslatter ones supplying the vouchersfor the tests. Already in 2011, 100% Another innovating solution: that the team could incentive newof the bank`s PI network team was “HSBC is the only bank in Brazil attitudes, new ideas and a number ofawarded the CCNA certification, to offer access to WiFi internet in innovations that have been consistentlya requirement that now is also the airports with VIP lounge, sharing recognized by the internal programs, asentrance door for trainees. “Our work Infraero`s WiFi infrastructure. is the case of Destaque HTS, a quarterlyrequires this knowledge… We need a Today the people`s certification acknowledgement for the good ideashigh standard…”, says Souza. level guides the team`s training and attitudes that made a difference in He reveals that the goal for 2012 is plan, and it is considered in the IT. “Our team already has 17 awards”to have at least one CCIE (Certified performance evaluation, which says a proud Souza.Internetwork Expert) and says that has a bearing on the bonus. The One of the awarded ideas is calledthe group is already on this way. We HSBC team is equivalent to a Cisco “HSBC e a Mina de Ouro na Terra doalready have two persons with CCNP Silver Partner and is looking for Sol”, an activation solution of a Bankingcertification, which requires three new certifications to win the Gold Service Rendering Station using BPNtests. In 2013 we will have at least two Partner profile until 2013. “We are a Internet in a mining company, wherepersons with CCIE and all the rest of technology company, we are a bank no Telecom operator offered resources.the team with CCNP certification. and everything is done with personal Another winning project was the This effort brought interesting effort in and out the work hours”, network cables recycling. The cablegains – a number of persons who points out Souza. “There is also a were taken from the bank`s installationsmade CCNA (routing) are looking mentoring initiative, where he/she by a partner company. “Much morefor other specialties. “We already reached a higher certification has, by that the awareness which generateshave people with double CCNA function, to help the others”, he adds. acknowledgement, today we have asuch as routing + wireless, routing + Due to this agitation that is generated powerful motivation, innovation andsafety”, confirms Souza, saying thatthe movement is producing results by the certifications, the executive says management tool”, concludes Souza. •in other teams as well, such as thesecond level support team, whichalready has two professionals with 6 Get to know Cisco`s certificationsCCNA. “Now we are taking the ideato the first level team and we hope EXPERTto have at least one CCNA by year CCIE (Cisco Certified Internetwork Expert)end”, he says. Capacitation: Routing and commuting; WAM commuting: ISP dialing: SNA/ Another very important gain is IP 2: Projectthe innovation. HSBC, according toSouza, was the first and only financial PROFESSIONALinstitution in Brazil to attend Projeto CCNP (Cisco Certified Network Professional)de Troca de Tráfego do Comitê CCDP (Cisco Certified Design Professional)Gestor da Internet Brasil (PTT- Capacitation: Routing and commuting: WAN CommutingBR), a kind of free zone of internet ASSOCIATEtraffic change, through which 20% CCNA (Cisco Certified Network Associate)of the bank`s internet traffic passes CCDA (Cisco Certified Design Associate)“with excellent performance and Capacitation: Routing and commuting: WAN commuting (just CCNA)meaningful savings” he says. 21
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    • 1COVER ON THE VIDEO WAVES, HSBC WINS EFFICIENCY Bank renews infrastructure and expands the use of videoconference in internal processes he biggest customer of Cisco concerned, they are installed in the jumps of efficiency and productivity” T WebEx collaboration platform in the world, HSCB has found in the images transmission systems a solution to increase its efficiency and its productivity gain. bank`s facilities which concentrate a higher number of users and where those who need an interaction with the rest of the company are. he adds. To propitiate the adoption of video platforms, the HSBC IT team needed to promote an upgrade of the infrastructure and used the Thus, the institution`s Brazilian banking Training opportunity to integrate the services operation devoted the year of 2011 to The video transmission also works in the same network. Thus, the update and expand the videoconference as a training platform for the agencies` previous environment, devoted to rooms to 63 points, with video endpoints employees. The environment establishes the video transportation, was totally throughout the Country. The movement the leveling and standardization concept replaced by an IP network. “The V35 altered all the professionals` behavior of the bank`s services by means of good network does not exist since a long and they have changed displacement practices promotion. time. It was created when the bank habits and have recorded more agility “The purpose is to identify good implanted its first videoconference in internal communication. practices in a certain segment, and to system, but 4 or 5 years ago it “The interaction by video seems transmit them to the others” points was migrated to IP, with pieces of to be a more effective one. Today, out Leon. “Together with the coaching equipment that showed limitations our users have intensified the service, the initiative has resulted in as compared to QoS and the band search for a videopresence system”, speed, and this degraded the quality” summarizes Angel Leon, manager of recalls Leon. HSBC collaboration area, about the In the technological upgrade, the internal public`s satisfaction with the users have not only a new image new infrastructure offered in Brazil. standard, now in HD, but also have a The videoconference rooms, higher connection speed of 512 Kbps according to him, are not exactly and some rooms for up to 2 Mbps, new to HSBC, reminding that the besides the use of telepresence. bank uses this resource for more than 15 years. Bur the adoption of video Telepresence personal systems calls the attention In the next few months, HSBC should on the present behavior. “Beginning also have installed a telepresence room with notebooks and desktops, the in São Paulo condominium, similar to users can either make point-to-point those already existing in the operations conferences or telephone calls, or even “The interaction by video all over the world use the multipoint system”, explains Angel Leon informs that “The the manager. seems to be a more infrastructure updating opened the Today a group of approximately effective one. Today our way to the HD video, the infrastructure 750 managing level users has an users have intensified services sharing~. According to intense utilization of the system, him, the bank now dispenses ISDN the search for a and the trend, according to Leon, (Integrated Services Digital Network) is of a fast growth. As far as videopresence system” connections to communicate with the videoconference rooms are — ANGEL LEON, OF HSBC other companies or institutions. • 24
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    • 1 THE CUSTOMER S VOICE CUSTOMER`S MICHAEL PAGE OUTSOURCES SYSTEMS AND IP NETWORKS With a three year term, a sealed agreement America, the choice resulted from with Dimension Data includes more than 700 the good and long relationship which pieces of equipment such as telephones, already exists between both companies. “Dimension Data implemented the routers, switches and call managers whole IP Telephony IP, videoconference and networks with Cisco technology in Michael Page`s Latin American offices. We have always had a fine relationship with its professionals who have a qualified profile and meet our needs. This is why we signed this new agreement”, he says. With the agreement, Dimension Data will be accountable for the whole maintenance of Cisco`s equipment existing in Latin American Michael Page. The structure involves 700 telephones, routers, switches and call managers which will be covered by Dimension Data`s guarantee. The project also involves Cisco videoconference equipment and servers. For Cardoso, the agreement benefits for Michael Page`s IT department exceed the costs reduction for the equipment maintenance. “Michael Page`s core business is neither telephony nor information technology. By maintaining this service with a qualified partner, we permit that our IT professionals develop more ichael Page, a global planning, development, support and strategic activities for the business”,M company devoted to the recruiting and selection of executives for large and medium size companies, selected Dimension Data – a management of IT infrastructures – to develop a project which involves the support of the whole IP telephony structure, networks and videoconference of the company he points out. Besides Brazil, Michael Page has operations in Argentina, Mexico, Chile, Colombia, Uruguay and Peru, and all the company`s offices have IP multinational company focused on in its 24 offices in Latin America. telephony structure, videoconference information technology services According to Leonardo Cardoso, IT and networks with Cisco technology and provider of solutions for manager of Michael Pace for Latin implemented by Dimension Data. • 26
    • TRADING ADOPTS LOWLATENCY NETWORK IN ACRITICAL MISSION ENVIRONMENTAmericas Trading Group renews negotiation network toimprove the services offer in Latin America n 2012, with a visionary way, (availability) became fundamental project, they have used Nexus, HFTI ATG (Americas Trading Group) – a company which provides e- commerce s er v ice s andsolutions for investors in the money-market – decided to position itself premises in ATG`s business. The big challenge was to understand the company`s business objectives with focus in its final customers, to offer a solution in agreement to these state-of-the-art switch lines, and large routers. A high availability network was implanted, distributed in two different data centers in São Paulo, one of them in the Stock Exchange,in a new market niche, being pioneer expectances and needs, also taking as well as the construction of the mainin rendering high value aggregated into consideration the very few time office in Brazil. To this end, it to accomplish the project – about 4 Later on, the same architecture wasmassively invested in innovation months. replicated for data centers in Mexicoand, among the solutions, developed The purpose of the project was and Chile, increasing even more thea multibroker products and services to design a technological structure business reach in Latin America.platform of Electronic Trading. together with ATG executives, enabling The obtained measurements and The initiative has a very low the company to offer its products results with the project point tolatenc y negotiation net work, in a state-of-the-art technologic a dramatic reduction in the totalexecution proprietor algorithms, structure. The result would be the processing time (round-trip) of ordersnegotiation screen, among other organization`s acknowledgement as to the micro seconds level (the lowestproducts. the main player of routing HFT orders possible latency level with the present in Latin America, creating a very low technologies).Objectives latency environment for institutional ATG`s customers were benefited with With the increasingly higher customers in Europe and in the USA. the project, as they now have a reliableadoption of systems with HFT – The solution, designed by Proof and extremely fast access and todayHigh Frequency Trading technology together with the ATG`s team, was they can count on the most efficient– higher speed and larger resiliency based on Cisco technology. For the trading network in Latin America. • 27
    • 1 INNOVATION THE PPB (Basic Productive Process, in the Portuguese acronym) and, therefore, grants fiscal incentive to pieces of INVESTMENTS equipment with high nationalization content. Another parcel of the R$ 1 billion BALL IS AT STAKE budget will be applied in innovation, transformation and socio-economic development. Rodrigo Abreu, president With R$ 1 billion investments until 2014, of the local operation, announced the following initiatives: 1 – Opening of Cisco brings routers and switches a Cisco innovation center in Rio de manufacture to Brazil, en SP. It will open a Janeiro; 2 – Investments in a Venture Capital fund focused on the information researches center in Rio de Janeiro, will and communication technology and invest in a Venture Capital fund, and will digital economy in Brazil; 3 – Local production expansion; 4 – Intellectual develop intellectual property agreements property and partnerships with and partnerships with Brazilian companies Brazilian companies and entities for the joint development of innovations and entities to render better services to the market. Cisco expects to generate about he worldwide Cisco is in good Manaus (Amazonas State), a line that 800 direct or indirect jobs in Brazil T terms with Brazil. It was this sensation that users and partners of the manufacturer felt during the three days of Cisco Plus Brazil 2012, an event during which has been expanded twice already, according to Rodrigo Abreu, the company president in the Country. This time, the project includes the local manufacture of some best-sellers in with these investments, by means of its partners` eco-system and, mainly, that they create a platform for the high technology innovation and entrepreneurism in the Country. they discussed technologic trends switches and routers lines. “The investments represent Cisco and business opportunities, among The project is aligned to the commitment to the main Brazilian other themes. The Brazilian operation informatics law rules, which define the innovation priorities and to its long of the company reached full legal age (it now is 18 year old) and, with that, it brought some victories to the Country, summarized in R$ 1 billion worth of investments from this year to 2014. The local executives kept trying and have obtained the approval to build a local switches and routers manufacturing plant. SãoPaulo will host the initiative, the production of which will begin this year already, using the infrastructure of Flextronix, its global partnership. The forecast is that the first pieces of equipment will be ready in the market during the fourth quarter this year. Cisco production investments in Cisco Plus Brazil 2012 had the presence of Paulo Bernardo, the Communications Brazil were inaugurated in 2011, with Minister, Sergio Cabral, Governor of Rio de Janeiro State, and Eduardo Paes, Mayor the manufacture of set-top boxes in of the City of Rio de Janeiro. 28
    • term presence in this Country”, Business Edition 3000 and the Ciscodetermined Abreu. Unified Communications technology licensing for certain Telebrás telephonesPolitical support and IP gateways. The ads were produced during Cisco and Intelbrás will makethe Cisco Plus Brazil 2012 opening available the Cisco Business Editionceremony, in Rio de Janeiro. The event 3000 using more than 10 000 Intelbráshad the presence of Paulo Bernardo, partner channels in Brazil. The mediumthe Communications Minister, Sergio size partners – with up to 300 users –Cabral, Governor of Rio de Janeiro will be able to usufruct the benefits ofState, and Eduardo Paes, Mayor of a Unified Communications efficientthe City of Rio de Janeiro. system with professional functionalities About Cisco Innovation Center in which can support a future growth.Rio, Abreu informed that the plan is “The investments It was also announced a Workto develop new technology solutions represent Cisco Transformation Power Programespecially adapted to Brazilian agreement and en understandingneeds. The center main activity will commitment to memorandum of a partnership withbe to integrate Cisco portfolio with the main Brazilian SENAC-RJ (Serviço Nacional detechnologies produced by local innovation priorities Aprendizagem Nacional), which willcompanies, creating solutions that benefit more than 1000 students inmeet the Brazilian market needs. and to its long Rio de Janeiro, who are interested in Initially, the Innovation Center term presence in starting a network career.will focus on solutions development this Country” The important Research andfor urban development (Smart + — RODRIGO ABREU, OF Development area, the Planetary SkinConnected Communities), sports and CISCO DO BRASIL Institute, an independent non-profitentertaining, public safety, education global organization for research andand health. Additional solution areas emerging technologic innovations, by development, initially incubated bywill be integrated in 2013, including Oil supporting the development of high Cisco and by NASA, developed aand Gas and Smart Grid/electric grid. growth small and medium companies number of agreements with Brazilian in the technology, digital media and institutions that are leaders in theInvestment fund telecommunications industries. government`s R&D, in the academic The Capital Venture Fund for TIC area and in the private sector for theand Digital Economy priority will be Technology transference partnership development of decisionthe incentive to the development of Cisco is also looking for platforms, about risks and resourcesnew Brazilian technology companies opportunities to develop agreements management, which are of fundamentaland the entrepreneurism in the Country. with local companies and entities, to importance to maintain Brazil`s The manufacturer`s plan is to invest meet the needs the Brazilian market international outstanding position inup to R$ 50 million, besides the key areas and to stimulate the local sustainable development.cooperation of local investors, who technology development and, at the Abreu concluded by saying thatwill become partners of the investment same time, to strength the Brazilian Cisco will keep on expanding itsvehicle to be managed by the chosen TIC sector. corporate social responsibilityfunds manager. The information It was recently announce an initiatives in the Country, particularlytechnology and communication intellectual property agreement with with the Cisco Networking AcademyBrazilian market has a huge economic Intelbás to supply the growing market program, which has about 25 000and innovation potential. of IP (Internet Protocol) telephony in students in Brazil yearly, in more than By acknowledging this potential, Brazil. 250 academic centers. The programCisco intention is to accelerate the The companies are working together established several partnerships withintroduction of new technologies to help the small and medium size public and private institutions toand to offer competitive advantage businesses to teach the collaboration keep the expansion of the number ofwith pioneering investments in by using the recently announce Cisco students in the Country. • 29
    • 1 INNOVATION THE HEALTH INFORMATION INCREASES THE SECTOR EFFICIENCY Hospitals, clinics and laboratories invest in the information integration, but still sin in the data safety, conclude experts during Cisco Plus Brazil 2012 event. Advances in Rede D’Or, with the information consolidation and the adoption of IP technology were also pointed out he information safety was in health theme is very discussed in measure the hospitals adherence to T one of the most pointed out themes during Cisco Plus Brazil 2012. The Forum Vertical de Saúde, which was held on the third day of the event, showed not countries such as the United Kingdom, USA and Australia, which have specific legislations. In Brazil, Associação Brasileira de Normas Técnicas (ABNT) already translated the generic Norm the recommendations of norm 27001 and, in a higher punctuation, of norm 27799. They have evaluated the themes involving safety processed and, also, those referring to the electronic only the hospitals penury in this area 27001 and the specific Norm 27799 medical records systems. but also the advances of telemedicine for the health area. What we notice Gottberg explains that the electronic and other services that explore the is that the growing information of medical records implantation, which information and communication medical records is bringing new gained momentum in the last five years, technology resources. challenges to the sector. changes the hospitals safety paradigm. The survey, that was signed by Gottberg also says that Cisco Before, the data were kept in physical Escola Paulista de Medicina and actuation in the segment has the records and the doctors and nurses conducted by Heitor Gottbert, purpose to help hospitals to better were accountable for the guarantee presently Cisco healthcare business define and implant the information of their reliability and confidentiality. manager, about the Information Safety safety management, by means of a With the electronic medical record, Management in Hospitals, showed that portfolio and a complete architecture, the data are stored in servers and it is the Brazilian health units still have a which ranges from the edge safety to necessary to evaluate how the hospitals long way to evolve in this area. The avoid attacks, to the internal safety, by are getting prepared to guarantee the purpose was to identify how protected means of applicative that guarantees same reliability degree. are the patients’ medical records. To that no information whatsoever will This, by the way, is one of the this end, a “gold standard” was defined be taken from the company without three pillars on which the survey was and it was applied to a selected group permission. based: confidentiality, integrity and of hospitals. The survey was carried out in 2009, availability, with 11 chapters devoted According to Gottberg, the safety with a series of questions used to to the norms, including themes such as 30
    • politics, confidentiality agreements with no accreditation could have a high Service: How the Technology canemployees and third persons, access to grade, as it is focused in businesses improve the remote treatment”, saidex-employees’ information, among other processes”, he said. Francisco Javier Fernandez, executivesubjects. Cisco is conducting a number vice-president of ITMS Telemedicina In some items, the results exceeded of projects in institutions such as do Brasil. He noticed that although the50%, such as the norm that foresees Albert Einstein, which uses intruders’ Brazilian legislation does not permit athe implantation politics and that prevention and detection prevention doctor/patient consultation with theconcerning the employees’ non- solutions. According to Gottberg, information technology resources,disclosure agreements, besides safety security is a no return evolution way. the telemedicine is being used in thecriteria for those piece of equipment “We are evolving from a low perception country since 1999 for interactionused outside the hospital and backup stage as far as the recommended among doctors for an expert’sprocesses. international standards are concerned, consultation or a second opinion. In other questions, none of the 11 to a stage with a higher maturity and One of the most advanced Brazilianhospitals that have taken part in the awareness, as there is an actual demand hospitals in the area is the excellencesurvey reached 100% of conformity, for more reliability, confidentiality and HCor hospital, which uses telemedicinesuch as the item of norm 27799 which availability, and this scenario in its for monitoring and Cisco telepresencedetermines that the data to be stored entirety should change”, he foresees. resources in the intensive care units,should be in cryptogram. Furthermore, among other determine which procedures should Telemedicine “Telemedicine is not only the use ofbe adopted in case of the information On the second panel, “The technology resource with medicinesecurity failures and information about Telemedicine Evolution at the Patient’s content. It aims at improving thethe documents reliability degree were the service and the medical services, asitems with lower points. This shows that well as improving the productivity andthe hospitals have very little knowledge the efficiency in the health area. Asabout what to do in these cases. soon as both benefits are attained, it The results have shown a low general is needed to consider security aspectsaverage of conformity in security and the patient’s privacy”. With thisprocesses (37.1%) and in system statement, Fernandez summarized(38.7%). It is clear that there is a long the precepts of the Norwegian Healthway to go, but as the systems are being Ministry, one of the most advancedimplanted, these processes trend to countries in the telemedicine area.evolve. The information is coming, He says that it is possible to usebut it is needed to overcome some the TIC opportunities to transportproblems, so that the medium can the information and not the patient,advance”, he says. permitting to take care of patients Gottbert points out, however, as close as possible to his/her bedmeaningful changes from 2009 to the or at home. There are still questionspresent days, because the software are “The telemedicine involving network protocols forundergoing assessments by Sociedade homecare, but, in the future, most partBrasileira de Informática em Saúde. is being used in the of dwellings will have an IP networkThe survey evaluated, for example, if country since 1999 point.the quantity of accreditations of one for interaction among Fernandez also showed data fromhospital has an influence on the good Chile, which has more than 600security management performance. doctors for consultations primary care points, but only 400“It is proven that it has, because only with an expert or a cardiologists, 85% of them in thethose that had accreditations were second opinion! three largest cities. Besides countingabove 50%. About the systems, on — FRANCISCO JAVIER FERNANDEZ, on a health norm for the theme, thethe other hand, even a hospital with OF ITMS TELEMEDICINA DO BRASIL telemedicine enabled a 30% reduction 31
    • 1 INNOVATION of mortality by ischemic diseases, Bluetooth stethoscope, dermatologic hospitals had no IT investment”, according to data of Chile Health and ocular cameras and a software to recalls Costa. The company needed Ministry. record the expert doctor integration to make an effort to consolidate and In Brazil, SAMU takes care of a with the remote units”, informed standardize assets and to integrate the population of 109 million inhabitants, Heitor Gottberg, Cisco healthcare information, which already has the with 114 health services, in 926 cities. businesses manager. three main hospital ERP solutions in In this infrastructure, 428 units are The forum ended with the the market: WPD, MV and Tasy. operating today with telemedicine presentation of Rede D’Or case. Since “It was necessary to produce resources. Secretaria Municipal de 2004, the network began an aggressive managerial information, but as it was Saúde e Defesa Civil do Rio de growth policy with new hospitals and on paper, it was difficult to consolidate Janeiro will increase to 60 the number acquisitions. Today, there are 21 units the data as every solution has a of health stations equipped with which add up 2.7 thousand beds and different manner to name and process telemedicine resources. Presently the group’s goal is to have 4.5 thousand the income, besides the technology there are 15 UPAs 24 Horas which offer beds and a R$ 3.9 billion income in and processes differences”, points out teleconsultation services for second 2015. According to Fabio Costa, IT Costa. opinion and electrocardiograms Corporative Manager, the fast growth The solution was to make an telediagnoses. brought soma management and integration architecture connecting During the event, Cisco showed technology challenges; and pointed all the units into a network and taking a telepresence integrated solution out that the network infrastructure was to a data center the information that with telemedicine medical pieces of of fundamental importance to support are generated in hospitals. At the equipment together with ITMS, the the company’s accelerated expansion. central, the data are consolidated in company’s partner in the area. “There “At each and every new hospital an integration layer, from where the are pilot project and the government there was a structure and, therefore, managerial information is extracted. incentives, but this is an area which has a different challenge. Many of them After consolidated, this information a long way to go. We are introducing had a growth potential and the IT is returned to the units and to the in the market an integrated solution of focus and the company management corporative management. medical pieces of equipment such as was to adjust the processes. But many “None of this would be possible if we did not have robust network architecture, provided by Cisco. Today all the information integration and consolidation problems and systems are solved with the business intelligence integration layer which we have developed and a well-structured network”, summarizes Costa. The networks structure also reduced the costs. The company started the architecture with data links, then added Cisco switches and it was a pioneer in IP Telephoneny in the health area. According to Costa, the laboratories units had very low incomes, which did not justify the local technology cost. “With the operation centralization and the IP network, it was possible to eliminate the investment of a telephony center for each and every unit”, he Minister Paulo Bernardo measuring his blood pressure during Cisco Plus Brazil 2012, in Rio de Janeiro concludes. • 32
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    • 1 INNOVATION EDUCATION WILL INCREASE INVESTMENTS IN TIC Analysts and professors discuss possibilities and applications qualification processes. In this context and with the popularization of tablets, smartphones and social networks, the area sees in the information and communication technologies a natural way for investments. “The pr ivate teaching institutions in Brazil move R$ 30 billion yearly, and the investments in technology oscillate, depending on the region”, explains William Klein, Hopper Education operations director. “But this investments average, between 5% and 8%, is not good. Most part of the budget of a private teaching institution goes to payroll”, he adds. The executive believes that the big challenge is to shows to those schools and universities that it pays to invest in technology and that the payroll he Brazilian educational area problems can also be solved. “This T lives one of its best historical moments: the inclusion process is accomplished and the discussions now deal about the quality and the professional market is financially rich, is warmed up and has demand”, says Klein. With the network technologies evolution, the distance (EAD) arises as one of the most promising 34
    • 6 The Virtual Classroom enables – with no need to downloadapplicative – lessons and seminars for EAD, besidesadministrative and teachers’ meetingsones. The present success of this in the sector, explains Ricardo and administrative videos creationteaching modality is due to the great Santos, accountable for Cisco do and edition. The Virtual Classroom,development in Brazil, mainly driven Brazil education vertical, are the on the other hand, enables – withby the need to license teachers of infrastructure, the classroom, the no need to download applicativethe basic education network. But the curriculum and, of course, the – lessons and seminars for EAD,possibilities do not stop here. There teacher. The solutions portfolio for besides administrative and teachers’is a huge number of potential private connectivity, safety and collaboration meetings.and public contents. permits, by means of products and Social video systems for storage, The smartphones and tablets, architectures, the creation of an contents search and qualification,which already can be seen in the environment in which the student can such as lessons, seminars andhands of school age children, are learn in the teacher’s presence or not researches so that students andanother potential platform for the (distant learning). teachers share their contents anddevelopment of a more technological “The telepresence, for example, can work in collaboration with the “We must be prepared to serve for communication via video This is the Academic Portal, whichhave 25 million users of smartphones which depend on a lot of time in front enables all these resources via Brazilian teaching network”, of the screen, or of visualization of highforecasts Klein. These technological definition details.”, explains Santos. Researchresources, according to him, should “Teachers’ capacitation courses, remote The research is another interestingserve the need to motivate the discussion of a thesis and profession point. The “Globalized Researchstudent, so that he/she will learn technical courses are examples of these and Innovation” portfolio includesmore. technologies application.” resources such as the Connected “Can videos and multimedia Connected schools also grow in Researcher, which permits thecontents help? Everything shows possibilities, explains the executive. integration via telepresence, inthat they can. Where will they be With Cisco technologies it is possible a high resolution environment,used? We need infrastructure: data to install network infrastructure in with researchers of National andcenters, routers, wireless, tablets, the whole school or campus (or even International Research Centers, inetc.”, explained the analyst. between campuses), guaranteeing order to maximize the innovation connectivity among students, teachers potential and the exchange ofSolutions and administrators. This network can knowledge. To transform the educational system serve as a base to support academic The academic data centers, on thein Brazil into a world class standard, activities such as university TVs, for other hand, enable the managementintegrating it to the 21st century example. It also permits monitoring of data processing, storage andknowledge society, in which the learning systems to inhibit vandalism, protect transmission resources by the cloudbecomes possible anywhere, anyplace the school perimeter and reduce costs virtualization and computation,and on any screen: this the Cisco with security. integrating valuable resources in oneproposal for the sector in the Country. The portfolio of “Teaching and virtual system. These data centers canPresently, several company solutions are Learning 3.0” is another trump either enable scientific researchesapplied in the education area, mainly in card. With it is possible to create a which require a high processing level,high teaching institutions. complete remote teaching structure or, with the idle capacity, virtualize The company’s attention points (EAD), with studio for educational books collections, for example. • 35
    • 1 INNOVATIONTHE NEW SECURITYFRONTIER Cisco offers solutions which increase visibility in the war against the cybercrime, and invests in satellites routing he c yber s pace is the take into consideration when businesses flexibility are factors toT new frontier for military defenses. As much or more important than the three traditional frontiers (air, land and sea), it already is considered by they formulate a c ybernetic defense strategy. The constant technological evluti9ons, the mobile devices explosion (including the corporate networks) and the be considered. However, the first and most pr i v i le ged s p ac e to s how, understand and track these threats is, undoubtedly, the network: this many experts as the most critical safety policies that many times are is Cisco vision. According to one, due to the attacks speed and peed incorrect, which impact the , p Barbara, about 35% of , the damages that it can cause, an mainly of intellectual nature. n Even those companies that have ha at competent IT departments suffer nts s with the recurring attacks, taking ks, this “war” to the corporate sector. ate e The virtual threats are increasingly reasingly more severe, sophisticated and edd common place. “In 2011 more than 8 billion lioon malicious transactions via a web were blocked by our urr safety systems”, explained d B arbara Adey, s enior r director of Cisco safety y and governments group, , during the vertical forum m which discussed the data a networks safety in Cisco o Plus Brazil 2012. “The e cyber- attack can jeopardizezee both the companies’ growthwth h and their s peed g row s oww exponentially. There are many threat levels le evels that the IT professionals ss should 36
    • emails global traffic, for example, acknowledgement infrastructure technologies, by mobility standards.undergoes solutions that are sold by reinforced in a scalable manner, IRIS Cisco technology promisesthe company. “The network can be helping to g u arantee “the to transform the way governmentalthe foundation for the cybernetic complete data confidentiality agenc ie s as well as pr ivatesolution. We believe that it confers with omnipresent cryptography organizations use the networka privileged position to understand between the devices. Accessing the services based on IP technology.the organizations traffic and show network”, explains Barbara. Cisco 18400 router is presentlywhat is happening.” Cisco portfolio also includes being used by Intel IS-14, one of Therefore, the executive believes, security solutions for mobility, the most advanced commercialCisco arises as a natural partner to cloud, desktops virtualization, satellites in orbit. By means ofdevelop safety solutions. “Some besides prevention against data this technology, the connectivityof the most famous breach cases lo s s e s and P CI compliance. services can be provided on demand.could have been avoided with “Furthermore, we have the biggest Besides, the spatial routersthis approach and adequate safety team in the world for threats enable the organizations to reachpolicies”, she says. analyses”, says Barbara. multiple continents from only one connection with the TCS networkFoundation Satellites infrastructure. TCS is a Cisco Three pillars support Cisco safety On the really military ground, partner channel which offers thetechnology: reliability, visibility Steve Legge, global businesses first satellite commercial managedand resilience. They are the base development of Cisco Satellite services with IRIS technology.for the Secure X architecture, Solutions, spoke about the company This infrastructure permits thewhich determines and reinforces actions in the satellites sector. “The voice, data and video traffic withsafety policies through the whole last big industry segment to adhere better fl exibility and effi ciency,distributed network and not only in to the IP technology”, according if compared to the present andone data flow point. The purpose is to him, represents a huge market frag mented communic at ionto meet the safety needs of network which still is in development. networks via satellite.environments in constant evolution, Cisco satellite solutions integrate “Cisco customers can lead thisleveraging the global and local optimized architectures to space transition with our satellite solutionssafety intelligence use to obtain vehicles using the IRIS (Internet by extending their mobility andprotection in actual time. Routing in Space) line, by means WiFi offers to service providers, This architecture gave origin to of Cisco 18000 Space series routing delivering scalable services onresources such as TrustSec, with its products. According to Legge, the corporate networks, wide band andexclusive platform bases on security satellite communication market is backhaul applications”, explainedpolicies, the Identity Services in an inflexion point, thanks to the Legge. “The technology bringsEngine (ISE), for integrated access growing orbital capacity combined advantages which will become aservices based on the context. to the land based systems, which trend, and Brazil has chances to beCisco TrustSec has its identity are increasingly more using IP a pioneer.” • 37
    • 1 INNOVATIONSMART CARE:RELIABILITY FOR THE CUSTOMER,VALUE FOR THE PARTNERCollaborative service among channels and Cisco improves thenetwork monitoring and increases the corporate efficiency specially designed to help small visualization of the infrastructure explains the company director,E and medium size organizations to simplify their network infrastructures maintenance, by means of regular evaluations, pro- active monitoring, besides remote health, including the network devices availability and security by means of a friendly panel. The appliance also serves as a platform for proactive evaluations and repair services, and who presently has agreements with industries, operators, educational institutions of the public and financial sectors. “The Smart Care has no specific market. Any customer support and repair, Cisco Smart Care can cover from one to hundreds of with Cisco equipment can hire it.” services program is an interesting devices. Presently, among the more than choice for the company’s customers – Thus, Smart Care not only improves 500 partners of all levels of Cisco and partners. Based on a collaborative the Smart Net, another Cisco do Brasil, only 30 offer Smart approach for services rendering, it support program, but also offers the Care. Any partner with interest in combines Cisco’s and its partners’ channel partners the opportunity to offering the service needs to have strengths. add value to the services. “We did Select or superior certification. Smart Care consists of a client not want to link our products and “Our expectance for the next 3 to 6 of software or network appliance expertise in something less passive, years is, at least, double the number installed in the contractor’s so that the customer could obtain a of agreements”, explains Marcelo infrastructure to collect previously little more management”, explains Nunes, Cisco’s accountable for Smart determined information. This Luciano Faria, commercial director Care businesses in Brazil. “And we information is sent, in a secure way, of N&DC, Cisco integrating partner will double the number of partners to Cisco’s partner, which can receive which offers Smart Care for about as well. In 10 months, we grew 50%. notifications about any identified two years. Since August 2011 we grew more risks or problems. In many cases, a In this spec ific c ase, the than 118% in income and number specific correction for the incident product that is resulting from the of agreements”, he adds. can also be obtained, as well as the collaboration between manufacturer Nunes conta que para ser oferecido capacity to remotely apply this and integrator was called N&DC no País, o Smart Care passou por um correction. Should an equipment Smart Care. “The customer does período de preparação e maturação replacement be necessary, the SLA not have the work to open calls, e que, agora, os números vão crescer will always be observed. make updates etc., and counts with efetivamente. “Os parceiros são um The generated reports permit the a package of after-sales hours”, ponto forte nesta estratégia”, diz.• 38
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    • 1 ARTICLE THE IMPORTANCE OF WAN IN THE CLOUD ENVIRONMENT * BY MAURICIO GAUDENCIO The router relevance grows in the infrastructure management which supports the cloud applicative ne of the most commented themes in theO IT world today is cloud. The great majority of companies have plans to migrate their applications and services to the cloud – public or private cloud. Applicatives based on this environment, such as ScanSafe, and Google, have multiplied, and the companies concentrate increasingly more the applicatives on data centers, taking them from the branches and smaller offices. For a long time, IT professionals wish to centralize the applicatives in a data center, aiming, basically, gains in efficiency and economy. They will gain by sharing the resources in physical facilities, electricity consumption, security and even specialized people. Nevertheless, the applicatives performance, the WAN links cost and reliability, besides the need of a fail proof environment, have always been inhibitors of this centralization. links and the backup links many times have similar Today, however, speeds as compared to the main link. This evolution, the WA N allied to the virtualization technologies in the data connectivity is center, enabled the companies to start the centralization more reliable, of their applicatives in one data canter, and leverages w ith higher the growing use of cloud based applicatives. s p e ed s a nd But there is a fundamental point that is many times the pr ice is neglected: the access router role. Responsible to provide dropping ver y access to the data network, this equipment offers just fast. This permits the basic connectivity, not taking into consideration the companies to a number of services that became necessary in cloud. have higher An operation in cloud needs to trust much more in speed the WAN connectivity for any daily task and, if for any reason it becomes inoperative, unstable or slow, the customers’ productivity and satisfaction are seriously jeopardized. We need mechanisms that guarantee not only the connectivity, but that only the necessary 40
    • Agora você poderá encontrar seus amigos e clientes trazendo o conceito de TelePresença ao seu desktop, nãoimporta em que cidade ou país eles estejam.Características: Tela de 21,5 polegadas full HD Controle touch screen Resolução de vídeo com 1080p30 e 720p60 Suporte aos protocolos H.323 e SIP com bandwith de até 6 Mbps para chamadas ponto a ponto, possibilitando o estabelecimento de chamadas de alta qualidade Possui câmera Cisco TelePresence PrecisionHD, levando qualidade e clareza para as chamadas de vídeo 2 caixas de som de alta performance integradas na parte frontal do equipamento, elevando a qualidade do áudioA Telepresença da Série EX da Cisco vai se tornar indispensável no seu dia a dia.Com ele você tomará decisões de maneira rápida, estreitará relacionamentos e ainda aumentará aEntre em contato com a Cisco e saiba mais:0800 41
    • 1 ARTICLE applicatives are consuming band, that the applicatives have an excellent performance, even when they are remotely used and, finally, we need survival mechanisms and tolerance to failures. Data such as latency, delay and jitter, many times affect more the performance of an applicative than the band width. And this lack of visibility and control took Cisco to develop new mechanisms and improve functionalities that we already have for many years in our routers. Functionalities such as NBAR, NetFlow, IPSLA, built in the IOS, permit the network administrators to have an in depth view of the WAN use. And mechanisms such as QoS and HQoS permit the administrators to control the environment, giving priority to the applicatives, according to their need. With the AVC (Application Visibility and Control) and with the PA (Performance Agent), we are giving another stop forward. The AVC 1.0 permits the acknowledgement of more than 1000 applicatives with the use of NBAR2. This way it is possible to make a Deep Packages By using mechanisms Inspection (DPI), with no need to add any equipment to such as IP SLA, NetFlow the network. Added to the new graphic interface, Cisco or even RTP, the router maintains Insight increases the applicatives visibility travelling in a table with the conditions of each and every link WAN and creates QoS policies in a more granular and (with information such as Jitter, Delay, Latency…) and automatic way. performs the load balancing based on the application The Performance Agent (PA) is also part of IOS and needs and on every link conditions. This mechanism is habilitated on the access routers to give us a better guarantees that all links are used the whole time and visibility about the connectivity characteristics and with intelligent load balancing. Should any failure how this affects the applicatives answer time. With occur or even a bottleneck in some link, this will be no need to add more pieces of equipment, the PA immediately noticed by the router, which will redirect permits to extend the NAM (Network Analysis Module) the traffic, guaranteeing a much shorter recovery time. functionalities to all offices. The migration to cloud is an inevitable movement. WAAS (Wide Area Application Services) is Cisco The network infrastructure however should be adequate devices family devoted to applicatives acceleration. We to support this migration, and the access router has a have recently announced the WAASx or WAAS Express, fundamental role in this movement. Build-in mechanisms which the the Applicatives Acceleration functionality in Cisco pieces of equipment permit us to have a visibility integrated to the routers IOS operational system. In of remote networks environment, a better control over other words, we can provide applicatives acceleration the applicatives and how they use the network, besides from the access router, with no need of another element accelerating the applicatives to guarantee the maximum in the network or the change of any equipment. use of all links with a shorter time for failure recovery. PfR (Performance Router) is a Cisco developed Cisco ISR Router is today the only router in the market mechanism, which guarantees the maximum utilization that can provide all these services in an integrated way, of all WAN links, by means of an intelligent load balancing, based on the applicatives needs, and offering permitting a safer and easy migration to the cloud. • a much lower convergence time by permitting the * Mauricio Gaudencio is Product Manager – Latin network to have a much faster recovery from a failure America Services Router Technology Group of Cisco condition. Systems. 42
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