Objec<vesBy the end of this session you will have an understanding of:1. The diﬀerent types of social media, and how they are being used in a medical context.2. How social media may be used to support evidence based (emergency) medical prac3ce.3. Risk mi3ga3on in the everyday use of social media.
EBM: SackeK Deﬁni<on“The conscien<ous, explicit and judicious use of current best evidence in making clinical decisions about about the care of individual pa<ents”
Types of Social MediaBlogsMicroblogsWikisSocial + Professional NetworkingMedia (Photo + Video) SharingOthers (Mashups, Social Bookmarking, etc)
Social Media: Deﬁni<onThe use of web-based andmobile technologies toturn communication intoan interactive dialogue. REFERENCE: http://en.wikipedia.org/wiki/Social_media
Understanding Social MediaSocial media have diﬀerent meanings to diﬀerent people, depending on their state of mind.
Physicians & Social Media 51% Have a Facebook Account 17% Have a LinkedIn Account 12% Have a TwiKer Account 7% Have a BlogReference: http://www.slideshare.net/prich/canadian-physicians-and-social-media-a-survey
Physicians & Social Media 80% Believe Social Media pose professional and legal risks 49% Believe Social Media help pa<ents gain a sense of community 44% believe Social Media are of liKle value to prac<ce Few use their Social Media for professional purposesReference: http://www.slideshare.net/prich/canadian-physicians-and-social-media-a-survey
Microblogs: Deﬁni<on A plaaorm for informa<on dissemina<on, social networking, and real<me communica<on. TwiKer is a <ny blog service that allows networks of users to share updates of 140 characters.
Hashtags: Hash what?A way to code/curate tweets so that others can ﬁnd them more eﬃciently #AMUQ| #MDChat #HCSM | #Med20
Social Networking Service An online service, plaorm, or site that focuses on social rela3ons among people, who, share interests, ac3vi3es, or other social a]ribute. A social network service consists of a representa3on of each user (o^en a proﬁle), his/her social links, and a variety of addi3onal services.