Low tech, high impact: Lessons learned from f orumclinic’s success in market penetration Francisco J. Grajales III | @ciscogiii REshape 2009, Nijmegen

Introduction

Introduction

Video

Objective To improve the quality of care through increased access to culturally sensitive evidence-based information for Spanish and Catalan audiences.

Selection criteria Disease prevalence. Dissemination routes (e.g. patient associations). Prominence of existing material. Availability of hospital experts. Public health agency interest. Correlation of Ix with improved quality of life.

Disease prevalence.

Dissemination routes (e.g. patient associations).

Prominence of existing material.

Availability of hospital experts.

Public health agency interest.

Correlation of Ix with improved quality of life.

Business model

Ischemia Diabetes Chronic Obstructive Pulmonary Disease Schizophrenia Breast Cancer Depression Heart Disease Arthritis and Osteoarthritis Obesity Bipolar Disorder Currently Available

The Portal

News

Videos

The Forum

Conversations

Practical Guide

COPD Carme Hernández , Federico Gomez , Jordi Vilaró, Josep Roca . Diabetes : Isaac Levy, Mercè Vidal, Margarida Jansà , Enric Esmatjes , Ignasi Conget, Isaac Levy, Ramón Gomis . Schizophrenia Enric Buisán Miquel Bernardo Ischemia Moderador: Maria Matiello Autor/es: Antoni Francino , Valentí Valls Breast Cancer M.Muñoz, et all Depression: C.Gastó ,V.Navarro, CV Risk Factors of CV J.Ortiz, T.Sisó, A. Pérez Editorial team J.I.Sierra, J.Vidal, R.Sanmartí,J. Cañete, A Benabarre The Team

A comprehensive approach

Multimodal Interventions http ://observatorio.red. es/estudios/consumo/index . html ) 42,6 % internet users seek health information (53,5 % individuals)

User Demographics

Audience

User Growth

Distribution of user interaction Jan-Dec 2008

The need for high-quality chronic disease information will continue to grow in the Spanish and Catalan audience. DVD and forum-mediated interventions are effective in facilitating holistic empowerment. A multi-stakeholder approach is more effective than single modality interventions. Low tech, high impact is the way to go! Conclusion

The need for high-quality chronic disease information will continue to grow in the Spanish and Catalan audience.

DVD and forum-mediated interventions are effective in facilitating holistic empowerment.

A multi-stakeholder approach is more effective than single modality interventions.

Low tech, high impact is the way to go!

Questions?

Further Info Francisco J Grajales III @ciscogiii [email_address] www. forumclinic .org