Follow and Comment @                                          #ciscodevUnlock New CustomerPotential With AnApplications St...
Enterprise Collaboration Opportunity                                                           Cisco Developer Network: Hi...
Sales of                                                                By 2014, Internet                      Smartphones...
• World-wide direct sales force (15,000+) and channel partners       (1,500+ UC partners) selling Cius• Significant digita...
Developer                                                                         Program                                 ...
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   6
Complete Developer Support   Cisco Collaboration Architecture                        • SDKs, APIs, technical   • Mobility ...
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   8
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   9
Cisco AppHQ     Android Market                                             Cisco AppHQ               Manager              ...
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   11
Create                             Discover and                                                             Extensive     ...
Create                        Promote                       Get Results© 2011 Cisco and/or its affiliates. All rights rese...
Thank you.© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   14
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Rick slides thursday (2).pptx [autosaved]

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  • One third of corporations say they are using video at least once per week.The average daily volume of Web-based attacks observed in 2010 was 93 percent higher than in 2009. 42% of enterprises rank cyber risk as their top concern, more than natural disasters, terrorism and traditional crime.
  • Clearing: The best architecture in the industry plus the best developer program in the industry…Cisco Collaboration architecture is open, extensible, and delivers business transformation across the enterprise through a comprehensive product suite. Embedded Collaboration increases the value and reach of your enterprise apps by increasing the value your app brings to the enterprise.Interoperability and unified communications framework ensures a consistent experience from any workspace device – and expands developer’s distribution reach.APIs and documentation for Cisco Collaboration solutions are available in the Cisco Collaboration Developer program – as are developer services across the application development and distribution lifecycle.These include: cloud-based developer environments with configured Cisco infrastructure, app distribution to Cisco customers and partners via AppHQ and AppHQ manager, and a range of sales and marketing services for app reseller partners.
  • With Cisco AppHQ, customers gain flexibility with application access. Cisco is making available several innovative application deployment options.Enterprise IT has the option to grant user access to the Android Market Place, which has a large ecosystem of developers constantly creating new applications at “web speed.” This can be done enterprise wide, by user, by groups of users or by device. Permissions can be addressed via Cisco Unified Communications Manager or AppHQ via the cloud. In addition, as an industry first, customers will be able to have Cisco host, on the customer’s behalf, their OWN custom applications center. This is the Customer’s version of AppHQ. The customer owns the app ecosystem. This enables the customer to make available to their employees only the applications that are of interest to their business. These capabilities are unique in the industry today (no one else does this). The management suite of tools and reporting that enables this is called AppHQ Manager.
  • Creating one’s own private app center is easy with AppHQ Manager – the process begins by going to Cisco AppHQ and clicking on the right navigation box.
  • AppHQ Manager enables:Ability for IT to create their own private application center (from AppHQ) – customizing the look and feel for their brand. When done, their private app center icon will appear on the Cius home screen (replaces Cisco AppHQ) and employees have access to just their private app environment (unless IT permits access to Android Marketplaces as a capability described with Cisco AppHQ previously).AppHQ Manager permits bulk purchase of applications by p.o or credit card. (IT only). Subsequent capability to deliver support for end users making purchase of individual apps within a private app environment is roadmap (example being that a small group within a larger organization has need for an app that other groups within the company would not need). This will not be supported in first release of AppHQ Manager. User Management – categorizing users by role (sales, finance, executive branch) is possible to more easily deploy and manage apps.Track downloads to manage costs (if an app is the company’s private app center but has few downloads, the company may choose to remove the app and avoid additional license fees).Release management – managing app updates (accept all anytime or sandbox any new updates until company tested (or have Cisco test on their behalf for a fee).
  • Introducing Partner Marketing CentralA Powerful Co-marketing Resource for CDN PartnersA powerful marketing resource that will allow you to easily and cost-effectively create assets and events that promote your products, your relationship with Cisco, as well drive demand.A one-stop-shop for Partners’ co-marketing activities from free self-service campaigns to Pay-to-Play marketing activities.Offers customization of many assets such as emails, postcards and flyers plus thousands of downloadable marketing assets.Ability to create and track event registrations for live and virtual events.Available to partners around the world, PMC receives an average of 5,000 orders per quarter on free self-service campaigns alone.Partners see the value! PMC is increasing in popularity with a steady growth of 20-30% from quarter to quarter.PLEASE NOTE: If theaters have budget for future quarters they can allocate the money in the tool and transfer all the way down to partners to help plan further in advance. The partner then cannot spend that money until that quarter.
  • Transcript of "Rick slides thursday (2).pptx [autosaved]"

    1. 1. Follow and Comment @ #ciscodevUnlock New CustomerPotential With AnApplications StrategyRick TywoniakSenior Manager, CCG Market DevelopmentMarch 2012© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. Enterprise Collaboration Opportunity Cisco Developer Network: Highlights Go to Market Opportunities - Cisco Marketplace© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. Sales of By 2014, Internet Smartphones and Video Alone Will Tablets Are Now Account for Greater Than All 57% of All PCs Including Consumer Traffic Notebooks 42% of Enterprises Rank Cyber Risk as 52% of Enterprises 60% of Server Their Top Concern, Will Have Deployed Workloads Will Be More Than Natural Cloud or Plan toVirtualized by 2013 Disasters, Terrorism Use Cloud and Traditional Crime One Third of60% of Employees Corporations Enterprise Mobile Believe They Say They Are Users Will Make Up Don’t Need to Using Video at 73% of the Be in an Office Least Once per Workforce in 2012 to Be Productive Week Source: Forrester Research © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. • World-wide direct sales force (15,000+) and channel partners (1,500+ UC partners) selling Cius• Significant digital and web advertising, product placements and on-line promotions• Global partnership with carriers• Cisco market leadership in Unified Communications • #1 in Enterprise Voice • 95% of Fortune 500® are using Cisco Collaboration • #1 in Web Conferencing • 100K+ Enterprise Customers WW • #1 in Unified Messaging • 200+ customers with over 10,000 • #1 in Audio Conferencing IP Phones • #1 in Telepresence • 30M+ Cisco IP Phones© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    5. 5. Developer Program Technical Marketing Sales Enablement Enablement Enablement Driving Successful Relationships by Supporting the Full Lifecycles Activity of Technology Partners© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    7. 7. Complete Developer Support Cisco Collaboration Architecture • SDKs, APIs, technical • Mobility documentation, code snippets, • Customer care sample apps • Video • Cloud-based development , test and • Conferencing deployment • Messaging • Training and technical support • Enterprise Social Software • Community, blogs, news and events • Unified Communications • Marketing and sales support© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
    8. 8. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    9. 9. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
    10. 10. Cisco AppHQ Android Market Cisco AppHQ Manager Open Cisco Validated Bus IT Selected Apps and Apps Control Industry First Innovative Application Deployment Options Apps Management with Security and IT Controls© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
    11. 11. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
    12. 12. Create Discover and Extensive Enterprise Purchase Apps Customization Private Store (Individually or Capabilities within AppHQ in Bulk) Securely Licensing, App Publish and User Version and Manage Management Usage In-House Management Developed Apps© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    13. 13. Create Promote Get Results© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    14. 14. Thank you.© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
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