Strategy, Profitability and  Opportunities for Developers:Developing the Next Wave of Productivity           Roberto De La...
Agenda• Collaboration for a Mobile World• Application Evolution• Enterprise Application Environment• Cisco Collaboration A...
Explosive Growth in Mobility Market      IDC:              IDC:             Gartner:    Mobile          Global Mobile     ...
Collaboration Drives Next Wave of Productivity     Connected and Blended Experiences     •                 Everyday Experi...
The Evolution of Applications Supporting Mobility - Transforming How We Think About Development         Traditional    Web...
Mobile Apps Marketplace LandscapeConsumer                    Apple                                      Android           ...
Developing Collaborative Workspace Applications                An Expanding Developer Portfolio    Cius                  J...
Enabling a Holistic Collaboration Experience             All-in-one UC Application Solution• Presence & IM                ...
Extending Collaboration Experience Across           PC, Tablet and Phone          Addressing Needs of Enterprise Wide User...
Cisco Jabber: Collaboration -          Enable Web Applications   Jabber                                                   ...
Cisco Quad: Integrating Social Experiences                                                  Developer             Find and...
Cisco AppHQ: The first enterprise-  grade, secure application center     Android              Cisco AppHQ           Cisco ...
Examples of Business Impact Appshttps://communities.cisco.com/videos/8160   https://communities.cisco.com/videos/8178  Wo...
Cisco AppHQ Delivers A Powerful       Developer Ecosystem• Global, open, expansive developers platform   – Low distributio...
Cisco AppHQ: Comprehensive Application                Validation Process                            STEP 1: App           ...
Cisco Developer On-Boarding Workflow                                                                                    5....
Cisco Collaboration Offers You   Opportunities for Differentiation     Business                 Developer               Pa...
Summary & Resources •Collaboration enabled mobile applications are a lucrative business model•Cisco is committed to offeri...
Join the Conversation!• Follow us at #ciscodev• Like us at facebook.com/ciscocollab• Join us at www.collabdeveloper.com   ...
Developer Profits and Enterprise Apps featuring Cisco Systems                  Thank you!  This is the 1 thing you should ...
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Gsma mwc roberto de la mora feb 27 2012

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  • Note: Maps and POIs are downloaded to iPhone internal memory.
  • Note: Maps and POIs are downloaded to iPhone internal memory.
  • Note: Maps and POIs are downloaded to iPhone internal memory.
  • Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
  • Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
  • Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
  • Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
  • Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
  • Listened to our customers respond to the question– what do you need in an enterprise mobile app store? our customers (both IT Administrators but also end users) and Android Developers. Users needUsers need access to the right information and the right people at the right time – whether consuming info or creating it. The ability, for example, when viewing business analytics or intelligence info (think like SAP or Oracle tools) and then reach out, within the same app, to contact SME’s enhances productivity and simplifies user experience (i.e., getting out of one app, going into another to collaborate). Cius + AppHQ can deliver this collaborative experience where other tablets cannot.Easier experience – finding apps they need, installing them and apps that make them perform their jobs far more easily. Reality is – the world of mobile business apps is just starting to be defined – and in Cisco AppHQ, we can lead the way to make this experience far easier and more productive. Developers needEasy access to corporate buyers (who tend to buy larger quantities at higher average revenue per unit and maintain long standing relationships)Enterprise grade development tools and support (RAVE labs)A better ecosystem for app promotion, distribution and validationIT departments needEasier purchase, deployment and installationTools to manage costs of software apps (tracking usage so you don’t pay for more than you need)Enterprise grade devices (secure, manageable and supported)
  • Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
  • Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
  • Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
  • Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
  • Click to video, click to chat, 1-click webex within Extended App (KPI = Key Performance Indicators)Nervecentre at Nottingham University Hospital studied – reduced patient care delays by 30 hours per day. Enhanced cost avoidance by 300K pounds per year due to reduced patient length of stays).
  • end
  • Gsma mwc roberto de la mora feb 27 2012

    1. 1. Strategy, Profitability and Opportunities for Developers:Developing the Next Wave of Productivity Roberto De La Mora Senior Director Collaboration and Communications Group Follow us: @ciscodev Slide 1
    2. 2. Agenda• Collaboration for a Mobile World• Application Evolution• Enterprise Application Environment• Cisco Collaboration Applications Development Portfolio• Summary and Resources Follow us: @ciscodev
    3. 3. Explosive Growth in Mobility Market IDC: IDC: Gartner: Mobile Global Mobile Collaboration Worker Application Apps for Population to Revenues to meetings and Reach 1.3 Reach $35B in Social networking Billion by 2014 apps among Top 2015 10 Commercial Business applications for Mobility Creates Need for Effective Collaboration tablet devices Follow us: @ciscodev
    4. 4. Collaboration Drives Next Wave of Productivity Connected and Blended Experiences • Everyday Experiences Collaboration experiences are for everyday people in their everyday lives Devices and Environments Devices advance at a phenomenal rate and make collaboration more mobile, immersive, and pervasive. Client-Cloud The boundary blurs between the device and the cloud. Client-Cloud apps connect the cloud to your device. Follow us: @ciscodev
    5. 5. The Evolution of Applications Supporting Mobility - Transforming How We Think About Development Traditional Web Client-Cloud Pervasive Apps Apps Apps Apps ContextCloud Web Cloud Cloud Server Browser Sensors Thick ClientDevice Client People
    6. 6. Mobile Apps Marketplace LandscapeConsumer Apple Android iTunes MarketEnterprise Enterprise IT Concerns: Users need: Developers need: • Quality of mobile business • New devices to consume and • Access to corporate buyers apps create new content (bulk purchases, higher • Business user experience • A better, easier experience to ARPU, long standing • Mobile app security find, install and use new relationships) • Managing mobile apps applications • Enterprise Grade development costs • A compelling, no-learning- tools and support curve user experience • A better ecosystem for app promotion, distribution and validation Follow us: @ciscodev
    7. 7. Developing Collaborative Workspace Applications An Expanding Developer Portfolio Cius Jabber WebE Quad x Developer Community References and Sample Applications SDKs SDKs SDKs SDKs API API API API Categories Categories Categories Categories Common Standards, Protocols, Services, and API Base Follow us: @ciscodev
    8. 8. Enabling a Holistic Collaboration Experience All-in-one UC Application Solution• Presence & IM • Visual Voicemail• Soft phone & Click-to-call • Mobility• Video & Desktop Sharing • Access in Microsoft apps• Multiparty Conferencing • On-premises and SaaS Follow us: @ciscodev
    9. 9. Extending Collaboration Experience Across PC, Tablet and Phone Addressing Needs of Enterprise Wide User Types PC Tablet Phone iPhone AndroidWin OS Mac OS iPad Cisco Cius Blackberry Nokia Follow us: @ciscodev
    10. 10. Cisco Jabber: Collaboration - Enable Web Applications Jabber Directory integration Developer Community Sample Applications SDKs CUMI/R WebEx/H WebPhone/Ajax CAXL/Ajax est ttpAPI Categories Aud Call IM/C Presen Locati Voicem Collaborat io Cntl hat ce on ail ion Extending Collaboration to Reach More People, Places, Devices Follow us: @ciscodev
    11. 11. Cisco Quad: Integrating Social Experiences Developer Find and Update a Post Quad Interfaces/users GET Quad API Framework /users/@me/communities Quad Application Framework GET /communities/{id}/posts Policy Enforcement/communiti GET /posts/{id}es PUT /posts/{id} Quad Data <body> Store <title>Better Title</title> </body>/posts
    12. 12. Cisco AppHQ: The first enterprise- grade, secure application center Android Cisco AppHQ Cisco AppHQ Manager Market Strata Motors PRIVATE APP STORE Only apps scanned Your custom selectedAll available Android and validated by apps; IT tools for apps apps Cisco management & reporting Follow us: @ciscodev
    13. 13. Examples of Business Impact Appshttps://communities.cisco.com/videos/8160 https://communities.cisco.com/videos/8178  WorkPlace for Mobile access to KPI  Real-time workforce optimization for  Integrates Cisco Presence &Collab physicians to enhance patient care for seamless collaboration between  Integrates Cisco Collab (video) for executives & KPI owners updates on open requests Follow us: @ciscodev
    14. 14. Cisco AppHQ Delivers A Powerful Developer Ecosystem• Global, open, expansive developers platform – Low distribution costs & barrier to entry• Ability to extend business apps with mobile collaboration• Access to Enterprise IT Buyers – Incremental Revenue opportunity• Developer resources – Remote Application Validation Environment (RAVE) Lab – Community Forums – Blogs – Developer microsite – Documentation – Support Follow us: @ciscodev
    15. 15. Cisco AppHQ: Comprehensive Application Validation Process STEP 1: App Functional Application Market Creation/Submit File Scan Testing on Monitoring Cius - Developer Builds App • Signature • Install/Uninst • Monitoring of - Developer Tests: RAVE Verification all all lab or DeviceAnywhere • Known • Application applications threats/ Run Time in Cisco - Submits App to Cisco malware (Security store • Known agent) • Investigation exploits/bypa • Buttons/link into critical ss to the validation and high Android • Appstore concern Security Description issues Framework Validation • Private API (app is as Calls described) • Executable • Display is Binaries Correct • Root Level • Resource Privileges Utilization: • System Level No Excessive STEP 3: App Testing STEP 2: Cisco Validation Privilege Impact to Results Testing • Uses Device (CPU, Profanity Memory,- Approved: Detached - Performs Security Scan • Malicious Battery)Signature Created host or URLs • App Releases - Functionality Validation Device (Phishing/Dat- Denied: Returned to - Device Performance a Mining) Features UponDeveloper With Feedback Testing • Inter/Intranet Request Connections (Camera, • Permissions Recorder etc) meet app by Cisco type/category priority app. Results Within 48 Hours Follow us: @ciscodev
    16. 16. Cisco Developer On-Boarding Workflow 5. 4. 3. Register Publish 1. 2. Agreement Application Register Register Business Entity 1. Update User marketing Info in AppHQ 2. Publish if App validated successfully Legal Contact + CODE 3. If applicable, Reg. make Apps available for Mandatory Validation sale and Base Company process Information Submission payments for such Dev Agreement transactions Follow us: @ciscodev Slide 16
    17. 17. Cisco Collaboration Offers You Opportunities for Differentiation Business Developer Partnerships with Focused support and leading global Applications marketing Service Providers Cisco Market Leadership in Unified Communications• #1 in Enterprise Voice • 95% of Fortune 500® are using Cisco Collaboration• #1 in Web Conferencing • 100K+ Enterprise Customers WW• #1 in Unified Messaging • 200+ customers with over 10,000 IP Phones• #1 in Audio Conferencing • 30M+ Cisco IP Phones• #1 in Telepresence Follow us: @ciscodev
    18. 18. Summary & Resources •Collaboration enabled mobile applications are a lucrative business model•Cisco is committed to offering you the right tools, resources and marketing support for success www.collabdeveloper.com Follow us: @ciscodev
    19. 19. Join the Conversation!• Follow us at #ciscodev• Like us at facebook.com/ciscocollab• Join us at www.collabdeveloper.com Follow us: @ciscodev Slide 19
    20. 20. Developer Profits and Enterprise Apps featuring Cisco Systems Thank you! This is the 1 thing you should remember. This is your call to action. developerprogram.com Mobile World Congress 2012 App Planet February 27, 2012 Follow us: @ciscodev
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