Motivation is the key to learning

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  • 1. Motivation is the Key to Learning
    By Mark Stout
  • 2. Learner Motivation
    Key components of learner motivation was developed by John Keller
    Keller developed a model called ARCS
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  • 3. Attention
    The first and single most important aspect of the ARCS model is gaining and keeping the learner's attention, which coincides with the first step in Gagne's model. Keller's strategies for attention include sensory stimuli, inquiry arousal (thought provoking questions), and variability (variance in exercises and use of media) (Kruse)
  • 4. Relevance
    Establish relevance in order to increase a learner’s motivation. To do this, use concrete language and examples with which the learners are familiar. (ARCS Model of Motivational Design (Keller))
  • 5. Confidence
    Learners will only start to put energy into an activity if they feel there’s a good chance that this energy will bring reward. They need confidence in your method and in their own ability to take advantage of this. (Clive, 2009)
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  • 6. Satisfaction
    Appropriate acknowledgment of instructional content and developing the desire to continue the pursuit of similar goals. (Motivation Strategies in Online Distance Learning and e-Learning)
  • 7. Methods for Attention
    The point here is to get attention
    Pose a question – Get their minds turning prior to discussion
    Tell a story – Attention is focused on the speaker
    Participation- Handout an item for students to examine
  • 8. Methods for Relevance
    Goal orientation, which may mean outcome of learning such as obtaining a job, reward, etc. or may imply the means of learning (BALABAN-SALI, 2008)
    Motive Matching, Adapt by using teaching strategies that match the motive profiles of the students. (Rodriguez)
  • 9. Strategies for Confidence
    Objectives, Provides objectives that are easy to understand and are attainable
    Feedback, allows the student a comprehension of their status of attaining one goal.
  • 10. Satisfaction
    Learning Experience must be rewarding for student
    Student should newly acquired knowledge is beneficial
    Don’t make goals to easy
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  • 11. References
    ARCS Model of Motivational Design (Keller). (n.d.). Retrieved September 25, 2010, from
    Clive. (2009, September 28). Using John Keller’s ARCS model to motivate online learners. Retrieved September 25, 2010, from
    BALABAN-SALI, J. (2008, July). DESIGNING MOTIVATIONAL LEARNING SYSTEMS. Retrieved September 25, 2010, from The Turkish Online Journal of Distance Education:
  • 12. References
    Kruse, K. (n.d.). The Magic of Learner Motivation: The ARCS Model. Retrieved September 25, 2010, from e-LearningGuru:
    Motivation Strategies in Online Distance Learning and e-Learning. (n.d.). Retrieved September 25, 2010, from
    Rodriguez, S. (n.d.). ARCS Motivation Theory. Retrieved September 25, 2010, from The University of Texas School of Public Health: