Dr. Robert Pepper & Mobile Visual Networking Index (VNI) - 2013

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A presentation, which was originally presented by Cisco's Dr Robert Pepper surrounding the 2013 Global Mobile Visual Networking Index. The presentation out lines the growth in mobile data traffic in …

A presentation, which was originally presented by Cisco's Dr Robert Pepper surrounding the 2013 Global Mobile Visual Networking Index. The presentation out lines the growth in mobile data traffic in Australia and New Zealand.

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  • 1. ANZ Highlights from Cisco 2013 Mobile VNIForecast and 2012 Cisco Global Cloud Index Dr. Robert Pepper Vice President Global Technology Policy 6 March 2013© 2013 Cisco and/or its affiliates. All rights reserved.© 2013 Cisco and/or its affiliates. All rights reserved. 1
  • 2. Cisco Visual Networking Index (VNI)Expanding the Scope of Cisco’s IP Thought LeadershipCisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses onconsumer and business mobile data traffic and its key drivers. Global Forecast Data Global Mobile Speed DataSource: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 2
  • 3. Global Mobile Data Traffic Drivers More Mobile Users More Mobile Connections Faster Mobile Speeds More Mobile VideoSource: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 3
  • 4. Australia Mobile Data Traffic Growth / Top-LineAustralia Mobile Data Traffic will Increase 6X from 2012 to 2017 43% CAGR 2012–2017 0.08 0.075 EB 0.07 0.06 Exabytes per Month 0.056 EB 0.05 0.04 0.04 EB 0.03 0.028 EB 0.02 0.019 EB 0.01 0.013 EB 0.00 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 4
  • 5. New Zealand Mobile Data Traffic Growth / Top-LineNew Zealand Mobile Data Traffic will Increase 8X from 2012 to 2017 50% CAGR 2012–2017 0.014 0.012 0.011 EB Exabytes per Month 0.010 0.009 EB 0.008 0.006 0.007 EB 0.004 0.004 EB 0.002 0.003 EB 0.001 EB 0.000 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 5
  • 6. VNI Projections and Actuals (Global) Actual Growth Has Been Within 10% of Projected Growth 50 Projected in 2009 45 42.2 43.1 Actual 40 Exabytes per month 35 32.7 33.9 30 25 20 15 10 5 0 IP Traffic in 2012 Internet & Mobile Traffic in 2012Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 6
  • 7. Top Trends© 2013 Cisco and/or its affiliates. All rights reserved. 7
  • 8. VNI Mobile Forecast Update, 2012–2017Top 5 Mobile Networking Trends Device Diversification Impact of 4G Connections on Traffic Traffic Offload from Mobile Networks to Fixed Networks The (Mobile) Internet of Things Mobile Video and Cloud readiness© 2013 Cisco and/or its affiliates. All rights reserved. 8
  • 9. Global Mobile Device Growth by Type By 2017, Smartphones Will Gain 11 Points to Reach 27% Share Other Portable Devices (.9%) 8% CAGR 2012–2017 12 Tablets (2.3%) Laptops (2.6%) 10 M2M (16.5%) Smartphones (27.4%) Non-Smartphones (50.3%) Figures (n) refer to Billions of Devices 8 2017 device share 6 4 2 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 9
  • 10. APAC Mobile Device Growth by Type By 2017, Smartphones Will Reach 26% Share Other Portable Devices (.4%) 9% CAGR 2012–2017 6 Tablets (1.3%) Laptops (2.2%) 5 M2M (12.6%) Smartphones (25.9%) Non-Smartphones (57.7%) Figures (n) refer to Exabytes per Month 4 2017 device share 3 2 1 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 10
  • 11. Australia Mobile Device Growth by Type By 2017, Smartphones Will Reach 51% Share Other Portable Devices (.3%) 8% CAGR 2012–2017 80 Tablets (5.0%) Laptops (13.0%) 70 M2M (28.0%) Smartphones (51.3%) 60 Non-Smartphones (2.4%) Figures (n) refer to Millions of Devices 2017 device share 50 40 30 20 10 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 11
  • 12. New Zealand Mobile Device Growth by Type By 2017, Smartphones Will Reach 54% Share Other Portable Devices (.3%) 8% CAGR 2012–2017 Tablets (3.1%) 14 Laptops (6.6%) M2M (29.1%) 12 Smartphones (53.5%) Non-Smartphones (7.4%) Figures (n) refer to Millions of Devices 10 2017 device share 8 6 4 2 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 12
  • 13. Korea Mobile Device Growth by Type By 2017, Smartphones Will Reach 55% Share Other Portable Devices (.4%) 6% CAGR 2012–2017 120 Tablets (2.9%) Laptops (9.6%) 100 M2M (30.8%) Smartphones (55.1%) Non-Smartphones (1.3%) Figures (n) refer to Millions of Devices 80 2017 device share 60 40 20 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 13
  • 14. Japan Mobile Device Growth by Type By 2017, Smartphones Will Reach 57% Share Other Portable Devices (.3%) 9% CAGR 2012–2017 300 Tablets (2.9%) Laptops (5.2%) 250 M2M (31.4%) Smartphones (56.8%) Non-Smartphones (3.4%) Figures (n) refer to Millions of Devices 200 2017 device share 150 100 50 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 14
  • 15. China Mobile Device Growth by Type By 2017, Smartphones Will Reach 31% Share Other Portable Devices (.5%) 9% CAGR 2012–2017 2.5 Tablets (2.0%) Laptops (1.9%) M2M (14.7%) 2.0 Smartphones (30.5%) Non-Smartphones (50.4%) Figures (n) refer to Billions of Devices 2017 device share 1.5 1.0 0.5 0.0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 15
  • 16. India Mobile Device Growth by Type By 2017, Smartphones Will Reach 18% Share Other Portable Devices (.4%) 10% CAGR 2012–2017 2.5 Tablets (.4%) Laptops (.9%) M2M (8.6%) 2.0 Smartphones (18.1%) Non-Smartphones (71.6%) Figures (n) refer to Billions of Devices 2017 device share 1.5 1.0 0.5 0.0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 16
  • 17. Average Traffic Per Mobile Device Type 2012 2017 MBs per Month MBs per Month Non-Smartphone 6.8 31 M2M 64 330 Smartphone 342 2,660 4G Smartphone 1,302 5,114 Tablet 820 5,387 Laptop 2,503 5,731Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 17
  • 18. Global Mobile Data Traffic Growth by Device 2012 FORECAST 12 Other Portable Devices (2.2%) M2M (4.7%) 10 Home Gateways (4.8%) Exabytes per Month Non-Smartphones (5.7%) 8 Tablets (10.0%) Laptops and Netbooks (24.2%) 6 Smartphones (48.3%) 4 2 (Figures in legend refer to 0 traffic share in 2011 2012 2013 2014 2015 2016 2016.) Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2013 Cisco and/or its affiliates. All rights reserved. 18
  • 19. Global Mobile Data Traffic Growth by Device In 2013, Smartphone Traffic Surpass Mobile Laptop Traffic 12 Other Portable Devices (.2%) Non-Smartphones (1.4%) 10 M2M (5.1%) Tablets (11.7%) Exabytes per Month Laptops (14.0%) 8 Smartphones (67.5%) Figures (n) refer to 6 2017 device share 4 2 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 19
  • 20. Australia Mobile Data Traffic Growth by Device 0.08 Other Portable Devices (.1%) Non-Smartphones (.1%) 0.07 M2M (8.3%) Tablets (13.7%) 0.06 Exabytes per Month Laptops (39.5%) Smartphones (38.3%) 0.05 Figures (n) refer to 0.04 2017 device share 0.03 0.02 0.01 0.00 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 20
  • 21. New Zealand Mobile Data Traffic Growth by Device 0.014 Other Portable Devices (.1%) Non-Smartphones (.4%) 0.012 M2M (7.5%) Tablets (10.4%) Exabytes per Month 0.010 Laptops (20.8%) Smartphones (60.8%) 0.008 Figures (n) refer to 2017 device share 0.006 0.004 0.002 0.000 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 21
  • 22. VNI Mobile Forecast Update, 2012–2017Top 5 Mobile Networking Trends Device Diversification Impact of 4G Connections on Traffic Traffic Offload from Mobile Networks to Fixed Networks The (Mobile) Internet of Things Mobile Video and Cloud readiness© 2013 Cisco and/or its affiliates. All rights reserved. 22
  • 23. Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share 7 4G Billions of Devices or Connections 3G 6 2G 57% 76% 5 4 33% 3 2 23% 10% 1 1% 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 23
  • 24. Australia Connections by Network Type2G, 3G, and 4G Technology Connection Share 50 4G Millions of Devices or Connections 45 3G 77% 2G 40 35 77% 30 25 20 15 19% 10 20% 5 5% 1% 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 24
  • 25. New Zealand Connections by Network Type2G, 3G, and 4G Technology Connection Share 9 4G Millions of Devices or Connections 3G 81% 8 2G 7 6 5 59% 4 41% 3 2 11% 1 0% 7% 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 25
  • 26. Global Mobile Data Traffic Growth: 4G 4G Will Be 10% of Connections and 45% of Traffic in 2017 4% 10 2-2.5G 3-3.5G 4G Exabytes per Month 8 51% 6 4 2 45% 10% 76% 14% 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 26
  • 27. Australia Mobile Data Traffic Growth: 4G4G Will Be 19% of Connections and 40% of Traffic in 2017 0.08 2-2.5G 0.07 3-3.5G 0.06 4G Exabytes per Month 0.05 60% 0.04 0.03 0.02 40% 0.01 89% 9% 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 27
  • 28. New Zealand Mobile Data Traffic Growth: 4G4G Will Be 11% of Connections and 29% of Traffic in 2017 0.014 2-2.5G 0.012 3-3.5G 1% 4G Exabytes per Month 0.01 0.008 71% 0.006 0.004 0.002 7% 29% 93% 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 28
  • 29. VNI Mobile Forecast Update, 2012–2017Top 5 Mobile Networking Trends Device Diversification Impact of 4G Connections on Traffic Traffic Offload from Mobile Networks to Fixed Networks The (Mobile) Internet of Things Mobile Video and Cloud readiness© 2013 Cisco and/or its affiliates. All rights reserved. 29
  • 30. Global Mobile Data Traffic Offload 201222% of Mobile Traffic to be Offloaded in 2016 FORECAST11% of Mobile Traffic Offloaded in 2011 16 Offload Traffic from Mobile Devices Cellular Traffic from Mobile Devices 14 12 22% Exabytes per Month 10 8 6 78% 4 2 0 2011 2012 2013 2014 2015 2016 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2013 Cisco and/or its affiliates. All rights reserved. 30
  • 31. Global Mobile Data Traffic Offload46% of Mobile Traffic to be Offloaded in 201733% of Mobile Traffic Offloaded in 2012 20 Offload Traffic from Mobile Devices Cellular Traffic from Mobile Devices 46% 15 Exabytes per Month 10 54% 5 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 31
  • 32. Australia Mobile Data Traffic Offload 12% of Mobile Traffic to be Offloaded in 2016 2012 FORECAST 5% of Mobile Traffic Offloaded in 2011 0.16 Offload Traffic from Mobile Devices Cellular Traffic from Mobile Devices 0.14 12% 0.12 Exabytes per Month 0.10 0.08 0.06 88% 0.04 0.02 0.00 2011 2012 2013 2014 2015 2016 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2013 Cisco and/or its affiliates. All rights reserved. 32
  • 33. Australia Mobile Data Traffic Offload 26% of Mobile Traffic to be Offloaded in 2017 15% of Mobile Traffic Offloaded in 2012 0.12 Offload Traffic from Mobile Devices Cellular Traffic from Mobile Devices 0.10 26% Exabytes per Month 0.08 0.06 0.04 0.02 64% 0.00 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 33
  • 34. US Mobile Data Traffic Offload 66% of Mobile Traffic to be Offloaded in 2017 47% of Mobile Traffic Offloaded in 2012 6.0 Offload Traffic from Mobile Devices Cellular Traffic from Mobile Devices 5.0 66% Exabytes per Month 4.0 3.0 2.0 1.0 34% 0.0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 34
  • 35. VNI Mobile Forecast Update, 2012–2017Top 5 Mobile Networking Trends Device Diversification Impact of 4G Connections on Traffic Traffic Offload from Mobile Networks to Fixed Networks The (Mobile) Internet of Things Mobile Video and Cloud readiness© 2013 Cisco and/or its affiliates. All rights reserved. 35
  • 36. By 2017, there will be1.4 mobile connections (devicesand M2M) for every member ofthe world’s population.North America hasthe most mobile connections percapita (2.2). The Middle East &Africa has the least (1.1).Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 36
  • 37. Australia Mobile Users and Devices Users Grow at 2% CAGR, Devices Grow at 8% CAGR 2.2 mobile connections/person 60 Devices 50 Users 56 40 Millions 39 30 20 22 20 10 0 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 37
  • 38. VNI Mobile Forecast Update, 2012–2017Top 5 Mobile Networking Trends Device Diversification Impact of 4G Connections on Traffic Traffic Offload from Mobile Networks to Fixed Networks The (Mobile) Internet of Things Mobile Video and Cloud Readiness© 2013 Cisco and/or its affiliates. All rights reserved. 38
  • 39. Australia Mobile Data Traffic Growth / AppsVideo to Reach 63 Percent of Mobile Data Traffic by 2017 43% CAGR 2012–2017 0.08 Mobile File Sharing (5.5%) 0.07 Mobile M2M (8.3%) 0.06 Mobile Web/Data (22.9%) Exabytes per Month Mobile Video (63.3%) 0.05 Figures (n) refer to 2017 0.04 traffic share 0.03 0.02 0.01 0.00 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 39
  • 40. New Zealand Mobile Data Traffic Growth / Apps Video to Reach 63 Percent of Mobile Data Traffic by 2017 50% CAGR 2012–2017 0.014 Mobile File Sharing (3.8%) 0.012 Mobile M2M (7.5%) Mobile Web/Data (25.5%) 0.010 Exabytes per Month Mobile Video (63.1%) 0.008 Figures (n) refer to 2017 traffic share 0.006 0.004 0.002 0.000 2012 2013 2014 2015 2016 2017Source: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 40
  • 41. Global Mobile Cloud TrafficCloud Accounted for 74% of Mobile Data Traffic in 2012Cloud Will Account for 84% of Mobile Data Traffic by 2017 100% 90% 20% 18% 16% 26% 24% 22% 80% 70% 60% 50% 40% 80% 82% 84% 74% 76% 78% 30% 20% 10% 0% 2012 2013 2014 2015 2016 2017 Mobile Cloud Traffic Mobile Non-Cloud TrafficSource: Cisco VNI Global Mobile Data Traffic Forecast, 2012–2017© 2013 Cisco and/or its affiliates. All rights reserved. 41
  • 42. Global Cloud ReadinessBusiness & Consumer Network Requirements for Individual Apps Basic Cloud Apps Intermediate Cloud Apps Advanced Cloud Apps Network Requirements: Network Requirements: Network Requirements: Download Speed: Download Speed: Download Speed: Up to 750 kbps 751–2,500 kbps Higher than 2,500 kbps Upload Speed: Upload Speed: Upload Speed: Up to 250 kbps 251–1,000 kbps Higher than 1,000 kbps Latency: Above 160 ms Latency: 159 - 100 ms Latency: Less than 100 ms • Text communications • File sharing (high-res video) • HD Industrial design collaboration (email, instant messaging) • IP Telephony • Advanced gaming • Web browsing • ERP / CRM (multi player) • File sharing • Basic gaming (single player) • Advanced video chat (low-res video) • Basic video chat (high-res video) • Web conferencing (low-res video) • Advanced file sharing • Social networking • IP audio conferencing (super high-res video) (basic text only) • Basic video conferencing • HD audio conferencing • Stream basic video/ music (low-res video) • HD video conferencing • Advanced social networking (high-res video) (multimedia/interactivity) • Stream super HD video • HD video streaming© 2013 Cisco and/or its affiliates. All rights reserved. 42
  • 43. Global Cloud ReadinessBusiness & Consumer Network Requirements for Concurrent Apps Basic Cloud Apps Concurrency Intermediate Cloud Apps Concurrency Advanced Cloud Apps Concurrency Bucket Bucket Bucket Network Requirements: Network Requirements: Network Requirements: Download Speed: Download Speed: Download Speed: ~1900 kbps ~7,000 kbps ~21,000 kbps Upload Speed: Upload Speed: Upload Speed: ~600 kbps ~2,600 kbps ~9,000 kbps Latency: Above 160 ms Latency: 159 - 100 ms Latency: Less than 100 ms • Text communications • File sharing (high-res video) • HD Industrial design collaboration (email, instant messaging) • IP Telephony • Advanced gaming • Web browsing • ERP / CRM (multi player) • File sharing • Basic gaming (single player) • Advanced video chat (low-res video) • Basic video chat (high-res video) • Web conferencing (low-res video) • Advanced file sharing • Social networking • IP audio conferencing (super high-res video) (basic text only) • Basic video conferencing • HD audio conferencing • Stream basic video/ music (low-res video) • HD video conferencing • Advanced social networking (high-res video) (multimedia/interactivity) • Stream super HD video • HD video streaming© 2013 Cisco and/or its affiliates. All rights reserved. 43
  • 44. Fixed Speeds + Latency: Australia 25,000 20,000 Average Upload Speed (kbps) 15,000 10,000 Australia Ave download: 7.9mbps Ave upload: 1.2mbps Ave latency: 54ms 5,000 - - 5,000 10,000 15,000 20,000 25,000 30,000 Average Download Speed (kbps)© 2013 Cisco and/or its affiliates. All rights reserved. Source: Ookla Speedtest.net Net Index 44
  • 45. Fixed Speeds + Latency: New Zealand 25,000 20,000 Average Upload Speed (kbps) 15,000 10,000 New Zealand Ave download: 7.0mbps Ave upload: 1.3mbps Ave latency: 65ms 5,000 - - 5,000 10,000 15,000 20,000 25,000 30,000 Average Download Speed (kbps)© 2013 Cisco and/or its affiliates. All rights reserved. Source: Ookla Speedtest.net Net Index 45
  • 46. Mobile Speeds + Latency: Australia 2000 1800 1600 Average Upload Speed (kbps) 1400 1200 1000 800 Australia Ave download: 2.9mbps Ave upload: 1.0mbps 600 Ave latency: 161ms 400 200 0 0 500 1000 1500 2000 2500 3000 3500 4000 Average Download Speed (kbps)© 2013 Cisco and/or its affiliates. All rights reserved. Source: Ookla Speedtest.net Net Index 46
  • 47. Mobile Speeds + Latency: APAC Countries 100ms - 159ms Above 160ms 2000 1800 1600Average Upload Speed (kbps) 1400 1200 Korea Hong Kong Thailand Australia 1000 Japan India 800 China Singapore Philippines Malaysia 600 Indonesia 400 Taiwan 200 0 0 500 1000 1500 2000 2500 3000 3500 4000 Average Download Speed (kbps)© 2013 Cisco and/or its affiliates. All rights reserved. Source: Ookla Speedtest.net Net Index 47
  • 48. Summary/Implications© 2013 Cisco and/or its affiliates. All rights reserved. 48
  • 49. Summary and ImplicationsMore users, each using more bandwidthEach user will have more/more powerful devicesAccelerated smartphone adoptionVideo and cloud driving demand and consumption4G will dramatically increase data consumptionAdvanced Cloud Apps Required Advanced NetworksOff-load increasingly important—small cell complementNeed more Spectrum – Licensed and UnlicensedNeed fibre for backhaul, middle mile and aggregation in accessNetworks becoming heterogeneous; need to be ―fit for purpose‖© 2013 Cisco and/or its affiliates. All rights reserved. 49
  • 50. Thank you.© 2013 Cisco and/or its affiliates. All rights reserved. 50