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Growing from Strength-to-Strength in
the Data Centre
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 2
Global and ANZ Leadership and Momen...
3
Benefits of Cisco Unified Computing System
Celebrating its 5th Anniversary
Sources: Cisco UCS Changing the Economics of ...
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco UCS Customers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 5
Hastings Deering
 As part of Hasti...
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Enterprise Apps
VBLOCK
FLEXPOD
Compu
te
Netw...
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 7
ANZ Leadership: Playing to our Stre...
Soni Jiandani, Senior Vice President
Insieme Networks Business Unit, Cisco
Cisco Confidential 9
 Type
 Consumption
 Delivery
78% Network is even more critical to
delivering applications than a
y...
Cisco Confidential 10
A NEW OPEN OPERATING MODEL IS REQUIRED
TRADITIONAL NETWORK MODEL
Focus on Large,
Stable, IP Networks...
Cisco Confidential 11
A NEW OPEN OPERATING MODEL IS REQUIRED
TODAY’S SDN DATACENTRE MODEL
Concepts: Centralised
Controller...
Cisco Confidential 12
NETWORK VS. APPLICATIONS
APPLICATIONS
Any
Application
Any Time
Anywhere
NETWORKS
• Scalability
• Sta...
Cisco Confidential 13
A NEW OPEN OPERATING MODEL IS REQUIRED
TODAY’S SDN DATACENTRE MODEL
Concepts: Centralised
Controller...
Cisco Confidential 14
CONTINUED HISTORY OF INNOVATION
Cat 5K/6K
(Crescendo)
MDS-SAN
(Andiamo)
Unified Fabric + FEX +
UCS
(...
Cisco Confidential 15
APPLICATION CENTRIC INFRASTRUCTURE
PROGRESS AND MOMENTUM
New Nexus 9000 Platforms Nexus 9000 Momentu...
Cisco Confidential 16
WAN
Firewall
LB to App
Connect to DB
Connect to App
High Priority
APPLICATION
REQUIREMENTS
WEB APP D...
Cisco Confidential 17
OPEN RESTFUL APIS
CENTRALIZED POLICY MODEL
OPEN SOURCE
CONTROLLER
APIC
ACI BUILDING BLOCKS
NEXT GENE...
Cisco Confidential 18
INDUSTRY’S FASTEST 10/40G ROUTER
INCREASED
RELIABILITY
2.8X BETTER
Mean Time
Between
Failures
COMPON...
Cisco Confidential 19
NEW PARTNERS:
Published
Data Model
Open and
Standard APIs
Open Source Open Standards
APIC
WITH THE B...
Cisco Confidential 20
APPLICATION CENTRIC INFRASTRUCTURE
INVESTMENT PROTECTION
APIC
Physical
Networking Compute
Multi DC
W...
Craig Warren
Infrastructure Services Director
Deakin University
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 22
Deakin University Data Centre Tran...
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 23
Prior to Cisco UCS and Nexus
 A h...
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 24
After Cisco UCS & Nexus
 Transiti...
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 25
What’s Next…
 Research is increas...
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 26
Panel Discussion
Craig Warren
Deak...
Q&A
Cisco data centre press event final
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Cisco data centre press event final

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  • 78%...This network is more critical to delivering the application than ever before (IT impact survey…1300 IT people surveyed in 13 countries around the world)Slide tells the full story of how applications are changing (more types of applications are being introduced, these apps are consumed differently with more business applications being accessed from mobile phones and tablets), and applications are delivered by new methods via the cloud, changing network traffic patterns.These changes make the network more critical than ever before and therefore the network is changing.  In the past year, Cisco as added more application intelligence to the network to ensure high-quality application experience to the users consuming them.  We made the network more application-centric by adding contextual information that can be used by the applications (in-door location based information, user information) and opened the network so the applications can access that information.  We also made the network programmable and simpler so IT spend less time on operational activities and are able to evolve the network with as their needs change.
  • What has been the early feedback and customer adoption for ACI and Nexus 9k?  Is Nexus 9k already in production data centers, and what is the early beta customer feedback on the APIC controller?
  • Transcript of "Cisco data centre press event final"

    1. 1. Growing from Strength-to-Strength in the Data Centre
    2. 2. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 2 Global and ANZ Leadership and Momentum Globally…  As of February 2014, there are over 30,000 unique UCS customers which represents 53% Y/Y growth  More than 75% of all Fortune 500 customers have invested in UCS  Over 3,850 Channel Partners are actively selling UCS worldwide and over 1,900 UCS specialized partners  The Nexus Series is a proven platform with 52,000 NX-OS customers and 11,500,000 10G ports shipped In ANZ…  According to IDC, Cisco was #1 in x86 Blade market share in 4 of the last 6 quarters in Australia  Cisco holds 70% market share in ANZ for 10G modular + fixed switching (includes Nexus) Source: IDC
    3. 3. 3 Benefits of Cisco Unified Computing System Celebrating its 5th Anniversary Sources: Cisco UCS Changing the Economics of the Datacenter, Customer Case Studies, Cisco UCS Performance Benchmarks Superior Economics and Operations 6 New World- Record Application Performance Benchmarks 54% Reduction of Power and Cooling Costs 61% Reduction of Ongoing Management Costs 77% Cabling Reduction 84% Reduction in Provisioning Times On the Intel® Xeon® processor E7 v2 Family
    4. 4. Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco UCS Customers
    5. 5. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 5 Hastings Deering  As part of Hastings Deering’s Business Transformation Program (BTP), a new platform was needed to deliver the objectives and outcomes identified in the BTP.  Microsoft Dynamics was selected as the platform to be rolled out to support 3,000 concurrent users (once completed) across the region hosted out of the Brisbane Operational Center.  A Cisco-based network platform with Nexus 9000 – with Application Centric Infrastructure (ACI) as the core – together with Cisco UCS, Cisco UCS Director for automation was selected to deliver an SDN-based architecture to support the Microsoft Dynamics environment.
    6. 6. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Enterprise Apps VBLOCK FLEXPOD Compu te Networ k Virtualizat ion Operating Systems Applicati ons Information WHOLE OFFERS VXI RISC Migration Applications Databases Business Analytics/ Big Data Virtual Desktop HANA & BWA Operating System & Hypervisor Management Vertical Solution Focus Healthcare Financial Services Manufacturing Retail Telecom
    7. 7. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 7 ANZ Leadership: Playing to our Strengths  Leader in cloud adoption  Well ahead of the curve in virtualisation  Our partners are tremendous evangelists Cisco’s commitment to “Partner-led”  Customers continue to demand more innovation Application Centric Infrastructure (ACI)
    8. 8. Soni Jiandani, Senior Vice President Insieme Networks Business Unit, Cisco
    9. 9. Cisco Confidential 9  Type  Consumption  Delivery 78% Network is even more critical to delivering applications than a year ago* * Cisco Global IT Impact Survey Applications Are Changing  Big Data, Distributed, Mobile  Cloud – Public, Private, Hybrid  Any where, Any Time, Any Device THE NETWORK IS THE INFORMATION BROKER FOR ALL APPLICATIONS
    10. 10. Cisco Confidential 10 A NEW OPEN OPERATING MODEL IS REQUIRED TRADITIONAL NETWORK MODEL Focus on Large, Stable, IP Networks Network Centric Network of Boxes
    11. 11. Cisco Confidential 11 A NEW OPEN OPERATING MODEL IS REQUIRED TODAY’S SDN DATACENTRE MODEL Concepts: Centralised Controller and Overlay Remains Network Centric Abstraction Software-Based Network Virtualisation
    12. 12. Cisco Confidential 12 NETWORK VS. APPLICATIONS APPLICATIONS Any Application Any Time Anywhere NETWORKS • Scalability • Stability • Reliability • Performance • Rapid Deployment • Grow, Shrink, Move as Needed • Compute, Storage, and Network Requires an Application Centric Infrastructure
    13. 13. Cisco Confidential 13 A NEW OPEN OPERATING MODEL IS REQUIRED TODAY’S SDN DATACENTRE MODEL Concepts: Centralised Controller and Overlay Remains Network Centric Abstraction Software-Based Network Virtualisation FUTURE OPEN MODEL Application Centric Infrastructure FOCUS ON APPLICATIONS! Application Centric Abstraction Application Agility Across Entire Infrastructure (Compute, Storage, Network)
    14. 14. Cisco Confidential 14 CONTINUED HISTORY OF INNOVATION Cat 5K/6K (Crescendo) MDS-SAN (Andiamo) Unified Fabric + FEX + UCS (Nuova) Nexus 9000 + ACI (Insieme) 50+ Customers >800 Pipeline Leading the industry in data centre innovation
    15. 15. Cisco Confidential 15 APPLICATION CENTRIC INFRASTRUCTURE PROGRESS AND MOMENTUM New Nexus 9000 Platforms Nexus 9000 Momentum 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 15% 7% 26% 19% 13% 20% Other APJC EMEAR US Commercial US SP US Enterprise PIPELINE >800 CUSTOMERS CUSTOMERS ACROSS DIFFERENT SEGMENTS RAPID CHANNEL PARTNER SCALE ACI Ecosystem Update NEW PARTNERS Early Design Wins in all Major Geographies and Segments: Enterprise, Cloud, Service Providers, Public Sectors, Commercial
    16. 16. Cisco Confidential 16 WAN Firewall LB to App Connect to DB Connect to App High Priority APPLICATION REQUIREMENTS WEB APP DB DBWEB APP F/W ADC ADC ACI UNDERSTANDS AND SPEAKS APPLICATION NEEDS DIRECTLY MAP TO ACI NETWORK PROFILES NETWORK REQUIREMENTS
    17. 17. Cisco Confidential 17 OPEN RESTFUL APIS CENTRALIZED POLICY MODEL OPEN SOURCE CONTROLLER APIC ACI BUILDING BLOCKS NEXT GENERATION NEXUS—TRADITIONAL NETWORKS POLICY MODEL ACI >_>_ 50% SIMPLER CODE BASE FUTURE PROOF UPGRADABLE TO ACI PROGRAMMABILITY AND AUTOMATION NETWORK VIRTUALISATION SUPPORT RESILIENCY: IN SERVICE PATCHING, UPGRADE, FAST RESTART ACI BUILDING BLOCKS FUTURE PROOF—SOFTWARE UPGRADABLE TO ACI NEXUS 9500 and 9300 INNOVATIONS IN SOFTWARE HARDWARE AND SYSTEM DESIGN PRICE POWER EFFICIENCYPROGRAMMABILITYPORT DENSITYPERFORMANCE OPTIMIZED NX-OS NEXUS 9508 & 9300 SHIPPING NOW
    18. 18. Cisco Confidential 18 INDUSTRY’S FASTEST 10/40G ROUTER INCREASED RELIABILITY 2.8X BETTER Mean Time Between Failures COMPONENTS 30% OF TRADITIONAL MERCHANT DESIGN SAME HARDWARE – UPDATED SOFTWARE FOR ACI CAPABILITY POWER EFFICIENCY 15% GREATER power and cooling efficiency 40G LINE RATE 288 x 40G ports 100% throughput ASIC APPROACH Innovation in Cisco ASICs
    19. 19. Cisco Confidential 19 NEW PARTNERS: Published Data Model Open and Standard APIs Open Source Open Standards APIC WITH THE BROADEST ECOSYSTEM OF PARTNERS NEW PARTNERS EMBRACE POWER OF OPEN ECOSYSTEM L4..7 Services, System Management, Virtualisation, Orchestration and Application Vendors
    20. 20. Cisco Confidential 20 APPLICATION CENTRIC INFRASTRUCTURE INVESTMENT PROTECTION APIC Physical Networking Compute Multi DC WAN and Cloud L4–L7 Services Storage Integrated WAN Edge Hypervisors and Virtual Networking Nexus 2K Nexus 7K
    21. 21. Craig Warren Infrastructure Services Director Deakin University
    22. 22. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 22 Deakin University Data Centre Transformation  A changing Higher Education Landscape has driven a multi year Data Centre Transformation Increase in e-learning – MOOCS Requirement to support remote campus Researchers requiring new types of services  One of the first Universities to provide a centralized “shared services” model Increased demand on Data Centre services – need for 24x7 on-demand services to service students, staff & researchers Legacy infrastructure did not satisfy these requirements  Early adopter of Cisco Unified Computing System & Nexus (2010)
    23. 23. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 23 Prior to Cisco UCS and Nexus  A highly virtualised environment, looking for additional gains from reducing operational cost and increasing agility  Took 8 weeks to deploy new physical servers  High operational costs to manage physical servers  Unpredictable costs to deliver new services
    24. 24. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 24 After Cisco UCS & Nexus  Transitioned to policy-based compute infrastructure  Policy-based compute infrastructure moved and prioritised resources onto IT projects with strong teaching and learning outcomes IT has been able to support a move from 700 VMs 1200 VMs, which translates to increased IT demand, all while student growth has been increasing 5% year-over-year  While it used to take 8 weeks, it now takes less than 20 minutes to deploy new systems and applications.  Reduction in cabling, rack space & power and cooling  Reduction in servers from 350 to 88  Near-linear costs to add additional capacity
    25. 25. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 25 What’s Next…  Research is increasing in importance to University  Changing macro economic landscape in rural areas putting pressure on the University to innovate  Transition Data Centre network to policy based framework  Looking to gain benefits of increased security, lower operational costs and rapid application deployment  Replicate success with server infrastructure to the network team within the Data Centre today and extend the campus in the future
    26. 26. © 2012 Cisco and/or its affiliates. All rights reserved. Cisco PublicPresentation_ID 26 Panel Discussion Craig Warren Deakin University Soni Jiandani Cisco
    27. 27. Q&A
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