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Business Case for Video
 

Business Case for Video

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    Business Case for Video Business Case for Video Presentation Transcript

    • Business Case for VideoSession ID-ITMGEN-2007www.ciscolivevirtual.com
    • Agenda Pervasive Video Business Value Tiered Video Strategy Video Funding Model Managing Pervasive Video Value and Usage Metrics Support and Operations Lessons Learned Leveraging Your Video Investment ITMGEN-2007 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
    • Cisco Pervasive Video DeploymentsInternal Global Deployment: 13,000+ Endpoints & Growing  Change business models  Reduce emissions  Improve productivity  Reduce expensesCisco’s Goals —faster decisions  Cut travel  Scale expertise  ROI achieved within one year  Competitive advantage ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 3
    • Value of Pervasive Video Portfolio Immersive and Unified Desktop/ Communications Video Streaming Video Sharing Virtual Events Personal Video Choice of life size, in Video calling, Web Creation and storing of End-to-end planning person or desktop Conferencing and Video broadcast to desktop PCs video content for easy and support for off-site, endpoint Interoperability and secure retrieval high profile meetings• Enable effective • Enable large group • Increase • Reduce • Integrated CXO level decision collaboration management training costs webcasting, making communication breakout sessions, • Communicate efficiency • Increase executives discussions, etc.• Build customer effectively interaction with intimacy • Reduce employees • Consistent• Improve high cost • Provide ad-hoc, low interpretation experience across resource cost • Informal messaging all platforms productivity • Improve retention to broad audiences • Video capability to • Reduction of• Increase SME all employees • Low loss, traditional access with high time-shifted event costs impact at low cost communication ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4
    • Video Enablement Lifecycle Phase 1 Phase 2 Phase 3 Phase 4 Financial Mechanics of Interoperability, Future Justification Deployment and Integration and of Video Operations Scalability• Travel savings • Network capacity • User adoption • Pervasive• Productivity • Governance • Device • Natural and increases process Management intuitive for the • Support user We Are Here ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
    • Pervasive Video Areas of Financial Value Travel Employee New Business Business Reduction Productivity Models ContinuityReduce travel Reduce travel Sales: increase customer Accelerate decision-for internal and ―downtime‖ contact; reduce sales cycle makingexternal meetings Increase Marketing: accelerate Effective crisisReallocate travel ―in-person‖ interactions content development, time- managementto increase customer / to-marketvendor intimacy Improve access Emergency to busy executives Product Development: executive meetingsPositive environmental reduce development cycleimpact, reduce Scale and improve Improveemissions access to subject- Manufacturing: improve communication and matter experts supply-chain integration decision makingFacilitate work-lifeintegration, workplace Enhanced Professional Services: moreflexibility communication and consulting time decision making HR: reduce hiring cycle Increased face time with resulting from remote job customers interviews ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
    • Cisco Internal TelePresence Value Case New Business Model Delivers Strategic Value Improving Sales Reducing Travel Executive & Employee Cost Avoidance Success Rate Sales Cycle Savings Productivity Gains In Services + $127 Million + $68 Million – $61 Million + $42 Million $21 Million 2% Increase 2% Decrease 5.5% Decrease $240M 3 Years—From Initial Video Based on 170 Program Rollout Rooms AssessmentSource: Cisco IBSG, 2007* Data Is Based on Present Value of Free Cash Flows Over Changing the Way We Work, Live,a Three-year Period Play, and Learn ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
    • Cisco Internal TelePresence Value Case: Benefits Exceeded Plan3-Year Business Value Planned @ Actual @ Drivers 170 500 Business driverIncreased Sales Closure $127.2M $156M Increased customer exposure to subject-matter experts and SalesRates (*) leaders via virtual briefings (+2%)Reduced Sales Cycle $67.7M $90M Increased availability and reach of subject-matter experts andTime (*) business decision makers shortens average sales cycle by 2% (5 days out of 270)Travel Avoidance $61.2M $264M Conservative travel substitution: 5.5% of meeting participants avoid a tripProductivity thtough $42.1M $99M Four hours saved with every trip avoided, savings based on averageReduced Travel fully loaded cost per employeeServices Cost Avoidance $21.2M - Services cost avoidance from improved training, reduced TAC escalation costsTotal Deployment Costs -$79.3M -$280M Hardware, facilities readiness, infrastructure upgrades, installation, network bandwidth, supportTotal $240.2M $329M Actual payback was achieved in 9 months Source: Cisco Emerging Technology IT, IBSG Economics & Research, 2009 ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
    • Tiered Pervasive Video Strategy  Cisco TelePresence Interactive life size,  WebEx Video Meetings face-to-face, real time  Cisco Unified Video Conferencing collaboration Many to Many  Cisco Show and Share Scalable employee  Digital Media Signage communication and  Cisco TV Broadcast collaboration 1 to Many  Cisco Desktop / Personal TelePresence Personal  WebEx Connect Video collaboration with Video chat / 1 to 1  Cisco Unified IP Phones phone Cisco Video Ready Network ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
    • Tiered Pervasive Video Strategy Integration and Interoperability  Cisco TelePresence  WebEx Video Meetings  Cisco Unified Video Conferencing Many to Many  Cisco Show and Share  Digital Media Signage  Cisco TV Broadcast 1 to Many  Cisco Personal / Desktop TelePresence (Movi / EX Series)  WebEx Connect Video 1 to 1  Cisco Unified IP Phones Cisco Video Ready NetworkITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
    • Tiered Pervasive Video Strategy Service Partner Provider Customer Home Integration and Interoperability  CUVC  Cisco TelePresence Many to Many  WebEx Video Meetings  Cisco Show and Share  Digital Media Signage 1 to Many  Cisco TV Broadcast  Cisco Personal / Desktop TelePresence 1 to 1  WebEx Connect Video  Cisco Unified IP Phones Cisco Video Ready NetworkITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
    • Initial Video Funding ModelStep 1: After completing our travel Step 2: Introduced client-funded model, analysis and value case, worked with where each organization funds for Finance to use % of our travel budget TelePresence for their locations: towards TelePresence program to cover: • Equipment costs • TelePresence resources • Prepare, plan, and design • Room readiness • Installation • LAN and WAN upgrade, if • Room readiness required • LAN/WAN upgrade if required • Equipment costs • On-site support and remote • Cross Atlantic and Pacific links support for our core network ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
    • Stages of Video Enablement FundingADOPTION Allocation Budget Transfer Pay for Play Client Paid Corporate Funding Cisco has been through all phases TIME—TECHNOLOGY LIFE CYCLE ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
    • Tiered IT Video Conferencing OfferingStrategy Tiers Service Offering Service Level Drivers Network : Dedicated Immersive TelePresence Resolution : 15 Mbps Many to 3-Screen Support : High Many Network : Dedicated Immersive TelePresence Resolution : 5 Mbps 1-Screen Support : High 1 to Multipurpose Network : Dedicated Resolution : 3 Mbps Many TelePresence Support : Medium Network : Shared 1 to Personal TelePresence Resolution : 1Mbps Support : Medium 1 Desktop Video (Movi) Network : Shared IP Phone with Video Resolution : 384 Kbps or less (RT Phone) Support : Low Cisco Video Ready NetworkITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
    • Tiered IT Video Conferencing OfferingStrategy Tiers Service Offering Service Level Drivers Immersive TelePresence 15.5 BW units 3-Screen Many to Immersive TelePresence 5.7 BW units Many 1-Screen Multipurpose 3.1 BW units 1 to TelePresence Many Personal TelePresence .27 BW units 1 to .27 BW unit Desktop Video (Movi) 1 IP Phone with Video .047 BW unit (RT Phone) Cisco Video Ready NetworkITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15
    • Planning For In-Room Video DeploymentsCompleted global travel analysisCompleted analysis of existing OperationsModelIdentified all dependencies and ownersEstablished cross-functional team todeploy video and capture lessons learnedCompleted LAN/WAN assessment andsite/room readinessSite prioritizations and phase approach ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
    • Managing Pervasive Video Video Video Sharing Video Conferencing Streaming Service & Operations Business Value (Value/Cost, Metrics (Process & Data Mgmt, Operations/Optimization Metrics) Support Strategy/Model, Case Mgmt, Proactive Monitoring, Upgrade & Release Mgmt, Training Deployment Facilities, Governance & Communication, Provisioning, Logistics & Installation Use Cases) Security z Network Security, Information Security, Access Control Storage Physical Storage Management, Digital Asset Management, Records Management Network & Capacity Management Bandwidth Mgmt, Call Management, Network Monitoring, Content Delivery / DistributionArchitectureNetwork, Infrastructure, Data Center ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
    • Cisco TelePresence Metrics Dashboard Business Value MetricsGlobal Deployment by Unit Type Utilization Rates for Public/Private Rooms ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 18
    • Growth of Video Usage 400,000 350,000 300,000Number of Calls 250,000 90% Y/Y growth in 200,000 Desktop/Personal 150,000 100,000 50,000 0 Immersive Desktop/Personal ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 19
    • Growth of Home Video Usage 30,000 35% Q/Q growth in 26,381 25,000 home unit usageNumber of Meetings 20,000 15,000 10,000 5,000 0 Q2FY09 Q3FY09 Q4FY09 Q1FY10 Q2FY10 Q3FY10 Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11 Q1FY12 Q2FY12 ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
    • Internal Desktop Video Request14,000 12,50012,00010,000 9,000 8,000 6,000 4,000 2,000 0 Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11 Q1FY12 Q2FY12 Requested To-Date Deployed in Production To-Date ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
    • Executive Messaging Product Demonstrations Learning and TutorialsThe Valueof Video Sharing Meeting Recordings HR Training Company Meetings Community InvolvementITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
    • Show and Share Traffic Trends 8000000 30000 7000000 Number of Uploads 25000Number of Views 6000000 20000 5000000 4000000 15000 3000000 10000 2000000 5000 1000000 0 0 Q3FY10 Q4FY10 Q1FY11 Q2FY11 Q3FY11 Q4FY11 Q1FY12 Q2FY12 Cumulative Site Views Cumulative Video Views Cumulative Video Uploads ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 23
    • Average Support Cases per TelePresenceRoom 7.83 6.48 4.58 3.55 2.61 2.48 2.30 2.20 0.82 0.88 0.70 0.48FY09Q2 FY09Q3 FY09Q4 FY10Q1 FY10Q2 FY10Q3 FY10Q4 FY11Q1 FY11Q2 FY11Q3 FY11Q4 FY12Q1 ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 24
    • Cisco on Cisco Pervasive VideoLessons Learned Entitlement process and ROI reporting strategy are key to initial set up Network path assessment prior to deployment is critical to ensure successful calls Location selection, room remediation and metrics strategy should be considered as part of the architecture for TelePresence rollout Proactively managing network jitter & packet loss is essential for quality of experience Regular audits of video rooms helps ensure standards, excellent call quality and reduced support calls Having easy access to support helpdesk is key in reducing support issues ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
    • Future Video Solutions – Here Today Large Video Conference Room Virtual Cafe Active Collaboration Room Virtual AssistantITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 26
    • Video in the Enterprise Today IMMERSIVE OFFICEDESKTOP TEAM COLLABORATION LOBBY AMBASSADOR ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 27
    • Leveraging Your Video Investments CUSTOMER CARE HOME ANYWHERE CUSTOMER INTIMACY HOME OFFICE PARTNER RELATIONS ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 28
    • Beyond the Technology Technology Process CultureITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 29
    • ITMGEN-2007 © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 30
    • Thank you. ITMGEN-2007 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 31